CENPAR - PARKINSON - Manifestaciones neuropsiquiatricas en parkinson
Jay Parkinson at Himss
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Transcript of Jay Parkinson at Himss
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WHERE IS THE HEALTHCARE REVOLUTION?
+
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JAY PARKINSON, MD, MPH
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CHIEF MEDICAL OFFICER
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CANADIAN-BASED
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HEALTHCARE IT
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HEALTHCARE SERVICES
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NAT FINDLAY, CEO
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VP OF CLINICAL STRATEGIES
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CARDINAL HEALTH
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23 EMPLOYEES
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16 DEVELOPERS
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PRIVATELY FUNDED
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STARTING THE REVOLUTION
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PEDIATRICS & PREV MED
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FEW OPTIONS TO PRACTICE
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NO OPTIONS TO USE TECHNOLOGY
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I HAD TO STEP BACK IN TIME
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10 YRS TO USE TODAY’S HEALTH IT
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I AM A MILLENNIAL DOCTOR
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WELL...ALMOST
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I’M 32
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I COMMUNICATE LIKE A MILLENNIAL
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I USE MILLENNIAL TECHNOLOGY
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GEN X AND MILLENNIAL PATIENTS
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THEY USE MILLENNIAL TECHNOLOGY
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AND THEY NEED A DOCTOR
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WE USE THE NET TO COMMUNICATE
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WE USE THE NET TO CONNECT
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IT’S VERY EFFICIENT
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IT’S VERY FUN
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IT’S JUST PLAIN NORMAL
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YOU CAN’T CONNECT WITH DOCTORS
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I CHANGED THAT.
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WORLD’S FIRST “VIRTUAL” PRACTICE
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I DIDN’T HAVE AN OFFICE
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I HAD A WEBSITE
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AND A NEIGHBORHOOD
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AND YOUR APARTMENT
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I CONNECTED WITH MY PATIENTS
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EMAIL, IM, SMS, VIDEO CHATS
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I SAW THEM IN THEIR HOME
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I HAD ALMOST NO OVERHEAD
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$1500
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TECHNOLOGY GAVE ME FREEDOM
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WE COMMUNICATED HOW WE WANTED
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AND WE DID IT EFFECTIVELY
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AND EFFICIENTLY
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THAT’S WHAT THE NET DOES
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TELL ME THEIR SYMPTOMS ONLINE
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BRANCH LOGIC QUESTIONNAIRE
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LOOK AT MY GOOGLE CALENDAR
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SCHEDULE THEIR OWN APPT
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iPHONE ALERTS ME I HAVE AN APPT
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I SEE THEM IN THEIR APARTMENT
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I CHARGED A REASONABLE FEE
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$100 - $150 PER HOUSE CALL
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AND PEOPLE PAID ME CASH
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0
75
150
225
300
SEPT OCT NOV DEC
MY PRACTICE
TRADITIONAL PRACTICE
THREE TIMES THE RATE
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HALF WERE INSURED
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STILL PAID ME CASH
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I WAS ACCESSIBLE
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I COMMUNICATED NORMALLY
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WE HAD A RELATIONSHIP
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THAT WE BOTH VALUED
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CLIENTS WERE WILLING TO PAY
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A REASONABLE PRICE
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VALUABLE, ACCESSIBLE SERVICE
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I AM A DOCTOR IN BROOKLYN
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WHO HUNG UP HIS SHINGLE
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VIA THE WEB
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7,000,000 HITS IN 3 MONTHS
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WHY?
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I SAW A NEED
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AND I FILLED IT
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STRAIGHT TO THE CONSUMER
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MEET THE NEEDS OF...
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|kənˈsoōmər|
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WHAT IS THAT?
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TWO DEFINITIONS
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a person who purchases goods and services for personal use1
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a person or thing that eats or uses something2
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WHICH APPLIES TO HEALTHCARE?
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I SAY #2
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AN ANALOGY
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YOU NEED TO BUY CLOTHES
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EVERYONE NEEDS CLOTHES
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LUCKY YOU
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YOUR OWN PERSONAL SHOPPER
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YOU HAVE NO FASHION SENSE
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YOU DESPERATELY NEED HELP
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HE’LL CHOOSE YOUR CLOTHES FOR YOU
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HE HAS A GRADUATE DEGREE FROM F.I.T.
