James Roberts Wing rit olioF I solve writing...
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James Roberts Writing Folio I solve writing problems…
Transcript of James Roberts Wing rit olioF I solve writing...
James Roberts Writing FolioI solve writing problems…
…like these• Website copy• eDMs• Speeches• Direct mail• Training videos• Brochures
• Advertorials• Positioning lines• Corporate communications • Facebook and Twitter posts• Brand & campaign manifestos• Long copy editing• And almost anything else
Happy clients
The headmaster of a leading boys’ school wanted a speech for the whole school community. I wrote a symbolic story of one boy’s journey through the school. In the headmaster’s words, it was ‘the best speech I have ever given’ and the biggest, longest applause he had ever received.
Speech The best speech I have ever given
Did you know there are 2000 people here tonight? That’s the largest detention in PAC history.
I’m going to tell you a story.
There was a boy who started school. Quiet lad. Not so big. First day, another boy stole his doughnut. So the next day – he didn’t bring a doughnut.
Fast learner.
He didn’t read much. Looked out the window a lot. Bit of a dreamer. One day the English teacher asked him to write down his dreams. And he did. Finally, he had something decent to read.
Sample Finally, he had something decent to read
Corporate communications
CBA wanted to change a long-running leadership program. I wrote an internal presentation to set the new tone. Leadership
is not about you
Sample
LEADERSHIP | 9
We have a century-old tradition of service to Australian communities. CEOs, leaders and managers have come and gone, but CBA remains and will be here long after we’re all retired. In a very real sense, leadership is not about you –
it’s about your impact on everyone else.
We’re taking an unconventional approach. Rather than looking at leadership as a checklist of personal achievements – something that might look good on your CV, we’ve learned we can tell more about a leader by looking at who is following them.
Great leaders attract great followers. They embody positive attitudes – openness, generousity, humility, inclusivity and integrity. They are continually learning. They consider themselves to be fortunate and feel proud to be part of a great organisation.
We call this ‘followership’. It comes from a unique philosophy where leadership is about serving others.
“if yOur aCTiON CreaTes a LegaCy ThaT iNspires OThers TO dream mOre, LearN mOre, dO mOre aNd BeCOme mOre, TheN, yOu are aN exCeLLeNT Leader.”-Anonymous
i am driVeN By The suCCess Of OThers.
We challenge their minds and celebrate their success
A boys’ school wanted to update their website. My suggestion? Speak to the heart. Address the unspoken needs of the audience.
Website
Sample
eDM It’s time to share our visionOptus needed to rouse the troops for their
annual Vision conference. I crafted copy that was short, sweet and got results.
SampleTHANK YOU FOR REGISTERING FOR VISION 2014
CONFERENCE • THOUGHT LEADERSHIP • EXHIBITION • NETWORKING
PLEASE REGISTER FOR VISION
REGISTER NOW
We’re pleased to announce our first keynote speaker – Gerry Pennell, CIO of the 2012 Olympic Games. Gerry was named European CIO of the year in 2013. Hear how he delivered the most technologically advanced games ever.
VISION 2014: 18 JUNE, SYDNEY TOWN HALLRegister now for this free event to get the insights, thinking and resources you need to stay ahead in 2014.
All the best,Optus Business
REGISTER NOW
SHARE THE EVENT
Hi <Name>,
IT’S TIME TO SHARE OUR VISION.
We’re excited to invite you to Vision 2013. Join us on June 18 and you will:
• Hear from international and local thought leaders• Get expert advice on solutions from our technology partners• Share your ideas and network with your peers• Be among the first to hear the findings from the Optus Future of Business Report 2014
Unsubscribe | Privacy Policy | Contact Us
Ebitaspel is ilitinctios aut que dit, quistem velit labori blandes citatin con non cus ut utemodit ventem cones doluptus volo tor audis estrum, ullorisquiae vent que aut erspe viducimus resto velessi dolestis audae. Gentiur autest dolenis dolupta sperspe vent quaes nonsendia cus nus ipsunt, con perspe consequam illab ius invendi qui autate dolorporum recate volendanis dolupta sentint volupta.
