Jane Norman
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JANE NORMAN re-branding
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Transcript of Jane Norman
- 1. JANE NORMANre-branding
- 2. CURRENT BRAND ETHOSEstablished in 1952, we have been helping women dress their sexy best ever since. Ifyou want to walk in to a room and make sure all eyes are on you then youre our girl.With over 60 years of making women look gorgeous, Jane Norman knows the bodyof a woman like no other. Style is all about attitude and our style oozes sexy, sassyconfidence. Jane Norman is unique in that we love fashion but we are not a slave tothe latest fad. We know what our customer likes and how she wants to dress toaccentuate her fabulous figure.
- 3. WHY FAILING?
- 4. SWOT
- 5. STRENGTHS
- 6. WEAKNESSES Fabric choices Overpriced
- 7. OPPORTUNITIES Rebranding Partnership with new designers Going back to origin of British brand
- 8. THREATS Every other brand in UK market Investors could cut it off
- 9. PROBLEMS WITH THEBRAND Stuck in early 2000s Cheap fabrics No trends Bad branding No online presence Overpriced Lighting terrible Overstocked Bad floor plan Bad touchpoints
- 10. Were targeting a group of people familiarwith online shopping through IGpromotion to keep within thedemographic Giving discounts and sending items toinstagirls to promote products to largegroup.TRIBESINSTA-GIRLS
- 11. REBRANDING
- 12. BRAND MATRIX
- 13. BRANDMATRIXSUPPORT
- 14. NEW BRANDING 1952 Thicker tags More money on VM Changing rooms Staff presentation Hire interesting staff Music-
- 15. NEW PRODUCTS 50s inspired but modern Applies to trends Quirky Good quality fabrics
- 16. USP Back to roots, very British,very 50s inspired store. Vintage section
- 17. PROMOTION Use people with online presenceto promote the brand Natalia Kills as face of brand
- 18. COLLABORATION
- 19. NEW TOUCH POINTS Instagram Advertisement in magazines ,young, interesting TV Bloggers Uniforms Smell Layout
- 20. NEW ETHOS Young, interesting, fashionforward, stand out, body form, British, 50s