Jaydeep SirL

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    1

    ANJUMAN-I-ISLAMS

    ALLANA INSTITUTE OFMANAGEMENT STUDIES

    SUBJECT: PERSPECTIVE MANAGMENT

    TOPIC: ORGANIZING MANAGMENT

    SUBMITTED TO: Mr.JAYADEEP MANJESHWAR

    SUBMITED BY: NILESH PATANKAR (41)

    KHAWAJA URESHI (!")

    NAVED ANSARI (!)

    ABDULLAH MIRZA (!!)

    IR#AN MOHAMMED (!4)

    MOHD AZHAR PATTALBAB (!$)

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    2

    ACADEMIC YEAR: %&1$'%&1"

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    ACKNOWLEDGMENT

    We would like to opportunity to acknowledge the support and guidance of our guide,

    Mr.Jayadeep Manjeshwar towards the success of report. Without his knowledge and acumen the

    efficiency of the report would have been very low. urthermore this report is made from the

    utmost sincerity and dedication of this group and any problem as such from it would be handled

    by the same.

    We are grateful to !r."ukman #atel $!irector of the %&%&M'( for his guidance and providing

    necessary facilities. We would like to e)press our deep gratitude towards our teaching and non

    teaching staff for giving their valuable suggestion and co operation for doing our report and

    presentation.

    inally we are very much indebted to our parents for their moral support. We would like to

    thank all our friends for their help and constructive criticism during our project.

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    ABSTRACT

    &n our work we will try to show, according to recent and by scientific publicity accepted

    attitudes, organi*ing management re+uired in corporate sector with their description, principle,

    characteristics, advantages as well as to try to identify the cases in which some of them could beapplied. &n this sense we will analy*e the functional organi*ational type, where the project is a

    part of organi*ation management in company.

    %ccording to the fact that each one of the models mentioned in a report has its own advantages,

    importance its own principle, in this work we will try to present the procedure for choosing

    which model will be the most appropriate for implementation in various departments in

    organi*ation.

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    TABLE OF CONTENTS

    Conte Page No.

    Acknowledgment 2

    Abstract 3

    Chapter 1 !ntrod"ct#on

    Organ#$#ng

    %

    Chapter 2 L#terat"re reew 'Chapter 3 !nd"str( o&erew 12

    Case st"d( 1)

    *e+erences 1'

    ,

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    -

    C*+,r 1

    Or-/0/- ))-,,+

    I+r235+/2

    Or-/0/- is the function of management which follows planning. &t is a function in which

    the synchroni*ation and combination of human, physical and financial resources takes place. %ll

    the three resources are important to get results. herefore, organi*ational function helps in

    achievement of results which in fact is important for the functioning of a concern. %ccording

    to Chester Barnard, /0rgani*ing is a function by which the concern is able to define the role

    positions, the jobs related and the coordination between authority and responsibility. ence, a

    manager always has to organi*e in order to get results.

    I*2r+5, 26 2r-/0/- -,,+

    1. S*,5/7/0+/2 ' 0rgani*ational structure is a network of relationships in which the work

    is divided into units and departments. his division of work is helping in bringing

    speciali*ation in various activities of concern.

    2. W,77 3,6/,3 829 ' 0rgani*ational structure helps in putting right men on right job

    which can be done by selecting people for various departments according to their

    +ualifications, skill and e)perience. his is helping in defining the jobs properly which

    clarifies the role of every person.

    3. C7r/6/, +2r/+; ' 0rgani*ational structure helps in clarifying the role positions to

    every manager $status +uo(. his can be done by clarifying the powers to every manager

    and the way he has to e)ercise those powers should be clarified so that misuse of powers

    does not take place. Well defined jobs and responsibilities attached helps in bringing

    efficiency into managers working. his helps in increasing productivity.

    4. C2'2r3/+/2 ' 0rgani*ation is a means of creating coordination among different

    departments of the enterprise. &t creates clear cut relationships among positions and

    ensure mutual cooperation among individuals. armony of work is brought by higher

    level managers e)ercising their authority over interconnected activities of lower level

    manager.

    %uthority responsibility relationships can be fruitful only when there is a formalrelationship between the two. or smooth running of an organi*ation, the coordination

    between authority responsibilities is very important. here should be coordination

    between different relationships. 5larity should be made for having an ultimate

    responsibility attached to every authority. here is a saying, /%uthority without

    responsibility leads to ineffective behavior.

