Jan Moons talks at World Usability Day 2015 in Antwerp
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Beyond the usability lab into the wild
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Transcript of Jan Moons talks at World Usability Day 2015 in Antwerp
Beyond the usability lab into the wild
Jan MoonsCo-Founder UXprobe
Certified Usability Designer
[email protected]@moonsjan
+32 485 69 78 35
Issue
Usability testing is restricted to the geographical location of the lab
IssuesDo not have the necessary rights to install applicationsForget their usernames and passwordsDo not want to install software just to do a test
Annotations, metrics, … in different tools (Morae)
Define
stud
y
Shar
e stu
dy
Prob
lems
Reac
tions
Feeli
ngs
UX Met
rics
Issue
Define
stud
y
Shar
e stu
dy
Tests
resu
lts
coming
in
Issue
“Before we invest we need to be sure this problem is actually widespread. What is the
magnitude of this problem?” – Your Stakeholders
Google Analytics
Why?
CONTEXT
micro-surveysand feedback
behavior trackingin real-time
Good o
r bad
?
Usable
?
Beha
vior?
Why
?
Expe
ctatio
ns?
Insights
• Prototype and alpha testing; not only beta / production• Unmoderated testing prototypes (video not possible)• Comparing different designs (A/B); which performs best?• Understanding less important / frequent tasks• Use in lab setting; frees up moderator to focus on participant• Etc.
Next steps
Streamlining and integrating remote usability testing and UX analytics
