JAPANESE CASHEW MARKET · 2018. 2. 5. · CASHEW IMPORT to JAPAN 10,302 8,000 10,000 Metric Tons 0...
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JAPANESE JAPANESE CASHEW MARKET CASHEW MARKET BLAXTON CORPORATION What Consumers are Looking for
Transcript of JAPANESE CASHEW MARKET · 2018. 2. 5. · CASHEW IMPORT to JAPAN 10,302 8,000 10,000 Metric Tons 0...
JAPANESEJAPANESE
CASHEW MARKETCASHEW MARKET
BLAXTON CORPORATION
CASHEW MARKETCASHEW MARKET
What Consumers are Looking for
CASHEW IMPORT to JAPAN
10,302
8,000
10,000
Metric Tons
0
2,000
4,000
6,000
1971 1980 1990 2000 2010 2017
CASHEW IMPORT
8,000
10,000INDIA VIETNAM OTHERS
Metric Tons
0
2,000
4,000
6,000
1971 1980 1990 2000 2010 2017
MAJOR DISTRIBUTING
CHANNELS
• Supermarket & Discount Store
• Convenience Stores
• Liquor Shops
• Premium Nut Boutiques
RETAILERS
Premium Nut Boutiques• Premium Nut Boutiques
• Indian & Chinese Restaurants
• Premium Mediteranian RestaurantsRESTAURANTS
• Confectioneries
• Chocolatiers – Bean to Bar
• Icecream, etc.
SWEET SHOPS
Premium Nut Boutiques
PREMIUM NUT BOUTIQUES
PREMIUM NUT BOUTIQUES
PREMIUM NUT BOUTIQUES
SPECIALIZED NUT STORE
PREMIUM NUT BOUTIQUES
Raw
Walnut$7/100g
Dry Roasted
Jumbo Cashew$6.5/100g
Dry Roasted
Almond$5.3/100g
Dry Roasted
Hazel Nut$5.3/100g
PREMIUM NUT BOUTIQUES
Million Hit DIET BOOK
Erica Angyal
“DIET BIBLE FOR
MISS UNIVERSE”
When you feel hungry
between meals,
have some no-salt,
dry- roasted nuts.
MARKET BIPOLARIZATION
SUPPLIER SIDE CONSUMER SIDE
HIGH END MARKET
Nut Boutiques
Premium
Restaurant
Celebrities
Health-Conscious Women with High
HIGH END MARKETRestaurant
ConfectioneriesWomen with High Disposable Income
PRICE CONSCIOUS
LOW PRICE MARKET
Supermarkets + Discount Stores
Inexpensive
Restaurants
Youth
Medium to Low Income
DIFFERENCE IN RETAILERS
AIM & TARGET CLERK CHARACTER
SUPERMARKET
DISCOUNT STORE
Block Sale
High Market Share
Less Expertise
No Specialist
CONVENIENCE STORE
LIQUOR SHOP
Mass Sale
A Bit Classy
No Specialist
Some All-Arounder
PREMIUM
NUT BOUTIQUE
Recognition
from Celebrities
Professional
Knowledge
Friendly Attitude
PRICE of MAJOR 3 NUTS
$5.00
$6.00
ALMOND WALNUT CASHEW
$2.00
$3.00
$4.00
Dec '14 Jun '15 Dec '15 Jun '16 Dec '16 Jun '17 Dec '17
Affordable Price
Further Nutritious
Research to Health Claim
BLAXTON CORPORATION
Research to Health Claim
Promotions
