Japan Korea Bio Austrade Japan Presentation 2009

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    Japan : Pharma/Biopharma Market Overview

    Roger Moore

    Special Advisor to Austrade Japan Health/Biotechnology

    July 2009

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    Biotechnology Market Overview

    Second largest market after USA: A$ 38 billion (2008)

    Number of bioventures: 577 (2007)*9

    Biopharmaceuticals market: A$ 8 billion *2

    Bio share of total pharma growth 200408: 24%

    A$ 1 = JPY 75

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    Pharmaceutical Market - Overview

    Second largest market after USA

    ethical pharmaceuticals: A$ 110 billion (2008) *3

    Japan share of global market: 9.1% (2008) *4

    Largest share of Asia Pacific market: 67.3% (2007) *2

    Drug spend per capita - the worlds highest: approx US$ 540 (2008) *5

    High number of prescriptions per patient

    Strong patented drugs market

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    Top 15 Pharmaceutical Companies by Sales *6

    Top 15 Companies by Consolidated Net Sales

    CompanyFY 2007

    (A$ Million)Growth 06-07

    (%)

    1 Takeda 18,331 5.3

    2 Astellas 12,968 5.6

    3 Otsuka 12,380 8.7

    4 Daiichi Sankyo 11,735 -5.3

    5 Eisai 9,790 8.9

    6 Pfizer 5,815 5.1

    7 Mitsubishi Tanabe 5,459 1.1

    8 Chugai 4,597 5.7

    9 Novartis 3,540 6.7

    10 Dainippon Sumitomo 3,520 1.1

    11 Taisho 3,329 3.1

    12 GlaxoSmithKline 2,923 9.4

    13 Shionogi 2,857 7.3

    14 Banyu 2,588 0.5

    15 Astra Zeneca 2,488 9.5

    Total / Average Top 15 102,319 4.8

    FY2007: Apr/06 Mar/07 FY 2006: Apr/05 - Mar/06 (Japanese FY)

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    Top 10 Japanese Pharmaceuticals Overseas Sales *6

    Top 10 Companies Overseas Sales% of Total Sales and Growth

    CompanyFY 07(%)

    FY 06(%)

    Growth06-07

    (%)1 Eisai 61.9 60.9 1.02

    2 Takeda 50.5 49.3 1.02

    3 Astellas 50.3 48.9 1.03

    4 Daiichi Sankyo 40.8 38.4 1.06

    5 Otsuka 38.5 36.0 1.07

    6 Kyowa Hakko 19.2 18.1 1.06

    7 Shionogi 17.6 13.0 1.35

    8 Santen 14.3 13.3 1.08

    9 Toyama Chemical 13.9 3.3 4.21

    10 Dainippon Sumitomo 9.3 8.4 1.11

    Average Top 10 31.6 29.0 1.4018.933,792Total / Average Top 10

    11.2198Santen10

    11.8327Dainippon Sumitomo9

    60.4369Mitsubishi Tanabe8

    44.5502Shionogi7

    17.21,003Kyowa Hakko6

    16.34,767Otsuka5

    0.54,782Daiichi Sankyo4

    10.76,061Eisai3

    8.86,528Astellas2

    7.99,256Takeda1

    Growth06-07 (%)

    FY 07(A$ Million)

    Company

    Top 10 Companies by Overseas Sales

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    Japanese Pharmaceutical Companies - R&D Spending *6

    Top 10 Companies by R&D Spending

    CompanyFY 2007

    (A$ Million)Growth

    2006-2007 (%)% of Sales

    1 Takeda 3,677 42.7 20.1

    2 Eisai 3,005 108.2 30.7

    3 Daiichi Sankyo 2,180 -4.2 18.6

    4 Astellas 1,792 -19.9 13.8

    5 Otsuka 1,357 -3.3 11.0

    6 Mitsubishi Tanabe 964 -4.5 17.7

    7 Chugai 723 -0.7 15.7

    8 Dainippon Sumitomo 631 15.7 18.0

    9 Shionogi 536 7.6 18.8

    10 Ono 519 10.2 26.7

    Total/Average Top 10 15,385 15.18 19.11

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    Key Pharma Franchises (Sales & Growth) *7

    High growth: Oncologics (+9%), CNS (+5.7%)

