JANUARY 2015 ISSUE MAX SPORTS & FITNESS MAGAZINE

8/10/2019 JANUARY 2015 ISSUE MAX SPORTS & FITNESS MAGAZINE

1/68

JENNY

BROERS

JANUARY 2015 WWW.MAXMUSCLE.COM

FREE ISSUE!

Compliments of:

Jennyweighed

230 lbs.at the start of

her weight-loss

journey. Justlook at her now!

Are YourHormones

MakingYou Fat?

WineOn Your

Waistline:The Hard

Facts About

Alcohol

Save on Calorieswith These Yummy

Food Swaps!

5Meet

Our NewMaxFormChamp!

Tummy-Flattening

Foods


2/68

INGRI DeGroote,

40 yrs. old of Battle Ground, WA

Lost 45 lbs!*

JOLYNN Reddon,41 yrs. old of Las Vegas, NV

Lost 90 lbs!*

ARPANA Prasad,

33 yrs. old of Vancouver, WA

Lost 32 lbs!*

AMANDA Freeseman,

27 yrs. old of Champlin, MN

Lost 69 lbs!*

Introducing

2014 MaxForm

Champion

JennyBroers!

B

EFORE


3/68

emerge, the New Weight Loss Sensation taking

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emerge, Max Muscle Sports Nutrition's #1 Selling

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WWW.MAXMUSCLE.COM JANUARY 2015

CONTENTSJANUARY 2015

Issue 192

HEALTH16 Hormones &

Weight Gain/Loss Sure, hormones are

important for keeping ussane and healthy, butsometimes they can causeproblems, too. Problemslike weight gain. Eek! Findout what the deal is here.

FITNESS22 Sexy Shoulders Our new MaxForm Life

Challenge Championshares a killer shoulder

workout to help you sculpt sexy shoulders in no time!

26 Mentally Fit Build the inner strength

necessary to climb thatmountain of weight lossand come out on top!

COVER32 MaxForm Champ

22

Tells All!

Jenny Broers dishes about her incredible transformation in the 2014 MaxForm

Life Challenge contest puton by Max Muscle. Find outhow she lost all the weightand won $25,000!

NUTRITION38 5 Foods That Will Flatten Your Tummy From oatmeal to chia

seeds, put these foodsin your nutrition regimenfor a leaner you!

40 Good-For-You FatsBreaking news: consumingfats won't make you fat!OK, well, as long as youeat fats wisely. Here aresome healthy fats toconsider as well as adelicious recipe.

42 Fab Food Swaps Don't sacrifice flavor just

because you are conserv-

Sa y hel lo to th ismonth 's cover modeland 2014 MaxFormLife Cha llenge Ch amp:

Jenny Broer s

32


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3

Photographer:James Patrick,JamesPatrick.comModel:2014 MaxForm Life ChallengeChampion Jenny BroersAssistants:Jason BlackHair & Makeup: Stephanie KoleLocation: Personal Power Trainingin Scottsdale, Arizona

Apparel: Affitnity

ON THE COVER

JENNYBROERS

JANUARY 2015 WWW.MAXMUSCLE.COM

FREEISSUE!Compliment sof:

Jennyweighed

230 lbs.at the start of

her weight-lossjourney.Just

look ather now!

AreYourHormonesMaking

YouFat?

WineOn Your

Waistline:The Hard

FactsAbout

Alcohol

Savetons of

calorieswiththese

FoodSwaps!

5MeetOur NewMaxFormChamp!

Tummy-Flattening

Foods

2642

40

47

ing calories. Here are some

great suggestions for food

swaps that taste great!

47 Does Alcohol MakeYou Fat?

You don't want to believe

it, but the facts and the

science of how your body

processes alcohol don't

lie. Put that drink down

and read on!

IMAGE50 Real Rugged Want to look like a rugged

outdoorsman without really

trying? Here's all you need!

52 New Year, New You Get geared up head to toe

and beyond for the New

Year (and look good

doing it)!

CUTTINGEDGE56 Emerge Is All

You Need Max Muscle's most

successful weight loss

drink helps you burn fat,

boost energy, improve

focus and more. Find out

the science behind this

great product and read

some exciting customer

testimonials, too.

IN EVERYISSUE4

Editors Note

6 President's Point10

Max Nation

12

Joe's Corner14 Health Beat30 Max Champ

60 Science Pulse

62

Hot Picks


6/68


GO TO MAXMUSCLE.COM TO FIND A STORE NEAR YOU!

Now Available Exclusively at:

Specially Formulated Weight Control& Hormone Balance For HER.

THIS IS MY 100TH issue

as Editor in Chief/Creative

Director for Max Sports &

Fitnessmagazine!! And I

couldn't be any happiereither not only because I

love my job very much, but

because this issue features

Max Muscle's newest

MaxForm Life Challenge

champion on the cover.

Changing lives for the better is what Max Muscle is all

about and this is my greatest passion as well. Over the

8+ years I have been with this publication, we have had

VRFFHU SOD\HUV IRRWEDOO VWDUV WQHVV PRGHOV 8)& JKWHUV

and others grace our covers and I've loved them all! But

there's something extra special about featuring real-life

everyday people who made astonishing transformationsand blossomed from their overweight, depressed, miserable

VHOYHV LQWR FRQGHQW VWURQJ FKDPSLRQV

Speaking of champions, be sure to read Jenny Broers'

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nutrition plan and put in the hours at the gym (no excuses)

to lose the weight and become Max Muscle's $25,000

champion.

Maybe you're wanting to make a transformation yourself.


7/68

TEST YOURSELF NOWINSTORE OR ONLINE AT MAXMUSCLE.COM

Take this Quick & Easy Test to Find

Out how your Fitness Agecompares to your Real Age!

FIND A STORE AT MAXMUSCLE.COM


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Hello Max Muscle Nation!We are kicking off 2015 with a lot of newand exciting things. Heres a list of some ofwhats in store for the New Year:

Max Fitness Age How old are you really?

+DYH \RX HYHU ZDQWHG WR NQRZ KRZ W \RXare in terms of your age? Weve developeda really unique tool that actually calculates\RXU WQHVV DJH DQG OHWV \RX NQRZ KRZ Wyou are compared to your real age. Maybe\RXUH \HDUV ROG EXW \RXU WQHVV DJH LVthat of a 65-year-old! Find out by taking this

quick and easy test for free either at your local Max Muscle store or online atMaxMuscle.com. Max Fitness Age uses an algorithm that takes the answers\RX SURYLGH WR GHWHUPLQH \RXU WQHVV DJH FRPSDUHG WR \RXU UHDO DJH $IWHUyouve completed the simple test, you are then given recommendationsRQ KRZ \RX FDQ LPSURYH \RXU WQHVV DJH 5HYHUVH WKH KDQGV RI WLPH E\LPSURYLQJ \RXU WQHVV DJH ZLWK WKHVH DZHVRPH VXJJHVWLRQV


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SELECT DIET & WEIGHT LOSS

OFF!*

Offer good on MMSN brand only. Items must be of equal or lesser value.

nnot be combined with Frequent Buyer Points or any other sales. Certain product restrictions may apply. Talk to your Max Muscle Certified Nutrition Coach for more detail

With purchase ofCleanse & Leanor Emerge

Find a store at MAXMUSCLE.COM



TODAY!



10/68

That Everyones Talking About!

People have been cleansing for thousands of years because of

the physical and mental benefits you experience. Body cleanses

work to remove toxins from our digestive system. A big benefitfrom a cleanse is the natural energy youll feel. Your skin looks

better, you feel leaner and when you feel good on the inside, the

happier you are.

Deep body cleanses can help to lower your accumulation of

toxins. Everyone, no matter how clean a life you lead, will

accumulate toxins, and over time this accumulation can

overload our detoxification system and keep our body from

running as efficiently as it should. An overload of toxins may

also be a major cause of many diseases. As part of a

deep body cleanse, Cleanse & Lean can be taken with

L-Tox, ADRX, Essential Omega, L-Glutamine, Vit-Acell,

turmeric, red clover and Max Green Synergy. These

products taken together will help cleanse your liver, colon,

kidneys, lymphatic system, skin, blood and lungs.

s 7%)'(4 ,/33

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"%.%&)43 /& 4!+).' #,%!.3% ,%!.

"As the developer of Cleanse & Lean,you can be assured we use thehighest quality ingredients available."

Phillip W. HarveyChief Science OfficerPhD, RD, FACN, FISSN

Availableatany

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Storeoronline

@maxmuscle.co

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11/68

"I recently gave in to my five year long dream of competing. When I

became part of a local coaching team, my coach started me off on a

cleanse that included the supplement, Cleanse & Lean. I saw

immediate results within just one week, including less bloat and an

initial weight loss of about eight pounds. Seeing this, it had me

feeling energized, motivated, and fueled to continue on with prep,

which resulted in placing top five of my first ever competition!"

