Japan's electronics manufacturers: "mono zukuri"

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(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Japan’s electronics manufacturers (22nd edition) August 4, 2013 JAPAN’S ELECTRONICS MANUFACTURERS “MONO ZUKURI” 22nd Edition, August 8, 2013 by Gerhard Fasol, PhD, Eurotechnology Japan KK http://www.eurotechnology.com / [email protected] This is an outline/preview version - please purchase and download latest version of the full report here: http://www.eurotechnology.com/store/j_electrical/ 1

description

Japan's electronics manufacturers combined are about as large as the Netherlands economically and are facing a period of restructuring, while at the same time they acquire companies abroad in an effort to globalize. Japan's electronic component sector occupies about 30% - 40% of the global electronic devices market, and are generally better positioned than Japan's electrical conglomerates, although these also face their own challanges. The report reviews and analyses Japan's top 8 electrical companies, and Japan's top 7 electronic component makers, as well as several related companies, and an analysis of the industry sectors. Subscribe to receive regular updates. The report is a companion to our interview series on CNBC and BBC

Transcript of Japan's electronics manufacturers: "mono zukuri"

Page 1: Japan's electronics manufacturers: "mono zukuri"

(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Japan’s electronics manufacturers (22nd edition) August 4, 2013

JAPAN’S ELECTRONICS MANUFACTURERS“MONO ZUKURI”

22nd Edition, August 8, 2013

by Gerhard Fasol, PhD, Eurotechnology Japan KKhttp://www.eurotechnology.com/

[email protected]

This is an outline/preview version - please purchase and download latest version of the full report here: http://www.eurotechnology.com/store/j_electrical/

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JAPAN’S ELECTRONICS MANUFACTURERS - VERSIONS

2

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JAPAN’S ELECTRONICS MANUFACTURERS - VERSIONS

3

Subscribe to this report, and we will regularly send you the latest versions regularly.

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May 9, 2013 SONY updated, financial results updated

May 16, 2013 FY2012 data for Big-8 electronics makers added

May 18, 2013 Analysis added

August 4, 2103 Analysis added

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(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Japan’s electronics manufacturers (22nd edition) August 4, 2013

EXECUTIVE SUMMARY: JAPAN’S ELECTRONICS MANUFACTURERS

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Japan’s “Big 8” electronics companies (Hitachi, Panasonic, SONY, Sharp, Toshiba, Mitsubishi Electric, Fujitsu, NEC) combined have about US$ 600 Billion in revenues (sales), of similar economic size as the Netherlands, and have an important position in the global economy. Especially SONY is often described as “iconic”.

While these companies were dominating global markets in the 1980-1990s, during the last 15 years they have not grown, and their combined total profits over the last 15 years has been approximately zero.

While these companies still file very large numbers of patents, produced very important products, and their components are important for global supply chains, possess important technology, for a combination of factors, they have not succeeded to achieve their potential. Recently, the financial position of SONY, Sharp and Panasonic have deteriorated substantially, and Sharp management has announced that the survival of the company is in danger.

Overall these companies present extraordinary opportunities for improvement of performance.

The second part of this report focuses on Japan’s top 7 electronic component makers (Murata, Kyocera, TDK, Alps Electronics, Nidec, Nitto Denko, Rohm). The financial position (growth and profits) of this group of companies is better positioned, they represent about 30%-40% of the global component market, which grows at 10% / year. The global electronics components market is estimated at around US$ 140-170 billion in 2012 and growing at an annual rate of around 10% to US$ 220 billion in 2017. However margins of Japan’s electronic component makers are overall declining, indicating that change of business model is necessary.

Japan’s electrical companies embrace and celebrate “mono zukuri” (= craftsmanship, making things, the art of making things) as their core virtue. They emphasize manufacturing perfection as a competitive advantage.

