January's Spotlight on Social Video
13
SPOTLIGHT ON SOCIAL VIDEO: JANUARY 2013
description
Each month Ebuzzing Social scans social platforms to retrieve metrics about videos published by brands to find out which were the most viewed, liked and shared.
Transcript of January's Spotlight on Social Video
SPOTLIGHT ON SOCIAL
VIDEO:
JANUARY 2013
ABOUT SPOTLIGHT ON SOCIAL
VIDEO
• Ebuzzing Social scans social
platforms to retrieve monthly
metrics about videos published by
brands
• We produce this insight within 5
countries based on a proprietary
algorithm, which includes the
number of views, interactions on
Facebook mentions on Twitter, and
backlinks
• We extract from this database
general information to give a view
of the publishing activity by brand
and sector
• In January 2013, this represents
306 videos and 105 brands for the
UK, with videos of 50,000+ views
analysed
23% OF THE TOTAL VIDEOS PUBLISHED WERE FROM
THE TECHNOLOGY SECTOR
Source: Ebuzzing Social Video Chart, January 2013
TECHNOLOGY ALSO HAD 29% OF THE TOTAL SHARE
OF VIDEO VIEWS
Source: Ebuzzing Social Video Chart, January 2013
AND OVER 1/3 OF FACEBOOK INTERACTIONS WERE
FROM TECHNOLOGY BRANDS
Source: Ebuzzing Social Video Chart, January 2013
THE AVERAGE INTERACTION RATE WAS 3% ACROSS
ALL SECTORS
Source: Ebuzzing Social Video Chart, January 2013
THE AVERAGE LENGTH OF VIDEOS PUBLISHED WAS
JUST OVER 3 MINUTES
Source: Ebuzzing Social Video Chart, January 2013
NIKE TOPS THE CHARTS FOR BRANDED VIDEO
VIEWS
Source: Ebuzzing Social Video Chart, January 2013
NIKE HAVE 13% SHARE OF TOTAL FACEBOOK
INTERATIONS
Source: Ebuzzing Social Video Chart, January 2013
Source: Ebuzzing Social Video Chart, January 2013
WITH A 62% INTERACTION RATE, CHANEL LEADS THE
BRANDS ON FACEBOOK
Source: Ebuzzing Social Video Chart, January 2013
Rank Brand Sector Title Views
1 Microsoft Technology Child of the 90's 9,762,379
2 Nike Sport Nike Golf: No Cup Is Safe 9,173,709
3 Samsung Technology Huge Bear Surprises Crew 8,384,640
4 Volkswagen Automotive Get Happy 8,074,539
5 Cartier Luxury Cartier Destinee 5,842,027
6 Nike Sport Nike Football: Vapor Trail 5,224,913
7 Sony Technology Xperia Z CES 2013 4,657,697
8 Adidas Sport Leo Messi Celebration 3,654,198
9 Footlocker Retail Mirror 3,432,678
10 Blizzard Ent. Games StarCraft II Heart of the Swarm 3,417,308
WITH ALMOST 10 MILLION VIEWS, MICROSOFT’S CHILD
OF THE 90’S WAS THE LEADING BRANDED VIDEO
APPENDIX
Share of views =
Total views by sector or brand / Total
views
Share of Facebook interactions =
Interactions on Facebook for a
sector or brand / Total interactions
on Facebook
Interaction rate = Interactions
on Facebook/ Number of views
