Jason presentation rimc 2103 reykjavik
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Transcript of Jason presentation rimc 2103 reykjavik
![Page 1: Jason presentation rimc 2103 reykjavik](https://reader034.fdocuments.net/reader034/viewer/2022051720/58a5c1d01a28ab0b068b662d/html5/thumbnails/1.jpg)
‘From Data Integration to Digital
Intelligence‘
RIMC, March 2013
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o A Leading Web Analytics Vendor
o Founded 2003 in Berlin
o Global Ambition
o International Customers – Personalized Services
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28.03.2013 © 2010 Webtrekk GmbH3
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Empowering Your Digitality.
Empowering business decision makers to turn data into knowledge
and assist in optimizing your digitality
by providing comprehensive insights and intelligent solutions.
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Digital Intelligence
Business Developement
Marketing CEO
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28.03.2013 © 2010 Webtrekk GmbH7
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TV Tracking
User watches TV Advert
User visits Website
Analysis / Traffic Attribution
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Campaign-generated Traffic Brand Search Newsletter Direct Entry
tt0 t0 + 5 minutest0 - 5 minutes
Traffic
TV Ad
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Icelandic Birthrate per 1000 inhabitants (1961 – 2012)
0.00
5.00
10.00
15.00
20.00
25.00
30.00
1950 1960 1970 1980 1990 2000 2010 2020
End of TV free July
End of 9 hr TV days
Television introduced
01.03.89 Beer Day – End of Beer prohibition > 2.25% in Iceland
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Campaign-generated Traffic Newsletter Direct Entry Brand Search
tt0 t0 + 5 minutest0 - 5 minutes
Traffic
TV Ad
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Data Intergration
Data Intergration
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DIGITAL Intellegence – Image required
• What do you need to ensure/do with all this data, in
itself it is no use, rather you have to create actionable
insights based upon this data.
28.03.2013 © 2010 Webtrekk GmbH14
Digital Intelligence
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Data CollectionReportingAnalysis
WebsiteOptimization
DataIntegration
BusinessOptimization
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Input (Time, Effort)
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Ou
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I) Statistics Web AnalyticsDigital
Intelligence
Data CollectionReportingAnalysis
WebsiteOptimization
DataIntegration
BusinessOptimization
Input (Time, Effort)
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Thank you / Takk fyrir
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Jason Dawkins , International sales
+49(0)30 755 415-451 [email protected]://bit.ly/JDawkins
Spencer Altman, International Consulting
+49(0)30 755 [email protected]://linkd.in/QScZ4k
Berlin, Germany
webtrekk.com