MountainStar Jan Feb West NP 2018.pdf1 Smoothing Therapy Quick Guide Brochure Vol. 2 INCLUDES QUICK...

January/February 2018

ABBA • ANTIDOTPRO • BROCATO • COLORDESIGN • GOLDWELL • KMS • KERATIN COMPLEX • MOP • OLAPLEX • OUIDAD • PHYTO • PRODUCT CLUB and more!

NEW!MOP POMEGRANATE!

SALON SERVICES

MountainStarWest

COMING

SOON!

720-274-7100Some products are not available in all areas. Advertiser reserves the right to correct errors and limit quantities.

BUY 6 TUBES of SHINY BLOND

GET FREE1 Developer liter (of your choice)1 Reconstructing Oil 80ml

FREE

TruStarsalon services4 PH 954.929.4499

SALON SERVICESMountainStar

720-274-7100Some products are not available in all areas. Advertiser reserves the right to correct errors and limit quantities.

INDIANA, ILLINOIS AND OHIO SALES ONLY

23 applications per 33.8 oz bottle

$150 average service price

= $3,450X

BUY THE VERSATILE SMOOTH DEAL AND MAKE $3,450!EXPRESS BLOW OUT®

VERSATILE SMOOTH PURCHASE1 33.8-oz. Express Blow Out

RECEIVE FREE1 4-oz. Natural Keratin Smoothing Treatment1 Smoothing Therapy Quick Guide Brochure1 Large Certified Salon Window Cling5 Consumer Brochure

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“The best treatment you can use.”

“Love, love, love! It has changed my life!”

“Brings the hair right back to the condition

it should be in: Healthy and shiny!”

“Transformed from damaged frizz to silky, strong hair.”

“I swear by this product.”

“Delivers amazing, lasting results.”

The scientific solution for beautiful hair.

888.409.4445 | 561.206.6050 | [email protected] | www.keratincomplex.com

Here’s what bloggers, beautyeditors and stylists are sayingabout Keratin Complex®!

From our award-winning smoothing treatments to bestselling

products that help fight frizz, protect color and more, the luxurious

formulas from Keratin Complex® deliver healthier-looking hair with

every use. Our proprietary, proven ingredient, Signature Keratin,

helps block humidity, reduce frizz and repair damage. It also

increases the hair’s strength to make it more resilient against

factors we can’t control, such as sun, heat damage and age.

We believe in transformations that enhance your natural beauty: More manageable hair that looks smooth, shiny and youthful—like the hair you were born with, but better.

0317_ConsumerBrochure_Copy Update_19_PRINT.indd 1 8/11/17 2:47 PM

CERTIFIED SALON

EXPRESS BLOW OUT ESSENTIALSPURCHASE1 12-oz. Express Blow Out

RECEIVE FREE1 12-oz. Clarifying Shampoo1 Smoothing Therapy Quick Guide Brochure Vol. 2

INCLUDES QUICK GUIDEBROCHURE

FREE

PH 630.260.2221 FAX 630.260.3411MIDWAYSTAR6

SALON SERVICESMountainStar


ULTIMATE LIGHTENING KITPURCHASE3 1-lb. It’s A Blonde Thing®

Keratin Lightening System®

RECEIVE FREE2 32-oz. It’s a Blonde Thing Developer (choose your own) 1 4-oz. Express Blow Out 1 Smoothing Therapy Quick Guide Brochure

THE SECRET TO YOUR BEST COLOR!

INCLUDESFREE

TREATMENT

KERAHOLD DOZENPURCHASE12 3.5-oz./100ml KeraHold Keratin-Enhanced

Permanent Crème Hair Color (choose your own)

RECEIVE FREE1 32-oz. KeraHold Developer

(choose your own)

KERABRILLIANCE DOZENPURCHASE12 2-oz./60ml KeraBrilliance Demi-Glaze Liquigel

(choose your own)

RECEIVE FREE1 32-oz. Demi-Glaze Activator

HERE’S WHY: • Express Blow Out® seals-in the color to make it last longer.• Your client will get more shine and brighter color results with

just a few minutes extra in the chair.• Your clients will enjoy increased manageability every time they

shampoo, blow dry and style.• Treatment helps to remove frizz and gives a beautiful clear

dimension to the color.• Results last until the next color touch up!

