Javed Project

8/4/2019 Javed Project

1/61

NESTL CONFECTIONARY INTERNSHIP REPORT

ORGANISATIONAL STUDY

PROJECT REPORT

ON

(MALLESHWARAM,BANGALORE)

SUBMITTED

BY

AnkushKumarKRUPANIDHI DEGREE COLLEGE

GUIDED BYMR. DIXITH.M.A(HR)

. BIG BAZAAR, MALLESHWARAM

1


2/61


DECLEARATION

I Javed khan bearing reg. no 10B6CMA019 do hereby declare

That the information presented here is true to the best of my

knowledge. Also, the report has not been published anywhere else.

Place : Bangalore JAVED KHAN

(1OB6CMA019)Date : BANGALORE UNIVERSITY

2


3/61


ACKNOWLEDGEMENT

The project of this magnitude would not have been completed singly. Firstly I

want to give my hearty thanks to all mighty who made the world and me also.

There are many other people without whom the completion of the project

would not have been possible. Some have contributed towards this directly

while other have provided indirectly. It gives me immense pleasure to thank

Mr. Satyendra Tiwary (sr. executive HR) Cadbury, forproviding me

training in this reputed organization and giving me a chance to have the

experience of actual retail operations. I am indebted to

Prof.Sarita (KRUPANIDHI DEGREE COLLEGE), for her guidance and

cooperation in completing this project. Last but not the least I would like to

convey my heartiest gratitude to all Members of CADBURY who helped a lot

during my training.

JAVED KHAN

(10B6CMA019)

3


4/61


BACKGROUND OF HOST ORGANIZATION

EXECUTIVE SUMMARY

This is an internship report regarding the Confectionary Products of

Nestl including Kit Kat, Polo and fox Candies. It starts with an introduction

about Nestl followed by the history of Nestl. It gives a briefing about all the

brands of Nestl.

This report also includes the market mix of the product. All the 4Ps of

marketing mix for the product has been discussed and explained to reveal the

significance of its pricing, product, placing and promotional activities along with

the strength and weaknesses of the organization.

The report shows an internal architecture of the working of the Nestl

confectionary business. It gives a detail about the supporting department that

has helped the business in their daily working.

Also it discusses the objectives, policies of the organization along with

their, competitors at national level. There are also some

suggestions/recommendations for the business.

BCG matrix has also been included in this report to know about the

current standing of brand in Pakistani culture.

In the end, there is a briefing about the internship project that was

assigned during the required internship to me.

4


5/61


INTRODUCTION

Chocolates and candies are one of the best-loved foods everywhere in

the world. These are one of life's little pleasures. The attractive tastes andtextures of chocolate and candies delight the senses of all ages.

As far as Nestle chocolate Kit Kat is concerned, the product developed

as Wafer Crisp, was initially launched in London, UK in September 1935 as

Rowntree's Chocolate Crisp. It became 'Kit Kat' in 1937, two years before the

Second World War.

Within two years of launch Kit Kat was established as Rowntree's

leading product, a position that it has maintained ever since. During the

Second World War Rowntree Kit Kat was seen as a valuable wartime food

and advertising described the brand as 'What active people need'.

For most of its life Rowntree Kit Kat has appeared in the well-known red

and white wrapper. It did, however, change to a blue wrapper in 1945, when it

was produced with a plain chocolate covering due to a shortage of milk

following the war. This blue packaging was withdrawn in 1947 when the

standard milk chocolate Kit Kat was reintroduced.

Polo and Fox candies are also well known and favorite products for

refreshment. In Pakistan, Polo is now being imported from china after one year

gap. Nestle Pakistan is producing Polo in china with lighter weight than before.

Fox candies are available in six different flavors, from which Nestle fruit Fox is

the most saleable and demanding candy.

5


6/61


HISTORY

Henri Nestl founded Nestl in 1866 in Switzerland. Nestl means little

nest in Swiss German. Nestl first customer was a premature infant who

could tolerate neither his mothers milk nor any other conventional substitute.

Thus, Henris ultimate goal was to help fight the problem of infant mortality due

to malnutrition for which he developed a product combining various cows milk,

wheat flour and sugar and name it Farine Lactee Nestl, which was the first

product of Nestl being marketed in Europe.

In 1974, Jules Monnerat purchased Nestl and collectively theylaunched a condensed milk product of its own. In 1905, Nestl got merged

with Anglo-Swiss condensed milk.

After some time, when Nestl got fully established and all its operation

were properly functioning in Europe and was gaining fame around Europe,

then Nestl decided to set up production plants around the globe to ensure the

growth of the organization and to become multinational.

The decision to set up industrial operation in new market needs a lot of

research, as there are various factors that effect the growth of the organization

and turns out to be a loss for the company. Such factors are as follows

The availability of raw material

Cost factor

Economic climate

Consumer purchasing power

Consumer tastes

6


7/61


The decision to become multinational turned fruitful for Nestl and today

Nestl has its own operations and products in America, England, India, Brazil,Australia, Pakistan, Hungary, France, Belgium, Italy, Spain and various other

countries around the globe.

DYNAMIC EXPANSION

The history of Nestle includes the development of many different

products as well as acquisitions, mergers and the purchasing of shares in

companies, mainly abroad. Over the course of the years, this enabled it to

broaden its range of products and diversify its operations, while at the same

time strengthening the economic foundations of the company. Amongst the

most important acquisitions were Carnation in Los Angeles (milk, culinary

products and pet foods) and more recently Rowntree Mackintosh in York(chocolate and confectionery), Buitoni in Perugia (pasta) as well as Perrier in

France(mineral water). Nestle, which does 98% of its business outside

Switzerland, also has interests in non-food sectors, in cosmetics (a large share

holding in L'Oreal) and ophthalmic products (acquisition of Alcon Laboratories

Inc.) while continuing to give priority to food products.

7


8/61


NESTLE TODAY

Nestle is now the world's largest food company. It is present on all five

continents, has an annual turnover of 74.7 billion Swiss francs, runs 509

factories in 83 countries and employs about 231,000 people the world over.

The Company owes its current status to the pioneering spirit inherited

from its founders which continues to inspire it, to its concern with quality and to

its constant search for new ways of satisfying man's nutritional needs.

Wherever possible, it sets up factories locally, employs personnel from

the country concerned and relies on indigenous raw materials. Its agricultural

services provide assistance to improve the quality and yield of the raw

materials it uses. Much attention is devoted to professional training and to the

integration of the Company in its economic and social environment.

