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I. PROJECT SUMMARY

Sizzling Rush wants to provide good food at good price that will meet

the demands of those people who want to eat delicious food.

We all know that there are lots of food businesses out there and it is

really difficult to differentiate one from another. Our main priority is to establish

a food business that offers good food in a residential area. Later on, we are

hoping to see our business to expand and put another branch to other areas.

1. Name of the Project

Sizzling Rush is the name we chose for our business. “Sizzling”

because, the business focuses on serving barbecue with or without rice.



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2. Objectives of the Project

This business aims to offer people barbecue at affordable price. Also,

we want to increase the awareness of customers that barbecue can be

consume from ordinary recipe into a nutritious dish resulting into change of

perception regarding the safety and cleanliness of barbecue. By that, we are

expecting to become a food destination.

3. Location of the Project

The location of our business is at Caingin, San Rafael, Bulacan. The

place has been selected to capture food lovers there. The business is beside

the road, so people, not only residing in Caingin will be able to try our food,

but also those travelers that can also stop over to take lunch, snacks, or

dinner here in Sizzling Rush. Addition to that, we want “word-of-mouth” to be

the best form of our marketing.

FIGURE 3.1



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FIGURE 3.2

4. Brief Description of the Project

Our business primarily offers barbecue on stick where they can order it as

a meal with or without rice. We are planning to offer softdrinks to compliment

with our meals.



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I. Market Study

People are in nature loves to eat. We are targeting young residents of

the place as our primary market. If the youths have extra-curricular activities

at school, there is a chance that they will spend time to eat in our restaurant

as our business is located near the school than to go home. Moreover, there

is also a computer shop that is located directly in front of our place and the

customers of that shop are more or less above 15 years of age. If they are

having good time playing in the shop, they can just order food from us and we

can deliver it to them so that they will no longer need to go home just to eat

and then return again to the shop.

A. Target Market Profile

As of 2010, San Rafael Bulacan has a total population of 85,921 where

Caingin has 9,723 residents. San National Trade School has approximately

2,500 students came from different barangays of San Rafael.

B. Marketing Strategy

Sizzling Rush is located near the road and a lot of people walking or

travelling will easily notice our restaurant. Meaning to say, it has high visibility

for residents, students, and traveler or even tourists. We are planning to

concentrate first on the nearby places by maintaining the quality of our

products and services. By that, we can use the “word-of-mouth” as our

marketing strategy that is effective and has a high chance gaining interest to

future customers.



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We also want to use Social Networking Sites like Facebook to market

our business.

C. SWOT Analysis

STRENGTH

First to offer this kind of meals in the place.

Foods are easy to avail.

Located near the road.

Open 7 times a week.

WEAKNESSES

Varieties of food are limited.

The restaurant is newly established.

OPPORTUNITIES

First to offer this kind of meals in the place.

The place is near the school, the church, computer shop, and the

barangay hall.



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THREATS

The business is newly established so there is a possibility that the

place wouldn't be able to be visited often.

The fully established food business around the place such as the

lutong-bahay vendors and the others.

B. PORTER’S 5 FORCES

B.I THREATS OF NEW ENTRANTS

The treats of new entrants is low, because there are already lots of food

business around the place and if our business is established, then others wouldn't

think to establish the same business anymore, thinking they may not gain high profit

and not be successful as well.

B.II SUPPLIER POWER

Restaurants often buy raw products on the market. There are plenty of

markets in the nearby town Baliwag and also, there are the so-called tiangge in the

baranggay. Therefore, we have a big choice between many markets. The supplier

power is low.



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B.III BUYER POWER

There are lots of food businesses around the place. The power of the

customers is high since there are many food establishments and it’s up to them

whether they will choose to eat here in Sizzling Rush or not.

B.IV THREAT OF SUBSTITUTION

The meals that we are offering can be substituted by lutong ulam if a person

prefers to eat that kind of food. We are allowing the customer to take out food so

they can still avail our products and bring it home once they dont want to cook or

they don’t have time to cook. So we consider the threat of substitution to be low to

moderate.

B.V COMPETITIVE RIVALRY

The level of competitors is low because there are no other businesses around

the place offer the same product as we do. More restaurants must compete for the

same customers and resources.



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II. Technical Study

A. Flow Chart

B. Operation

Facilities

CUSTOMER

COUNTER

(Eat or Not?)

COUNTER

TakeoutEat Not

Exit



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Machineries and Equipment

Description Function Cost

Refrigerator

Used for cooling food

and drinks and helps to

reduce the rate of

spoilage.

8,000.00 PHP

Grill

Used for grilling

barbecue or meat.

3,000.00 PHP

Rice Cooker

Used for cooking rice. 700.00 PHP



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Ceiling Fan

A device that essentially

moves air for human

comfort.

1,500.00

Total 13,200.00 PHP

Utensils

Knife

Used for cutting meat,

vegetables, etc.

200.00

Tongs

Used for handling food. 100.00



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Plate

Used for serving food

720.00

(2 Dozen)

Spoon and Fork

Utensil used for eating

or used for stirring and

mixing ingredients

520.00

(8 dozen)

Total 1,540.00 PHP

FURNITURE AND FIXTURES

CHAIRS

Used to sit while eating 5,900.00PHP

(20 pcs.)



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Table

Furniture with flat top

and used for eating.

2,400.00 PHP

(6 pcs.)