SAVE 47%

SOME PRODUCTS ARE NOT AVAILABLE IN ALL AREAS. ADVERTISER RESERVES THE RIGHT TO CORRECT ERRORS AND TO LIMIT QUANTITIES. www.midwaystarss.com 7

720-274-7100Some products are not available in all areas. Advertiser reserves the right to correct errors and limit quantities.SALON SERVICES

MountainStar


STOCK UP ON RETAIL!

TIMELESS CONDITIONPURCHASE4 13.5-oz. Timeless Color® Fade-Defy Shampoo4 13.5-oz. Timeless Color Fade-Defy Conditioner4 8.5-oz. Timeless Color Fade-Defy Deep Conditioning Masque

RECEIVE FREE2 33.8-oz. Timeless Color Fade-Defy Shampoo2 33.8-oz. Timeless Color Fade-Defy Conditioner

VITA VOLUMEBUY 6, GET 6 50% OFF!8.5-oz. Vita Volume Boosting Foam

AWARD WINNING HAIRPURCHASE3 4-oz. Infusion Keratin Replenisher 2 1-oz. Intense RX® Keratin Repair Serum2 3.4-oz. Thermo-Shine Thermal Protectant Mist

RECEIVE FREE1 1-oz. Intense RX Keratin Repair Serum1 3.4-oz. Thermo-Shine Thermal Protectant Mist1 2.5” Round Brush

Pro-Tip!Use you r freebies at you r station to

increase reta il sa les.

SAVE27%

SAVE33%

PH 630.260.2221 FAX 630.260.3411MIDWAYSTAR8720-274-7100

Some products are not available in all areas. Advertiser reserves the right to correct errors and limit quantities. SALON SERVICESMountainStar

PHYTOUSAFollow us

DISCOVER PHYTO PARIS, A LEADER IN PLANT-BASED HAIR CARE AND

SALON-QUALITY FORMULAS SINCE 1965.

PHYTOUSAFollow us

DISCOVER PHYTO PARIS, A LEADERIN PLANT-BASED HAIR CARE AND

SALON-QUALITY FORMULAS SINCE 1965.

94%NATURAL &BOTANICALFORMULAS

1 KIT = 67APPLICATIONSGUARANTEED

Some products are not available in all areas. Advertiser reserves the right to correct errors and to limit quantities. 11www.TRUSTARSALONSERVICES.com

NEW LIMITED-EDITION KITFor the New Year, give your clients the gift

of Healthy Hair and MindPHYTO Paris is partnering with AROMATHERAPY ASSOCIATES

to bring you La Crème de La Crème of essential oils and botanical ingredients, to make you look better, feel better, live better.

DETOX & BREATHE HAIR KITINCLUDES1 PHYTOPOLLÉINE Botanical Scalp Treatment .8 oz.1 FREE PHYTONEUTRE Clarifying Detox Shampoo 4.22 oz.1 FREE SUPPORT BREATHE

Aromatherapy Associates Roller Ball .34 oz.

PHYTOPOLLÉINEBotanical Scalp Treatment

This 100% botanical pre-shampoo scalp oil puri-fies, exfoliates, balances and stimulates the scalp

to strengthen and energize hair at the root.

PHYTONEUTREClarifying Detox Shampoo

This deep cleanser eliminates all types of product build up, hard water minerals and pollutants to

give your hair body and bounce.

SUPPORT BREATHEAromatherapy Associates Roller Ball

Aromatherapy on the go with this natural blend to ease breathing, clear your mind and help you feel

refreshed.

/XRESCUEKERATRIX™ 3D-TECHNOLOGY

ANTI-BREAKAGE SOLUTIONFOR /XPERT COLORISTS

BUY 1, GET 1 FREE!STEP 1 BOND RESCUERMIX WITH ALL COLORS AND BALAYAGE

PROTECTS THE HAIR DURING COLOR, LIGHTENING AND BLEACH PROCESSES• Reduce breakage during color services• Maintains hair’s natural elasticity

STEP 2 BOND OPTIMIZERRESTRUCTURING SHAMPOO

APPLY AFTER RINSING HIGHLIGHTS OR COLOR FROM HAIR• Gently washes away bleach or coloring residue.• Restores hair’s natural pH after an alkaline process.• Instantly detangles and leaves hair silky soft and shiny.