8


9/61


RESEARCH & DEVELOPMENT

Nestle, the world's biggest food Group, is also the global leader in the

industry with regard to Research and Development (R&D), No other food

company matches the R&D presence of Nestle, with a worldwide network of

centers in 17 locations on four continents. No other food company dedicates

so many human and financial resources to R&D: an international staff of 3500

engaged in the search for innovative new products and the renovation of

existing ones. Year after year, Nestle invests some 800 million Swiss francs

into R&D as a major driving force of its double strategy: to strengthen the

Company's brands worldwide and to continue to support future longterm

growth and competitiveness through innovation and renovation.

At the threshold of this new millennium, Nestls objective is to

consolidate and strengthen its leading position at the cutting edge of

innovation in the food area, in order to meet the needs and desires of

consumers around the world, for pleasure, convenience, health and well

being.

9


10/61


BUSINESS REVIEW

MILK COLLECTION

The core raw material of Nestle Milkpak is milk. Over the last twelve

years, the Company's prime concern has been to improve the quality and

volume of milk for UHT processing and for other milk based products. Driven

by its commitment to quality and having realized that only self collection could

eliminate its dependence on poor quality milk available from outside sources,the Company successfully established its own collection system and

expanded its operations over a very large milk shed area in Punjab. Owing to

this tremendous growth in the volume of an extremely high quality raw milk,

Nestle Milkpak now produces a superior quality and better tasting UHT milk,

with longer shelf life.

Today, Nestle Milkpak can boast of the largest milk collection network in

the country, unmatched in size, productivity and efficiency. Milk is collected

through a vast network of village milk centers (VMCs), sub-centers and

centers. At these centers, chillers have been installed to lower milk

temperature to 4C for preventing bacteria development during long hauls to

the factories, which are undertaken by a large fleet of specially insulated

tankers.

In terms of quality, the milk collected by Nestle Milkpak is low in sodium,

high in fat and solid-non fats (SNF) and very low in Total Plate Count (TPC)

which, stated simply, means the bacteria count. This was achieved through a

comprehensive strategy and sustained efforts to overhaul the milk collection

process, intensive education program for the farmers and the milk collection

10


11/61


staff, up gradation of milk loading and transportation system, increase in the

chilling capacity and above all, adherence to the highest acceptancestandards at all milk collection points, including the factories.

As a service to farmers, Nestle Milkpak has established an Extension

Service, staffed by qualified veterinary doctors, who assist them in vaccination

and treatment of livestock, improved breeding, good animal husbandry

practices, provision of high yield fodder seed etc. By taking professional help

and guidance to their doorsteps, which they otherwise find difficult to access,

coupled with incentives and a good and prompt return for their milk, Nestle

Milkpak has created a mutually beneficial relationship with the farmers, which

translates into opportunities of economic uplift for the rural population.

To promote milk production, Nestle Milkpak is successfully promoting the

use of molasses to enrich the fodder and has arranged its distribution to

farmers at cost.

11


12/61


PRODUCTION

As a consequence of joint venture arrangement between Nestle S.A. of

Switzerland and Milkpak Ltd. in 1988, the existing production facility of Milkpak

in Sheikhupura became a part of Nestle Milkpak.

The Milkpak Sheikhupura factory commenced operations in 1981 as a

producer of UHT milk. By 1988, it had expanded its operation and was also

producing butter, cream, desi ghee - all under the brand name of MILKPAKand juice drinks under the brand name FROST.

To meet the demands of the large food market that Pakistan offered,

Nestle Milkpak reorganized and reinforced the production of existing brands

and gave shape to new production lines. The first to come was a milk powder

plant, which not only began producing NIDO in 1990 but was also critical to

the production of several milk-based products in the future. With the

installation of the roller dryer in 1990, the first such product to come was

CERELAC - an internationally recognized brand of infant cereal. This was

followed by LACTOGEN 1 & 2 in 1991.

The year 1992 saw the introduction of tea whitener EVERYDAY and milk

powder in bulk packing named GLORIA. MILO and NESLAC came under

production in 1994 and MILO RTD in 1995. Local packing of imported coffee

under the name of NESCAFE 3 in 1 commenced the same year. In 1996,

Nestle Milkpak's first confectionery plant of POLO Mint was installed and the

production of NESTLE PURE ORANGE JUICE commenced. Packaging of

coffee under the brand name of NESCAFE CLASSIC was undertaken the

same year.

12


13/61


In 1997 NESTLE WHEAT and two variants of POLO viz. Strawberry

and Orange were introduced. In 1998 a substantial capital investment wasmade to launch several products and install two new state-of-the-art

technologies. SWEET TREETS were launched in early 1998. The addition of

two flavors of POLO: Blackcurrant and Strong Mint, increased the number of

POLO variants to five. A new variant Lemony was added to the range of

popular FROST fruit drink flavors and a new 1-liter packing of FROST was

introduced. Flavored milks under the brand FRESH & FRUITY came under

production on the new Tetra Filling Machine equipped with the modern "slim"

format. MILO RTD and UHT Cream were also shifted over to this new format.

A new flexible confectionery line enabled the manufacture of a wide

range of high and low boiled sweets and toffees, including TOFFO and two

variants of SOOTH- ERS' Menthol Eucalyptus and Honey Lemon. Nestle

Milkpak also contracted to supply dairy mixes to McDonald's, for its popular

soft serves and milk shakes. And to top it all, the most prestigious project,

NESTLE PURE LIFE was also commissioned in December. Based on the

latest water treatment and bottling technology, this marked the entry of Nestle

Milkpak in the Pakistan water market and that of Nestle in the world water

market.

The expansion of high boiled sweet line continued in 1999 with the

introduction of Fruit Drops and BUTTERSCOTCH.

The year 2000 saw the production of some exciting products. First came

NESCAFE Frothed Original, followed by its two other flavors: Mocha and

13


14/61


French Vanilla. NESCAFE Frappe RTD was to come next. The fruit juice

range was expanded by the production of Mango and Orange- Mango Mix. Onthe confectionery side, Tutti Fruiti was added under the umbrella of POLO and

Wild Cherry was added to the SOOTHERS range. The success of NESTLE

PURE LIFE in PET bottles encouraged the commissioning of 5-gallon bottles

production line for home and office in June. And the last product line of the

year to be commissioned in November was that of NESTLE Plain Yogurt, a

high quality product with special Stay-Fresh Seal.