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(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Japan’s electronics manufacturers (22nd edition) August 4, 2013

JAPAN’S ELECTRICAL INDUSTRIES

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This report focuses on 15 companies (plus a few other companies, such as Nintendo and Canon)(numbers in brackets are the code numbers at the Tokyo Stock Exchange):

•Japan’s 8 major consumer electronics makers•Hitachi Seisakusho (6501)•Panasonic (6752)•SONY (6758)•Mitsubishi Electric (6503)•Sharp (6753)•Toshiba (6502)•Fujitsu (6702)•NEC (6701)

•Japan’s 7 major electronics component makers •Murata (6981)•Kyocera (6971)•TDK (6762)•Alps Electronics (6770)•Nidec (6594)•Nitto Denko (6988)•Rohm (6963)

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(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Japan’s electronics manufacturers (22nd edition) August 4, 2013

AGENDA - LIST OF CONTENTS

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•Executive summary•“mono zukuri” (= making things) as a philosophy and business model•Branding•“Galapagos effect”, Japan-Focus vs. globalization, and business model issues•Keiretsu industrial family bonds•Japan’s 8 major consumer electronics manufacturers

•Industry sector overview, financial analysis and trends•Company overview and analysis

•Hitachi•Panasonic•SONY•Mitsubishi Electric•Sharp•Toshiba•Fujitsu•NEC

•Japan’s 7 major electronic component makers•Industry sector overview, financial analysis and trends•Company overviews and analysis

•Murata•Kyocera•TDK•Alps Electronics•Nidec•Nitto Denko•Rohm

•Other companies covered in this report•Nintendo•Canon, RICOH•Oki•Citizen

•Summary

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(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Japan’s electronics manufacturers (22nd edition) August 4, 2013

“MONO ZUKURI”=THE ART OF MAKING THINGS

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(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Japan’s electronics manufacturers (22nd edition) August 4, 2013

“MONO ZUKURI” = MAKING THINGS

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•Japan’s electrical companies define themselves as manufacturing companies•Their DNA is “mono zukuri” = making things, with the meaning of manufacturing perfection

•In fact, there is more change than expected recently, partially driven by crisis:•US investment fund Third Point, lead by Daniel Loeb, becomes largest share holder of SONY and pushes for change and divestures at SONY•SHARP’s investment in the large new Sakai-FPD factory goes sour, due to SHARP’s miscalculation of global demand for large size TVs and displays•Panasonic falls into big losses •Rapid growth of Nichia Chemical Industries (not normally counted as an electrical company – however the products overlap much). See http://www.eurotechnology.com/store/solidstatelighting/ for an overview•Acquisition of SANYO by Panasonic•Rapid growth of Nintendo, followed by profit decline due to the competition from smart-phone based games•Sale of the hard disk division by Fujitsu to Toshiba (after long delays)•Finally, a resolution of Panasonic’s difficult branding situation (abandoning the Matsushita and National brands)

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(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Japan’s electronics manufacturers (22nd edition) August 4, 2013

JAPAN’S ELECTRICAL CONGLOMERATES NEED A

CHANGE OF BUSINESS MODEL

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(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Japan’s electronics manufacturers (22nd edition) August 4, 2013

GLOBALIZATION VS JAPAN’S “GALAPAGOS EFFECT”

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(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Japan’s electronics manufacturers (22nd edition) August 4, 2013

JAPAN’S “GALAPAGOS EFFECT”

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“Galapagos effect” is a term which has been used since about 2005 even by Japanese Government to describe a situation, where Japanese companies develop new technologies, and bring new services and business models to Japan’s market, but fail to capture global value.

The term “Galapagos effect” is often used to characterize Japan’s pioneering development of mobile internet and mobile internet phones starting with DoCoMo’s i-Mode in 1999, while Japanese mobile phone handset makers failed to capture global market share.

Another similar example is electronic money and mobile payments, which Japan introduced much earlier than other countries, but where Japanese companies failed to make global impact or capture global value.

Recently this term is used much more broadly in many areas, and is also used to characterize the current crisis of Japan’s electronics industry, especially SONY, SHARP and Panasonic.

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(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Japan’s electronics manufacturers (22nd edition) August 4, 2013

REASONS FOR JAPAN’S “GALAPAGOS EFFECT”

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Reasons for Japan’s “Galapagos effect” include:

•Domestic Japanese companies focused on Japan only: “created by Japan, for Japan and of Japan, and Japan is the crux of the issue” (Junko Yoshida, Journalist for EE-Times about Renesas and Renesas-Mobile in the article entitled “Free Renesas from its golden cage called Japan”)•(Temporarily) protected markets in Japan. e.g. Japanese mobile phone makers were almost exclusive suppliers to Japan’s mobile phone operators. Missed the paradigm shift from “Galapagos Keitai” (= Galakei) feature phones (using mainly Nokia’s Symbian OS) to smart phones (iPhone and Android phones). Missed opportunities to grow business outside Japan.•Lack of focus. Japanese electrical makers are spread very thinly over very many business areas at very low or zero margins, and do not achieve global impact on any.•Lack of diversity. Boards, management and employees are almost exclusively Japanese, therefore cannot understand markets outside Japan in depth, and therefore miss important market trends, such as smart phones. Lack of diversity reduces creativity and management quality. IMD President Dominique Turpin said “You can argue that the strength of Japanese culture, in terms of homogeneity, is also a weakness”

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(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Japan’s electronics manufacturers (22nd edition) August 4, 2013

GLOBALIZATION RATIOS RANGE FROM 11% TO 86%

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Leaders Nintendo & Canon and Mitsubishi Electrical are almost opposite:Nintendo achieves 88.5% of sales outside Japan, Canon 79%, whileMitsubishi Electric with only 14% international sales is essentially a domestic Japanese company

0102030405060708090100

Japansalesvsglobalsales!!"

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Nintendo

11!

Canon

21!

Sony

23!

Sanyo

37!

ROHM

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Kyocera

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Sharp

47!Toshiba

48!

Panasonic

50!

Hitachi

58!

Fujitsu

64!

OKI

71!

NEC

79!

MitsubishiElectric

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Japan sales

Rest of World

Overseas sales of Japan's electrical companies !!, data of FY 2009"

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(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Japan’s electronics manufacturers (22nd edition) August 4, 2013

“POST GALAPAGOS STUDY GROUP”25 JAPANESE LEADERS + 1 FOREIGNER (GERHARD FASOL) WORKING FOR ONE YEAR ON CONCEPTS TO OVERCOME JAPAN’S “GALAPAGOS EFFECT”

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see: http://accjjournal.com/the-galapagos-effect/

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(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Japan’s electronics manufacturers (22nd edition) August 4, 2013

“POST GALAPAGOS STUDY GROUP”25 JAPANESE LEADERS + 1 FOREIGNER (GERHARD FASOL) WORKING FOR ONE YEAR ON CONCEPTS TO OVERCOME JAPAN’S “GALAPAGOS EFFECT”

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see: http://accjjournal.com/the-galapagos-effect/

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(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Japan’s electronics manufacturers (22nd edition) August 4, 2013

RESULTS OF THE GALAPAGOS WORKING GROUP

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Recommendations to:

1. telecom operators2. equipment makers3. content companies

Critical factors for success:

1. people and diversity2. focus (restructuring)3. international from day 14. speed

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(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Japan’s electronics manufacturers (22nd edition) August 4, 2013

THE KEIRETSU FAMILY BONDSNEED TO RELAX WITH

HISTORY - BUT KEEP THE GOOD PARTS

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BRAND

25

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(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Japan’s electronics manufacturers (22nd edition) August 4, 2013

JAPAN’S “BIG-8” ELECTRONICS MANUFACTURERS

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(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Japan’s electronics manufacturers (22nd edition) August 4, 201329

•Japan’s “Big-8” electronics manufacturers combined have about US$ 450 billion in sales, similar in size to the economy of the Netherlands.

•Hitachi•Panasonic•SONY•Mitsubishi Electric•Sharp•Toshiba•Fujitsu•NEC

•Combined, the “big 8” electronics companies have•revenues = ¥ 42,444.3 billion (US$ 414 billion)•net losses = ¥-909 billion (US$ -8.9 bill)•combined market cap = ¥ 14,732 billion (US$ 144 billion) (compare to: Apple’s market cap of US$ 410 Billion, and GE’s market cap of US$ 240 Billion).