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    -. Gr2

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    have to report. % clear organi*ational structure is drawn and all the employees are made

    aware of it.

    Pr/5/*7, 26 2r-/0/- -,,+

    he organi*ing process can be done efficiently if the managers have certain guidelines so thatthey can take decisions and can act. o organi*e in an effective manner, the following principles

    of organi*ation can be used by a manager.

    1. Pr/5/*7, 26 S*,5/7/0+/2

    %ccording to the principle, the whole work of a concern should be divided amongst the

    subordinates on the basis of +ualifications, abilities and skills. &t is through division of

    work speciali*ation can be achieved which results in effective organi*ation.

    %. Pr/5/*7, 26 #5+/27 D,6//+/2

    %ccording to this principle, all the functions in a concern should be completely and

    clearly defined to the managers and subordinates. his can be done by clearly defining

    the duties, responsibilities, authority and relationships of people towards each other.

    5larifications in authorityresponsibility relationships help in achieving coordination and

    thereby organi*ation can take place effectively. or e)ample, the primary functions of

    production, marketing and finance and the authority responsibility relationships in these

    departments should be clearly defined to every person attached to that department.

    5larification in the authorityresponsibility relationship helps in efficient organi*ation.

    !. Pr/5/*7, 26 S* 26 C2+r27>S*,r=//2

    %ccording to this principle, span of control is a span of supervision which depicts the

    number of employees that can be handled and controlled effectively by a single manager.

    %ccording to this principle, a manager should be able to handle what number of

    employees under him should be decided. his decision can be taken by choosing either

    from wide or narrow span. here are two types of span of control:

    a. W/3, * 26 52+r27' &t is one in which a manager can supervise and controleffectively a large group of persons at one time. he features of this span are:

    i. "ess overhead cost of supervision

    ii. #rompt response from the employees

    iii. =etter communication

    iv. =etter supervision

    v. =etter coordination.

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    b. Nrr2< * 26 52+r27' %ccording to this span, the work and authority is

    divided amongst many subordinates and a manager doesn>t supervises and control

    a very big group of people under him. he manager according to a narrow span

    supervises a selected number of employees at one time. he features are:

    i. Work which re+uires tight control and supervision, for e)ample,

    handicrafts, ivory work, etc. which re+uires craftsmanship, there narrow

    span is more helpful.

    ii. 5oordination is difficult to be achieved.

    iii. 5ommunication gaps can come.

    iv. Messages can be distorted.

    v. 'peciali*ation work can be achieved.

    #5+2r /67,5/- S* 26 C2+r27

    3. M-,r/7 9/7/+/,' &n the concerns where managers are capable, +ualified ande)perienced, wide span of control is always helpful.

    4. C2*,+,5, 26 92r3/+,' Where the subordinates are capable and

    competent and their understanding levels are proper, the subordinates tend to very

    fre+uently visit the superiors for solving their problems. &n such cases, the

    manager can handle large number of employees. ence wide span is suitable.

    -. N+r, 26

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    #2r7 Or-/0+/2:

    When the managers are carrying on organi*ing process then as a result of organi*ing process an

    organi*ational structure is created to achieve systematic working and efficient utili*ation of

    resources. his type of structure is known as formal organi*ational structure. ormal

    organi*ational structure clearly spells out the job to be performed by each individual, the

    authority, responsibility assigned to every individual, the superior subordinate relationship and

    the designation of every individual in the organi*ation. his structure is created intentionally by

    the managers for achievement of organi*ational goal.

    #,+r, 26 #2r7 Or-/0+/2:

    $1( he formal organi*ational structure is created intentionally by the process of organi*ing.

    $2( he purpose of formal organi*ation structure is achievement of organi*ational goal.

    $3( &n formal organi*ational structure each individual is assigned a specific job.

    $4( &n formal organi*ation every individual is assigned a fi)ed authority or decisionmaking

    power.

    $-( ormal organi*ational structure results in creation of superiorsubordinate relations.

    $8( ormal organi*ational structure creates a scalar chain of communication in the organi*ation.

    A3=+-, 26 #2r7 Or-/0+/2:

    1. S;+,+/5 W2r?/-:

    ormal organi*ation structure results in systematic and smooth functioning of an organi*ation.

