行銷ＨＪ

行銷ＨＪ

HOPE CLOUD EVENT

Since 1856, the heritage and qual-ity of the luxury brand, Burb-erry, was a classic and innova-tory rain coat producer. I try to combine with tradition and art to create a special Burberry event for Earth Day. !e art by art-ist Caitlind r.c. Brown. !is event not only promote Burberry chic rain coat but also spread energy saving and emission reduction.

!e purpose of Kris Van Assche sale promotion is try to make customers spend over $7000 dollars in the store. I combine Kris Van Assche 2011 col-lection and Mercedes-Benz create a unique Kris Van Assche Benz. If cus-tomers come to our set up number, they will have chance to get this special Mercedes-Benz. I used three colors, black, white and grey which from Kris Van Assche design and change car inside décor with his design pattern.

KRIS VAN ASSCHE

PROMOTION

PAUL SMITHSTORESF

Paul Smith on Geary St. in San Francis-co which I think is a great location, even though it is not the Union Square end. But this location still a lot of people do not know there is a Paul Smith store in SF. For promote Paul Smith SF store, I use cable car and Paul Smith stripe logo, both are very famous in the world. !e customers will know there is Paul Smith stroe in here. !en, I designed post cards, matchbox and cable car toy for Paul Smith custom-ers. It will attract more customers which love Paul Smith people come to store.

Recreate Paul Smith website, store pro-motion sample and window display.

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KEYCHOWKAWA

Key Chow’s collection experi-ments the relationship between the traditional cra"smanship with latest technology, mixing tradi-tions with innovations. Key’s work has been featured in inter-national fashion publications and exhibitions in the United States, the United Kingdom, Italy, Aus-tralia, China and Hong Kong.http://keychow.carbonmade.com

RECYCLE CAMERA SUNGLASSES

Today’s invention is the future’s trend. !e Recycle Camera Sun-glass is #t this idea. !is sunglass use recycle meterial to produce.It will reduce pollute and waste. !e feature of this sunglass is it can take a picture and record a video. At the same time, it is very stylish. It can link people’s cumputer, ipad and iphone to share your see every day.

FENDIOUTDOORDESIGN

To open a new Fendi $agship store is a good way to increas more customers. Make a di%erent fa-cade of a shop is the #rst step and it is really impor-tant. I keep Fendi symbol color yellow combine with wood and logo. I choose wood because I try to make calm and comfortable feeling. !e lighting hue told people this is high end store. On the sec-ond $oor window glass shows the latest. !is design achieve to love our lovely brand and brand in our life.

FOREVER 21BRAND IMAGEREBUILD

Brand image is important for any business, especially for fashion industry. If your image is negative, it will reduce cus-tomers. !e feature of Forever 21 is cheap price but low qual-ity. It still really popular for young people. But a lot of people doesn’t know they have Forever21+, love21, 21 men, and For-ever 21 girls. I need change Forever 21 cheap and copy issue image and promote all di%erent line. I did slogan #rst, then I make new advertising, phone app, online look book and Face-book website. Also, I need keep teenage customers and attract new customers, so I use music with brand to create Forever 21 CD. It is just for sale promotion in LA store. However, I think it is not make new brand, it is make a new life for this brand.