JAPAN’S “BIG-8” CONSUMER ELECTRONICS MAKERS

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JAPAN’S “BIG-8” ELECTRONIC MANUFACTURERS (FY 2012)

Keiretsu affiliation Tokyo Stock Exchange Code

FY 2012 sales(ends March 31, 2013)

FY2012 net profit(ends March 31, 2013)

market cap(May 15, 2013)

Hitachi

Panasonic

SONY

Mitsubishi Electric

Sharp

Toshiba

Fujitsu

NEC

Total

Fuyou Group(Mizuho) 6501 ¥ 9041.071 billion ¥ 237.721 billion ¥ 3572 billion

6752 ¥ 7303.0 billion ¥ -754.3 billion ¥ 2203 billion

6758 ¥ 6800.9 billion ¥ 43.0 billion ¥ 2097 billion

MitsubishiMitsubishi Tokyo UFJ 6503 ¥ 3567.184 billion ¥ 74.650 billion ¥ 2534 billion

SanwaMitsubishi Tokyo UFJ 6753 ¥ 2478.5 billion ¥ -545.3 billion ¥ 545 billion

MitsuiMitsui Sumitomo 6502 ¥ 5800.3 billion ¥ 77.5 billion ¥ 2216 billion

Dai-Ichi KanginMizuho 6702 ¥ 4381.7 billion ¥ -72.9 billion ¥ 888 billion

SumitomoMitsui Sumitomo 6701 ¥ 3071.6 billion ¥ 30.4 billion ¥ 677 billion

¥ 42,444.3 billion(US$ 414 billion)

¥-909 billion(US$ -8.9 bill)

¥ 14,732 billion(US$ 144 billion)

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(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Japan’s electronics manufacturers (22nd edition) August 4, 2013

JAPAN’S 8 MAJOR CONSUMER ELECTRONICS MAKERS

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Japan’s top 8 electrical groups combined in their best year recently have achieved operational income of US$ 25 billion.

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!c"2013EurotechnologyJapanKK

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HITACHISLOGAN: “INSPIRE THE NEXT”

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(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Japan’s electronics manufacturers (22nd edition) August 4, 201343

HITACHI Hitachi = named after Hitachi town, where the company was founded.part of the historic Dai-Ichi Kangin keiretsu

Founded

Founder

Headquarters

Stock Exchange

Consolidated sales

Number of employees

Major share holders

Major business areas

1910 by Namihei Odaira as a repair shop, and to produce Japan’s first electrical motors

Namihei Odaira

Chiyoda-ku, Tokyo

Tokyo TSE 6501

YEN 9,665.8 Billion (US$ 122 Billion) (FY2011, ended March 31, 2012)

323,540, consolidated (March 2012)

industrial infrastructure. Trains, power stations, medical equipment.

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(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Japan’s electronics manufacturers (22nd edition) August 4, 201354

In the past Hitachi only compared it’s performance with other Japanese companies. Only now, 2011/2012 did Hitachi start benchmarking with the best global companies:

This figure compares the annual net margin for GE, Siemens, Hitachi and Panasonic. GE’s net margin is consistently between 10%-15% (except for the 2-3 years after the Lehman shock), while SIEMENS’ net margin climbed from 2-3% to the 5-10% range.Hitachi and Panasonic however, for the 15 year period 1998-2012 had average negative margins, while Hitachi’s margin in the last two years climbed close to 3%, still substantially lower than GE’s 10-15%.

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(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Japan’s electronics manufacturers (22nd edition) August 4, 2013

PANASONICSLOGAN: “IDEAS FOR LIFE”

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SANYO, NOW PART OF PANASONIC

SLOGAN: “THINK GAYA”

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(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Japan’s electronics manufacturers (22nd edition) August 4, 2013

SANYO’S SOLAR ARC, NOW PANASONIC SOLAR ARC

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•Sanyo’s Solar Ark has 5046 single crystal solar cell battery panels, achieves up to 630kW of solar power output and delivers about 530,000 kWh of energy per year. The Solar Ark is about 315m long and weighs 3000 tons.•Corresponds to a CO2 reduction of 95 tons-C/year•You can see Sanyo’s Solar Arc from the Tokaido-Shinkansen line, if you are seated on the right hand side of the train between Kyoto and Nagoya station, when taking the Tokaido Shinkansen from Tokyo to Osaka (or left hand side seat when traveling from Osaka to Tokyo).

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MITSUBISHI ELECTRIC

SLOGAN: “CHANGES FOR THE BETTER”

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(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Japan’s electronics manufacturers (22nd edition) August 4, 2013

SHARP

FOUNDER TOKUJI HAYAKAWA:“MAKE PRODUCTS THAT OTHERS

WANT TO IMITATE”

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TOSHIBA

SLOGANS: JAPAN: “LEADING INNOVATION”

GLOBAL: “COMMITTED TO PEOPLE. COMMITTED TO THE

FUTURE”82

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FUJITSU

SLOGAN: “THE POSSIBILITIES ARE INFINITE”

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(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Japan’s electronics manufacturers (22nd edition) August 4, 2013

NEC

SLOGAN: “EMPOWERED BY INNOVATION”

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(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Japan’s electronics manufacturers (22nd edition) August 4, 2013

SONY

SLOGAN: “SONY. LIKE NO OTHER.”