CURL LEGENDSay Bonjour to

VOLUPTUOUS, SILKY AND BOUNCY CURLS

BUY 6, GET 1 FREE!CURL SCULPTING CREAM-GEL 6.56 OZ.• Natural and lasting hold• Defines bouncy curls• Nourishes hair• Controls frizz for all types of curls• Non crunchy finish

BUY 6, GET 1 FREE!CURL ENERGIZING SPRAY 6.76 OZ.• Hydrates and defines loose to tight curls• Creates sublime, full-body curls

without the weight• Curls are bouncy, ultra-soft and shiny

720-274-7100Some products are not available in all areas. Advertiser reserves the right to correct errors and limit quantities. SALON SERVICES

MountainStar


MountainStar

COLOR ZOOM 2018 COLLECTION

For the Elemental Collection the

Color Zoom ’18 Creative Team has

interpreted the fine lines inside

minerals and transformed them into

hair colors to create a special color

effect – the Mineral Effect. Contrasting

tones and harmonious tone-on-tone

colors are layered and overlap each

other. The colors are filtered, shine

through each other and create an

interesting translucency.

GOLDWELL COLOR ZOOMSALON KITGoldwell is introducing the Color Zoom ’18 collection which includes salon accessories, stylist support materials and information on how to enter the Challenge. Get your salon staff inspired and motivated with the new collection pieces!

PURCHASE$500 Choice Topchic, Nectaya, Elumen, Colorance Color + Lotions

RECEIVE FREE3 VARIS Sprayer water bottle5 Goldwell Color Zoom ’18 Hairstylist Guides5 Goldwell Color Zoom ’18

“Why Enter the Contest” Flyer

GOLDWELL COLOR ZOOMINDIVIDUAL KITThe perfect way for a stylist to try the Color Zoom ’18 collection; with support materials and information on how to enter the Challenge.

PURCHASE$100 Choice Topchic, Nectaya, Elumen, Colorance Color + Lotions

RECEIVE FREE1 VARIS Sprayer water bottle1 Goldwell Color Zoom ’18 Hairstylist Guide1 Goldwell Color Zoom ’18

“Why Enter the Contest” Flyer

INCLUDED IN THIS OFFER:VARIS Sprayer water bottle



MountainStar

Elevate your salon backbar services with Kerasilk intensive masks.Purchase 1 of the Kerasilk Intensive Masks and receive 24 mask samples to gift to your clients – a great way to extend the salon service or to sample new clients. Salons are adding the Kerasilk Mask Treatments as an option during the basin rinse for a quick and easy upgrade service!

» The Color Intensive Luster Mask is the perfect deepconditioning treatment to repair color-treated hair for improved vibrancyand shine.

» The Control Intensive Smoothing Mask provides extrarich care that is not too heavy and smoothes hair for long-lasting manageability and shine.

» The Reconstruct Intensive Repair Mask provideslasting moisture and protection from recurring dryness and fortifies, reconstructs, and enhances resilience.

DUALSENSESLITER DUOSStart off the new year with ready-to-retail hair care duos featuring larger sizes at a great savings!

PURCHASE1 Dualsenses Shampoo Liter1 Dualsenses Conditioner Liter

CHOOSE FROMGOL353845 ColorGOL353846 Color Extra RichGOL353847 Blondes & HighlightsGOL353848 Rich Repair

PURCHASE1 Kerasilk Mask 500ml

CHOOSE FROMGOLKSCR ColorGOLKSCT ControlGOLKSRC Reconstruct

RECEIVE FREE24 mini masks in coordinating flavorsAssorted Marketing Materials

LUXURY AT THE BACKBAR

SAVE 36%

TruStarsalon services6 PH 954.929.4499


MountainStar

NEW WAYS TO FINISH WITH KMS

The versatility and flexibility of these three new styling products is perfect for Men’s grooming or Women’s styling. Whether your clients want a matte or shine effect, dry or smooth touch, strong or medium hold, or texturized or sleek finish, these three new products offer just that.