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HE TRAINED THERE FOR NINE YEARS
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HE’S VERY OVERWORKED
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BECAUSE EVERYONE NEEDS CLOTHES
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YOU WAIT HOURS
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HE’S THE BOTTLENECK
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THE ALTERNATIVE = NAKED
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ONLY THE BEST FOR YOU
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YOU LOOK GOOD = HE LOOKS GOOD
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COST ISN’T AN ISSUE
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WHY?
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HE DOESN’T KNOW, NOR DOES HE CARE
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HE’S TOO BUSY FOR SUCH TRIVIALITIES
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AND LUCKY YOU
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YOU DON’T CARE EITHER!
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SOMEONE ELSE IS PICKING UP THE TAB!
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HE TAKES YOUR MEASUREMENTS
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HIS TOOLS ARE SO PRECISE
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TAPE MEASURE = $50,000
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HE’S PARTICULAR ABOUT HOW YOU LOOK
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AND IF YOU’RE NOT HAPPY...
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YOU SUE HIM!
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HE WRITES THE ORDER
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YOU PICK UP YOUR SUIT
![Page 122: Jay Parkinson at Himss](https://reader037.fdocuments.net/reader037/viewer/2022102815/5556399bd8b42a28608b507a/html5/thumbnails/122.jpg)
FROM THE MOST CONVENIENT STORE
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PAY YOUR $10
![Page 124: Jay Parkinson at Himss](https://reader037.fdocuments.net/reader037/viewer/2022102815/5556399bd8b42a28608b507a/html5/thumbnails/124.jpg)
AND LEAVE WITH YOUR $5000 SUIT
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OBVIOUSLY CRAZY
![Page 126: Jay Parkinson at Himss](https://reader037.fdocuments.net/reader037/viewer/2022102815/5556399bd8b42a28608b507a/html5/thumbnails/126.jpg)
EVEN CRAZIER THAN PRE-INTERNET
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STORES COMPETED IN LOCAL PAPERS
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NO EASY WAY TO COMPARE COSTS
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ALONG CAME THE PRICE REVOLUTION
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![Page 132: Jay Parkinson at Himss](https://reader037.fdocuments.net/reader037/viewer/2022102815/5556399bd8b42a28608b507a/html5/thumbnails/132.jpg)
THE DINOSAURS WERE SCARED!!!
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LITTLE DID THEY KNOW...
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THIS WOULD ACTUALLY INCREASE REVENUE
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CUSTOMERS = MORE, SIMPLIFIED!SELLERS = LESS, COMPLEX!
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CONSUMER IGNORANCE = $
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BUT IN FACT...
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CONSUMER KNOWLEDGE = $$$
![Page 139: Jay Parkinson at Himss](https://reader037.fdocuments.net/reader037/viewer/2022102815/5556399bd8b42a28608b507a/html5/thumbnails/139.jpg)
THEN CAME THE QUALITY REVOLUTION
![Page 140: Jay Parkinson at Himss](https://reader037.fdocuments.net/reader037/viewer/2022102815/5556399bd8b42a28608b507a/html5/thumbnails/140.jpg)
THE DINOSAURS WERE SCARED!!!
![Page 141: Jay Parkinson at Himss](https://reader037.fdocuments.net/reader037/viewer/2022102815/5556399bd8b42a28608b507a/html5/thumbnails/141.jpg)
SELLERS HAD TO BE ACCOUNTABLE
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![Page 143: Jay Parkinson at Himss](https://reader037.fdocuments.net/reader037/viewer/2022102815/5556399bd8b42a28608b507a/html5/thumbnails/143.jpg)
YOUR BUSINESS DEPENDS ON YOUR REP
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PRODUCTS HAVE TO BE ACCOUNTABLE
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AGAIN...
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THE DINOSAURS WERE SCARED!!!
![Page 148: Jay Parkinson at Himss](https://reader037.fdocuments.net/reader037/viewer/2022102815/5556399bd8b42a28608b507a/html5/thumbnails/148.jpg)
SALES DEPEND ON YOUR QUALITY
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THE DINOSAURS THAT DIDN’T CHANGE
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SIMPLY DIED
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WAS IT A METEOR?