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SONY: MARGIN

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•SONY’s operating margins have been steadily declining since SONY’s “better times” where stellar products including Walkman and Trinitron TV’s contributed to high margins•Margins averaged over the period FY1998-FY2012 are:

•average operating margin = 2.3%•average net margin = 0.5%

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(c) 2013 Eurotechnology Japan KK www.eurotechnology.com Japan’s electronics manufacturers (22nd edition) August 4, 2013

SONY: REVENUES BY SEGMENT

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•As of financial year FY2012 (ended March 31, 2013) SONY reorganized the company segments from 5 segments (consumer products & services/CPS, professional devices & solutions/PDS, pictures, music, financial services) to 8 segments (pictures, music, financial services, mobile/MP&C, imaging products/IP&S, game, home entertainment & sound/HE&S, Devices). Each of these 8 segments is approx. US$10 Billion in sales/revenues.

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JAPAN’S 7 MAJOR ELECTRONIC COMPONENTS

MAKERS

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JAPAN’S 7 MAJOR ELECTRONIC COMPONENTS MAKERS

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While Japan’s electrical groups largely face financial difficulties, low market capitalization, and are faced with the need of restructuring and search for new business models, Japan’s major electronic component makers (with the exception of ROHM) are generally in a much better situation.

One major reason for the much better position of Japan’s electronic component makers, is that the component makers typically have a much more focused business model. They focus on a segment of devices, e.g. ceramic capacitors in the case of Murata, and aim to achieve a very high global market share and high margins in their chosen segment.

While Japan’s top 8 electrical groups in total represent about US$ 600 Billion/year in sales, the top 7 electronic parts makers represent a smaller industry sector, in total approx. US$ 60 billion/year in sales.

In this section we focus on the top 7 electronic parts makers (numbers in brackets are the Tokyo Stock Exchange codes):•Murata (6981)•Kyocera (6971)•TDK (6762)•Alps Electronics (6770)•Nidec (6594)•Nitto Denko (6988)•Rohm (6963)

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JAPAN’S STRENGTH IN HIGH TECH PRODUCTS

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Product global market share

specialized electronic components

production equipment for semiconductors

NiMH batteries (Panasonic)

micro controllers (Renesas)

power steering (Mitsubishi Electric)

Brush DC motors (Mabuchi)

HDD motors (Nidec)

Camera shutters (Nikon)

Ceramic condensers

400nm lasers

Carbon fiber

Ceramic capacitors, Filters/Oscillators (Murata)

Endoscopes (Olympus)

40%

60%

84%

50%

70%

86%

70%

70%

75%

100%

65%

35% - 70%

80%

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MURATA

“INNOVATOR IN ELECTRONICS”

“THE WORLD’S NO. 1 SUPPLIER OF PASSIVE ELECTRONIC COMPONENTS”

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MURATAHEAD QUARTERS

BUILDING IN KYOTO

126

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KYOCERA =KYOTO CERAMICS

SLOGAN: THE NEW VALUE FRONTIERMOTTO: “RESPECT THE DEVINE AND LOVE PEOPLE

131

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KAZUO INAMORIFOUNDER OF

KYOCERA

132

•born January 30, 1932•1955 graduated from Kagoshima University with B.Sc. in Applied Chemistry•April 1, 1959 founded Kyoto Ceramics•1984 founded DDI, today part of KDDI•1984 founded Inamori Foundation which awards the Kyoto Prize•2010 CEO of Japan Airlines, turns around Japan Airlines after bankruptcy

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KYOCERA: REVENUES AND INCOME

137

•Kyocera is affected by the financial / economic crisis, however managed so far to remain profitable

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TDK (+ EPCOS)

“CONTRIBUTE TO CULTURE AND INDUSTRY THROUGH

CREATIVITY”

141

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ALPS

“PERFECTING THE ART OF ELECTRONICS”