To meet the needs of safe and quality storage for the ever expanding

product range and their volumes, a National Distribution Center (NDC) was

completed and became functional in June, 2000. Spread over 6614 square

meters, it has the capacity to store up to 8300 pallets (approximately 8000

tons).

14


15/61


HISTORICAL DEVELOPMENT

1866 Companys foundation.

1905 Merger between Nestl & Anglo-Swiss Condensed Milk.

1929 Merger with Peter-Cailler-Kohler Chocolates Suisse S.A.

1947 Merger with Alimentana S.A. (Maggi).

1971 Merger with Ursine-Franck (Switzerland).

1985 Acquisition of Carnation (USA).

1988 Acquisition of Buitoni-Perugina (Italy).1988 Acquisition of Rowntree (GB).

1992 Acquisition of Perrier (France).

1995 Nestl acquires Victor Schmidt & Sohne, Austrias oldestconfectionary, including the famous Mozartkugeln.

1997 Nestl, through the Perrier Vittel Group, expands its minactivities with the outright acquisition of San Pellegrino.

1998

1998

Nestl acquires Spillers Petfoods of the UK and strengthen in

the petfood business which began in 1985 with the CarnationFriskies brand & introduced Nestl Pure Life.

Nestl Pure Life 1.5 - liter bottle was introduced in Pakistan.

1999

2000

Divestiture of Findus brand (except in Switzerland and itsparts of Nestls frozen food business in Europe.

Divestiture of Hills Bros., MJB and Chase & Sanborn roastground coffee brands (USA).

Nesle Pure Life Jumbo Service (5 Gallon) was introduced.

15


16/61


CURRENT STATUS

Today, Nestl produces in over 81 countries and achieves 98% of its

turnover outside Europe.

Nestl is the worlds largest food company, which does 98% of its

business. It has an annual turnover of 70 billion Swiss francs, 522 new

factories in 81 countries, 200 operating companies, 1 basic research outer and

20 technological development groups, has more than 231,000 employees and

more than 8000 products around the globe.

There are three companies co-ordinate the activities of some 200

operating companies around the globe. Their functions and details are as

follows:

The first, Nestl, holds the financial shares in the allied companies. It

also check the profitability of these companies and to ensure the profitability of

the group as whole.

The second, Nestl, has two areas of activities that are as follows:

Research and technological development

Technical assistance

Beside this, it provides know-how in engineering, marketing, production,

organization, management and personnel training on a continuous basis.

16


17/61


The third company is Nestl World Trade Corporation that oversees the

import and export of merchandise worldwide.

NESTLE BRANDS

Quality is an essential ingredient in all the Nestl brands and also Nestl

brands maintain nutritional balance in a fast pace world, that is why people

around the globe choose. The detail of the Nestl brand is as follows:

17


18/61


Baby foods (Nestl Cerelac, NAN)

Breakfast cereals (Nestl Cereals)

Dairy products (Milkpak, NIDO, Nespray, Nestl Yogurts, Everyday)

Ice-creams (Movenpick, Dreyers)

Chocolate confectionary (Kit Kat, Smarties)

Beverages (Nescafe, Milo, Nestl juices)

Food service (Nestl Jumbo Bottle)

Prepared foods (Maggi, Powered Soups)

Bottled water ( Nestl Pure Life, Nestl Aquarral)

Pet care (Pro Plan, Purine, ONE, Fancy feast, Dog Chow, Cat Chow,

Felix, Alpo)

Pharmaceuticals (Ophthalmic drugs, lens-care solutions & optical

surgical Instruments)

OUR MISSION

To continuously exceed our customer expectation for quality products

and services

18


19/61


Our goal is to offer top quality brands and innovative packaging to meet

the individual needs of consumer all over the world, whenever, wherever and

however.

At Nestl, our research makes it possible for everyone to enjoy better

food for a better life.

Good Food is the primary source of Good Health throughout life. We

strive to bring consumers foods that are safe, of high quality and provide

optimal nutrition to meet physiological needs. In addition to nutrition, health

and wellness, Nestl products bring consumers the vital ingredients of taste

and pleasure.

As consumers continue to make choices regarding foods and beverages

they consume, Nestl helps provide selections for all individual taste and

lifestyle preferences.

Research is a key part of our heritage at Nestl and an essential

element our future. We know there is still much to discover about health,

wellness and the role of food in our lives, and we continue to search for

answers to bring consumers Good Food for Good Life.

OBJECTIVE

Making our customers winners by constantly exceeding their

expectations.

19


20/61


OUR POLICIES

Business policies will continue to evolve and adapt to a changing world,

our basic foundation is unchanged. The time of origin of our company, andreflects the basic ideas of fairness, honesty and a general concern for people.

Nestl is committed to the following business policies in all countries,

taking into account local legislation, cultural and religious practices.

Nestls business objective is to manufacture and market the companys

product in such a way as to create value that can be sustained over the longterm for shareholders, employees, consumers, and business partners.

Nestls does not favor short-term profit at the expense of successful

long-term business development.

Nestls recognize that its consumers have a sincere and legitimate

interest in the behavior, beliefs and actions of the company behind brands inwhich they place their trust, and that without its consumers of the company

would not exist.

Nestls believes that, as a general rule, legislation is the most effective

safeguard of responsible conduct, although in certain areas, additional

guidance to staff in the form of voluntary business policies is beneficial in order

to ensure that the highest standards are met throughout the organization.

Nestls is conscious of the fact that the success of a corporation is a

reflection of the professionalism, conduct and the responsible attitude of its

managements and employees. Therefore recruitment of the right people and

ongoing training and development are crucial.

20


21/61


Nestls continues to maintain its commitment to follow and respect all

applicable local laws in each of its markets.

The policies formed by the Nestl are for every employee of Nestlaround the world. The Nestl brands follow these above mentioned policies

and does not make there own policies. Members of Nestl are strongly

committed to the company, its development, its culture and its policies.

Apart from professional skills and insight, the capacity and willingness to

apply these policies are the main criteria for progressing in the organization,

regardless of origin, nationality, religion, race, gender or age.