Katie RhoeBoise, ID

LEARN MORE. VISIT ONLINE AT MAXMUSCLE.COM

Available Exclusively at:

Check Out Real-User Testimonials on Cleanse & Lean

Cleanse & Lean is the best product on the market. I do not take any fat

burner supplements during my competition preparation. I take Cleanse

& Lean a few days before my competition to get that lean and fit look.

Cleanse & Leanmakes you feel and look better!

As a busy mom of three year old twins, avid runner and yoga instructor I have found

that Cleanse & Leanis my "go to" supplement. Cleanse & Leanhelps me get the lean

cuts and definition along with a healthy diet that I work so hard for. It helps me

to feel better and rid my body of excess toxins and water. As a fitness studio owner

I am asked frequently about different products and recommendations from different

companies and I always recommend with no hesitation to my clients, Cleanse & Lean

because it works!!!

I have not been able to have "normal" bowel movements for the last

18 years due to a previous surgery I have scar tissue in my bowels.

Since lean and cleanse I have been "regular" and happy! There are no

side effects other than happiness. I love my Cleanse & Lean!

Thank you Max Muscle!!

Constance CowezLos Angeles, CA

LIKE US FOR A CHANCE TO WIN FREE PRODUCT!

Locations Nationwide.

Franchise Opportunities Available.

Heather CummingsCle Elum, WA

Melliza LeonenBellevue, WA

Important Tips For a Successful Cleanse:

Add more soluble fiber during cleansing! Fiber and Max Cleanse & Lean work together. Fiber acts

like a mop, gathering up toxic materials released and helping to sweep them out of your body.

Drink more water than you usually do! Bloating is often a result of festering bacteria from backed

up food in our bodies that is fermenting and sending out poisons through our bloodstreams. Water helps

to flush the toxins in your body and even dilutes their concentrations during the detoxification process.

Bring down your toxic load! Opt for organic and pesticide-free foods so you have fewer toxins in your

body. Dont forget about the psychological toxins, too. Dont schedule your cleanse during a high stress

time. Instead, consider taking some personal down time, and be sure to support your body with exercise

while youre cleansing.

Cleanse & Lean contains ingredients designed to gently cleanse the digestive tract.


12/68

0 WWW.MAXMUSCLE.COM JANUARY 2015

We love hearing from you! Take a selfie and post it on Instagram (be sure to use the hashtags#maxsportsandfitnessmagazine or #maxmusclesportsnutrition), or send photos, questions,

comments, likes, dislikes, etc. to [email protected] for a chance to be featured here!

MAX NATION

TALK TO US

MAX MUSCLE ON THESCENE AT SAN FRAN NPCMuscle Sports Productions San Francisco NPC Championships was aHUGE success! This show is one of NorCals longest running body building

competitions in the Bay area, and this year we were able to see more than300 competitors get to highlight their dedication and commitment to thesport on stage at the Chabot College Amphitheater in Hayward, CA. TeamKens Barbies by Kenny Tali came to support the local athletes and theirfavorite Max Muscle brand products. His athletes, like IFBB Figure Pros VickiDowell and Kim Clark, showed up to sign autographs, promote their favoriteMax Muscle brand products while answering questions and giving tips toother aspiring athletes and fans. National level Bikini competitor, Elliana DeGuzman of "Team Max MuscleWalnut Creek" was also greeting guests and giving out all of her favoriteMax Muscle supplement samples like Cleanse & Lean with her beautifulsmile and charm! Ahna Maglinti and Josiah Ramirez, top placing Figure andPhysique competitors, were joining in on the fun and giving out workout tipsthat they use to get their clients in tip-top shape!

Our newest Team Barbie, IFBB Bikini Pro Breena Martinez, stopped byto say hello along with her teammate IFBB Bikini Pro and Team Max athlete

Jen Stevens, to promote the new Max Muscle Fresno store, which celebratedits grand opening on December 6th. The same Max Muscle store ownerand proud coach of Team Kens Barbies, Kenny Tali, has expanded histerritory from Walnut Creek down to Fresno! He is planning upcoming eventsto remember with his top level athletes and Pros to bring their expertise,experience and friendly faces down to the Fresno community!

Kenny Tali, Max Muscle Franchisee, Walnut Creek and Fresno

Following coach KennyTali'si advice, MimieManahan brought MaxMuscle products with herwhile traveling in Peru.

Cale Coffey from MaxMuscle Stockton (Calif.)

drinking his favoriteprotein shake before hisstrong man competition.Cale is Max MuscleStockton's newestsponsored athlete.

V

Showing Max Muscle Love!


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11JANUARY 2015 WWW.MAXSPORTSANDFITNESS.COM

HUSBAND & WIFETEAM UP TO LOSE

WEIGHTMy wife and I have lost 109 pounds together sinceNovember 17th last year. I had started losing weightand didn't find Max Muscle until end of December. SoI started the MaxForm Life Challenge on 1/1/14. My

wife started taking Max Muscle products around midFebruary but did not join the challenge. Anyway, wehave lots of pics and are pretty proud of ourselves.

Duane Blair, posted on Max Muscle's Facebook page

THE NUMBERSDON'T LIEOn February 1st of this year, Brenda andPierre, franchisees of the Max Muscle store inBrentwood/Antioch, California, started me onan 8-week nutritional plan. My goal walking in

there was to lose as much weight as possible inthe next 8 weeks. What I didn't know was theyhad their own agenda. What they gave me wasan education on a more healthier way of living,and a journey that is going to last far behind that.They provided me with weekly meal plans, alongwith recipes, and explained to me that I will bespending a lot of time meal prepping and eatingout of Tupperware.

We met once a week for weigh ins,measurements and a consultation (which wasmore like therapy). They even required me tokeep a journal, logging all my meals, plusanything extra I ate even if I cheatedwhichI would eventually find out was NOT a good

thing to do. It felt like soooo much work, and itwas. But what I came to understand was theyweren't just trying to help me lose weight. Theywere educating me on how to better understandmy body, and how important it is to give it theproper nutrition.

I learned it is not about losing the pounds,but to eliminate all of the crap that brings onthe pounds, and what keeps them on. When Istarted, I weighed 218 lbs., and I was at 38percent body fat. My January (2014) bloodwork showed all of my readings were elevated,including my blood pressure, which consideringI was going to turn 39, scared me a lot. I havesince had a new panel and have recentlyreceived my results.

Because of the dedication, passion,motivation, patience, understanding andcoaching from Brenda and Pierre I was able seemajor gains on the outside, but most importantlyinternally. I dropped down to 186 lbs., downfrom 38 percent body fat to 23 percent body fat;blood pressure from 145/90 to 112/65, bloodsugar from 107 to 75, cholesterol 227 to 177,HDL from 4.8 to 3.3, and triglycerides from 180to 127. I wanted to send this testimonial as asign of my gratitude for what you guys helped meto accomplish.

Jerry Marion

87-YEAR-OLD TRAPEZE ARTISTI am an 87 year old woman who is getting back on the trapeze again, after several surgeries and 2mild strokes, thanks to Max Pro!! For the past year or so I have 2 scoops if Max Pro in my milk everymorning and it has helped me develop the strength necessary to again perform on the single trapeze!I am indeed grateful to your product for helping me, at my age, rebuild my strength. (elizherring.com)

Elizabeth Herring of St. Louis

IT'S A MAX MUSCLE TAKEOVER!Max Muscle recently released a new M2 logo design and a large group of Max Muscle loyalistswanted to show support rockin it in their new tees. Alex Milan (far left, and a NPC Mens PhysiqueCompetitor) works at the San Francisco (Castro) store and not only does he make sure his clients are ontop of their supplement game, he volunteers his free time helping others with their gym training.

Stay tuned as Max Muscle rolls out a new line of clothing and apparel for the 2015 year sporting thenew M2 logos.

Jason Mayol, MMSN Franchisee, San Mateo and SF (Castro) , CA

9

9

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ENERGYSTACK

pg. 40

BOOSTBRAINPOWER

GREAT

GRAINS

What To DoComplete Pilates Routine

Foam Roller Sesssion

BOUNCEBACKAFTERINJURY

WHAT YOUSHOULD KNOWPrevention, Safety &Return-to-Play Protocol

SEPTEMBER 2014 www.maxmusc le.com

FREE ISSUE!

Compliments of:

TAILGATING TIPS

INSPIRINGPEOPLE

WITH THISSAVORY RECIPE

Settling theControversy

CONCUSSIONS:

THE BEST

EVER!