    Major growth drivers:

    Avastin (bevacizumab, Chugai, 04/2008) Nexavar (sorafenib, Bayer, 04/2008)

    Tarceva (erlotinib, Chugai, 12/2007) Velcade (bortezomib, Janssen, 12/2006)

    Erbitux (cetuximab, Merck Serono, 09/2008) Sutent (sunitinib, Pfizer, 06/2008)

    J-Zoloft (sertraline, Pfizer, 07/2006) Abilify (aripiprazole, Otsuka, 06/2006)

    Lonasen (blonanserin, Dainippon Sumitomo, 04/2008)

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    Top 10 Pharmaceutical Companies By Key Therapy Areas*7

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    Japanese Pharma - M&A and International Collaboration

    Major M&As & Collaboration in 2008:

    - Takeda - Millennium Pharmaceuticals (US$ 8.8 billion)

    - Takeda Amgen Japan (13 molecules development and commercialisation)

    - Daiichi Sankyo - Ranbaxy (US$ 4.6 billion); U3 Pharma AG (US$ 235 million)- Eisai MGI Pharma (US$ 3.9 billion)

    - Shionogi Sciele (US$ 1.1 billion)

    Pharma in-licensing from bioventure companies (preclinical to registration, by No of items)*8

    (Origin of Bioventure)

    US Europe Japan

    US 136 141 57

    Europe 59 85 21Canada 14 9 6

    Australia 4 7 5

    Japan 1 2 7

    Other 9 3 3

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    Challenges for all Companies

    Launch lag / PMDA capacity

    Environment for clinical studies ICH - GCP

    Expand MRA with EU/US to the quality & non-clinical areas ofpharmaceuticals

    Pricing reform more reward for innovation

    Continual progress on IP protection

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    Why be in Japan

    10% of global pharma market

    NHI system universal access for 127 million

    Ageing population / increase in chronic diseases

    Strong patented market / respect for innovation

    High wish to prescribe & receive medicines

    Japanese big pharma strong & global ambitions

    Japanese middle size pharma weak R&D pipelines

    Strong growth in biotech products

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    Austrade Japan Team:

    Aiko NishideBDM, Austrade Osaka, [email protected]

    Airi SakaguchiBDM, Austrade Tokyo, [email protected])

    Health/Bio/Wellbeing Industry Team, AustradeBrisbane Janelle CaseySydney Rika Sasaki

    mailto:[email protected]:[email protected]:[email protected]:[email protected]
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    Sources

    *1 Biotechnology 2009, Nikkei BP

    *2 2008 Japan Pharmaceutical Market Review, IMS Japan K.K.

    *3 2008 Pharma Delegates Market Summary, Copyright 2009 IMS Japan K.K., JSTR 2008 Dec MAT

    Reprinted with permission

    *4 2008 Pharma Delegates Market Summary, Copyright 2009 IMS Health. All rights reserved.

    MIDAS Quantum 2008 Sept MAT, Reprinted with permission

    *5 Japan Self-Medication Industry (JSMI), IMS Japan, BMI

    *6 Monthly Medical Information eXPress Medical Rankings 2008, Elsevier Japan

    *7 IMS Japan Monthly Market Insights 2009 June Edition, IMS Japan K.K.

    *8 Pharmaprojects (Jan 2009)

    *9 Japan Bioindustry Association

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    Growth Opportunity Areas

    Oncology

    Diabetes

    Hyperlipidemia, Hypertension, Artherosclerosis

    CNS

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    Introduction of the PPSR would attract pharmaceutical companies moreto the Japan market; consequently, patients would be able to access

    many useful drugs without lag

    Introduction of the PPSR

    Sales

    (volume x price)

    Price protectedspecial rule

    Currentpricing rule

    Generic launch

    Pharmaceutical companies couldrecoup investment quicker

    Japan market becomes moreattractive and less risky

    Sales image after introduction of the PPSR*1

    Pharmaceutical companies could re-invest on development of noveldrugs needed for Japan, whichwould have not been embarkedthus far, at the same time of globaldevelopment

    As a result, patients would accessmany useful drugs w/o lag from the

    global launch*1 The price protected special rule (PPSR): Yakka Iji Tokurei

    Year after launch

    (Source: Pharmaceutical Research and Manufacturers of America)