KMS FINISH OFFERThis salon offer includes 3 brand new products within the FINISH segment, a Claywax, Molding Pomade and Hard Wax. To complete this offer we included a turn-key, ready to retail merchandiser equipped with a free tester for each product.

PURCHASE3 HAIRPLAY Hybrid Claywax 50ml3 HAIRSTAY Hard Wax 50ml3 HAIRSTAY Molding Pomade 90ml

RECEIVE FREE TESTERS1 HAIRPLAY Hybrid Claywax 50ml1 HAIRSTAY Hard Wax 50ml1 HAIRSTAY Molding Pomade 90ml1 Salon Merchandiser

20% OFFKMS SHAMPOO & CONDITIONER

LITER SALETo boost your retail sales, we encourage you to offer these on your retail shelves at a 20% savings with the purchase of 2 or more!

CHOOSE FROMKMS152206 COLORVITALITY Shampoo 750mlKMS122006 MOISTREPAIR Shampoo 750mlKMS162006 TAMEFRIZZ Shampoo 750ml

KMS152216 COLORVITALITY Conditioner 750mlKMS122016 MOISTREPAIR Conditioner 750mlKMS162016 TAMEFRIZZ Conditioner 750ml

FREE VARIS HOT TOOL BAGVARIS makes it easier than ever to make perfect, gorgeous hair happen. Created by top global stylists, for stylists, the VARIS Creative Energy Collection is fueled by Hydroionic Crystals that infuse hair strands with the ideal balance of moisture, resulting in dramatically silky, glossy, healthy looking hair. Each tool is ergonomically designed to make fine-tuning styles almost effortless.

Whether you use a spring or a marcel, the VARIS Creative Energy Iron is the perfect fit for professionals. The free VARIS Hot Tool Bag is the perfect place to store your VARIS Curler or any hot tool with thermal protection for easy travel and storage.

PURCHASE1 VARIS 1" Spring IronOR1 VARIS 1" Marcel Iron

RECEIVE FREE1 VARIS Hot tool bag ($40 Value)

HAIRPLAY Hybrid Claywaxstrong hold with matte finish

HAIRSTAY Hard Waxpliable texture with a natural shine finish

HAIRSTAY Molding Pomadeoutstanding shapeability and elasticity

SAVE 20%

FREE



MountainStar

OUIDAD IS THE ORIGINAL CURL EXPERT WITH ONE ICONIC IDEA –

LET CURLS BE CURLS.For over 30 years, we’ve perfected a unique

customized approach for each curl type – Loose, Classic, Tight, and Kinky curls.

The Ouidad philosophy knows curls inside and out. We’ve sourced the most sophisticated ingredients to create the ideal, targeted formulas for every curl type,

in every condition. Our certified salons and flagship locations are staffed by the most skilled curl experts in the industry, trained in our trademarked

cutting and styling techniques.

Others may talk to curls, but only Ouidad speaks their language.

STOCK UP & SAVE ON LITERSPURCHASE6 of any liters 33.8 oz.

SAVE 20%PLUS RECEIVE FREE6 Wide-Tooth Combs

LUXURIOUS TREATMENT MASK FOR DRY OR DAMAGED CURLSPURCHASE3 Curl Recovery™ Melt Down

Extreme Repair Mask 6 oz.

RECEIVE FREE3 Travel-Size Curl Recovery Melt Down

Extreme Repair Mask 2 oz.

LOCK-IN MOISTURE FOR ON THE GOPURCHASE3 Moisture Lock™ Leave-In Conditioner 8.5 oz.

RECEIVE FREE3 Travel-Size Moisture Lock Leave-In

Conditioner 2.5 oz.

REAWAKEN, REFORM AND REFRESH CURLSNatural botanicals nourish hair from within to encourage optimal curl formation in both first- and second-day styles.