(FLIP OVER)

OCTOBER ISSUE

DREAM COME TRUE

I just wanted to send a sincere thank you to you forallowing me to grace the cover of your magazine.It means so much to me that you allowed me tocontribute. As a reader of your magazine ever sincemoving to Arizona, it has been a dream of mine. So,thank you very, very much!

Stephanie Batz, cover model for the September issue

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JOE'SCORNER

Joe Wells is the founder and CEO of

Max Muscle. He shares important tips for

healthy living and sports performance

every month. Read past columns on

MaxSportsandFitness.com.

THE QUESTION THAT I am probably

asked most often is, How much protein

should I consume daily? I literally give

protein advice to young athletes and

active individuals dozens of times a

week. Whether you are running, biking,lifting weights or participating in sports,

you need to understand how protein

repairs our bodies. An active body will

expend more energy than a sedentary

or inactive person, and thus, more

protein and calories will be needed.

Protein TimingBefore we calculate how much protein

our body needs, it is very important

to understand protein timing. Protein

timing simply means to space out your

protein consumption daily. This is veryimportant because protein elevates

nitrogen in your bloodstream, and

nitrogen is essential for building and

repairing muscle tissue.

When you consume protein, it begins

to digest. As it digests through your

body, it elevates your blood nitrogen

levels for about 4 hours. This is why

nutritionists advise eating multiple

servings of protein daily. For optimal

results, smaller doses of protein 4-5

times per day spaced 3-4 hours apart

can double your lean muscle gains overa given period of time.

Protein ConsumptionProtein needs of active individuals and

athletes are obviously greater than

that of non-athletes. The Academy

of Nutrition and Dietetics, Dietitians

of Canada, and the American College

of Sports Medicine recommend the

following for power and endurance

athletes and active individuals based on

body weight: 1.2 to 1.7 grams/kilogram

body weight per day (or in pounds,

approximately 0.6 - 0.8 grams/pound

of body weight). Many athletes simply

round up and calculate 1 gram per

pound of body weight. I prefer to use

the pounds calculation as most of us are

aware of our weight in pounds. So here

are a few examples using the formula:

1. Very Activeand weigh 180 lbs.

180 lbs. x 0.8 = 144g of protein

2. Moderately Activeand weigh 140

lbs. 140 lbs. x 0.6 = 84g of protein

3. Competing Athleteand weigh 220

lbs. 220 lbs. x 0.8 = 176g of protein

4. Intense Athletes this one is a

simple calculation 1g of protein per lb.

of body weight

Now calculate and divide your total

protein consumption by 4 or 5 smallermeals throughout the day. If eating 5

smaller meals is simply not possible,

then do four meals or snacks 4-5 hours

apart. So, if you are example No. 2

above and are trying to eat four protein

servings per day, then simply divide by

four. So 84 grams of protein divided by

4 equals 21g of protein four times per

day. This does not need to be exact,

but it is a guideline. You may have a

15g protein bar for a snack, too, and

that is OK your nitrogen levels will still

spike up. Also if you have a 30g protein

HEY JOE,

how muchprotein do Ireally need?

lunch, it's OK. Just keep trying to space

your protein in 4-5 servings or snacks

throughout the day.

Max Muscle has 150+ stores across

the country and we specialize in

educating our customers about protein

timing and elevating nitrogen. Stopby your local Max Muscle store for

more information regarding your diet,

meal planning, weight loss/gain, etc.

MS&F

Intense athletes

should consider

doing 1 gram

of proteinper

pound of body

weight broken

up into 4-5

servings daily

spaced 3-4

hours apart.

Photo by JamesPatrick.com


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Max A.R.M. (Anabolic Recovery Matrix) from Max Muscle

Sports Nutrition (MMSN) was designed to be the most

advanced and complete recovery formula designed to follow

rapid recovery and anabolic science. Created to be the ultimate

post-workout formula,Max A.R.M.provides the necessary

nutrients to support maximum muscle mass activation, restore

fluids and electrolytes, replenish glycogen and accelerateoverall muscle recovery and repair.

Max A.R.M.is the total package for complete recovery science

providing the powerful patented ingredients Creapure

Creatine Monohydrate, Creatine MagnaPower and Promilin

to promote rapid and efficient recovery and muscle building.

Max A.R.M.is instantized and delivers a refreshing and

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need anything else!

Available in 5 delicious flavors - NEW Pink Lemonade, Intense

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ARM YOURSELFWith the Most Complete Post-Exercise Muscle Recovery Formula


16/68


MAX HEALTH

HEALTH BEAT

The True Keys TSustained Weight LossMost people who put their minds to it can lose weight. But nomatter whether the weight came off rapidly or slowly, or howit was lost, whether through a low fat or high protein or calorierestriction plan the vast majority of those who lose weightregain it within a year. But a recent study from the MiriamHospital in Providence, Rhode Island sheds light on the keyfactors involved in long-term weight loss maintenance.

e research was a 10-year observational study of 3,000participants who had lost at least 30 pounds and had kept it

off for at least one year. e goal of the study was to determinehow well they kept the weight off over time and to identifypredictors of successful weight loss maintenance.

e findings?ose who were still maintaining their weightloss at years five and 10 had continued to do the following:regular physical activity, regular weight monitoring, a low-fatdiet and dietary restraint or avoiding overeating.

e researchers also found that those who lost more weightto begin with and who maintained the loss the longest had thebest long-term outcomes.

Potatoes Not theVillain in Weight GainAlthough one medium-sized skin-on potato has only 110

calories per serving, contains no fat, sodium or cholesterol,and has lots of great nutrients, including potassium and

vitamin C its high glycemic index, or the ability to cause the

blood sugar to rise rapidly keeps it on the diet no-no list,

according to some nutritional experts. But a new study from

the University of California at Davis and the Illinois Institute

of Technology found that potatoes, long given a bad rap

when it comes to weight loss, wont necessarily prevent you

from shedding those pounds.

In the study, those participants who consumed 5-7 servings

of potatoes each week (cooked in a healthy way) were able

to lose the same amount of weight as those who ate low

glycemic index foods, given the same calorie restrictions. This

led the researchers to conclude that calorie reduction ratherthan eliminating foods or food groups, is the most important

factor in weight loss.

The upshot?A healthy baked potato sans the butter,

bacon bits and sour cream wont make or break your diet.

A new way to look at potatoes, food craving causedby pesky bacteria, keeping the weight off for goodand more!BY LINDA HEPLER

HOW TOPREVENT THE

SPREAD OFGERMS DURING

YOUR GYM SESH

1. First, protect your hands by

using an alcohol-free hand sanitizer

like GermBloc, which kills 99.99

germs in 15 seconds and offers up

to 4 hours of protection.

2.A recent article in USA Today mentions that "Gyms

are a breeding ground for germs" and The Clinical

Journal of Sports Medicine found that 63 percent of all

gym equipment is contaminated with rhinovirus, which

causes the common cold. So use a anti-microbiral spray

to create a safe barrier between you and gym equipment.


17/68


Craving a hot fudge sundae with gobs of gooey chocolate and caramelsyrup? You may blame your weak willpower if you cave, but it may

actually be your gut bacteria that are to blame. Researchers from UCSan Francisco, Arizona State University and University of New Mexicorecently found that the bacteria that live in our guts may af fect both our

cravings and our moods to get us to eat what they want us to. The gut is a diverse community of microorganisms (microbes), many ofthem bacteria. Each persons microbiome, or community of microbes,

is different. And each type of microbe varies in the nutrients they growbest on, whether fat, sugar, or other substances. They vie with eachother for food and to retain a niche within the digestive tract, and

they also release signal molecules into the gut in order to get more ofwhat they want. Because the gut is connected to the nervous system

through the vagus nerve, these signals transmit to the base of the brain,changing our taste receptors, producing toxins to make us feel bad and

chemical rewards to make us feel good. So your sweet craving maybe a result of microbes that feed off of sweets and send signals to yourbrain to make those sweets taste extra good, leading you to want more. Does that mean youll always be a slave to your cravings? Fortunately

not, say the researchers. The competition between our desire to eatthe right thing and the microbes desire to have us do otherwise is a

two-way street. We can alter the composition of microbes within thegut within a mere 24 hours of eating the right things, making the gut aninhospitable place for those microbes that feed off of unhealthy foods. So, go ahead and eat a tiny bit of what you want, but no excuses

for overindulging!

DO GUT BACTERIADRIVE OUR CRAVINGS?

3. Use GermBloc laundry rinse to

protect your workout gear from

bacteria and germs at the gym before

you even go. The rinse creates a

barrier that bonds to the fabric. Germs

can't survive on this barrier.

For more information or to find the store nearest you, visit us online at

maxmuscle.com

With the Most Complete

Post-Exercise Muscle

Recovery Formula


18/68


Is YourWaistlineBeing HeldHostage ByHORMONES?