SCIENTIFIC DEPARTMENTS

Research at the Nestl Research Center encompasses the sensory and

nutritional value of products along with consumer behavior, nutrition needs

and social desires for foods and beverages. At the forefront of all research

activities is Nestls commitment to the utmost safety and quality. A diverse

selection of scientific disciplines is necessary for this global approach to

nutrition research. The scientific departments currently at NRC include:

Bio Analytical Science

Food Science

Food/Consumer Interaction

Plant Science

Nutrition and Health

Consumer Trust

Pet Basic Research

Scientific and Nutrition Support

21
http://www.research.nestle.com/structure_network/scientific_departments/Bioanalytical_Science.htmhttp://www.research.nestle.com/structure_network/scientific_departments/Food_Science.htmhttp://www.research.nestle.com/structure_network/scientific_departments/Food_Consumer_Interaction.htmhttp://www.research.nestle.com/structure_network/scientific_departments/plant_science.htmhttp://www.research.nestle.com/structure_network/scientific_departments/Nutrition_and_Health.htmhttp://www.research.nestle.com/structure_network/scientific_departments/Quality_and_Safety.htmhttp://www.research.nestle.com/structure_network/scientific_departments/Quality_and_Safety.htmhttp://www.research.nestle.com/structure_network/scientific_departments/Pet_Basic_Research.htmhttp://www.research.nestle.com/structure_network/scientific_departments/Nutrition_and_Scientific_Support.htmhttp://www.research.nestle.com/structure_network/scientific_departments/Nutrition_and_Scientific_Support.htmhttp://www.research.nestle.com/structure_network/scientific_departments/Food_Science.htmhttp://www.research.nestle.com/structure_network/scientific_departments/Food_Consumer_Interaction.htmhttp://www.research.nestle.com/structure_network/scientific_departments/plant_science.htmhttp://www.research.nestle.com/structure_network/scientific_departments/Nutrition_and_Health.htmhttp://www.research.nestle.com/structure_network/scientific_departments/Quality_and_Safety.htmhttp://www.research.nestle.com/structure_network/scientific_departments/Pet_Basic_Research.htmhttp://www.research.nestle.com/structure_network/scientific_departments/Nutrition_and_Scientific_Support.htmhttp://www.research.nestle.com/structure_network/scientific_departments/Bioanalytical_Science.htm


22/61


CONSUMER CONFIDENCE

The Consumer Confidence department is the scientific heart of the

Nestl Quality System. Consumer confidence and trust has been fundamentalto Nestl's success for over 135 years.

Our wide range of expertise is made available to R&D scientists,

operational and technical units and businesses. We cover five main areas:

Consumer safety that guarantees the delivery of safe products.

Product compliance that combines all aspects related to the legalcompliance of Nestl products.

Consistent quality that involves all measures for the delivery of Nestl

products with a consistent level of quality.

Consumer preference that ensures our products demonstrate superior

organoleptic and nutritional quality.

Occupational and environmental safety that combines all aspects

related to the safety of workers and the environment.

Safety evaluation requires extensive scientific skills in the two areas of

food safety: analytical method development and science-based risk

assessment. Ingredients also need to be analyzed for authenticity and

allergens. Leading edge packaging expertise also has a role to play in

ensuring both quality and safety of Nestl food products.

22


23/61


Anticipation of food safety issues is guaranteed through a systematic

screening of scientific and technical literature and evaluation by our network of

experts for case-adapted responses.

FOOD SCIENCE

The Food Science Department focuses on the physical, chemical and

biotechnological aspects of food raw materials, ingredients and food products.

Our scientists in collaboration wit nutritionists provide the scientific basis for

innovative food concepts which deliver consumer benefits in the areas of

pleasure, health and Wellness, and food quality and safety.

For an innovative approach in the way we make food products, we work

on three main aspects of modern foods.

food processes: e.g., molecular basis of unit operations including

extraction and refining of ingredients, or biotransformation of raw

materials and ingredients. functionalities of macronutrients: e.g., structure forming properties of

biopolymers, or ingredient interactions.

delivery of functionalities in food products: e.g., control of

bioavailability of functional molecules through specific carrier systems.

The Food Science Department assembles state-of-the-art knowledge in

food ingredients, food materials, food colloids and processes. Our research

activities are targeted towards innovative and inventive new ways to combine

the classical food ingredients like proteins, carbohydrates and fats to create

new food structure concepts (e.g. foams and mousses) with specific

textures and functionalities.

23


24/61


Our projects are multidisciplinary and are organized in close

collaboration with the other departments of NRC including PTCs and R&D

Centers as well as the external scientific world such as universities.

BIOANALYTICAL SCIENCE

The Bioanalytical Science Department at NRC is where scientists from a

range of disciplines provide knowledge required for post genomic work. We

want to understand how food molecules affect the complex life processes...

and how this knowledge can benefit mankind.

Core disciplines span from analytical chemistry and biochemistry to

(bio)mathematics, bioinformatics and clinical studies. We focus on developing

advanced analytical tools and methodologies to support Nestl research and,

in particular, the Nutrition and Health program.

Food is a complex mixture of molecules that play different roles in the

body, from maintenance to defense and protection. Understanding thefundamental biological process is key to deciphering the contribution of

genetic variation among individuals to health and wellness compared to the

effects of the environment and lifestyle.

The biological process is a complex interplay of relationships between

protein sequences, structure dynamics and molecular recognition. This

process can be studied at several levels of bimolecular organization, which

include genetic, and gene expression (genomics and transcriptomics), protein

function and signaling (proteomics) and metabolite control and regulation

(metabonomics). Bioinformatics and mathematic modeling are

additionally needed to unify all of the omics science areas.

24


25/61


We aim to be at the forefront of Bioanalytical developments and

implement them to further the science of nutrition and health.

INNOVATIONS AND PUBLICATIONS

Achieving health and wellness through foods is a challenging adventure.

It extends the boundaries of consumer expectations and satisfaction beyond

25


26/61


the classical sensory experience. Todays discoveries provide the knowledge

for tomorrows innovations.

Much groundbreaking scientific work has emerged from the NestlResearch Center in the form of significant product innovations and recognized

scientific publications.

FOOD/CONSUMER INTERACTION

In the context of health and wellness, we not only need to understand

the physiology of health but also to know and understand the consumer'srelationship with food. What is it about a food that makes the consumer like

and chooses it?

We study in detail aspects of pleasure derived from food before, during

and after consuming it. These include the pleasure of anticipation, as well as

sight, texture, taste and aroma. We also investigate the feeling of satisfaction.

In one sense, satiety is the reward derived from consuming a particular food.

But it is also strongly linked to signals that tell you to stop eating and feel

happy.

Physicists and chemists help us to understand how to deliver aroma,

taste, and texture. But beyond biology, psychology or sensory behavior, ethnic

culture is also a key to understanding why a given consumer prefers certain

foods over others.