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NO...
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IT WAS AN UNCOORDINATED
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SMOLDERING ATTACK
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FROM A BUNCH OF GENIUS NOBODIES
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THAT CHANGED BUSINESS FOREVER
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THAT CHANGED THE WORLD FOREVER
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WHERE IS THE HEALTHCARE REVOLUTION?
+
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IT’S SIMPLY NOT HAPPENING
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WHY?
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HEALTHCARE IS OFFLINE
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NO ONLINE HEALTHCARE TRANSACTIONS
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ONLY HEALTH INFORMATION
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NO PROVIDER-PATIENT CONNECTIVITY
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THE PAYORS ARE IN THE WAY
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AGAIN...THE PAYORS ARE IN THE WAY
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DOES PAYPAL GET IN THE WAY OF EBAY?
NO!
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PAYPAL ENHANCES EBAY
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DOES VISA GET IN THE WAY OF AMAZON?
NO!
![Page 170: Jay Parkinson at Himss](https://reader037.fdocuments.net/reader037/viewer/2022102815/5556399bd8b42a28608b507a/html5/thumbnails/170.jpg)
VISA ENHANCES AMAZON
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WHAT ARE THE NEXT STEPS?
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FOLLOW THE EVOLUTION OF THE NET
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START TRANSACTING ONLINE
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MAKE DOCS MORE ACCOUNTABLE(SELLERS)
![Page 175: Jay Parkinson at Himss](https://reader037.fdocuments.net/reader037/viewer/2022102815/5556399bd8b42a28608b507a/html5/thumbnails/175.jpg)
MAKE THEIR PRODUCTS MORE ACCOUNTABLE(DOCTOR SERVICES)
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QUESTION CURRENT QUALITY PRACTICES
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WHAT IS PHYSICIAN QUALITY?
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THE DEGREE TO WHICH HEALTH SERVICES FOR INDIVIDUALS AND POPULATIONS INCREASE THE LIKELIHOOD OF DESIRED HEALTH OUTCOMES AND ARE CONSISTENT WITH CURRENT PROFESSIONAL KNOWLEDGE
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HUH?
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WHAT DOES THIS REALLY MEAN TO DOCS?
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DO I DELIVER GOOD HEALTHCARE?
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HOW DO I KNOW?
![Page 183: Jay Parkinson at Himss](https://reader037.fdocuments.net/reader037/viewer/2022102815/5556399bd8b42a28608b507a/html5/thumbnails/183.jpg)
I LIKE TO THINK I DO
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BUT DO I REALLY?
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THE BMJ RECKONS THAT 50% OF THE TREATMENTS I USE IN GENERAL PRACTICE AREN’T PROVED, AND 5% ARE PRETTY HARMFUL BUT I STILL USE THEM
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HOW DO I PROVE I IMPROVE OUTCOMES?
![Page 187: Jay Parkinson at Himss](https://reader037.fdocuments.net/reader037/viewer/2022102815/5556399bd8b42a28608b507a/html5/thumbnails/187.jpg)
IN MY PAPER CHARTS
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OMG!
![Page 189: Jay Parkinson at Himss](https://reader037.fdocuments.net/reader037/viewer/2022102815/5556399bd8b42a28608b507a/html5/thumbnails/189.jpg)
I HAVEN’T DONE A CHART REVIEW
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SINCE MEDICAL SCHOOL
![Page 191: Jay Parkinson at Himss](https://reader037.fdocuments.net/reader037/viewer/2022102815/5556399bd8b42a28608b507a/html5/thumbnails/191.jpg)
BUT THE REAL QUESTION IS...
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WHAT DOES THIS MEAN FOR PATIENTS?
![Page 193: Jay Parkinson at Himss](https://reader037.fdocuments.net/reader037/viewer/2022102815/5556399bd8b42a28608b507a/html5/thumbnails/193.jpg)
DID MY DOCTOR INCREASE MY LIKELIHOOD OF FEELING BETTER?