MAX HEALTH

WHEN IT COMESto hormones and weight gain/loss, one of

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roughout our lives we encounter hormonal

readjustments. But for some of us, those sneaky

hormones can pack on the pounds especially as we

get older. Fluffy over 50 doesnt have to be your

destiny though!BY LISA MORETTI

JRWLPH 7KHVH GD\V LWV D QHYHUHQGLQJ OLWDQ\ RI WD[ UHWXUQV

FKLOGFDUH SLFN XS DQG FDUSRROV WKH GDLO\ FRPPXWH D ZRUNRXW

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3DQLF DODUP

Rolling Up the Fat Welcome Mat'U 'DYLG %RUHQVWHLQ 'DYLG%RUHQVWHLQPGFRP LV RQH RI WKH

FRXQWU\V OHDGLQJ ,QWHJUDWLYH 3K\VLFLDQV EDVHG LQ 1HZ


19/68

THE NEWPOWER COUPLEIntroducing an Advanced and Comprehensive Multi-vitamin,Multi-mineral and Nutraceutical Supplement for Optimal Wellness.


Max Muscle Sports Nutrition is proud to introduce an Advanced

and Comprehensive Multi-vitamin, Multi-mineral and Nutraceutical

Supplement designed specifically for both Men and Women.

Max Men's Multiprovides Men with 24 Essential Vitamins &

Minerals Including 1,600 IU Vitamin D3. Max Men's Multi

delivers a Phyto Balance Blend for Healthy Antioxidant Support and

to Combat Oxidative Stress. The Men's formula is enhanced with a

Branched-Chain Amino Acid Blend to Support Anti-Catabolic,

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Max Womens Multicontains 25 Essential Vitamins & Minerals

Including 1,600 IU Vitamin D3. The Womens formula delivers a

Phyto Balance Blend for Healthy Antioxidant Support and to

Combat Oxidative Stress. It is enhanced with Feminine Blend forBone, Cardiovascular, Eye, Breast and Emotional Support.

Men and Women have very different needs when it comes to

health & wellness, it is important that you are taking a vitamin &

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Womens Multidesigned specifically for you.


20/68


world? Or it might be time to trim off that 160-pound toxic

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end job and do what you truly love!

Rather than just putting a Band-Aid over the problem and

treating the symptoms, its time to get to the nitty gritty root

of the problem and 90 percent of the time that problem

is being fertilized by stress, especially when its something

we dont want to acknowledge or fear. The hormone in the

drivers seat when it comes to stress is cortisol. Its actually

the hormone of life it wakes you up and puts you to sleep

unless you have so much stress that your cortisol levels areHUUDWLF XSVLGH GRZQ RU DWOLQHG

If we dont deal with stress, we burn out our adrenal

JODQGV ZKLFK DUH GHVLJQHG WR UHVSRQG ZLWK JKWLJKWIUHH]H

triggered by hormonal releases. Most of us live in a world that

has a background soundtrack of chronic, grinding stress.

Stress can be stalking us in things we dont even really notice

ORXG WHOHYLVLRQ OLYLQJ XQGHU D LJKW SDWK RXU QHLJKERUV

ZKR JKW UHJXODUO\ WKH PLFURPDQDJHU DW ZRUN :H WHQG WR

dismiss these things as just part of life, but they arent really

supposed to be! Child development expert Dr. Bruce Perry

(childtrauma.org) has noticed that more and more (especially

since television has become so much a part of our daily lives)

SHRSOH DUH LQ JKWLJKWIUHH]H IURP LQIDQF\ DQG WKHLU ERGLHV

never learn to relax and their hormones are never at normal.

Dr. Borenstein notes that as women approach

perimenopause and the ovaries begin to shut down, the

adrenal glands begin to produce hormones. Your poor adrenal

glands are already exhausted, and now they have to be the

top hormone producer, too? UGH!

By supporting our bodies with good nutrition, the proper

amount of exercise and some supplementation, approaching

GRHVQW KDYH WR PHDQ JHWWLQJ XII\ 'U %RUHQVWHLQ EHOLHYHV

that after addressing your stress levels, the next thing is toassess your hormone levels. A good practitioner will request a

hormone panel; a fantastic doctor will review your levels with

you and will remember that YOU are not a lab range! Ranges

are based on averages and those bell curves have been

shifting over time; what was out of range and cause for alarm

20 years ago is now within range and normalexcept

there is still an inner tube around your tummy. If you feel out

of whack and your doctor says, Youre okay, youre within

UDQJH UROO \RXU LQQHU WXEH RXW WKH GRRU DQG QG D QHZ GRF

Hormonal Changes Are Not a DiseaseSurprisingly, there has been an ongoing battle to NOT classify

menopause (and andropause, a.k.a. male menopause) as adisease! Every body will go through a series of changes from

the day we are born; hormones affect everything from bone

strength, muscle density, injury recovery and energy levels

to mood and emotional balance, reproduction and our stress

responses.

Dr. Alyssa Dweck (drdweck.com), an OB-GYN in practice

in New York and co-author of V is for Vagina, notes that

hormonal changes are a natural part of life; hormonal changes

are not a disease state. She counsels her clients to focus

on making positive healthy lifestyle choices; she likes the

Mediterranean style of diet, stress-reducing exercise, and she

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One of Dr. Dwecks particular concerns for women is diabetes.

If you feel out of whackand your doctor says,

Youre okay, youre withinyour (hormone) range,roll

your inner tube out the

door and find a new doc.

1. Dr. Borensteins top supplementrecommendations are DHEA and

Pregnelenone, the two master hormonesthat are the precursors for all other

hormones. Work with a professional tofind your correct supplementation dosage

to give your body the building materialsit needs.

2. Both Dr. Deweck and Dr. Borensteinrecommend getting a full blood panel

and paying special attention to insulin

6 Things You Can Do Today To Ensure Your Success:levels. (You can order your own panel atMyMedLab.com.)

3. Dr. Sara Gottfried advocates gettingsmart about hormones and start using

biohacking information and knowledge toput things back on course. Dr. Gottfrieds

book, The Hormone Cure,is a greatstarting point.

4. Ensure your success (and make somenew friends) by joining a group like TOPS

(Take Off Pounds Sensibly tops.org)

or Spark People (sparkpeople.com).Research shows that people who use a

buddy system have a much higher rateof success and of making lasting lifestyle

changes.5. Reduce the toxic mayhem in your

environment; log onto Donna KasuskasChemConscious.com/detoxify-your-life to

find out how.6. Use Mindfulness to reorient the

psychology of your biology.

Super Secret Bonus 1 Increase yourfiber in take. Try to incorporate up to 50

grams of fiber in your diet each day.Soluble fiber is the Sham-Wow of cellular

biochemistry. It soaks up excess hormonesand sugars and moves em out before

they cause problems.Super Secret Bonus 2 Exercise! When

you move, you clean out the trash in yourbody via your lymphatic system and you

reset your endocrine system.


21/68


Advanced and Comprehensive

Multi-vitamin, Multi-mineral

and Nutraceutical Supplement

for Optimal Wellness.


maxmuscle.com

She notes, according to the CDC, 13.4 million women were

diagnosed with diabetes in 2012. Of those, around 1.2

million were also in menopause. Dealing with the vexing

symptoms of menopause and struggling to keep diabetes in

check is a double-whammy! That double whammy can mean

compromised cardiovascular health, weaker bones, painful

intercourse, UTIs and dangerous falls. Dr. Dweck recommends

ZRUNLQJ ZLWK D SURIHVVLRQDO WR QG \RXU EHVW VXSSOHPHQW

regimen and, if needed, proper bio-identical hormone therapy.

Biohacking Your Hormonesfor a Flatter TummyBiohacking is a relatively new term; it refers to using

technology and data to tweak your biology. Dr.

Sara Gottfried (saragottfriedmd.com) is a New

York Timesbestselling author of The Hormone

Cureand the upcoming book, The Hormone

Reset Diet. She also is an eloquent proponent

of biohacking, especially for women who

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XII DURXQG RXU ZDLVWOLQHV DV RXU EURZQ

IDW VWDUWV EDFNOOLQJ KRUPRQHV 'U *RWWIULHGpoints out, Two hormones dictate belly fat:

cortisol and growth hormone. The best way to

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slash stress with supplements so that cortisol isnt stimulating

\RXU PXIQ WRS VXFK DV UKRGLROD RU SKRVSKDWLG\O VHULQH

Second, burst train (for a minimum of 7 bursts for 30 to 60

seconds of high-intensity intervals) to reset growth hormone.

%XUVW WUDLQLQJ LV KLJK LQWHQVLW\ VKRUW GXUDWLRQ H[HUFLVH )LQG

plenty of examples on the Web.