146

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NIDEC

MOTTO: ALL FOR DREAMS“FOR EVERYTHING THAT SPINS AND MOVES”

“AIMING TO BE THE WORLD’S NUMBER 1 MANUFACTURER OF COMPREHENSIVE DRIVE

TECHNOLOGY”150

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NITTO DENKO

“ALWAYS ONE STEP AHEAD IN MAKING GOOD THINGS HAPPEN

WITH SHEETS AND FILMS”154

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ROHM

160

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OTHER ELECTRICAL COMPANIES

COVERED IN THIS REPORT

165

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IMAGING AND DOCUMENT MANAGEMENT COMPANIES

166

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•This section compares Japan’s top imaging and document management companies. These are:•Canon•RICOH •Fuji-Xerox

•While the traditional photo-copying business is dropping, CANON has several business segments based on imaging. •Fuji-Xerox is the longest standing and successful joint-venture between an US and a Japanese company.•In this section we focus on comparing Canon, RICOH and XEROX.•We will expand this section in future editions of this report. Please subscribe to be sure to receive updates of this report.

JAPAN’S TOP IMAGING AND DOCUMENT MANAGEMENT COMPANIES: CANON, RICOH COMPARED TO XEROX

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CANON

168

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RICOH

173

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COMPARING CANON, RICOH AND XEROX

177

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NINTENDO

182

For a detailed report on Nintendo and Japan’s game sector see: http://www.eurotechnology.com/jgames/

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OKI ELECTRIC INDUSTRIES

SLOGAN: OPEN UP YOUR DREAMS

190

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CITIZEN“MICRO HUMAN TECH”

196

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SUMMARY

200

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SUMMARY: JAPAN’S ELECTRICAL MANUFACTURERS

201

Japan’s “Big-8” electrical companies (Hitachi, Panasonic, SONY, Sharp, Toshiba, Mitsubishi Electric, Fujitsu, NEC) combined have about US$ 500 Billion in revenues (sales), of similar economic size as the Netherlands, and have an important position in the global economy. While these companies were dominating global markets in the 1980-1990s, during the last 15 years they have not grown, and their combined profits over the last 15 years has been approximately zero.

While these companies still file very large numbers of patents, possess important technology, for a combination of factors, they have not succeeded to achieve their potential. Recently, the financial position of SONY, Sharp and Panasonic have deteriorated substantially, and Sharp management has announced that the survival of the company is in danger.

Overall these companies present extraordinary opportunities for improvement of performance.

The second part of this report focuses on Japan’s top 7 electronic component makers (Murata, Kyocera, TDK, Alps Electronics, Nidec, Nitto Denko, Rohm). The financial position (growth and profits) of these group of companies is better positioned, they represent about 30%-40% of the global component market, which grows at 10% / year. The global electronics components market is estimated at around US$ 140-170 billion in 2012 and growing at an annual rate of around 10% to US$ 220 billion in 2017. However their margins are overall declining, indicating that change of business model is necessary.

Japan’s electrical companies embrace “mono zukuri” (= making things, the art of making things) as a virtue. They emphasize manufacturing perfection as a competitive advantage.

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GLOSSARY

202

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GLOSSARY: JAPANESE FINANCIAL YEARS

203

Japanese financial year

FY2013

FY2012

FY2011

FY2010

FY2009

FY2008

Heisei (current Emperor’s period) Period

25 April 1, 2013 - March 31, 2013

24 April 1, 2013 - March 31, 2013

23 April 1, 2013 - March 31, 2013

22 April 1, 2013 - March 31, 2013

21 April 1, 2013 - March 31, 2013

20 April 1, 2013 - March 31, 2013

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EUROTECHNOLOGY JAPAN KK

204

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EUROTECHNOLOGY JAPAN KKFOUNDED: FEBRUARY 1997 IN TOKYO

205

Services and products - focus areas are high-technology, telecommunications, software, middle-ware, environmental technology and medical equipment:

- Market entry to Japan for European and US high-tech companies, turn-round, reshaping, planning and building of distribution networks

- European business development and strategy for Japanese companies- M&A (European and US companies acquiring Japanese companies, Japanese companies acquiring or

investing in Europe)- Turn-round preparations and management of foreign business in Japan- Market research and strategy- Due diligence of high-tech companies, environmental due-diligence- Advisory services for investment fund managers and investors in technology fields