    %. A5/,=,,+ 26 Or-/0+/27 O98,5+/=,:

    ormal organi*ational structure is established to achieve organi*ational objectives.

    !. N2 O=,r7**/- 26 W2r?:

    &n formal organi*ation structure work is systematically divided among various departments and

    employees. 'o there is no chance of duplication or overlapping of work.

    4. C2'2r3/+/2: ormal organi*ational structure results in coordinating the activities of

    various departments.

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    D/3=+-, 26 #2r7 Or-/0+/2:

    1. D,7; / A5+/2:

    While following scalar chain and chain of command actions get delayed in formal structure.

    %. I-2r, S25/7 N,,3 26 E*72;,,:

    ormal organi*ational structure does not give importance to psychological and social need of

    employees which may lead to demoni*ation of employees.

    !. E*/ 2 W2r? O7;:

    ormal organi*ational structure gives importance to work only? it ignores human relations,

    creativity, talents, etc.

    I62r7 Or-/0+/2:

    &n the formal organi*ational structure individuals are assigned various job positions. While

    working at those job positions, the individuals interact with each other and develop some social

    and friendly groups in the organi*ation. his network of social and friendly groups forms another

    structure in the organi*ation which is called informal organi*ational structure. he informal

    organi*ational structure gets created automatically and the main purpose of such structure is

    getting psychological satisfaction. he e)istence of informal structure depends upon the formal

    structure because people working at different job positions interact with each other to form

    informal structure and the job positions are created in formal structure. 'o, if there is no formal

    structure, there will be no job position, there will be no people working at job positions and there

    will be no informal structure.

    #,+r, 26 I62r7 Or-/0+/2:

    $1( &nformal organi*ational structure gets created automatically without any intended efforts of

    managers.

    $2( &nformal organi*ational structure is formed by the employees to get psychological

    satisfaction.

    $3( &nformal organi*ational structure does not follow any fi)ed path of flow of authority or

    communication.

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    A3=+-, 26 I62r7 Or-/0+/2:

    1. #+ C2/5+/2:

    &nformal structure does not follow scalar chain so there can be faster spread of communication.

    %. #76/77 S25/7 N,,3:

    &nformal communication gives due importance to psychological and social need of employees

    which motivate the employees.

    !. C2rr,5+ #,,395?:

    hrough informal structure the top level managers can know the real feedback of employees on

    various policies and plans.

    'trategic @se of &nformal 0rgani*ation. &nformal organi*ation can be used to get benefits in the

    formal organi*ation in the following way:

    1. he knowledge of informal group can be used to gather support of employees and improve

    their performance.

    2. hrough grapevine important information can be transmitted +uickly.

    3. =y cooperating with the informal groups the managers can skillfully take the advantage of

    both formal and informal organi*ations.

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    C*+,r %

    L/+,r+r, r,=/,s "aw or the BCs interruption? and $4( avoid being a slave to the telephone. =y

    managing time well, managers are better able to solve problems +uickly, make decisions, avoid

    frustration, keep from getting bogged down in daytoday tasks, handle crises, work on their

    goals and priorities, and manage stress.

    S+r5+r,: C,+r7/0,3 =,r D,5,+r7/0,3 L/, =,r S+66

    Working productively and developing feelings of cooperation and effectiveness are related to

    having the right people doing the right jobs. 'tructure, then, can be defined as a system of

    interrelated jobs, groups of jobs, and authority. here is no standard organi*ational structure, but

    most organi*ations and agencies follow the E5hristmas reeE system with the star $e.g.,

    president, minister( at the top, smaller branches at management levels, and bigger branches at the

    production levels. 'ome would claim that the lower branches support the upper branches, but as

    in the tree, the branches are supported by a single trunk, which can be thought of as the

    organi*ational mission and objectives. 7ach part of the tree has its specific function. When allparts work together, the system survives, functions productively, has balance, and is a pleasure to

    seeF here are four primary elements in designing an organi*ational structure:

    1. Job specifications what each division

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    2. !epartmentali*ation the grouping of jobs and responsibilities in common sectors with the

    objective of achieving coordination

    3. 'pan of control a definition of how many job roles should be in each unit and which roles

    re+uire coordination by a unit manager

    4. !elegation of authority assigning the right to make decisions without having to obtain

    approval from a supervisor

    he resulting organi*ational structure will vary according to these four elements. %n

    organi*ation with decentrali*ed authority and very heterogeneous departments will appear very

    different from one with centrali*ed authority and a very homogeneous product.

