JC Arriola Professional Bio
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![Page 1: JC Arriola Professional Bio](https://reader035.fdocuments.net/reader035/viewer/2022062400/5790778d1a28ab6874be466d/html5/thumbnails/1.jpg)
JUAN CARLOS ARRIOLAVP MARKETING/CMO PROFESSIONAL BIO
Copyright©mmxvi juan carlos arriola, prc. All rights reserved
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THE ART OF TRANSFORMING YOUR COMPARATIVE DIFFERENCES, INTO COMPETITIVE ADVANTAGES
MARKETING AS I KNOW IT:
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“EL HOMBRE ES ÉL Y SUS CIRCUNSTANCIAS” JOSÉ DE ORTEGA Y GASSET
DO YOU BELIEVE THAT YOUR CMO’S ULTIMATE GOAL IS TO CREATE THE MOST ADVANTAGEOUS MARKET CONDITIONS FOR YOUR COMPANY FOR IT TO SELL BETTER AND SELL MORE?
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DO YOU BELIEVE THAT REGARDLESS
OF HOW WELL YOU’VE ALREADY DONE, THE BEST
DAYS ARE AHEAD OF YOU?
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IF YOU BELIEVE THAT YOUR STRATEGIC GOALS SHOULD BE TAILORED TO MIRROR INTO YOUR MARKET,
Then, I believe I am the man for the job!
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THE FORMULA FOR SUCCESS
DURING THE PAST TWO DECADES I’VE LEARNED TO SUCCESSFULLY DO THREE THINGS:
▸ Listen to the customer
▸ Analyze ourselves from his point of view
▸ Transform our most highly perceived attributes into our brand’s promise
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MULTIDIMENSIONAL LEADERSHIP
AS A MANAGER
▸ Experience: 16 years
▸ Corporate Growth: From a single man dream to a multi hundred collaborator operation
▸ Collaborative Negotiator: Built, bought or integrated 17 local teams of top national experts
▸ P&L Responsibility: Had to make payroll for 16 years. Need I say more?
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AS A MARKETER
▸ Experience: 22 years
▸ Strong Brand and Institutional Identity: In a crowded world, Latinvisa was clearly known as the “only visa you need to do business in Latin America”.
▸ Keen Marketing Planner: Researched, designed and launched hundreds of Strategic Marketing plans for clients of multiple industries.
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AS A STRATEGIC ANALYST & PLANNER
▸ Experience: 24 years
▸ 150+ Strategic Plans: National, brand, product, new product or relaunch studies
▸ 150+ tactical monitoring systems: designed, developed and implemented
▸ Developed market forecasting software with proprietary statistical processes.
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THE RESEARCHER
▸ Experience: 23 years
▸ Projects: 5,000+ qualitative, quantitative and syndicated research projects
▸ Moderations: 3,500+ focus group, 10,000, IDI’s and 150+
▸ Complex Studies: Thousands of multinational, multilingual, cross-team, multi currency, multicultural, multi-idiosyncrasy, multi methodology studies.
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THE ACADEMIC
▸ Economist with an
▸ MBA is Strategic Planning
▸ Political Scientist with an
▸ MA in Social Sciences
▸ Professional Researcher Certification Qualitative Research Company Level (PRC) by the Market Research Association
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“I LISTEN, THEN I THINK. I THINK, THEN I LEAD. I LEAD THEN WE CREATE. WE CREATE, THEN WE SUCCEED!”
Finally, as a leader