1. Jay z

2. BACKGROUND Birth name: Sean Corey Carter Born on December 4, 1969 in Tribeca, New York Came onto the rap scene in 1988 Created his own record label named Roc-A-Fella Records in 1995 Has sold over 75 million records and is worth around $500 million Married to Beyonc with a daughter named Blue Ivy 3. Presence Jay Z does not have much of a presence within the social media aspects as he is not that active on his Twitter page. His Facebook page is a lot more active as it is used to promote his show Jay Zs Life + TimesJay Z is a very busy businessman and rapper so when it comes to Social Media, he is not as active as many other musicians. He also comes from an older generation so Social Media is not as relevant in his lifeHis Twitter account is not relevant as his last tweet came on July 8, 2013. He only has 210 Tweets but still holds 2.97 Million followers 4. Websites/ social media https://www.facebook.com/JayZhttps://twitter.com/S_C_http://instagram.com/cartershawn 5. Online communities Jay Z has a large online community as there are tons of fan pages that exist for the rap star.Fans also create hundreds of fake Instagram and Twitter accounts about Jay Z as they pretend to either be him or are just dedicated fan pages where fans can talk to each other about his music. 6. 5 social media tips http://socialtimes.com/musicians-social-media-5-tips_b131059 7. Audience Jay Z has most definitely found his audience. His is one of the best rappers of all time and has sold over 75 million records. Its impossible to not have an audience with so many records sold.His fans have also grown so much since the beginning of his career because he has been able to work with many different artists to widen his audience. For example, he has done collaborative albums with R. Kelly, Linkin Park and most recently Justin TimberlakeJay Z seems to create an album roughly every other year, so his audience has been thankful for the amount of music that has been released throughout the years. 8. Post meaningful, shareable content Jay Zs Facebook account usually involves meaningful and shareable content as his fans are able to see what is going on in the life of Jay ZBy looking at his Twitter page, you can notice that he is not too involved with communicating his random thoughts to his followersHowever, in his latest posts on Twitter in which happened eight months ago, he used it as a Q & A where he would answer fans questions for a couple hours about anything going on. This was a cool thing that some musicians do very frequently but it was nice to see Jay Z use Twitter for his fans entertainment that way.The most meaningful content that comes from his Social media content usually comes from fans as they produce a lot of pictures from his life 9. Engage your current fans Jay Z is very engaging with his fans as he is making new music very oftenAn artist does not usually create Grammy award winning albums every few years but Jay Z has been doing this for yearsJay Z is also very engaged it comes to world tours so he is very accessible for fans to make sure that they can see him on a yearly basis, if not more often.As a former part owner of the Brooklyn Nets, he was always engaging with fans by regularly sitting court side for all Nets home gamesHe also owns a clothing line called Rocawear so fans can engage with him by purchasing his clothing apparel to feel closer to the artist 10. Engage your current fans Not only does Jay Z produce a lot of albums but he is usually very quick to release songs about what is happening in his life. He produced a song named Open Letter to talk about him becoming an NBA and MLB agent to bad mouth the Brooklyn Nets and Scott Boris (a MLB agent).He also created a song two days after his daughter was born named Glory in which describes his feelings towards her and how happy he is about the situation 11. Continue the social push IRL. Hand out swag. Put up flyers It does not seem that Jay Zs involvement online is that great compared to other artists but I think it is due to his large audience already.Artists that are looking to become major successes are using social media way more than someone like Jay Z who has nothing to prove in the music world anymore.Jay Zs clothing line is a perfect way to push his brand as it gives a way to let people buy his merchandise.His social media may not be efficient but he is one of the most successful businessman in all of the music industry as he has been involved in so many different things that people recognize his name from. 12. Continue the social push IRL. Hand out swag. Put up flyers For example, Jay co-owns the 40/40 club which is a chain of sports bars. His name is associated with this bar so this is another way in which he uses his name to push his himselfBy also co-owning Roc-A-Fella records, he has had the ability to associate himself and grow a lot of younger artists which is very effective. As the owner of a record label, he controls how much his music is played and when it is released which is a huge advantage in which almost every other artist does not get the chance to do so. 13. Post consistently Jay Z engages his audience infrequently, but this should not surprise anyone as he is such a busy businessman with a family. His life has transpired from something that is way more than an artist and his music is so accessible that he rarely postsAs one of the most recognizable names in the music industry, this is a fine thing for him to do as people can find out anything about him very easily through biographies as he has produced so much music and has done so many interviews throughout the years 14. https://soundcloud.com/life-times/jay-z-open-letter-1