    C/ 26 C23

    0nce an organi*ation starts delegating authority, then there is automatically a chain of command,Ethe formal channel which specifies the authority, responsibility and communication

    relationships from top to bottom in an organi*ationE $&vancevich, !onnelly, Dibson, 1ABC(.

    hus authority flows from presidents to vicepresidents to divisional managers, from ministers to

    deputies to directors, from principals to viceprincipals to deans, etc. &n comple) organi*ations,

    there may be bridges from one level to another and there will be comple) procedures for

    maintaining the chain of command. %dult and e)tension educators, if working for an

    organi*ation or agency, will be part of a structure and part of the chain of command. 0ne cannot

    often make major changes in these two elements? it is wise, however, to be very aware of the

    organi*ational structure and chain of command if you wish to accomplish things efficiently.

    5entrali*ed organi*ations are those in which the key authority and decisionmaking role is

    focused on one or a very few individuals. Where authority is distributed among many managers,

    then one can see a decentrali*ed structure. %s the organi*ation>s various roles become more

    diverse in terms of programmed, product, or geographical location, one can see a more

    decentrali*ed organi*ational structure with authority being delegated to those who are closest to

    the action. 5entrali*ation refers to authority, whereas centrality refers to the pro)imity to the

    organi*ation>s stated mandate and objectives. 0ne could have a very decentrali*ed organi*ation

    with each unit being responsible for programmers, staffing, and budget, and yet be very close to

    the main mission and objectives of the organi*ation.

    %nother important point in terms of structure is the concept of line and staff functions. "ine

    functions are those involved in creating, developing, and delivering a programme.

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    C*+,r !

    I3+r; 2=,r=/,s franchisees to give the bestproduct i.e. steel pipes for power project to their customers by coping up with e)ternal

    challenges and representing a collaborative responsible culture. &n order to ensure consistent

    +uality of the manufacturing product, the standards are uniform for all plants in &ndia.

    hus a centrali*ed structure prevails in terms of training programs, supplies and operations. he

    formal structure at #arveen industries pvt. "td. divides the organi*ation in the various

    departments i.e. design, production, purchase, +uality, stores department and every individual

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    knows his tasks well at which he needs to be speciali*ed. owever, these standard procedures do

    not give rise to bureaucratic rigidity in the organi*ation? each employee is committed to achieve

    their goals.

    Or-/0+/2 ,3 / Pr=,, /3+r/, *=+.7+3.

    1. #2r7 Or-/0+/2 ' his is one which refers to a structure of well defined jobs each

    bearing a measure of authority and responsibility. &t is a conscious determination by

    which people accomplish goals by adhering to the norms laid down by the structure. his

    kind of organi*ation is an arbitrary set up in which each person is responsible for his

    performance. ormal organi*ation has a formal set up to achieve pre determined goals.

    L/, 2r-/0+/2 is the oldest and simplest method of administrative organi*ation.

    %ccording to this type of organi*ation, the authority flows from top to bottom in a concern. he

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    line of command is carried out from top to bottom. his is the reason for calling this organi*ation

    as scalar organi*ation which means scalar chain of command is a part and parcel of this type of

    administrative organi*ation. &n this type of organi*ation, the line of command flows on an even

    basis without any gaps in communication and coordination taking place.

    #,+r, 26 L/, Or-/0+/2

    1. &t is the simplest form of organi*ation.

    2. "ine of authority flows from top to bottom.

    3. 'peciali*ed and supportive services do not take place in this organi*ation.

    4. @nified control by the line officers can be maintained since they can independently take

    decisions in their areas and spheres.

    -. his kind of organi*ation always helps in bringing efficiency in communication and

    bringing stability to a concern.

    L/, 3 S+66 Or-/0+/2

    "ine and staff organi*ation is a modification of line organi*ation and it is more comple) than line

    organi*ation. %ccording to this administrative organi*ation, speciali*ed and supportive activities

    are attached to the line of command by appointing staff supervisors and staff specialists who are

    attached to the line authority. he power of command always remains with the line e)ecutives

    and staff supervisors guide, advice and council the line e)ecutives. #ersonal 'ecretary to the

    Managing !irector is a staff official.