EMAIL 1
VISION 2014
THANK YOU FOR REGISTERING FOR VISION 2014
CONFERENCE • THOUGHT LEADERSHIP • EXHIBITION • NETWORKING
PLEASE REGISTER FOR VISION
REGISTER NOW
We’re pleased to announce our first keynote speaker – Gerry Pennell, CIO of the 2012 Olympic Games. Gerry was named European CIO of the year in 2013. Hear how he delivered the most technologically advanced games ever.
VISION 2014: 18 JUNE, SYDNEY TOWN HALLRegister now for this free event to get the insights, thinking and resources you need to stay ahead in 2014.
All the best,Optus Business
REGISTER NOW
SHARE THE EVENT
Hi <Name>,
IT’S TIME TO SHARE OUR VISION.
We’re excited to invite you to Vision 2013. Join us on June 18 and you will:
• Hear from international and local thought leaders• Get expert advice on solutions from our technology partners• Share your ideas and network with your peers• Be among the first to hear the findings from the Optus Future of Business Report 2014
Unsubscribe | Privacy Policy | Contact Us
Ebitaspel is ilitinctios aut que dit, quistem velit labori blandes citatin con non cus ut utemodit ventem cones doluptus volo tor audis estrum, ullorisquiae vent que aut erspe viducimus resto velessi dolestis audae. Gentiur autest dolenis dolupta sperspe vent quaes nonsendia cus nus ipsunt, con perspe consequam illab ius invendi qui autate dolorporum recate volendanis dolupta sentint volupta.
EMAIL 1
VISION 2014
Advertorial
Seymour College is a private girls’ boarding school, so their natural audience is in the country. I write advertorials like this one in the Stock Journal to help them reach parents.
Our girls are encouraged to flourish
Sample
I too would land a helicopter
Positioning lineWell2 makes organic baby products. They wanted a warmer positioning line. The result was a very happy client.
SampleTheir original Developed in response to the growing demand for high quality safe natural products that work.
My version
Made by nature. Crafted with love. Just like your baby.
Training video
Shit, you’re a skinny bugger
A safety committee wanted a boring training script. I wrote this anti-training script instead. It won the top prize at the Adelaide Advertising & Design Club Awards. Nine Network commissioned a comedy pilot based on the video.
Sample
Kev (a garbo) is slightly hobbled over now. He moves to pick up a plastic rubbish bag.
Kev: Always pick up bags from the bottom, Bruce. That way you can feel exactly what’s in ‘em…
He grabs it from the bottom. (SFX: Glass breaking)
Kev: Aaaagghhhh! Fuckkkk!
He screams and drops the bag onto his foot. He screams again and hops on the other foot. Blood flows freely from his hand and wrist.
Kev: Aagh... never mind, Bruce, it’s only a scratch…
There’s a bloody car engine in here!
Novel
I wrote a comic novel that was longlisted for the Commonwealth Book Prize. The film rights have been optioned and I’m currently writing the screenplay.
I was travelling to get lost
Sample
‘I was as surprised as he was when he opened the suitcase: it was packed full of vibrators.’
‘Travel broadens the mind. Travel shrinks the wallet. Travel shrivels the testicles.’
Critics Rave:
‘Side-splittingly hilarious to read’
‘Quirky, thought-provoking, highly recommended’
‘Razor sharp and deadly serious’
Testimonials
‘ I understand fully why you are in such high demand.’
Mon Saunders, Seymour College
‘ Imaginative, thoughtful, James gains the respect of all who work with him.’
John Dick, SA Film Corporation
‘ Wonderful effort and expertise. Your participation was very valuable and got an extremely positive response from all who took part.’ Heather Oxenham, AFTRS
‘ Professionalism and an almost uncanny understanding of our requirements.’
Barry Gunner, Chan Computing
‘ Your great strength was your ability to take on board client comments and concerns.’
Dean Woods, Dept of Public Affairs