The Department is truly multidisciplinary. With expertise ranging from

chemistry and biology to sensory and social sciences, we are a natural bridge

between Food Science and Nutrition and Health.

26
http://www.research.nestle.com/innovations_publications/key_innovations/http://www.research.nestle.com/NR/exeres/73D8ADCA-98FC-4C6E-B5CC-886926EBE408.htm?wbc_purpose=Basic&NRMODE=Unpublished&WBCMODE=PresentationUnpublishedhttp://www.research.nestle.com/innovations_publications/key_innovations/http://www.research.nestle.com/NR/exeres/73D8ADCA-98FC-4C6E-B5CC-886926EBE408.htm?wbc_purpose=Basic&NRMODE=Unpublished&WBCMODE=PresentationUnpublished


27/61


SCIENTIFIC AND NUTRITION SUPPORT

The Nutrition and Scientific Support Department (SNS) ensures that

research findings and the latest news on food, nutrition, health and wellness

is disseminated across the entire Nestl R&D community and businesses. In

addition, we support R&D innovation by providing the tools, training and

knowledge to assess and communicate the nutritional benefits of Nestl

products.

The department is composed of three interlinked groups: the first group

provides Competitive and Scientific Information and Intelligence to ourscientist, technologists, and to the management. The second

group, Nutritional Assessment and Training, provides support, tools and

training to improve the nutritional profile of our products and to increase the

nutrition knowledge of Nestl employees. The group collaborates with a wide

network of nutritionists from around the world in our PTCs, R&D centers and

business markets. The third group, Functional Ingredients, focuses ontraditional and functional ingredients. This group documents the strength of

scientific efficacy evidence, supports the compilation of dossiers for regulatory

approval, and proposes new nutrition concepts.

The core of nutrition, health and wellness knowledge within the Nestl

R&D community, we supply information to our colleagues to allow efficient and

timely responses to consumer health and wellness demands.

Nestle Pakistan Limited - Company Profile Snapshot

Company

Profile:

Nestle Pakistan Limited

27


28/61


Ticker: NESTLE

Exchanges: KAR

2007 Sales: 32,031,000,000

Major

Industry:

Food & Beverages

Sub

Industry:

Diversified Food

Country: PAKISTAN

Employees: 2174

BRANDS IN PAKISTAN

DAIRY PRODUCTS

NESTLE MILKPAK UHT MILK

Launched in 1981, it has become synonymous with quality milk. Backed

by a very strong brand name, aggressive marketing and distribution plans,

28


29/61


consistent quality and availability through out the year, MILKPAK UHT has

been extremely successful. In September 1999, MILKPAK UHT milk was

launched as NESTLE MILKPAK UHT MILK. NESTLE MILKPAK UHT MILK is

available in three pack sizes of 1000, 500 and 250 ml.

MILKPAK BUTTER

A continuous butter-making machine was commissioned at Kabirwala

factory in the year 2000 to produce high quality cultured butter. This new

butter was an improvement upon the earlier product and carries Nestle

branding that endorses its superior quality. It has an excellent taste and aroma

and is easy to spread.

The new NESTLE BUTTER is available in two pack sizes of 200g and

100g in new attractive packaging.

NESTLE PLAIN YOGURT

Launched in November 2000 in Lahore, NESTLE Plain Yogurt is the

latest addition to Nestle Milkpak's dairy family. Its unique 'Stay Fresh seal and

a 21-day shelf life gives the brand a formidable competitive advantage. The

brand provides valuable access to future product launches in the chilled

product category through a dedicated chilled distribution.

In a very short time the brand has gained a substantial market share.

Through future expansion into markets other than Lahore and a strong

marketing and sales support, NESTLE Plain Yogurt will undoubtedly grow into

a strong brand and, in time, will achieve the status of market leader.

29


30/61


MILKPAK UHT CREAM

MILKPAK UHT CREAM was introduced under the MILKPAK brand in

1986. It is available in 200-ml pack size in an attractive slim pack. Theconsumer trust in the brand name and the product has ensured its dominant

share in the cream category.

MILKPAK CREAM was also introduced in an economical 1000ml pack

size in the year 2000. This SKU has been developed for Food Services to

cover institutions using large quantities of fresh cream.

MILKPAK DESl GHEE

MILKPAK DESI GHEE was introduced in 1986 in tin packaging. The

packaging was later changed to Tetra Pak. However, in line with the current

market trend, MILKPAK DESI GHEE was relaunched in 1Kg tin packaging in

the year2000. The product was also introduced in 16kg tin packing to tap the

huge potential of loose desi ghee.

NESTLE EVERYDAY

To target the massive potential offered by the tea-whitening segment,

NESTLE EVERYDAY tea whitener was launched in 1992. Supported by

aggressive marketing using multi-media activities, focused distribution with

sampling drives and excellent consumer acceptance, the brand has shown

strong growth and holds good promise for the future.

30


31/61


NESTLE NIDO

NESTLE NIDO has been present in the Pakistan market since early 70's

and on account of the consumer confidence in its quality it has become a pillarof Nestle's success. Local production commenced in1990 and within a short

time the brand achieved market leader status in the full cream milk powder

category. Made from very superior quality milk and with the addition of

vitamins A and D, NESTLE NIDO is the best quality milk for growing children.

The brand has now launched a low unit priced SKU that offers half a liter

of quality milk at a very affordable price. NESTLE NIDO is well on its way to

becoming a mega brand.

CHOCOLATE DRINKS

MILO POWDER

To provide convenience to consumers, NESTLE MILO was launched in

its new 130gm. SKU in an attractive airtight jar in February2000. This was

done with a view to bring our packaging in line with the industry practice of

making milk fortifiers and modifiers available in jars and tins and to reverse the

31


32/61


trend of consumer preference for imported MILO or similar products over local

MILO. Consumer response to the new initiative has been very positive.

MILO RTD

To cater for consumer convenience, MILO RTD (ready to drink) was

launched in 1995 and is now available in an attractive 180ml slim pack.

Popular with all age groups, specially among the growing segment of nutrition

conscious consumers, it is an excellent substitute for cold drinks.

COFFEE

NESCAFE CLASSIC

NESCAFE, Nestls international flagship brand, is locally repacked and

marketed in 2gm. and25gm. Sachet, 75gm. bottles and 500gm. Soft packs.

The brand enjoys a special position in the country's coffee consuming

segment.