Your Biology Is In Your PsychologyHarvard professor and social psychologist, Dr. Ellen Langer

(ellenlanger.com), has been doing experiments that

GHPRQVWUDWH WKDW \RXUH RQO\ DV ROG DV \RX WKLQN \RX DUH )RU

more than 30 years, Dr. Langer has been testing the notion


22/68


that if we could turn back the clock psychologically,

could we also turn it back physically? In her book,

Counterclockwise, Dr. Langer presents her conclusive

answer: opening our minds to whats possible, instead

of clinging to accepted notions about whats not, can

lead to better health at any age.

Dr. Langers work on aging (or not aging) shows

how mindless speech, our ingrained and unexamined

notions about physical limitations and our belief in the

absolute certainty of a medical diagnosis/opinion canaffect our health, our weight, our vision, our heart

health and even diseases like cancer. If we are able to

reorient our attitudes and use mindfulness to help us

examine our thoughts, actions and beliefs, Dr. Langer

has shown we can create vibrancy and good health

along with fundamental happiness. In an overlooked

but important way, mindfulness actually has huge

implications for our hormonal balance and stress

management.

Are Your Hormones Confused?A new phenomenon in our pre-packaged, ultra-

processed world is endocrine disruptors. These arechemicals that mimic our natural hormones and disrupt

their normal functions. Donna Kasuska (chemconscious.com)

is a chemical engineer who helps companies protect workers

in their plants. One day she realized that the very chemicals

she was protecting people from in the factories were the same

ones sneaking into our homes in a myriad of disguises (visit

06) RQOLQH DW PD[VSRUWVDQGWQHVVFRP WR VHH D OLVW .DVXVND

maintains a website and has a new book coming out; she

warns that endocrine interrupters in household products can:

Increase production of certain hormones while they

decrease production of others

Turn one hormone into another

Interfere with hormone signaling Tell cells to die prematurely

Compete with essential nutrients

Bind to essential hormones

Accumulate in organs that produce hormones and are

shunted to our fat cells when the body doesnt know what

to do with them

These masked marauders can cause developmental problems

to the nervous systems of children exposed to them, are

linked to prostate cancer in men, can possibly cause ADHD/

ADD as well hyperactivity in children, play a role in thyroid

cancer and breast cancer, cause obesity, interfere with fertility,

cause learning and memory problems, trigger adult-onset

diabetes and are involved with cardiovascular disease.

In conclusion, whether its from environmental toxins, toxic

WKRXJKWV WR[LF OHYHOV RI VWUHVV RU WR[LF IRRGV WKH PXIQ WRS

on your hips or the donut around your belly button can be

tamed and tossed away. Take a moment to inventory your

world and to determine what is currently messing with yourhormones and what has the potential to wreak havoc. You

can pro-actively change the things that are causing you to

gain weight, even with a proper diet and plenty of exercise.

,I \RXUH VWLOO VW\PLHG QG DQ DWWHQWLYH SK\VLFLDQ RU KDYH

your own hormone test done. You can use foods as well as

nutraceuticals to bring your hormones back in line. MS&F

FAT MAKES HORMONESAs our reproductive glands begin to deactivate, the brown fat inour torso steps in to start trying to backfill the hormone shortage.We often see more fat cells sprout as our hormone levels drop.Abdominal fat converts testosterone into estradiol in both sexes.Giving extra testosterone to an obese man may make mattersworse. A 50-year-old man can often have more circulatingestradiol if he has extra belly fat than a 50-year-old woman!

FACTOID

ReframeIt!Use thismindful practice tostarttoreframe

yourviewof life andreduceyour stress.

Rather thanhaving todosomething,repeat toyourself,I get to___________.

Remember,whileyou havetodolaundry,

otherpeoplewhohave enduredcalamity

wouldloveto havetodolaundry. Sosee

yougettodolaundry!


23/68

NIGHT TIME

WEIGHT LOSSWith The Calming Night Time Fat-Loss Accelerator

Quadra Cuts Night Time Metabolic Activatorby Max Muscle Sports Nutrition

(MMSN) is designed for adults to help sustain maximum calorie burning while you

sleep. Unlike preparations that leave you feeling over stimulated and restless in the

evening, Quadra Cuts Night Time provides the fat burning factors throughout the night

and assists you in sleeping by combining gentle, but effective sleep aids promoting a

great nights sleep.

Quadra Cuts Night Time Metabolic Activatorcontains the Night Time Burn Blend

with four scientifically proven fat loss accelerators including, L-Carnitine (fumarate),

7-KetoDHEA, Garcinia cambogia extract (Hydroxycitric acid, HCA), and Chromium(polynicotinate).

L-Carnitine helps body fat reduction by transporting fatty acids into muscle cells for

fat burning, which helps prevent fatty acid buildup and fat stores. L-Carnitine is

absolutely essential for all fat metabolism to take place in the body. L-Carnitine and its

precursors, L-Lysine and Vitamin C (Ascorbic Acid), make it possible to increase energy

while burning fat.

7-Ketois the trade name for the compound 3-acetyl-7-oxo dehydroepiandrosterone

(DHEA) and a proven safe, effective and innovative weight loss ingredient. Like DHEA,

it is known to decline with age. Human clinical studies have shown that 7-Keto

accelerates weight and fat loss compared to a placebo in overweight individuals

when combined with a program of diet and exercise. 7-Ketoworks naturally in thebody to enhance the activity of three thermogenic enzymes promoting the burning of

fat including, fatty acyl CoA oxidase, glycerol-3-phosphate dehydrogenase and malic

enzyme. 7-Ketopromotes weight loss without the use of stimulants.

A Key Ingredient of QUADRA CUTS

NIGHT TIME METABOLIC ACTIVATOR



TODAY!



24/68


MAXFITNESS

For the MaxFormLife

Challenge contest, I relied

heavily on a 6-day split

routine that incorporated

two workouts per day. One

was more cardio focused

and the other was more

weight-training focused, but

I included both aspects into

each session.

I also incorporated CrossFit

style weight training three

days a week to switch up the

repetitiveness of my program

and to keep my body guessing

and my motivation high.

Most of my favorite

workouts revolve around

CrossFit, actually. But I

thought it best to share this

shoulder workout. It's so much

more than just a shoulder

workout though (you'll see

what I mean when get

started!).

This shoulder routine is

one I really enjoyed doing

because I have always had

shoulder issues growing up. It

was a body part that I knew

if I strengthened, it would

UHFLSURFDWH EHQHWV LQWR D ORW

of my other CrossFit exercises,

especially Olympic lifts like the

power clean or snatch.

Sculpt

ShapelySHOULDERSA shoulder workout straight from Max Muscle's

MaxForm Champ!BY JENNY BROERS

PHOTOGRAPHY BY JAMESPATRICK.COM


25/68


HOW TO: Stand straight with your feet hip-width apart. Hold a dumbbell in each handin front of your thighs with a slight bend in your elbows. Your palms should facetoward you. Raise your arms up to shoulder height and pause. Then slowly, and withcontrol, return the weights to the starting position. Do 3 sets of 10 reps.

KEEP GOING: Between each set, do 60 seconds of double unders (pictured below)followed by 45 seconds of rest.

Front

LateralRaise

DoubleUnders

For double unders, youneed to jump high enoughso that the rope passesunder your feet two timesbefore your feet hit theground again.


maxmuscle.com

Pro BCAA For Before,

During and After

Your Workout


26/68


Stand with the same, hip-width stance as the front lateral raise. Start with your armsat your sides, palms facing inward. Raise your arms out to the sides until they're atshoulder level. Pause, then lower the weights back to the starting position. Keeparms as straight as possible and focus on a slow, controlled movement.Do 3 sets of 10 reps

Between each set, do 10 burpees (pictured below), followed by 45 seconds of rest.

SideLateralRaise

StrictS

houlderPress

Step-Ups

KeepCalm

And DoBurpees

Between each set, do 60seconds of step ups (add aknee raise for more of a

challenge), followed by 45seconds of rest.

Start with a racked barbellat chest height. Feet shouldbe hip-width apart. Grap thebarbell with hands just widerthan shoulder width. Tightenyour core and legs, take a deepbreath, and exhale, pushing thebarbell above head, keeping itjust in front of you head. Pauseand then lower the barbell witha slow, controlled movement.Do 3 sets of 10 reps

Burpees


27/68


HOW TO: Hold dumbbells in each hand and bend forward at the waist until your body isparallel to the floor, keeping your back straight and a slight bend in your knees. Yourarms will begin perpendicular to the ground, in front of your body, facing each other.Keep your head in a neutral position and your core tight. With a slight bend in yourelbows, exhale and lift the dumbbells straight to the sides until your arms are parallelto the floor. Pause and then return to the starting position. Do 3 sets of 10 reps

KEEP GOING: Between each set, do jumping lunges (pictured below) for 60 seconds,then rest for 45 seconds.