    #,+r, 26 L/, 3 S+66 Or-/0+/2

    1. here are two types of staff :

    a. 'taff %ssistants #.%. to Managing !irector, 'ecretary to Marketing Manager.

    b. 'taff 'upervisor 0peration 5ontrol Manager, uality 5ontroller, #;0

    2. "ine and 'taff 0rgani*ation is a compromise of line organi*ation. &t is more comple)

    than line concern.

    3. !ivision of work and speciali*ation takes place in line and staff organi*ation.

    4. he whole organi*ation is divided into different functional areas.-. 7fficiency can be achieved through the features of speciali*ation.

    8. here are two lines of authority which flow at one time in a concern :

    a. "ine %uthority

    b. 'taff %uthority

    9. #ower of command remains with the line e)ecutive and staff serves only as counselors.

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    #5+/27 2r-/0+/2 has been divided to put the specialists in the top position throughout

    the enterprise. his is an organi*ation in which we can define as a system in which functional

    department are created to deal with the problems of business at various levels. unctional

    authority remains confined to functional guidance to different departments. his helps in

    maintaining +uality and uniformity of performance of different functions throughout the

    enterprise.

    he concept of unctional organi*ation was suggested by .W. aylor who recommended the

    appointment of specialists at important positions. or e)ample, the functional head and

    Marketing !irector directs the subordinates throughout the organi*ation in his particular area.

    his means that subordinates receives orders from several specialists, managers working above

    them.

    D,7,-+/2 26 A+2r/+; ' M,/- I*2r+5, 3 /+ Pr/5/*7,

    E7,,+ 26 D,7,-+/2

    1. A+2r/+; in conte)t of a business organi*ation, authority can be defined as the power

    and right of a person to use and allocate the resources efficiently, to take decisions and to

    give orders so as to achieve the organi*ational objectives. %uthority must be well

    defined. %ll people who have the authority should know what is the scope of their

    authority is and they shouldn6t misutili*e it. %uthority is the right to give commands,

    orders and get the things done. he top level management has greatest authority.

    %uthority always flows from top to bottom. &t e)plains how a superior gets work done

    from his subordinate by clearly e)plaining what is e)pected of him and how he should goabout it. %uthority should be accompanied with an e+ual amount of responsibility.

    !elegating the authority to someone else doesn6t imply escaping from accountability.

    %ccountability still rest with the person having the utmost authority.

    2. R,*2/9/7/+; is the duty of the person to complete the task assigned to him. % person

    who is given the responsibility should ensure that he accomplishes the tasks assigned to

    him. &f the tasks for which he was held responsible are not completed, then he should not

    give e)planations or e)cuses. ;esponsibility without ade+uate authority leads to

    discontent and dissatisfaction among the person. ;esponsibility flows from bottom to top.

    he middle level and lower level management holds more responsibility. he person heldresponsible for a job is answerable for it. &f he performs the tasks assigned as e)pected,

    he is bound for praises. While if he doesn6t accomplish tasks assigned as e)pected, then

    also he is answerable for that.

    3. A552+9/7/+; means giving e)planations for any variance in the actual performance

    from the e)pectations set. %ccountability can not be delegated. or e)ample, if 6%6 is

    given a task with sufficient authority, and 6%6 delegates this task to = and asks him to

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    ensure that task is done well, responsibility rest with 6=6, but accountability still rest with

    6%6. he top level management is most accountable. =eing accountable means being

    innovative as the person will think beyond his scope of job. %ccountability, in short,

    means being answerable for the end result. %ccountability can6t be escaped. &t arises from

    responsibility.

    #2r 5/,=/- 3,7,-+/2 -,r +2

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    C,+r7/0+/2 3 D,5,+r7/0+/2

    C,+r7/0+/2 is said to be a process where the concentration of decision making is in a few

    hands. %ll the important decision and actions at the lower level, all subjects and actions at the

    lower level are subject to the approval of top management. %ccording to %llen, /5entrali*ationH

    is the systematic and consistent reservation of authority at central points in the organi*ation. heimplication of centrali*ation can be :

    1. ;eservation of decision making power at top level.

    2. ;eservation of operating authority with the middle level managers.

    3. ;eservation of operation at lower level at the directions of the top level.