![Page 194: Jay Parkinson at Himss](https://reader037.fdocuments.net/reader037/viewer/2022102815/5556399bd8b42a28608b507a/html5/thumbnails/194.jpg)
DID SHE USE CURRENT PROFESSIONAL KNOWLEDGE TO HELP ME FEEL BETTER?
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GEEZ...I HOPE SO
![Page 196: Jay Parkinson at Himss](https://reader037.fdocuments.net/reader037/viewer/2022102815/5556399bd8b42a28608b507a/html5/thumbnails/196.jpg)
BUT HOW DO I KNOW?
![Page 197: Jay Parkinson at Himss](https://reader037.fdocuments.net/reader037/viewer/2022102815/5556399bd8b42a28608b507a/html5/thumbnails/197.jpg)
WHERE IS THE INFO TO PROVE THIS?
![Page 198: Jay Parkinson at Himss](https://reader037.fdocuments.net/reader037/viewer/2022102815/5556399bd8b42a28608b507a/html5/thumbnails/198.jpg)
IN MY PAPER CHART IN MY DOC’S OFFICE
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OMG!
![Page 200: Jay Parkinson at Himss](https://reader037.fdocuments.net/reader037/viewer/2022102815/5556399bd8b42a28608b507a/html5/thumbnails/200.jpg)
I CAN’T EVEN READ THE HANDWRITING!
![Page 201: Jay Parkinson at Himss](https://reader037.fdocuments.net/reader037/viewer/2022102815/5556399bd8b42a28608b507a/html5/thumbnails/201.jpg)
AND WHAT DO YOU MEAN???
![Page 202: Jay Parkinson at Himss](https://reader037.fdocuments.net/reader037/viewer/2022102815/5556399bd8b42a28608b507a/html5/thumbnails/202.jpg)
$100 TO FAX IT TO ME!
![Page 203: Jay Parkinson at Himss](https://reader037.fdocuments.net/reader037/viewer/2022102815/5556399bd8b42a28608b507a/html5/thumbnails/203.jpg)
FOUR WEEKS FROM NOW!
![Page 204: Jay Parkinson at Himss](https://reader037.fdocuments.net/reader037/viewer/2022102815/5556399bd8b42a28608b507a/html5/thumbnails/204.jpg)
HERE’S THE POINT
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MEASURING INDIVIDUAL PHYSICIAN QUALITY WITH THE CURRENT INFRASTRUCTURE IS IMPOSSIBLE, UNREALISTIC, AND FAR FROM THE ACCEPTED SCIENTIFIC METHOD
![Page 206: Jay Parkinson at Himss](https://reader037.fdocuments.net/reader037/viewer/2022102815/5556399bd8b42a28608b507a/html5/thumbnails/206.jpg)
HEALTHCARE DATA = PRE-EXCEL ERA
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HEALTHCARE DELIVERY = 1960’s
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HEALTHCARE TRANSACTIONS = PRE-EBAY
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WE ARE SCIENTISTS
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WE EXPECT RANDOMIZED, CONTROLLED, DOUBLE-BLINDED STUDIES
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JUST LIKE MEDICATIONS
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PHYSICIAN QUALITY IS AN INTERVENTION
![Page 213: Jay Parkinson at Himss](https://reader037.fdocuments.net/reader037/viewer/2022102815/5556399bd8b42a28608b507a/html5/thumbnails/213.jpg)
DO YOU THINK YOUR PATIENTS ARE A RANDOMIZED, CONTROLLED, DOUBLE-
BLINDED STUDY?
![Page 214: Jay Parkinson at Himss](https://reader037.fdocuments.net/reader037/viewer/2022102815/5556399bd8b42a28608b507a/html5/thumbnails/214.jpg)
DO YOU THINK YOU HAVE ENOUGH SIMILAR PATIENTS TO MAKE THIS DATA
RELIABLE AND REPEATABLE?