PURCHASE3 Botanical Boost® Curl Energizing & Refreshing Spray 8.5 oz.

RECEIVE FREE3 Travel-Size Botanical Boost Curl Energizing

& Refreshing Spray 2.5 oz.

CLEANSES AND RESTORES RICH MOISTURE TO ALL CURL TYPESOur luxurious oil-based formula gently cleanses while restoring essential moisture to dry or damaged curls.

PURCHASE3 Ultra-Nourishing Cleansing Oil 8.5 oz.

RECEIVE FREE3 Travel-Size Ultra-Nourishing Cleansing Oil 2.5 oz.

FREE

FREE

FREE

FREE

FREE

SAVE 28%

SAVE 20%

SAVE 33%

SAVE 28%

SAVE 25%



MountainStar

K I T I N C LU D E S

• 12 OZ VOLUME SHAMPOO

• 12 OZ VOLUME CONDITIONER

• VERB DETANGLING COMB

Volume Duo


Verb Intro Kit 2018

3 x HYDRATING SHAMPOO 12 OZ

3 x HYDRATING CONDITIONER 12OZ

3 x HYDRATING MASK 6.8OZ

3 x LEAVE-IN MIST 8 OZ

2 x STYLING CREAM 5.3 OZ

3 x VOLUME SHAMPOO 12 OZ

3 x VOLUME CONDITIONER 12 OZ

3 x VOLUME SPRAY 8 OZ

3 x SEA SHAMPOO 12 OZ

3 x SEA CONDITIONER 12 OZ

3 x SEA SPRAY 6.3 OZ

3 x SEA CREAM 2 FL OZ

3 x GHOST SHAMPOO 12 OZ

3 x GHOST CONDITIONER 12 OZ

3 x GHOST OIL 2 OZ

3 x GHOST PREP 4 FL OZ

3 x GHOST DRY OIL 5.5 OZ

3 x GHOST HAIRSPRAY 7 OZ

2 x CURL CREAM 5.3 OZ

2 x SCULPTING CLAY 2 OZ

2 x FORMING FIBER 2 OZ

2 x DRY SHAMPOO 2 OZ

3 x STRONG HAIRSPRAY 7 OZ

RECEIVE FREE

1 x HYDRATING SHAMPOO 1 L

1 x HYDRATING CONDITIONER 1 L

1 x VOLUME SHAMPOO 1 L

1 x VOLUME CONDITIONER 1 L

1 x SEA SHAMPOO 1 L

1 x SEA CONDITIONER 1 L

5 x COTTON TOTE BAG

5 x HYDRATING S&C PACKETTES

5 x VOLUME S&C PACKETTES

5 x GHOST S&C PACKETTES

50 x VERB SHOPPING BAG

1 x WINDOW CLING


• 12 OZ GHOST SHAMPOO

• 12 OZ GHOST CONDITIONER


Ghost Duo K I T I N C LU D E S

• 12 OZ HYDRATING SHAMPOO

• 12 OZ HYDRATING CONDITIONER


Hydrate Duo K I T I N C LU D E S

• 12 OZ SEA SHAMPOO

• 12 OZ SEA CONDITIONER


Sea Duo


R E C E I V E F R E E

Try Verb 2018

1 x SEA SPRAY 2.4 FL OZ

1 x GHOST OIL .57 OZ

1 x STRONG HAIRSPRAY 7 OZ

1 x LEAVE-IN MIST 2.1 OZ

1 x SCULPTING CLAY 2 OZ

1 x BLOW DRY BRUSH

1 x VOLUME SHAMPOO 1L

1 x VOLUME CONDITIONER 1L

1 x HYDRATING SHAMPOO 1L

1 x HYDRATING CONDITIONER 1L

1 x COTTON TOTE BAG

Gallons HYDRATING SHAMPOO OR CONDITIONER

AVAILABLEIN

ARIZONAONLY

SEMI-ANNUAL

LITER SALEBigger is better when it comes

to BIG SAVINGS on our Best Selling Liters!

