James keddington un marketingslides
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Translating Buyer Strategy into Marketing Strategy Presented By: James Keddington @jameskeddington 801.200.1277 [email protected] linkedin.com/in/keddington
Transcript of James keddington un marketingslides
Translating Buyer Strategy into Marketing StrategyPresented By: James Keddington
@jameskeddington
801.200.1277
linkedin.com/in/keddington
Begins thinking about buying
Narrows the selection of solutions and providers of solutions
Actively begins sorting through solution options
Starts talking to others
Casually notices solutions
Becomes acutely aware of pain
Makes a buying decision
Becomes a loyal customer, neutral about decision made, or very disappointed in decision
Competitive ZoneWhere most marketers put
main focus
Opportunity Zone 1Capture prospects before they begin to
reach out
Opportunity Zone 2Leverage referrals, champions,
and repeat business
The Buyers Timeline
Where Are They? Why Do They Stay?Where Do They Go?