![Page 215: Jay Parkinson at Himss](https://reader037.fdocuments.net/reader037/viewer/2022102815/5556399bd8b42a28608b507a/html5/thumbnails/215.jpg)
MOST DOCTORS ARE AVERAGE DOCTORS
![Page 216: Jay Parkinson at Himss](https://reader037.fdocuments.net/reader037/viewer/2022102815/5556399bd8b42a28608b507a/html5/thumbnails/216.jpg)
WE FOLLOW A BELL CURVE
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SOME ARE REALLY GOODMOST ARE AVERAGE
SOME ARE REALLY BAD
![Page 218: Jay Parkinson at Himss](https://reader037.fdocuments.net/reader037/viewer/2022102815/5556399bd8b42a28608b507a/html5/thumbnails/218.jpg)
HOW ARE YOU SUPPOSED TO KNOW??
![Page 219: Jay Parkinson at Himss](https://reader037.fdocuments.net/reader037/viewer/2022102815/5556399bd8b42a28608b507a/html5/thumbnails/219.jpg)
DOCTOR RATINGS?
![Page 220: Jay Parkinson at Himss](https://reader037.fdocuments.net/reader037/viewer/2022102815/5556399bd8b42a28608b507a/html5/thumbnails/220.jpg)
![Page 221: Jay Parkinson at Himss](https://reader037.fdocuments.net/reader037/viewer/2022102815/5556399bd8b42a28608b507a/html5/thumbnails/221.jpg)
COME ON ALREADY!
![Page 222: Jay Parkinson at Himss](https://reader037.fdocuments.net/reader037/viewer/2022102815/5556399bd8b42a28608b507a/html5/thumbnails/222.jpg)
CONSUMER INFORMATION IS FREE!
![Page 223: Jay Parkinson at Himss](https://reader037.fdocuments.net/reader037/viewer/2022102815/5556399bd8b42a28608b507a/html5/thumbnails/223.jpg)
![Page 224: Jay Parkinson at Himss](https://reader037.fdocuments.net/reader037/viewer/2022102815/5556399bd8b42a28608b507a/html5/thumbnails/224.jpg)
10,000 TVs = 36 RATINGS
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2,000 PATIENTS = 5 RATINGS?
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RELIABLE RATINGS DEPEND ON VOLUME
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VOLUME DEPENDS ON INCENTIVES
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THERE ARE NO INCENTIVES
![Page 229: Jay Parkinson at Himss](https://reader037.fdocuments.net/reader037/viewer/2022102815/5556399bd8b42a28608b507a/html5/thumbnails/229.jpg)
BLOWING OFF SOME STEAM
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TELLING STRANGERS HOWWONDERFUL YOUR DOCTOR IS
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LET’S RETHINK QUALITY “RATINGS”
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WHAT DO PEOPLE EXPECT FROM DOCS?
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HOW DO CONSUMERS VIEW QUALITY?
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THOROUGHNESS
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THEIR OWN, REGULAR DOCTOR
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A WARM, FRIENDLY DOCTOR
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TIMELY APPOINTMENTS
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APPOINTMENT OPTIONS
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WHAT DOES THIS MEAN?
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CONSUMERS WANT:
THEIR OWN THOROUGH, FRIENDLY DOCTOR WHO WILL SEE THEM WHEN AND
HOW THEY WANT TO BE SEEN
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HOW CAN WE MAKE THIS HAPPEN?
+
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START TRANSACTING ONLINE
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TAKE LESSONS FROMEBAY, AMAZON, AND KAYAK
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WE NEED TO STOP PRODUCING MORE CONSUMER HEALTH INFORMATION
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FOCUS ON TRANSACTIONS
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USE THE NET TO CONNECT PATIENTSWITH THEIR NEIGHBORHOOD DOCTORS
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FACE-TO-FACE AND ONLINE
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PAID FOR BY INDIVIDUALS, NOT PAYORS
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SUSANNAH FOX
*former editor of US News & World Report
*current Director of Pew Internet and American Life Project
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RECRUIT DOCTORS.GO MOBILE.
LET E-PATIENTS LEAD.