Total 8,300.00 PHP

Other Supplies

Ballpen

Used in writing

55.00 PHP

(1 box)

Calculator

Used for computing 150.00 PHP



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Tissue Paper

Used for sanitary

purposes

340.00 PHP

(10 packs)

Dishwashing Paste

Used for cleaning plates

and utensils 45.00 PHP

Floor Mop

Used to wipe floor 110.00 PHP

Total 1,200.00 PHP

Overall Total 24,240.00 PHP



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Raw Materials

Pork

720.00 PHP

(4 kgs. for

88 barbecue sticks)

Soy Sauce

7.00 PHP / 200ml

2 pcs = 14.00PHP

Catsup

35.00 PHP / 550g

Calamansi

30.00PHP/ ½ kg.



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Garlic

15.00PHP / ¼ kg.

Onion

15.00PHP/ ¼ kg.

Brown Sugar

10.00PHP / ¼ kg.

Oil

17.00PHP / 175ml

Pepper

10.00PHP



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Barbecue Sticks

50.00 PHP/ 5 bundles

Coal

40.00 PHP/ 4 sack

Total 949.00 PHP

Legal Requirements

Barangay Clearance………………………………………………………. PHP 1000.00

Mayor’s Permit…………………………………………………………………PHP 2,000.00

Business tax…………………………………………………………………….

PHP 950.00

Business plate………………………………………………………………… PHP 100.00

Sanitary permit…………………………….....................................PHP 250.00

Occupational tax…………………………………..............................PHP 400.00

Inspection tax……………………………………................................ PHP 500.00

Filing fee………………………………………...

.................................. PHP 100.00



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Processing fee…………………………………................................ PHP 120.00

Fire inspection………………………………....................................PHP 500.00

Electrical inspection……………………………............................. PHP 250.00

Zoning………………………………………………………………………………PHP 350.00

SEC Registration.................................................................PHP 3,000.00

BIR Registration……………………………………………………………….PHP 300.00

Total PHP 9,820.00

Hours of Operation

Sizzling Rush are open 7 times a week. Service will begin at

around 9 o’clock in the morning and end at 9 o’clock in the evening.

Preparing the Food

All the food will be prepared in the Cooking Area. That area will

be check and clean daily to ensure sanitation. All the raw ingredients

will be stored in coolers.

Ingredients

(This is for 24 barbecue sticks)

1 kg pork

1/2 cup soy sauce

1/2 cup catsup

1/4 cup calamansi or lemon

juice

1 clove garlic, minced

1 finely chopped onion

1 tsp ground black pepper

4 tbsp brown sugar,

4 tbsp oil



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Barbecue sticks

Procedure:

1. Slice pork meat into bite size piece, roughly around 2 x 1 inch.

2. Mix all of the remaining ingredients together.

3. Place the meat into the marinade. Marinate it for at least 1 day.

Remove from fridge then add the oil, mix it by hand ensuring oil is

distributed well.

4. Place 3 pieces of meat per skewer.

5. Make basting sauce by combining the same marinade sauce

ingredients.

6. Using a barbecue grill or charcoal grill place pork skewers and cook

until it is lightly charred on one side, turn on the other side and baste

with the marinade. Repeat this process until pork barbecue is cooked.

C. Management

The business located at Caingin, San Rafael, Bulacan will be

manage by John Christopher Santos, Kim Wilson Veneracion, Marcos

Sanchez and Germaine Melencio together of her family as the

business was established on their residence. By that, the business can

still operate eventhough we are not there all the time. Germaine

Melencio will serve as the head of the business.



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III. FINANCIAL ASPECTS

Start up Funding

Currently, the Sizzling Rush is owned by the original 4 founders, Germaine

Joyce Melencio, John Christopher Santos, Kim Wilson Veneracion, and Marcos

Sanchez, whoeach will contribute P100,000 for the same amount, 25%. This will

more than cover start up requirements.

Rent for (1 month advance and deposit) 8,000.00PHP

Permits and Licenses 9,820.00PHP

Utilities

Machinery and Equipment 13,200.00PHP

Utensils 1,540.00PHP

Furniture and Fixtures 8,300.00PHP

Supplies 1,200.00PHP



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Sizzling Rush

Statement of Comprehensive Income

For the Year Ended Dec. 31, 2014

Sales

Less: Cost of goods sold

Beginning Inventory

Purchases

Goods available for sale

Less: Ending Inventory



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Cost of goods sold

Gross Profit =

Less: Operating expense

Total expense

Net Income

Candy Crush

Statement of financial position

Year ended of Dec. 31, 2014

Asset

Current Asset

Cash

Merchandise inventory

Total current asset

Fixed asset

Equipment



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Etc.

Total fixed asset

Total asset

Liabilities

a.p

Owner’s equity

Jc,germaine,kim,marcos

Total owner’s equity

Add: Net income

Total equity

Financial ratio

Working asset to total asset = total current asset / total asset

Equity ratio = owner’s equity/total asset

Fixed asset ratio to total asset = total fixed asset / total asset

Rate of return on sales = net income / sales



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Conclusion

The reason why we choose to do this business is because, most people love

to eat and there is a demand for this kind of business particularly in the location we

are planning to establish it. Sizzling Rush is a small business and requires low

investment. Despite of that, there are still things that we are expecting to happen, a

high success for the business, a minimal success, and a failure. Of course we are

hoping to have a high success but it will be difficult to achieve.

References:

http://fitzvillafuerte.com/business-and-livelihood-training-centers-in-the-philippines.html

https://www.google.com.ph/

http://www.slideshare.net/Mahadibd16/restaurant-business-plan-presentation

http://pinoykitchenette.blogspot.com/2011/11/proper-use-of-sizzling-plate.html















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