1. 1. Wix SEO 101Get Your Site Noticed
2. 2. Introduction[Who are you?]
3. 3. What is SEO?[Search Engine Optimization]
4. 4. HOW CAN I BE #1?[ANSWER: MANIPULATION OF IMITATING]
5. 5. THE GOSSIP ANALOGY[Gossiping isactually GOOD sometimes]
6. 6. WHATS GOSSIP?[DRAMA!!]
7. 7. HOWS GOSSIP CREATED?[ITS A TWO-STEP PROCESS]1. The Information is created2. The Information is shared
8. 8. WHATS MORE INTERESTING?[Dull or JUICY Information?]Please Choose one:a.) I saw Dan yesterdayb.) I saw Dan yesterday in the park. He wassitting with Isabel with his arms around her.
9. 9. THERES GOSSIP ALL AROUND[Gossip is relentless]
10. 10. Introducing the Gossiper[The Gossiper=The Search Engine]1. A nosey individual2. Information source3. Knows more than the witnesses
11. 11. Search Engine Optimization[Facts about SEO]
12. 12. SEO:[Search Queries using Searching Engine]
13. 13. SEO:[Search Engines Ranking Method]
14. 14. SEO:[Search Engines Algorithm]
15. 15. SEO:[Search Engine Scanning Methods]
16. 16. Search Engines Results[How results are shown]
17. 17. Search Engines Results[PPC vs. SEO]20% of people click on paid results80% of people click on organic results
18. 18. Finding Relevant Keywords[Intoduction]
19. 19. Finding Relevant Keywords[Intoduction]1. Think of all words that people will use when searching2. Make a list of all the services/products/offers for your business3. Choose the words that have an impact4. Narrow your list down to 10 keywordsTHESE BECOME THE KEYWORD BANK!
20. 20. SEO Steps
21. 21. Optimization Steps1. The Domain Name2. The Website Title3.The Website Description
22. 22. Guidelines to choosing aDomain Name
23. 23. Guidelines to choosing aDomain Name[Do this!]1. Choose relevant name to business2. Keep it simple=(K.I.S.S.)3. Use letters-Numbers-Hyphens4. Relevant to Geographic Location
24. 24. Guidelines to choosing aDomain Name[Dont Do this!]1. Using Several names that point to one site2. Avoid confusion names/spellings
25. 25. Title & Description[About Titles and Descriptions]1. Human Writing2. Embed Keywords within Title & Description
26. 26. Title & Description[Setting a title]
27. 27. Title & Description[Setting a description]
28. 28. Title & Description[Setting a description:Bad Example]
29. 29. Title & Description[Setting a description:Good Example]
30. 30. Title & Description[Setting a title & description:Summary]
31. 31. Website Content[Why is it important?]
32. 32. Website Content[Relevant Images]
33. 33. Website Content[Relevant Images:Continued]
34. 34. Website Content[Relevant Videos]
35. 35. Website Content[Relevant Videos:Demo]
36. 36. Website Content[Fresh Content]
37. 37. Website Content[Relevant Links:Two Types]1. Hyperlinks using Anchor Text2. Social Network Links
38. 38. Website Content[Relevant Links:About hyperlinks]
39. 39. Website Content[Include the following links on a given page]1. Internal Links2. External Links3. Brand Name
40. 40. Website Content[Data Sharing]
41. 41. Website Content[Publicize and Submit the Website]Top Directories
42. 42. Google Webmaster Tools[Adding Header Code Meta Tags]
43. 43. BingWebmaster Tools[Adding Header Code Meta Tags]
44. 44. Summary1. SEO is about relevence & GOSSIP2. Be SMART with KEYWORDS3. Domain Name/Title/Description/Content4. Use IMAGES & VIDEOS5. Be sure your content is INTERESTINGand FRESH6. Connect to SOCIAL NETWORKS
45. 45. Helpful Tools1. http://promote.wix.com/SEO2. www.wix.com/support/forum/html53. japanwixproject@gmail.com
46. 46. Thank You!