KEEP GOING: Betweeneach set of Cable RopeDelt Rows, do 60 secondsof air squats, followed by45 seconds of rest.

RearDe

ltRaises

AirSquats

CableR

opeRearDeltRow

Jum

pingLunges

HOW TO: Attach a rope tothe pulley set just aboveyour head. Grasp the ropewith an overhand grip andtake a step back. Bendyour knees, and sit backslightly, keeping your backstraight and your core

tight. Your arms shouldbe extended and parallelto the floor, elbows out.Exhaling, pull the ropetowards your upper chest,as you keep your elbowsup and out to the sides,until the elbows are slightlybehind your back. Inhaleand return to the startingposition. Do 3 sets of10 reps


28/68


MAX FITNESS

Build Your

STRENGTHFrom WithinIf you have been unsuccessful at weight

loss in the past or have lost weight

only to gain it back, perhaps there

are underlying issues that need to be

confronted. Don't be afraid of the

inner work. Climb your way to

the top by altering your inner self.BY BENJAMIN RUSSACK


29/68

MaxxTOR is a truly revolutionary and innovative new product from Max

Muscle Sports Nutrition that contains the key patented ingredient proven to

significantly increase muscle protein synthesis, muscle size, strength and power

while at the same time decrease body fat.

MaxxTOR is driven by Mediator Phosphatidic Acid, one of the most powerful

molecular activators of mTOR signaling. Scientists have validated the patented

ingredient Mediator Phosphatidic Acid to be more powerful than creatine or

beta-alanine in activating mTOR.

The MaxxTOR formula developed by the Research & Development

Team at Max Muscle Sports Nutrition has combined Mediator PA with

other key synergistic ingredients to deliver the most powerful mTORSignaling Activator ever developed. MaxxTOR is the ONLY formula

that combines these key ingredients in the correct, efficacious amounts.

MaxxTOR is exclusively available at Max Muscle Sports Nutrition

stores across America. Visit www.maxmuscle.com to find the store

nearest you. For a limited time, with every purchase of MaxxTOR ,

you will get the e-version of theMaxxTOR Training System which

includes the exact training protocol from the study.

Get Ready, MaxxTOR will soon have many imitators

because it is about to revolutionize the muscle building

industry. Go to www.maxmuscle.com right NOW - supplies

from the first production run are limited and wont last long!

*Based on results from an 8 week research study using Mediator Phosphatidic Acid and resistance training

conducted by Dr. Jacob Wilson at The University of Tampa, Tampa FL.

Mediator PA is a registered trademark of Chemi Nutra. Mediator PA is protected under

patents pending by Chemi Nutra.

s Subjects gained LBS OF LEAN MUSCLE mass!*

s SubjectsLOST LBS OF FAT mass!*

s SubjectsGAINED in bench pressSTRENGTH

A recent double-blind research study using Mediator Phosphatidic Acid

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INDUSTRY UPDATE! A RECENT STUDY SHOWS THAT THE KEY COMPONENT IN



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FREE w/ purchase!Go to maxmuscle.com for details.


30/68


HOW MANY TIMEShave you revved

yourself up, your heart brimming with

a righteous determination to climb that

Mount Everest of weight loss, only to

TXLFNO\ QG \RXUVHOI IDOOLQJ EDFN LQWR

that valley of bingeing and lethargy?

You dont mind the hard work you do

plenty of that already. The time even

exists in your schedule; you cleared

that afternoon slot for a month solid.To compound the problem that diet

plan you carefully constructed with

the help of your personal trainer, an

overpaid nutritionist, and even a best

friend or two has come apart at the

seams. And you just cant stop eating.

What is going on exactly? Perhaps

theres something beneath the surface

that is sabotaging your efforts. So lets

dig deeper into what these inner issues

might be and how we can overcome

them.

0UZ[HU[ .YH[PJH[PVUIn a world of fad diets and

Photoshopped abs, we are bombarded

with unrealistic images and

H[SHFWDWLRQV ZKHUH ZH H[SHFW YH

pounds of weight loss success to look

like 50. Dr. Michelle Cleere, a Bay Area

sports psychologist makes the following

point about all-or-nothing thinking:

Whether they are athletes or in it for

the weight loss, many of my clients

ZDQW LQVWDQW JUDWLFDWLRQ ,I WKH\ FDQW

guarantee success, many of them saywhy bother?

Instead of setting our expectations

so high so fast (which too often leads

to utter failure), why not think about

success in increments and enjoy the

layers of partial success? For those who

cant do this, I (as a licensed therapist)

wonder if the underlying issue or fear

is that admitting/accepting partial

success makes you realize how far you

have to go and that you are, in fact, far

from perfect.

;OL 0T UV[NVVK LUV\NO 4LU[HSP[`0RUH GLIFXOW WKDQ SHUFHLYLQJ RXUVHOYHV

as less than perfect is the underlying

belief that we are simply no good to

begin with.

Sports psychology professional and

mental skills coach Erica Carson makes

the following point: What if I do

everything Im supposed to do and still

dont succeed? If I fudge on the eating

or the training, I have something to

EODPH :KDW LI , QG RXW WKDW ,P

simply not good enough?

Does this ring a bell? Do you get in

your own way, agonizing about your

impending doom as you envision your

heros quest through the Himalayas?

$ ODFN RI VHOI FRQGHQFH FDQ EH D UHDO

buzz kill when it comes to climbing

onto that Stairmaster and pushing go.

Still, maybe you understand that

every journey up the mountain beginsZLWK D VLQJOH VWHS 2ND\ QH %XW ZKDW

if it isnt the slow, upward climb that

frightens us, but what waits for us at

the top?

,TV[PVUHS ,H[PUNWhile you are permitted a cheat meal

here and there, it is no secret that

one of the keys to lifetime weight

management is a dramatic and lasting

change in your eating habits. Carson

maintains that eating is a coping

mechanism: How will I manage onceI lose my coping mechanism? Food

can help us manage anxiety and/or

depression.

Do you eat to stay sane? How

much of your success in your career/

marriage/you-name-it depends on your

ability to keep your stress levels in

check? Emotional eating is a common

ailment and a tough habit to break. As

a therapist, I have worked with dozens

of clients for whom food is a form of

self-medication.

4LU[HS ;OPUULZZEver wonder why it is so much easier

for some people to lose weight than

others? Especially those who were

once in great shape? Not only aretheir bodies attuned to being thin, but

maybe you wonder if they are not, in

some way, mentally thin? A mentally

thin person does not need to use food

as a coping mechanism, nor does the

prospect of a dramatic change in his

body mean a whole lot because in a

sense he is already thin before he ever

starts working out!

Regarding people who have been

overweight for some time and then

have experienced weight loss, Dr.

Michelle Cleere states, Emotionsare not attuned to this process, this

new way of living. In a way you miss

your old self, your old body. Its like

someone who has lost an arm or leg

and can still feel their phantom limb.

People who are overweight sometimes

use their weight to be their buffer

to the world. And when they lose

Journaling is one sure-fire way to get into thosedeeper layers of yourself and figure out what

might be stopping you from achieveing success.


31/68


the weight, they dont know how to emotionally deal with

people and situations because in their mind they are still

overweight.

Often, people who lose weight snap back into the person

they were before they lost the weight. Whatever belief

system or thinking patterns they harbored before they

started losing weight are still with them as and after they

shed the pounds.

Okay, so now what?I believe there is a lack of congruency between the personwe are and the person we wish to become that person

who possesses the temerity to walk the slow path to the

top, who doesnt require food as a coping mechanism, who

SRVVHVVHV FRQGHQFH GULYH DQG VHOI HVWHHP LQ IULJKWHQLQJO\

high levels. No wonder so many diets and workout plans

fail! The sheer amount of transformation required to lose

weight goes far beyond the simple mechanism of burning

calories.

The secret is that introspection and psychological

maintenance may be the missing link in your workout

regimen. Here I have developed a few tools and tips to help

the inner you keep up with the changes that are happeningin the outer you.

1. Dont compare yourself to others. Compare yourself toyourself. If we compare ourselves to others, we invariably

put them on a pedestal. Put yourself on that pedestal.

Compare your waistline of today to the one you had three

weeks ago. Compare your current Stairmaster cruising

speed to the body that could barely keep pace for more than

a few minutes.

2. Dont change too quickly.Another way of saying this is,stretch but dont break. Keep your weight loss gradual, no

more than a pound or two per week.

3. Journal.Keeping a journal can be a great way to stayconnected to your weekly workout plan and to process any

feelings of anxiety or depression that may arise.

