Jason WildeReika Maruyama

Jesse Dill

Definition of IP Types of Protection IP Importance of IP 10 Tips on Protecting IP Current Events/Issues Regarding IP Readings

• IP: Intellectual Property –“creations of the mind: inventions, literary and

artistic works, and symbols, names, images, and designs used in commerce”

• 2 Types of IP– Industrial Property • e.g. invention, trademarks, industrial designs…

–Copyrights • artistic work, articles, novels, photography…

• 4 types of IP Protection–Patents–Trademarks–Trade Secrets–Copyrights

Patents◦Mainly for invention/manufacturing◦“The legal right to exclude anyone else from manufacturing or marketing it.”

◦It lasts 20 yearsTrademarks

◦word, name, symbol or device which is used in association with services or products

◦It lasts 10 years

• Trade Secrets– Information (a formula, pattern, device or

compilation of data) that companies keep secret to give them an advantage over their competitors–E.g. Coca-cola–May lasts forever

• Copyrights–“Copyright laws protect written or artistic

expressions fixed in a tangible medium - novels, poems, songs or movies.”–Protects the expression of idea, not the idea

itself.– lasts for the life of the author + 50 years

Your IP can: Set your business apart from competitors Be sold or licensed Provide customers with something different Be an essential part in branding your company

Once secured you can: Make it your sole right to use, make, sell or import

the product Earn royalties by licensing it Exploit it by establishing strategic alliances Make money by selling it

1. File for protection.2. Invest in legal counsel.3. Arm yourself with knowledge. 4. Be realistic.5. Respect the work of others.6. Present a complete picture. 7. Give yourself a competitive

advantage. 8. Use nondisclosure agreements.9. Rely on legal protection.10. Be patient.

Issues from the Thomas case readingHow do you value IP? Liable for

anywhere from $18,000 to $3.6 m for 24 songs.

How do you protect yourself from being sued, or infringing on rights?

Can you be too aggressive in protecting your IP?

Are RIAA’s tactics effective or damaging, scary or justified?

How aware are you of what is IP and what is not?

Should entities like RIAA be allowed to enforce their copyrights at the expense of personal privacy (i.e. bulk subpoenas)?

• The ABCs of Intellectual Property Protection, retrieved from http://www.csoonline.com/fundamentals/abc_ip.html

• Intellectual Property in Everyday Life – Virtual Tour, retrieved from http://www.wipo.int/athome/en/index.shtml

• The Importance of Protecting Intellectual Property, retrieved from http://www.businesslink.gov.uk/bdotg/action/detail?type=RESOURCES&itemId=1074300698

• Ten Tips on Protecting Intellectual Property, retrieved from http://www.allbusiness.com/legal/intellectual-property/11140-1.html

• RIAA's scare tactics bound to backfire, retrieved from http://news.zdnet.com/2100-9595_22-5059612.html

• Download Case Should Go to Jury Today, retrieved from http://abcnews.go.com/Technology/wireStory?id=3687988