INTENSIVE MOISTURE Saturate™ Shampoo

FADE PREVENT Vibracolor™ Shampoo

Vibracolor™ Conditioner

MIRACLE REPAIR Cloud 9™ Shampoo

Cloud 9™ Conditioner

DAILY CARE Splassh™ Shampoo

Splassh™ Conditioner

DEEP CLEANSING Peppermint Scrub™ Shampoo

B E A U T YPACKAGING MAY VARY

NEW UniqOne™ Dry Shampoo quickly absorbs naturally occurring oils that can leave hair looking dull and flat, but the benefits don’t stop there! Thanks to a unique multi-benefit formula, hair is not only refreshed, but also has added volume and texture leaving hair freshly scented and with a natural finish.

TRY IT BEFORE IT LAUNCHES!

NEW! UNIQONE™ DRY SHAMPOO

FOR SPECTACULAR HAIR IN A FLASH!

AVAILABLEMARCH

2018!

PREPACKINCLUDES1 UniqOne™ All In One Hair Treatment 5.1 oz.1 FREE UniqOne™

Dry Shampoo 2.5 oz.

SAVE 21%

SAVE UP TO 47%

TruStarsalon services18 PH 954.929.4499Some products are not available in all areas. Advertiser reserves the right to correct errors and to limit quantities.


MountainStar

LITER size

INTRODUCTORY OFFERBUY 2 LITERS, GET 1 FREE!

NEW SOLUTION TO A BIG PROBLEMRelieves redness, itching, burning sensation and any scalp discomforts

while your color or chemical applications are processing.

BUILD CLIENT LOYALTYAntidotPro is your secret weapon in creating client loyalty! More and more people have sensitive scalp and will not tolerate discomfort during the color application process, it might go to the point where they will try colorist after

colorist to find the one who will use a color system which won’t create any discomfort. Why lose another client?

Why not get them hooked on the comfort you can offer, no matter what hair color line your salon may be using?

LONG LASTING RELIEFAntidotPro will not only relieve your client’s discomfort

during the application process or the waiting period, for most clients the relief will last up to 24 hours after the

service has been completed.

MIXING CHARTQUANTITY OF TOTAL

CHEMICAL MIX

2 oz. (60ml)3 oz. (90ml)4 oz. (120ml)5 oz. (150ml)6 oz. (180ml)

ANTIDOTPRO NORMAL SENSITIVITY

1/3 oz. (10ml)1/2 oz. (15ml)2/3 oz. (20ml)3/4 oz. (25ml)1 oz. (30ml)

ANTIDOTPRO EXTREME SENSITIVITY

1/2 oz. (15ml)3/4 oz. (22.5ml)

1 oz. (30ml)1-1/4 oz. (37.5ml)1-1/2 oz. (45ml)

REAL STYLISTS. REAL PEOPLE. REAL RESULTS.

OLAPLEX IS THE ORIGINAL AND ONLY BOND BUILDING PRODUCT THAT REPAIRS HAIR.

NOW IS YOUR CHANCE TO GET EVERY CLIENT HOOKED ON OLAPLEX FOR FREE.

Purchase large professional salon kit

Get FREE #2 1/2 gallon backbar size with pump

FREE

GIVE EVERY CLIENT THAT SITS IN YOUR CHAIR AN OLAPLEX MINI TREATMENT FOR ONLY $5.00 AND THEY WILL SEE AND FEEL THE POWER

OF OLAPLEX. Tell them that if they don’t love it they don’t have to pay for it.

UP TO 200 MINI TREATMENTS IN EACH 1/2 GALLON WHICH TURNS INTO $1000 PURE PROFIT AND

will have all of your clients asking for more services using Olaplex.

HERE’S HOW:Use as a cutting lotion and sell as a mini bond building treatment.

Apply to dry or wet hair and cut. The results are amazing!or

OLAPLEX Mini TreatmentApply a generous amount to Towel dried hair. Leave on for a minimum of 5 minutes.

Shampoo and condition! Your client’s hair will be noticeably stronger.

SYMBIOTIC salon systems 516.621.60904


MountainStar

MountainStar Jan Feb West NP 2018.pdf1 Smoothing Therapy Quick Guide Brochure Vol. 2 INCLUDES QUICK...

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