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START RECRUITING DOCTORS1
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PCPs ARE GETTING RESTLESS
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THEY’RE SICK OF WORKING LIKE DOGS FOR SOMEONE ELSE’S PROFITS
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THEY’RE SICK OF NOT BEING ABLE TO DO THEIR JOB WELL
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BECAUSE THEY GET PAID FOR VOLUME
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AND THAT PAY DECREASES EVERY YEAR
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SOCIAL NETWORKING DOCTOR BLOGS
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“HYPERLINKS SUBVERT HIERARCHY”
-THE CLUETRAIN MANIFESTO
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TAKE ADVANTAGE OF HYPERLINKS
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BOTTOM UP APPROACH
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TO CREATE A UNIFIED PHYSICIAN VOICE
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THE INTERNET ORGANIZES GROUPS
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WE HAVE TO GIVE DOCS ALTERNATIVES
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OPPORTUNITIES TO BE ENTREPRENEURS
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A PROFITABLE BUSINESS MODEL
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TECHNOLOGY AND TOOLS TO CREATE“THE CONSUMER EXPERIENCE”
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DIFFERENTIATE THEMSELVES FROM“THE COMPETITION”
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COMPETITION:TRADITIONAL, OVERWORKED,
UNDERPAID, INSURANCE-TAKING, TOO BUSY TO CARE DOCTORS
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ADVERTISING AND MARKETING SUPPORT
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BECAUSE DOCS DON’T DO THIS WELL
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THIS WILL SPREAD VIRALLY WITHIN DOCTOR COMMUNITIES
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WE’RE ALL LOOKING FOR A BETTER WAY
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GO MOBILE2
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INTERNET COMMUNICATION IS NORMAL
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SMS, IM, VIDEO, FACEBOOK, MYSPACE
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IT’S HOW WE COMMUNICATE
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IT’S ACCESSIBLE.
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IT’S UBIQUITOUS.
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IT’S EFFICIENT.
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THERE IS NO DIGITAL DIVIDE
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WE NEED TO CREATEFACEBOOK FOR HEALTHCARE
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A WEB PLATFORM
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WHERE DOCS CONNECT WITH THEIR PATIENTS
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ONLINE AND IN-PERSON
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TO COMMUNICATE AND COORDINATE
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A MARKETPLACE BASED ON CASH
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WITH ABSOLUTELY NO PAYORS
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NO MIDDLEMEN
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PATIENTS AND PROVIDERS CONNECTING DIRECTLY
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TRANSACT ONLINE
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LET E-PATIENTS LEAD3
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WHAT ARE E-PATIENTS?
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e-Patients represent the new breed of informed health consumers, using the Internet to gather information about a medical condition of particular interest to them.
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The term encompasses both those who seek online guidance for their own ailments and the friends and family members who go online on their behalf.
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e-Patients report two effects of their online health research—better health information and services, and different (but not always better) relationships with their doctors.
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CONNECT DOCTORS WITH E-PATIENTS
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USE THE INTERNET AS A TOOL
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TO EDUCATE PATIENTS
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HAND-PICKED INFORMATION
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PERSONALIZED TO YOU.
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WHO ARE E-PATIENTS?
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THOSE WITHOUT AN ACCESSIBLE PCP
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E-PATIENT #1THE UNINSURED WHO HAVE TO PAY CASH
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WHO ARE THE UNINSURED?