NESCAFE FROTHE

NESCAFE Frothe (Original), a premix in 18gm. single serve sachet, was

launched in January 2000. The product profile was developed through

consumer research and was accordingly offered as a sweet, creamy and

foamy coffee. Encouraged by extremely good consumer response to this

cappuccino style coffee, French Vanilla and Mocha flavors were introduced in

November to offer a wider choice and to enhance the young and fashionable

image of this mixes category.

NESCAFE FRAPPE

32


33/61


To promote summer consumption of coffee and to change consumer

perception that coffee is only a winter beverage, NESCAFE Frappe was

launched in June 3000. This iced, creamy, ready-to-drink coffee in180ml slim

pack was positioned to appeal to the youth and gain a strong share from other

summer beverages. The launch was extensively supported by promotional

programs in major towns and the product is fast gaining in popularity.

FRUIT DRINKS

FROST

A well-known brand, FROST was introduced in 1986 and has the largest

share of the countrywide market. Positioned as a cold drink and alternate to

cola drinks, its strength lies in the convenience attached to its usage.

NESTLE JUICES

Encouraged by the consumer response to NESTLE ORANGE JUICE

that was launched in 1996, the category of NESTLE juices was expanded with

the introduction of Mango-Orange and Mango flavors in the year 2000. This

has further strengthened the position of Nestle as leader in the value

added/premium drinks market. Consumer to gain further.

DIETETIC & INFANT PRODUCTS

LACTOGEN

33


34/61


LACTOGEN 1 and LACTOGEN 2 are infant and follow-up formulae

launched in 1991 and are available in two sizes. The brands provide both

affordability and quality.

CERELAC

Launched in 1989, CERELAC is the dominant player in the growing

infant cereal market. Available in 5 flavors, the brand provides balanced

nutrition to infants from 4 months onwards.

NESTLE RICE

An affordable starter weaning cereal, NESTLE RICE offers the flexibility

of preparation with a variety of meals. Gluten free, the brand is available in

125 gm. packs and is specially suited to the needs of infants from 4 months

onwards. It was launched in 1994.

NESTLE WHEAT

NESTLE WHEAT is a wheat-based infant cereal without milk, for infants

of 4 months and above. It was launched in 1997 and is available in packs of

125 and 250 gm.

NESLAC

NESLAC is a growing-up milk, formulated specially for 1 to 4 year olds. It

contains just the right balance of proteins, calcium, iron, vitamins and essential

minerals in order to cater to the nutritional needs of a growing child

during this special age. The product was launched in 1994.

34


35/61


CULINARY PRODUCTS

MAGGI 2-MINUTE NOODLES

Fast to cook, good to eat - MAGGI 2-MINUTE NOODLES were launched

with local production in 1992 and in doing so Nestle pioneered the category of

instant noodles in Pakistan. MAGGI 2-MINUTE NOODLES have special

appeal for children, are fun to eat and offer a range of interesting flavors,

namely: Chicken, Masala, Chilli and Chatkhara. Affordably priced and backed

by focused marketing activities, MAGGI NOODLES have shown good

progress in 2000.

MAGGI COLD SAUCES

Nestle entered the Cold Sauces' category in 1999 with the launch of

MAGGI Ketchup, MAGGI Mirch Maza and MAGGI Khatti Meethi - the first Imli

sauce in Pakistan. The innovative taste of Khatti Meethi together with the more

traditional tastes of Ketchup and Mirch Maza, were received well by the

consumers.

BRANCHES IN PAKISTAN

Nestl Pakistan has its branches in the following major cities of Pakistan:

35


36/61


Lahore

Islamabad

Faisalabad Sheikhupura (factory)

Karachi

Nestl is a customer and profit oriented organization rather than system

and strategy oriented. The mechanics of generating profit are low-cost

production and high-price sales.

Nestl has different division. There are four departments in the Nestl

confectionary that are as follows:

CCST Department

Marketing Department

Sales Department

Distributor

Now, let us discuss each of the departments separately.

CCST DEPARTMENT

The CCST department is a supporting department for both Sales and

Marketing departments. It provides a linkage to both departments by

connecting them in case of any demand from other department.

MARKETING DEPARTMENT

The Marketing Department is responsible for all sort of activities

including the promotion, advertising and tools used for generating demand.

36


37/61


The Marketing department is also responsible for arranging stalls and

functions for the promotional and official reasons respectively. These stalls are

conducted in different public places so

that more of the people become aware of the importance of products that

ensure quality. These stall activities remain active for around 4-5 days. Thus,

in a month 4-5 such stalls are managed.

After a stall activity finishes, the person who conducted the stall activity

has to report to their seniors about the response they received from the public

and the number of new customers they have been able to attract during their

stall activity.

SALES DEPARTMENT

The Sales Department is responsible for carrying out the sales of Nestl

confectionary covering the whole of Lahore. To conduct the sales efficiently

and effectively, there are some territories that have been assigned some area

of Lahore. The area managers administer these territories.

Monthly, the Area Sales Managers are assigned with the targets by the

upper management. This helps in creating competition among the territories

Like some territories covers these areas respectively.

Interior Lahore, upper Mall

Gulberg, Cantt, Cavalary

Defense

Model Town, Township, Garden Town, Johar Town, Rehmanpura

and Thokar Niaz baig

37


38/61


These four territories are further covered with a total of 20 routes, each

covering a specified area of Lahore on daily basis.

Everyday, the Nestl delivery van drop confectionary products. Thereare three people who go for sales. They are:

Driver

DSR

Loader

For carrying out the transaction easily, the DSR are provided with ahandbook. The handbook keeps records of the data of the retailers. All this

data is stored in the system thus, keeping the system updated.

At the start of the month, the target for the sale of the confectionary is

set and all the distributions have to achieve that target by the end of the month

that helps in increasing the productivity. The sales target varies with the

season. For example, in winters, the sales of Confectionary products are more

as it is in summers. Also, the monsoon season affects the sales of the candies

and chocolates.

When it is the end of the month, all the distributions submit in their report

to the Sales and Distribution Manager that contains the percentage of the

target achieved including the quantity sold by each route.

DISTRIBUTOR

For carrying out the daily working, some internally hired or external

sources are acting as a distributor for Nestl in Lahore. The distributor has

various responsibilities/duties that are as follows:

38


39/61


FLEET MANAGEMENT

Procurement of Vehicle. Installation of Hood on Distribution vehicles. Paint of Hood & its maintenance. Maintenance of vehicles in good condition.

DELIVERY TEAM

Short listing of DSRs for hiring.

Supervise DSR orientation & Training.

Daily supervision of DSR performance.