4. Get a workout buddy.A trusted companion for yourtrip up the mountain can be a great way to keep your

FRQGHQFH DQG GULYH JRLQJ


32/68


MAX CHAMP

IT'S ALL IN THE PLAN

ANYONE WHO HASspoken to me the lastsix months has heard about my nutrition

plan from Max Muscle. I LOVE it! If youre

ready to transform your life and reach your

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advice is to stop in at a Max Muscle store

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roller coaster of extreme low calorie or

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When I walked into Max Muscle and saw

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youll learn how different foods react

in your body and understand the type

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quantities and at what times in order for

your body and metabolism to function

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focused and committed. I knew it wasnt

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How I finally got off the yo-yo dieting train and found a nutritionplan I could stick to. BY JENNY BROERS

explained to me in detail and in a way Icould understand. It is truly an educational

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Max Muscle is that youre never alone.


33/68

POWER

3


Scientifically Advanced Creatine

CX3was specifically designed to help athletes increase

strength, power and performance. CX3is the world's

first scientifically engineered creatine featuring the

proprietary CX3Triple Blend a multi-source creatine

hybrid including two patented forms; Creapure

Creatine Monohydrate and Creatine MagnaPower

plus creatine pyruvate. Key synergistic ingredients

including ribose, taurine, alpha lipoic acid and

cinnamon extract complete a technologically advanced

formula that supports explosive energy production

and muscle growth, increases muscle strength,

endurance and proven sports performance.

Whether you are a serious athlete looking for a natural

competitive advantage or you want to improve your

own physical performance, try CX3and experience the

results for yourself.


34/68


COVER

STORY

JENNY BROERSof Fort Riley, Kansas, had a long

battle with weight gain. She turned to food when sheneeded comfort, but then would hate herself for it. As

she watched herself grow steadily larger and largeruntil she had reached about 230 pounds, her self worth

took a serious nosedive. Jenny says she tried nearly every diet out there,

but without success. She even entered the $25,000MaxForm Life Challenge before, but never really got

into it. Then, in late 2013, she found out her husband,1LFN ZDV OHDYLQJ IRU KLV UVW FRPEDW GHSOR\PHQW

overseas (he serves in the U.S. Army) and thats whenshe decided it was now or never. I knew it was going

to go one of two ways: either I was going to continuemy pattern of emotional eating and be miserable and

sad for the 7 months he was gone, or I could use the

time to really focus on myself and make a positivechange, Jenny, 26, said.Jenny said she chose to do the MaxForm to better

herself, not only for herself, but for her husband. Ididnt want him to be distracted thinking about meand wondering if I was doing OK, she said. I wanted

to take as much off his plate as I could. At the sametime, she said she was tired of cycling between

starving herself and binge eating and wanted so

GHVSHUDWHO\ WR QG D ZRUNDEOH EDODQFHG DSSURDFK WRhealthy weight loss. More importantly, she wanted towork toward becoming the best version of herself.

Meet Jenny Broers who made a life-changingcommitment on Dec. 1, 2013, and ultimatelybecame Max Muscle's newest $25,000 MaxFormLife Challenge champion. BY LARUE NOVICK

No Longer

Defeated!

I dont plan onever being done.My goal is to bethe healthiest,fittest, happiestversionof myselfand that will alwaysbe a continued workin progress. I lovewhere Im at andhow far Ive comebut I also love thejourney itself and

Im excited tosee continuedprogress andgains.

Jennyatherheaviestat230pounds

Jennyatthe

startofthe

MaxForm

conteston

12-1-13,at

196pounds.

PHOTOGRAPHY BY JAMESPATRICK.COM

Bathing suit top is Toxic

Sadie Pia Bikini; bottoms

Jillian Brazilian Bikini.

Both at ToxicSadie.com


35/68



maxmuscle.com

Scientifically Advanced Creatine

POWER3

Jenny jumped in full force into the MaxForm LifeChallenge on Dec. 1, 2013. Shed already dropped down to

196 and 40.7 body fat though other dieting efforts beforethe contest, so she was well on her way. Through hard

work and incredible determination, she dropped another47 pounds and got down to 17 percent body fat (at press

time, Jenny said she is hovering around 140 pounds and16-17 percent body fat). Her pants went from a size 18 to

a size 4/6. She lost 12 inches in her waist.

When asked how what she likes most about how shelooks and feels now, Jenny said, I like taking up lessspace. I also really like what Im able to do now. Jenny

loves to go outside and run 2-3 miles and go to CrossFitand deadlift 300 pounds. Its just great to feel strong andpowerful and keep pushing your body to new limits.

When her husband returned home from deployment afew weeks after the MaxForm contest ended on June 30,

2014, he was excited to see his wifes transformation.What really impressed him was not the aesthetic changes

to my body, but more so the physical improvements I hadPDGH WR P\ RYHUDOO KHDOWK DQG WQHVV %HIRUH 1LFN OHIW

Jenny couldnt run a mile or do one pushup or pullup.When he came home, she could jog 2-3 miles and do bothpushups and pullups. When we went to the gym for the

UVW WLPH WRJHWKHU DIWHU KH UHWXUQHG KRPH , ZRXOG FDWFKhim from the corner of my eye staring at me and

smiling, almost in disbelief. It was the best feeling ever!she said.

:H FDXJKW XS ZLWK -HQQ\ LQ 1RYHPEHU EHIRUH KHU SKRWRshoot with James Patrick Photography for Max Sports &

Fitnessand asked her to dish on her journey and reveal

her winning tips for the 2014 MaxForm Life Challengecontest. Here is what she had to say:

MS&F:How was the MaxForm different from

anything youve ever tried? What about the dietplans? Were they hard to follow?

JB:MaxForm was different because its the total package.Max Muscles online community (MyMaxMuscle.com) is

packed with amazing, supportive people trying to makesimilar life changes. The supplements are incredible andhelp in every aspect of daily living. I have more energy,

increased gains in the gym, quicker recovery and betteroverall health with my vitamins and omegas. Most

importantly, the supplements help get quicker results,which motivates you to continue and push through

plateaus. The meal plan is incredible. There arent anyJLPPLFNV RU TXLFN [HV ,WV DOO DERXW WDUJHWLQJ \RXU ERG\V

individual needs and getting you the right macros, at theright time, and in the right quantity to reach your goals.

Like any meal plan, there are temptations, holidays and

When we went to the gym for the firsttime together after he (her husband, Nick)returned home, I would catch him fromthe corner of my eye staring at me and

smiling, almost in disbelief. It wasthe best feeling ever!


36/68


celebrations that make it hard to stayon track. I would have to remind

myself that the cake, cookies, ice-cream, etc., looked good and would

WDVWH JRRG IRU YH PLQXWHV EXW ,would immediately regret it the next

morning when I went to the gymfeeling like I needed to make up a

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good decision I made and eventuallyit became really easy to stay on trackand turn down options that werent

going to help me reach my goals. Youcant out train a bad diet, so reaching

your goals is all about the meal planand supplements!

MS&F: What was your training like

throughout the contest and whatare you doing now?

JB:I think training is all aboutQGLQJ VRPHWKLQJ \RX HQMR\ , PL[HG

CrossFit, running, kickboxing andsome traditional weight training and

MXVW OLVWHQHG WR P\ ERG\ ,I , KDGenergy to train two or three times a

day, I did. If I was sore and tired, Iwould take a rest day. I didnt ever

want to dread going to the gym orfeel obligated to go because that

takes all of the fun out of it. Takingbreaks when I needed to allowed me

to stay really excited for my workouts.Plus, I always kept my meal plan on

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my progress was based. I thought ofthe training as bonus progress.

MS&F: What is your favorite typeof workout to do and why?

JB:Most of my favorite workoutsrevolve around CrossFit. I love leg

GD\ 7KH GHDGOLIW LV GHQLWHO\ P\favorite movement. It has so many

EHQHWV DV LW DFWLYDWHV D ORW RImuscles simultaneously. I also love

squats back, front, goblet ... youname it! If I have a barbell and some

bumper plates, Im in heaven! Throwin a pullup rig and a kettlebell, and I

can stay entertained for hours.

MS&F: How did Max Musclemotivate you during the

competition?

JB:My Max Muscle meal plan and

supplements helped me get resultsquickly and that became addicting

and kept me motivated and focusedon my goal. I think most people

give up when their hard work isnt

UHHFWHG LQ FRQFUHWH UHVXOWV VR EHLQJable to go in to Max Muscle each

week and have my body fat testedwas amazing. I could see tangible

progress and if I had questionsRU QHHGHG WR PDNH DGMXVWPHQWV

6WHYH /XFFKLQR P\ &HUWLHG )LWQHVVNutrition Coach, was there to listen

and offer advice and encouragement.

Its part of Max Muscles total packagethat separates them from anythingelse I had ever tried.