- we publish a series of market reports for about 10 years, which are purchased world-wide, distributed direct and via distribution partners: http://www.eurotechnology.com/store/

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EUROTECHNOLOGY JAPAN KK

206

- Leading high-technology business development boutique in Tokyo, working globally- Founded in 1996/1997 - 14 years experience, relationships, cooperations and success record.- CEO works with Japan’s high-tech / telecom sector since 1984 - 27 years experience, resources,

cooperations.- Wide network of cooperations in Governments, Embassies, trading companies, distributors,

finance, VCs, traditional corporations, venture start-ups, industry associations- Experience: market-entry, restructuring, M&A, acquisitions, due-diligence

Customers include:- More than 100 investment fund managers- Industrial customers:

- NTT-Communications, SIEMENS, Deutsche Telekom, Cubic, Unaxis (now: Oerlikon), CITI Group, CLSA Asian Markets, Genscape, Google, IKEA, Isabellenhuette, Landis+Gyr, National Instruments, Swisscom, TechnoCom,

- Government- New York Police Department, European Union, TEKES (Technology Research funding

organization of the Government of Finland)

Deep Japanese technology market knowledge - we publish a series of market reports for about 10 years, which are purchased world-wide. You can purchase our reports on Bloomberg: https://www.bmart.com/search?&nuts%5B%5D=WIRE%3AEUT, and via eSellerate: http://store.eSellerate.net/s.aspx?s=STR0576176470 and from http://www.eurotechnology.com/store/

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GERHARD FASOLPROFILE: HTTP://WWW.FASOL.COM/PROFILE/

207

- Worked successfully with Japan’s high-tech sector since 1984 - 27 years. Came first to Japan in 1984 to help build NTT’s first international R&D cooperation on semiconductor lasers

- Entrepreneur in Tokyo since 1996, Eurotechnology Japan KK worked with many large corporate groups (e.g. SIEMENS, NTT, Deutsche Telekom, Asahi Glass...), more than 100 investment fund managers

- Assoc. Professor of Electrical Engineering at Tokyo University. Record of Fasol-Laboratory at Tokyo University: http://www.fasol.com/tokyo_university/

- Elite “Sakigake” (Pioneer) R&D project on Spin-Electronics of Japanese Government Science and Technology Agency. This work was evaluated by US National Science Foundation and US Department of Trade: http://www.wtec.org/loyola/erato/ch7_5.htm

- Co-initiator of spin-electronics device research in Japan, one of the first to start work on spin-electronics in Japan in 1991

- Tenured Faculty member at Cavendish Laboratory/University of Cambridge. - Assoc. Professor of Electrical Engineering at Tokyo University- PhD in Solid-State Physics (Cambridge University, Trinity College, UK)- Diplom-Physiker, Ruhr-University Bochum (Diplom-Thesis on Superconductivity)- Publication list (Books, patents and publications, several publications are specifially concerning

electron-spin and spin-electronics): http://www.fasol.com/profile/publications.shtml - Languages: English, German (native), French, Japanese, and some Swedish

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GERHARD FASOL WITH TETSUZO MATSUMOTO, EXEC VP OF SOFTBANK MOBILE CORPORATION

208

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“POST GALAPAGOS STUDY GROUP”25 JAPANESE LEADERS + 1 FOREIGNER (GERHARD FASOL) WORKING FOR ONE YEAR ON CONCEPTS TO OVERCOME JAPAN’S “GALAPAGOS EFFECT”

209

see: http://accjjournal.com/the-galapagos-effect/

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“POST GALAPAGOS STUDY GROUP”25 JAPANESE LEADERS + 1 FOREIGNER (GERHARD FASOL) WORKING FOR ONE YEAR ON CONCEPTS TO OVERCOME JAPAN’S “GALAPAGOS EFFECT”

210

see: http://accjjournal.com/the-galapagos-effect/

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CONTACT AND MORE INFORMATION

211

Contact•Gerhard Fasol PhD•Eurotechnology Japan KK, Tokyo, Japan•http://www.eurotechnology.com/ •Mobile +81-90-8594-6291•[email protected][email protected]

More information:•reports:http://www.eurotechnology.com/store/•twitter : http://twitter.com/gfasol/ •website: http://www.eurotechnology.com/ •personal site: http://fasol.com