Ensure DSRs working as per company direction.

CUSTOMER SERVICES

Delivery at customer premises on schedule day & routing time.

Ensuring delivery on special request forwarded by customer

services.

Attending all delivery related complaints in time.

WAREHOUSING

Procure a warehouse as per Nestl Standard.

Ensure all Nestl Quality Standard (FIFO, NQS, and QSM etc).

Maintain a clean environment.

Minimize store losses.

ACCOUNTING

Maintain audited accounts of the business.

Provide in time reports to Nestl Management.

39


40/61


Make claims as per company guidelines & verify data.

Ensure efficient operation.

GENERAL

Adhere & act on all policies/decisions by Nestl Management.

Close liaison with Sales Management for Target Achievement.

STYLE OF WORKING

Nestl is profit and customer oriented organization rather than systemand strategy oriented. The products are manufactured at low-cost and salesare made at high price.

All the departments of Nestl are related to each other along with their

independent working. In order, to improve their working and their level of

service they provide to their customer, weekly and monthly meetings are held.

These meetings discuss the following things:

Performance level of employees

Progress at territory level and as a whole

Sales of the organization

Where an improvement is required

The working/activities of division include the following features:

Selling through proper transportation

Area storming for creating awareness

Stall activities

Rewards offering scheme

Taking feedback from the customers

40


41/61


Providing service for chiller maintenance and technical problems

This activities/working of the organization involve the basic principles ofmarketing, client service, public relation, planning, organizing, leadership andcommunication whose brief description are as follows:

The basic principle of Nestl in marketing is to provide its customers withquality product at reasonable price.

For communication at national and international level there are variousways to communicate that are as follows: Universal and direct telephone lines

Fax Email

Letters

41


42/61


ORGANIZATION STRUCTURE

National Sales Manager

Zonal Sales Manager

Regional Sales Manager

Customer Area Managers System Support Event

Service Manager Executive Management

Customer Territory System

Service Officers managers Support Officers

Sales Associates Event Chiller

Management Technician

DSR Officers

42


43/61


Loaders

MAIN STRATEGY OF NESTLE CONFECTIONARY

Every organization has forms some strategy to follow. Therefore,

strategies adopted by Nestl that have proved fruitful are as follows:

Consumer communication

Product availability and development

CONSUMER COMMUNICATION

With the help of electronic media, advertisements boards, banners,

advertising on newspapers, pamphlets, brochures, handouts and by the stall

activity of marketing department; taste of the customer is developed and

awareness is brought among people about the healthy living that can beachieved by healthy and delightful eating.

PRODUCT AVAILABILITY

From time to time activities such as area storming, discovering new

places or areas are being done. Thus, making the distribution equally available

everywhere.

43


44/61


COMPETITORS OF NESTLE CONFECTIONARY

Every organization or we can say that every business run by any

company faces competition in a competitive market. Nestl is a multinational

company. It has competitors in a global market and in a local market. Now lets

see the competitors of one of the brands of Nestl that is Nestl confectionary

in a local market. The competitors that Nestl confectionary in Pakistan are as

follows:

Cadbury

IBL

Mitchells

Candy land

Even though there are competitors in the market but still Nestl

confectionary does not face a very tough competition. There has been great

competition faced by Nestl confectionary as local companies try to compete

with the multinational brand.

44


45/61


SWOT ANALYSIS OF NESTLE CONFECTIONARY

STRENGHTS

The strengths of Nestl confectionary products including Kit Kat, Polo & Foxare as follows:

Companys name Nestl signifies the quality image high standard and

quality product.

Loyalty from customers is also the major strength for the company.

Employees are also loyal due to the decentralized culture of company.

People trust on products due to the proper health and safety measures.

The strength of Nestl confectionary is its imported chocolates and

candies, which strengthens its image.

Being a multinational company it has the capability to attract more

customer than the local companies.

Company has the ability to compete in a dynamic environment.

Company always adapts the new technology.

WEAKNESSES

The weaknesses are as follows:

There is not much margins for retailers to prefer its sales.

They need to improve the facilities like chillers.

45


46/61


The distribution cost is high as compared to the competition in the local

market.

Company mostly advertises its milk products, advertisement of

confectionary products is not so better.

OPPORTUNITIES

They have an opportunity to expand or capture the market by adding its

product line.

They have the opportunity to offer snacks.

They can also capture the market of home appliances.

Company can open separate stores to eliminate retailers.

Recently, they have created an opportunity for themselves by

introducing chillers in the market.

Company is trying to open stores in universities.

They can provide incentives to retailers to increase sales volume.

Company can enter in ice cream products.

THREATS

Existing companies are increasing their product lines that can prove to

be a threat in the coming years.

Company like Cadbury is giving more discounts to retailers as compared

to distributors due to which retailers prefer its products for sale.

As compared to the local competitors, our distributor cost is very high.

As Nestl confectionary Products has to maintain and obey the Nestl

standards.

Some companies are competing on the basis of cost.

46


47/61


47


48/61


BCG MATRIX

STARS

The stars are the high relative market share and

high market growth. Nestle beverages i.e. are somewhat the

stars in their business, because with the high quality and

new designs which comes every now and then makes them

more popular among the customers, because customer with

upper class wants the quality and nestle offers the best quality food items.

CASH COWS

The cash cows are theirbaby food items i.e. nestle cerelace and

other baby food products. Company has to take measures to make these

products as stars.

Star

Question Marks

Cash Cows Dogs

R

elativeMarketGrowth

Low

High

48


49/61


DOGS

The pharmaceutical products are nestleDog, because it has low-

share business with low growth market especially when we talk about

Pakistani market. The company has to think on what it can do by improving

the low share and growth market.

QUESTION MARKS

The question marks are the breakfast cereals.They have high

market growth but low market share. The company has to decide about which

question mark they should try to build into the stars and which one of these

should be phased out.

COMPETITIVE STRATEGYWHAT MAKES COMPETITIVE

The hallmark of the nestle is the quality of the products which the company

offers.

COMPETITIVE EDGE OF NESTLE

The companies all over the world get some competitive edge based on

some features which other companies dont have. For example, as the Dell

has the competitive edge over other computer manufacturer companies,

because they use Built-to-order Strategy while no other company in computer

49


50/61


industry use this strategy. Similarly in Pakistan nestle has their Competitive

edge based on these Strategies:

Product Differentiation

Customer Oriented

PRODUCT DIFFERENTIATION STRATEGY

Nestle is using the product differentiation strategy by providing the

superior quality products. Their main focus is to keep the customers loyal.