MS&F: What is your advice to

others who want to compete ina contest like this or those who

just want to lose the weight andfeel great?

JB:My advice to anyone is to geta meal plan from Max Muscle and

commit to a lifestyle change. Itstough to put so much trust into a plan

if you, like me, have failed so manytimes in the past. Theres always that

little bit of doubt in the back of yourmind saying, What if I do this, and

its not worth it? All I can say is, trustthe plan, ask questions, use your

supplements and keep the faith thatit will be worth it because when you

get to the end and look back, youllrealize how fast the time went and be

so happy and excited that you tookthe leap and made the commitment

to change.MS&F

Jenny's MUST-HAVE Supplement Lineup:

I drink Emerge every morning.It wakes me up, gives me

energy to get through my day,burns fat and helps control myappetite so Im able to stay on

track and avoid cravings.

Im now taking MaxxTOR, which I love! I take it with Max LiquiCarn before each workout and

I have so much sustained energy during my workouts! Im able to lift more and recover quicker

between movements so that Im able to increase my overall work capacity. It also is really

effective in leaning out my body without sacrificing strength. I work so hard to build this muscle;

its important to me to keep it while simultaneously decreasing fat. The combination

of MaxxTOR and Max LiquiCarn does that for me.


37/68


JENNY'S FAVORITE MANTRA:If you dont like something,change it. If you cant change it,change your attitude. Maya Angelou

This is my life motto and you can

apply it to any situation. Beingmiserable or unhappy is a waste of

time. It doesnt solve problems or helpanyone, including yourself. I think itsreally important to remind yourself toenjoy life and look for the good in

even the bleakest situations.

I drink MaxPro every day after workouts and for my sixth meal (right

before bed). It is a high-quality tested product with 30 grams of protein

and 0 grams of sugar that gives my body the protein it needs to recover.

Its great to drink for my sixth meal because its a blend of fast and slow

digesting protein so it stays with me longer throughout the night and

helps repair my muscles while I rest.

Max Vit-Acell is a liquid multivitamin/mineral that I drink every

morning after breakfast. Steve told me it is the most important

product I could take, and he was right! It boosts my immune

system and overall health so I can continue to train hard and feel

great. I love it for my overall health and well-being.

Cleanse & Lean is apowerful, little pill that I

take before bed. It removesexcess water and waste

and helps you look and feellean and toned.


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What Others are Saying:

What Jenny has accomplished in justa few months is amazing. Her father and

I are very proud of her dedication, determinationand discipline. We told her numerous times thatwhether she won the competition or not, she was a

winner. She had already won, or I should say earned,more than any amount of money or recognition

could give her. She earned a beautiful,healthy and strong body.

Mother, Robi Kroger, 54,Lincoln, Nebraska

Jennifer is a very smart young lady. Her

Max Muscle nutritional specialist was able toexplain weight management in a way that generateda life changing routine for what I believe will belife long changes for my daughter. I wish I hadexperienced Max Muscle in my younger years...

but better late than never. Father, Max Kroger, 68, Lincoln, Nebraska

The biggest thing that I have noticed about heris her confidence. She is much more confidentin her body, how she looks to herself and herperception of how other people see her has

improved tremendously. In addition, her energy isup and she is much more happy on a daily basis

and I believe these things are all by products of hernew confidence that she has. Husband,

Nick Broers, 25, Fort Riley, Kansas

This is something that anyone can do. Jenny isjust a shining example of setting goals and neverlooking back. You can have excuses or you can

have results. You cannot have both. Steve Lucchino, Max Muscle franchisee of

Omaha and Papillion, NE and Jennys certifiedfitness nutrition coach

CongratsJenny Broers:2014 MaxFormLife ChallengeChampion!


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s -ITOCHONDRIAL #ELLULAR "IOENERGETICS &ORMULA

s 3UPPORTS (EALTHY -USCLE -ITOCHONDRIA &UNCTIONo

s 0ROMOTES #ELLULAR /XIDATIVE 0HOSPHORYLATION AND

!40 %NERGY 0RODUCTIONo

s 0OWERFUL !NTIOXIDANT TO 2EDUCE /XIDATIVE 3TRESSo

MiTORs KEY FEATURES:

m-PRO SERIES UPDATE!


Locations Nationwide. Franchise Opportunities Available.

MiTOR is the newest introduction to the m-PRO Series of productsformulated to work in conjunction with MaxxTOR. MiTOR is a profes-

sional formula from MMSN designed to support the healthy and optimal energy

producing functions of the mitochondria to power the body. Dont be confused,

as the perception of an energy product in the marketplace generally means

a stimulant.

MiTOR is clearly not a stimulant, but rather supports the production of

chemical energy within the body to power all living processes. MiTOR

contains the finest Coenzyme Q10 (CoQ10) available in the world, Kaneka

Q10

, and also includes the synergistic ingredients Adenosine, D-Ribose,Alpha Lipoic Acid, Pyrroloquinoline Quinone (PQQ), Quercetin, Malic Acid and a

balanced blend of essential B-Complex Vitamins and Minerals.

By using MiTOR daily you can be assured that you are using

the most advanced and highest quality energy producing

formula available in the marketplace. You will notice the

difference within a few days of use. Best of all it supports the

natural energy production systems within the body and is

non-stimulant based. MiTOR is exclusively available

through Max Muscle Sports Nutrition.



40/68


MAX NUTRITION

5 FOODS

To Flatten ThatTummy...STAT!!

WEIGHT LOSSis your goal and you are determined to do

everything you can to drop those pounds and slim and trim

your waistline. Of course diet is key in addition to a steady

stream of workouts, but did you know that there are certain

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water absorbent foods helps detoxify the bodys system.Incorporating these foods into your diet will not only keep you

feeling full longer, it will also help to curb your appetite. Not

to mention, [these foods] will keep you feeling slim. Here are

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Bolster your weight-loss goals with these foods that

fight belly flab! BY LARUE NOVICK

Chia Seeds:Once a staple food ofthe Aztecs, these little black seeds offer

a high natural source of Omega-3s,

which is proven to lower fattening stress

hormones like cortisol. Chia seeds are

also rich in antioxidants, minerals, fiber

and protein, adds Gilbert. ey can

easily be added to any meal, whether it is

sprinkling on salads or veggies or mixing

them in yogurt, oatmeal or shakes.

Apricots:Replacing refined sugars(such as those found in white pasta or

white rice) with carbohydrates from fruits

will reward your waistline. Not only do

apricots have high levels of antioxidants

like vitamin C and beta-carotene, the

water-absorbing fiber helps you stay full

and fends off belly fat.

1

2


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Broccoli:A highly nutritious green vegetable, broccoli isSDFNHG ZLWK YLWDPLQV DQG PLQHUDOV DQG LV YHU\ KLJK LQ EHU

The vegetable is a great choice for those looking to slim

down during the summer months as broccoli has enzymes

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Oatmeal:This tried and true breakfast dish is a favorite for aUHDVRQ 2DWPHDO FRQWDLQV VROXEOH EHU ZKLFK PHDQV LW DWWUDFWV ZDWHU

DQG VWD\V LQ \RXU VWRPDFK ORQJHU 7KLV KHOSV UHGXFH EORRG FKROHVWHURO

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to eat unsweetened oatmeal because the added sugars in sweetened

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3

4

5Almonds:Almonds are high in monounsaturated fats andrich in the minerals magnesium and selenium, all of which havebeen shown to support adrenal function and boost metabolism.In addition, they keep you satisfied and full for a long time. Becautious of salted or smoked nuts which contain a lot of sodium

as it can cause bloating, warns Gilbert. A handful of rawalmonds a day will keep the belly fat away!

With The Most important

Anti-Catabolic Amino Acid


maxmuscle.com


42/68


LOSE FAT

DID YOU KNOWthat eating the right kind of fats can

help you burn fat and lose weight? Its true. Your body needs

fat to function. Fats help your body absorb vitamins like A,

D and E and fats are essential for your nervous system. So

why all the negative talk about fats? Not all fats are thesame. In fact, some fats are downright harmful while others

do the body good. Heres the skinny on some of the most

commonly used fats.

BUTTER A saturated fat, butter has been at the center

of weight loss controversy for years, decades even. Look

to grass-fed butter for the highest nutritive

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DQ HTXDO EDODQFH RI RPHJD

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skinny:FUHDP\ DQG DYRUIXO

butter is better for\RX WKDQ PDQ\ RLOV

and is one of the

ideal fats to cook

with because its

nutritive properties

are not altered

when heated.

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WKH PLON VROLGV KDYH EHHQ UHP

JANUARY 2015 ISSUE MAX SPORTS & FITNESS MAGAZINE

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Transcript of JANUARY 2015 ISSUE MAX SPORTS & FITNESS MAGAZINE