    @nder centrali*ation, the important and key decisions are taken by the top management and the

    other levels are into implementations as per the directions of top level. or e)ample, in a

    business concern, the father son being the owners decide about the important matters and all

    the rest of functions like product, finance, marketing, personnel, are carried out by thedepartment heads and they have to act as per instruction and orders of the two people. herefore

    in this case, decision making power remain in the hands of father son.

    0n the other hand, D,5,+r7/0+/2 is a systematic delegation of authority at all lev e ls of

    man a g e mentand in all of the organi*ation. &n a decentrali*ation concern, authority in retained by

    the top management for taking major decisions and framing policies concerning the whole

    concern. ;est of the authority may be delegated to the middle level and lower level of

    management.

    he degree of 5,+r7/0+/2 3 3,5,+r7/0+/2 will depend upon the amount of authoritydelegated to the lowest level. %ccording to %llen, /!ecentrali*ation refers to the systematic

    effort to delegate to the lowest level of authority e)cept that which can be controlled and

    e)ercised at central points.

    !ecentrali*ation is not the same as delegation. &n fact, decentrali*ation is all e)tension of

    delegation. !ecentrali*ation pattern is wider is scope and the authorities are diffused to the

    lowest most level of management. !elegation of authority is a complete process and takes place

    from one person to another. While decentrali*ation is complete only when fullest possible

    delegation has taken place. or e)ample, the general manager of a company is responsible for

    receiving the leave application for the whole of the concern. he general manager delegates this

    work to the personnel manager who is now responsible for receiving the leave applicants.

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    C*+,r 4

    C, S+3;: Pr25+,r G)97,

    I+r235+/2

    #rocter Damble $#D( is %merica6s leading manufacturer of household products $!egen,

    2C12(. &t was instituted by William #rocter, an &rish candle manufacturer, who launched #rocter

    Damble6s operations in 1B39 in 5incinnati, 0hio. he general emphasis of the firm is

    innovation in product development. &t is the first manufacture to conduct direct sales in 1A1A and

    is currently the largest product advertisers. &t has over 2-C brands of products in the world

    market. he firm6s core values include leadership, people, ownership, integrity, trust, and

    passion for winning. #rocter Damble has 24 products with more than K 1 billion dollars in net

    sales. he purpose of this paper is to define and describe managerial functions and provides a

    brief summary of the activities in reference to the four managerial functions at #rocter Damble.

    Or-/0/- #5+/2

    0rgani*ing is the process of establishing what tasks need to be done, persons responsible for

    each task and the process of management and coordination of the tasks $"ewis, Doodman, anot

    Mitchlitsch, 2CC9(. 0rgani*ing links organi*ational mission and goals and objectives through

    the development of the foundation $tasks and work relationships( and organi*ational design

    $focus of decision making, organi*ation of members and integration system(. he work

    relationships that e)ist between the various components of organi*ational function determined

    how activities are coordinated and accomplished. he relationships are defined by the chain of

    command, span of control, line and employee roles, and delegation.

    0rgani*ational design is an important aspect of the organi*ing function. 0rgani*ational design is

    a plan for the arrangement and coordination of activities for the purpose of reali*ing its mission

    through achievement of goals and objectives. Deneral design of an organi*ation is determined by

    three dimensions: organi*ational structure, integrating mechanism and locus of decision making.

    unctional structure, divisional structure, matri) structure and network structure are the four

    forms of structure.

    PG Or-/0+/27 S+r5+r,#rocter Damble is international company with presence in several countries the overall

    management is led by the 5hief 7)ecutive 0fficer with regional president representing each

    region. he chart given below refers to the organi*ational structure of the @' unit of #rocter

    Damble which is a matri) type of organi*ational structure $Mnt*berg, 2CC9(.

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    R,6,r,5,:

    L1 ;. =atra and 0. . %htola, management e)t 5ases, Nol. 2, pp. 1-A19C,1AAC.

    L2%llen, "ouis, %., Management and 0rgani*ation, McDrawill, Gew Oork, 1ABC

    L3#rasad, ".M. #rinciples and #ractice of management, 'ultan chand 'ons, Gew !elhi,1AAC

    L4Ioont*, arold, and 5yril 0>!onnell. #rinciples of Management. McDrawill, 1AA-.

    W,9/+, www .par v e e n .inP

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