They bought shelve space in different departmental stores to attract the

customers. They tried to reach each group of people in which they have

succeeded.

CUSTOMER ORIENTED

Customer satisfaction is the focal point for the company. They provide

hygienic products to their customers. Products are also verified by health and

safety measures and international quality standards.

50


51/61


MARKETING MIX

Marketing Mix is defined as a set of controllable tactical marketing tools

that firm blends to produce the response it wants in the target market. The

marketing mix consists of every thing the firm can do to influence the demand

for its products. The many possibilities can be collected into four groups of

variables known as the four P's that are as follows:

1. Product

2. Price

3. Place

4. Promotion

1-PRODUCT

Product stands for goods and services that the company offers to target

market.

Nestl kit Kat is in four sizes including K.K Chunky, while Polo is in three

sizes. The shape and the color of the Kit Kat and Polo are quite attractive for

the customers. The labeling, packaging of the Kit Kat and Polo includes the

Nestl brand and logo. The packaging includes an expiry date and time along

with a manufacture date. Second part of labeling includes the quantity of

product in grams along with ingredients and contents of chocolates and

candies.

51


52/61


2- PRICE

The amount of money charged for a product or service, or sums of the

values that consumers exchange for the benefits of having or using the

product or services.

The price of Nestl Kit Kat and Polo varies increases with the increase in its

size.

3- PLACING

Placing stands for company's activities that make the product availableto the target consumer.

Nestl' distribution is using the direct distribution channel to supply

confectionary products weekly to the retailers.

4- PROMOTION

Producing a quality product, pricing it attractively and making it available

for the target consumer is not the only problem companies need to solve.

Modern era is the era of communication with customer, assuring customer

satisfaction, demands for personal and non-personal communication with the

target customer to build a relationship with them. In an area-storming activity,

giving out products free, gift hampers, attracts new customers; kites

depending on the season (for existing and potential customers) are given. The

basic purpose is to explore the area that is being unexposed and to bring

awareness in the people.

52


53/61


TRAINING PROGRAM

The training programs are conducted time to time according to the need

of the organization. Thus, there are different training programs held for the

employees. The training programs are conducted every month whereas the

training programs for the employees are conducted from time to time

according to the standard of the company. They are also providing technical

training to their employees. They made cross functional teams for training and

the development of their employees.

TRAINING PROGRAM FOR DSR

An organization conducts a training program to provide better service to

its customer. Thus, for this reason Nestl conducts training program every

month to train its DSR in various areas because DSR are the delivery person

and it is they who through their behavior and appearance develop the image of

their company.

The training program for the DSR emphasize on the following features:

How to behave when they are dealing with the customers

What is expected from them

What are there duties

How to handle the situation if any problem arises.

How to dress themselves

How to handle the retailer

53


54/61


Their personal attire

TRAINING PROGRAMS FOR THE EMPLOYEES

The training program for the employees involves different programs,

which gives them chances to improve themselves where they lack and to

handle the situation more confidently, and efficiently.

According to the need, the employees are given a chance to visit the

Institute of Sales & Marketing in Lahore for one day training. These training

programs are offered to the employees once in a year to keep up the new

building standards of the organization and to make them competitive.

CAREER DEVELOPMENT

Nestl does give their employees a chance to discuss their career

development for future accomplishments. They send their efficient workers

and employees abroad for the improvement in their career. They also conduct

workshops and seminars for this purpose.

When employees are given specific training program, they tend to learn

new things and therefore show improvement in their performance. This

betterment in their performance enable them attain promotion for themselves

which gives them more experience and motivates them to do well in future and

develops their career as they go along.

COMPENSATION SYSTEM

54


55/61


Nestle has established a separate compensation department for its

employees. They offer incentive pay and special bonuses to employees. They

have developed the performance appraisal system. They also provide

disability benefits to their employees. Company has hired human resource

professionals to develop a competitive compensation system.

55


56/61


WHAT I HAVE LEARNED AT INTERNSHIP

PERSONAL LEARNING

Personal learning is a moral and ethical obligation set by a person to move in

a mellow way to excel in present and future.

During the internship I realized following duties.

Cohesiveness

Ever Ready For Challenges

Broad vision

Learning From Cradle To Grave

Always Create Opportunities

Open Communication With The Boss

Appearance

COHESIVENESS

A team player can achieve more than an individual. Good coordination

and cooperation with peers and other staff members can impulse a person to

perform better in difficult situations. During my internship I noticed that the

degree of cohesiveness among the nestle employees is high, that is why

nestle is achieving its target quite efficiently.

EVER READY FOR CHALLENGES

56


57/61


If a person can handle problems and challenge adequately, he can grow

especially in marketing field where every thing is presently dynamic

.

BROAD VISION

THINK BIG

Think positively to avoid any kind of discrepancy and hurdle in your task.

Positive thinking and broad vision helps you to achieve some thing different

and new.

LEARNING FORM CRADLE TO GRAVE

Latest researches and journals can be very helpful in order to generate

new ideas.

At nestle, Sales department offers many new courses to the employees toupgrade their knowledge.

ALWAYS CREATE OPPORTUNITIES

Dont wait for opportunities always create opportunities

Time & Tide Waite for None

If you are able to create opportunities, success is yours. Now the

question is how?

The answer is very simple, by generating new and useful ideas for the

organization.

OPEN COMMUNICATION WITH YOUR BOSS

57


58/61


To avoid any kind of misunderstanding with your boss, communicate

freely with him.

During my internship I analyzed that;

People dont leave the organizations they leave their bosses

So be friendly with your staff and boss and communicate freely to avoid

organizational switching.

APPEARANCE

Treat your self as a product

Attractive appearance can be very useful to impress others. A

professional should be dressed up properly to influence others.

RECOMMENDATION

There are few recommendations that are recommended if the project is to beconducted again in future.

Employees should be trained according to the changing standards of the

organization.

Company should conduct survey from time to time to according to which

changes can be introduced in the organization to stay updated in the

market.

They should introduce creativity into the work, so that the employees

can do their work active mindedly.

58


59/61


Employees should be given compensation in order to keep them loyal.

Employees should be more involved in decision making to become more

differentiated.

Company should provide incentives to shop keepers.

THANK

YOU

59


60/61


REFERENCES

I have collected all the data from the following sources,

www.nestle.com

By communicating with the employees

60


61/61


Javed Project

Documents

Transcript of Javed Project