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47 MILLION
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70% (33.4 MIL) ARE AGE 18-55
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38% HAVE INCOMES > $50K
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20% HAVE INCOMES > $75K
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80% OF PEOPLE AGE 18-34ARE ON FACEBOOK
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YOUNGWIRED
NOT POORRELATIVELY HEALTHY
PRONE TO ACUTE INJURIESPRONE TO ACUTE ILLNESSES
SPEND $900 PER YEAR ON HEALTHCARE
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E-PATIENT #2THE INSURED WHO WANT INFORMATION, ACCESSIBILITY, AND COMMUNICATION,
AND ARE WILLING OR HAVE TO PAY OUT-OF-POCKET FOR IT
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OUT-OF-POCKET HEALTHCARE EXPENSES$250 BILLION PER YEAR
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ANNUAL REVENUES:EBAY = $7.7 BILLIONAPPLE = $24 BILLION
GOOGLE = $11.4 BILLIONAMAZON = $13.5 BILLION
MICROSOFT = $51.1 BILLION
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OUT-OF-POCKET DOCTOR SERVICES EXPENSES:
$75 BILLION PER YEAR
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AND NOT A SINGLE COMPANYHAS GONE AFTER THIS MARKET
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UNTIL NOW
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hellohealth
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CONSUMER BRAND
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HEALTHCARE DELIVERY
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THE MYCA WEB PLATFORM
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“THE FACEBOOK OF HEALTHCARE”
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CONNECT DOCTORS AND PATIENTS
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BOTH ONLINE AND IN-PERSON
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DOCUMENT THESE INTERACTIONS
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BILL FOR THESE INTERACTIONS
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NEIGHBORHOOD-BASED OFFICE
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MUCH LIKE STARBUCKS IS A NEIGHBORHOOD STAPLE
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NEW HEALTHCARE CONSUMERS
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WHO EXPECT MORE
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WHO EXPECT BETTER
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IT’S ABOUT TIME
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OF HEALTHCARE
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FOR THE WHOLE FOODS CROWD
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THEY EXPECT ACCESS
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THEY EXPECT SERVICE
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THEY EXPECT VALUE
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THEY EXPECT THE EXPERIENCE
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THEY PAY FOR “EXPERIENCE”
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THEY’RE HAPPY TO IF IT’S REASONABLE AND TRANSPARENT
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JUST ASK
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SUCCESSFUL CONSUMER BRANDS
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![Page 346: Jay Parkinson at Himss](https://reader037.fdocuments.net/reader037/viewer/2022102815/5556399bd8b42a28608b507a/html5/thumbnails/346.jpg)
PEOPLE NOW INTERACT WITH BRANDS
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![Page 348: Jay Parkinson at Himss](https://reader037.fdocuments.net/reader037/viewer/2022102815/5556399bd8b42a28608b507a/html5/thumbnails/348.jpg)
PEOPLE EXPECT
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PEOPLE EXPECT
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BUT IN HEALTHCARE
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![Page 352: Jay Parkinson at Himss](https://reader037.fdocuments.net/reader037/viewer/2022102815/5556399bd8b42a28608b507a/html5/thumbnails/352.jpg)
THE HEALTHCARE CONSUMER EXPERIENCE
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SIMPLY DOESN’T EXIST
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UNTIL NOW
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hellohealth
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INTERACTIVENEIGHBORHOOD-BASEDCONSUMER-BRANDEDHEALTHCARE DELIVERYPLATFORM AND SERVICE
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VERY LOW OVERHEAD
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USED TECHNOLOGY
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TO STREAMLINE PROCESSES
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STREAMLINE COMMUNICATION
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CUT OUT THE MIDDLEMEN
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PEOPLE WANT TO CONNECT
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PEOPLE WANT THEIR OWN DOCTOR
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PEOPLE WANT TO MAKE THEIR APPTS
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BUT DOCTORS ARE INACCESSIBLE
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AND TOO BUSY
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TO PROVIDE THE EXPERIENCE
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TECHNOLOGY NOW EXISTS
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TO CONNECT PEOPLE
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THE INTERNET HAS CHANGED
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IT’S ALSO CHANGED EVERYTHING
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IT REVOLUTIONIZED INDUSTRIES
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IT REVOLUTIONIZED RELATIONSHIPS
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IT REVOLUTIONIZED THE ECONOMY
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IT WILL CONTINUE THE REVOLUTIONIZING
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IT CREATES OPPORTUNITY
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IT FOSTERS CREATIVITY
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IT STREAMLINES PROCESSES
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IT SAVES MONEY
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IT CREATES MARKETS
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IT CREATES COMPETITION
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IT KEEPS US HONEST
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IT KEEPS THINGS FAIR
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HEALTHCARE
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BUT THINGS ARE CHANGING
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WE CONNECT YOU
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WITH YOUR NEIGHBORHOOD DOCTOR
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USING A STRONG CONSUMER BRAND
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AND A CASH-BASED “ECONOMY”
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hellohealth
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BRANDEDADVERTISEDMARKETEDDESIGNED
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the barbarian group
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![Page 396: Jay Parkinson at Himss](https://reader037.fdocuments.net/reader037/viewer/2022102815/5556399bd8b42a28608b507a/html5/thumbnails/396.jpg)
![Page 397: Jay Parkinson at Himss](https://reader037.fdocuments.net/reader037/viewer/2022102815/5556399bd8b42a28608b507a/html5/thumbnails/397.jpg)
![Page 398: Jay Parkinson at Himss](https://reader037.fdocuments.net/reader037/viewer/2022102815/5556399bd8b42a28608b507a/html5/thumbnails/398.jpg)
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1,000,000,000 HITS
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WHAT DOES EACH hellohealth LOOK LIKE?
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TWO DOCTORS
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TWO MID-LEVELS
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TRIAGE SPECIALISTTHIS PERSON MANS THE DASHBOARD
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5000 PATIENTS
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EACH PATIENT PAYS $25/MONTH
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TO BE A MEMBER
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IT’S NETFLIX-LIKE, “SO LOW I DON’T EVEN THINK ABOUT IT” MONEY
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+ PER EPISODE FEES
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$75 TO $150 PER IN PERSON VISIT
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INTERNET COMMUNICATION
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DOCS ARE PAID BY THE HOUR
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ONE NEIGHBORHOOD
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50% HOUSE CALLS
INITIALLY
50% OFFICE VISITS
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MORPH INTO ONLY OFFICE VISITS
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FIT INTO ANY NEIGHBORHOOD
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ANYWHERE IN AMERICA
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TECHNOLOGY REPLACES STAFF
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JUST YOU AND YOUR OLD-TIME NEIGHBORHOOD DOCTOR
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LOTS OF TECHNOLOGY
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COMMUNICATING NORMALLY
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POWERED BY MYCA
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A VERY INNOVATIVE PLATFORM
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FACEBOOK MIXED WITH AN EMR
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MIXED WITH iGOOGLE WIDGETS
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FACEBOOK AND MYSPACE
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THE OS FOR SOCIAL NETWORKS
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![Page 430: Jay Parkinson at Himss](https://reader037.fdocuments.net/reader037/viewer/2022102815/5556399bd8b42a28608b507a/html5/thumbnails/430.jpg)
THE OS FOR SEARCH AND CLOUD
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THE MYCA PLATFORM
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THE OS FOR PRIMARY CARE
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UI IS 100% WIDGET BASED
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EMR WIDGETS
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HERE’S A SNAPSHOT
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SCHEDULING WIDGETS
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COMMUNICATION WIDGETS
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EMAIL, IM, SMS, PHONE, VIDEO
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FEDEX LIKE LOGISTICAL ENGINE
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TO ANALYZE AND PLAN MY DAY
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SO SIMPLE
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COMPLETELY CUSTOMIZABLE
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CHOOSE YOUR WIDGETS
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FROM MYCA’S WEBSITE
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ORGANIZED BY SPECIALTY
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ORGANIZED BY FUNCTION
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ORGANIZED BY INTERFACE
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ORGANIZED BY WORKFLOW
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IT’S PICK-N-CHOOSE
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IT’S DRAG-N-DROP
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IT’S REARRANGE
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JUST ENOUGH TO MAKE YOUR UI PERFECTLY EFFICIENT
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JUST FOR YOU
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NOT TOO COMPLEXNOT TOO SIMPLE
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JUST FOR YOUR NEEDS
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STUNNINGLY BEAUTIFUL
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SIMPLY iGOOGLE-LIKE INTUITIVE
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THE OS OF PRIMARY CARE
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hellohealth FREES DOCTORS
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INCREASES THEIR REVENUE
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SIGNIFICANTLY
$125,000 PER MONTH OF CONSTANT REVENUE
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hellohealth STREAMLINES
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hellohealth IS EFFICIENT
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WE GIVE CONSUMERS
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THE EXPERIENCE
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MOST IMPORTANTLY
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WE CONNECT WITH THEM
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AND MAKE GOOD MONEY DOING IT
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WE DISRUPT THE OLD WORLD
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WITH NEW TECHNOLOGY
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STARTING WITH CASH
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A STRONG CONSUMER BRAND
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FOR NEW DOCTORS
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AND NEW CONSUMERS
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WHO SIMPLY EXPECT BETTER.
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WE’RE OPENING JULY 1
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WILLIAMSBURG, BROOKLYN
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105 BERRY STREET
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hellohealth
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ANY QUESTIONS?