James Bond App
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Transcript of James Bond App
To create an app that keeps the user updated and
engaged about James Bond Universe, with a measurable goal of app downloads and
engagement.
Project Summary
Ali, 29 y.o. James Bond Expert
• Tech savvy, likes technology • Watches trailers and videos on his iPhone • Likes exclusive content and events • Doesn't make effort to research content
Needs - Be updated about JB to compete with his friends - Wants to feel privileged and rewarded for his knowledge
Goals - Win the "knowledge races" against his friends - Gets exclusive content and event invitations
Pain Points - He doesn't like to put effort in researching for content - Doesn’t want to loose the "knowledge races"
Potential Solutions - Quiz / Fun Facts / Content - Exclusive tickets/invites for events
Desktop - 0%
Touch points
Laptop – 35%
Tablet – 10%
Smartphone – 50%
Magazines – 5%
Persona
"I compete with my friends about James Bond movies knowledge. I guess it is like a
'knowledge race'"
Benchmarking (Quiz, Trivia, Gamefication)
Movie Quiz - James Bond 007
Foursquare
Triviaplaza – James Bond
Game App
Quiz + Content
The app intends to help users increasing their knowledge about James Bond Universe, being updated and having exclusive content and perks.
Features
• Score/Ranking (global / friends) • Badges/Perks • Quizzes (fun facts) • Videos (possibly other content)
Getting points - Giving the correct
answers - Watching videos (trailers) - Buying products - Inviting friends - Sharing on Social Media
Rewards - Badges (as 4square) - Perks (movie tickets,
products discounts, exclusive events/Premieres, exclusive videos)
Task User Flow
Loading Login Quiz
Answer Videos
Play
Score/Ranking
Badges/Perks
Settings
Notifications
Quiz
Videos
Answering the Quiz
Test
Main points to be reviewed: • Missing a homepage and/or an
explanation about the app
• Menu should have a text not only icon
• Buttons from the "Answer" screens are confusing
• Flow of Quiz is confusing (how to get next Question)
"I jumped in the middle of the Quiz,
without any homepage or explanation!"
Test: quotes
"Is this loading or the homepage?”
"It is a little bit
unwelcome…"
"The 'Watch it later' button works as a back button
but I don't want to go back to the same question" "It is confusing,
because says 'Watch it' and
'Watch it' and the explanation is too
small"
Test: quotes
Next steps
• Make the improvements (based on the tests)
• Design the other screens
• 2nd round of tests • Plan the other features (such as in-real-time competition)
1. User Research (User Interview)
2. Project Summary
3. Participatory Design
4.1 Competitive Analysis + Task Analysis
4.2 Comparative Analysis + Task Analysis
5. Persona
6. Storyboard/Scenario
7. User Flow
8. Sketched Screen Flow
9.1 Clickable Prototype (POP)
9.2 Clickable Prototype (Balsamiq)
10. Test your Prototype
Deliverables
1. User Research (User Interview)
User: Ali Malkocoglu Age: 28 y.o. Movie: James Bond "I like James Bond because
there are some gadgets that he uses, he is so futuristic."
"I compete with my friends about James Bond movies knowledge. I guess it is like a 'knowledge race"
“If I don't see while I am surfing for another stuff, I am not doing any extra effort about searching it...”
TranscripKon
2. Project Summary
To create an app that keeps the user updated and engaged about James
Bond Universe, with a measurable goal of app downloads and engagement.
4.1 Competitive Analysis + Task Analysis (Cont…)
Animation
Movie Quiz App (iPhone) • Interactive Quiz to test the user’s
knowledge about James Bond Universe.
4.2 Comparative Analysis + Task Analysis
Foursquare • User
unlock badges according to his/her check ins.
5. User Persona
Ali Malkocoglu, 29 James Bond Wise
Description: Tech savvy, likes technology, would watch trailers and videos on his iPhone. However, he doesn't like Social Media and content sharing, prefers in-person conversations. He has a James Bond book, DVD and car miniature collections, wouldn't wear James Bond branded clothes, but would buy gadgets and tech wearables inspired on him. At the same time he admitted that he doesn't make any effort in researching news or content related to James Bond, he likes to be updated about it to test his knowledge, specially details and fun facts, with his friends. He also like to (and it is proud of) participate of Premieres.
Needs - Be updated to compete with his friends - He wants to feel exclusive and prize for his knowledge Goals - Win the "knowledge race" against his friends - Gets exclusive content and events
Pain Points - He doesn't like to put effort in researching - Loose the "knowledge race" Potential Solutions - Exclusive tickets/invites for events - Quiz / Fun Facts / Content
"I compete with my friends about James
Bond movies knowledge. I guess it is
like a 'knowledge race."
Desktop - 0%
Touch points
Laptop – 35%
Tablet – 10%
Smartphone – 50%
Magazines – 5%
10. Test your prototype
Main points to be reviewed: • Missing a homepage and/or an
explanation about the app • Menu should have a text not only
icon • Buttons from the "Answer"
screens are confusing • Flow of Quiz is confusing (how to
get next Question)
Task flow
Loading Login Quiz
Answer Videos
Play
Score/Ranking
Badges/Perks
Settings
Notifications
Quiz
Videos
Answering the Quiz
Test: loading
"Is this loading or
the homepage?"
"It is a little bit unwelcome
…"
"if it kept like that I would
try to click…"
Test: login
"I would like to continuing as a
guest, before giving my information and see what there is
inside"
"It is a little bit hard to understand what
it is about, but because of the
word Wise, I would connect it with
Wisdom"
Test: quiz
"I jumped in the middle of the Quiz,
without any homepage or explanation!"
"I would like to click on the buttons on the bottom to see
what are them about"
"Maybe this one is for the next
question” (about the 4th button)
Test: wrong answer
"It is confusing, because says 'Watch it' and
'Watch it' and the explanation is too
small" "What is that? This chat thing? Is it to talk to the other
members?"
Test: right answer
"The 'Watch it later' button works as a back button but I don't want to go back to the same
question"
"I would say 'Go back to Quiz' and
'Watch the answer'"
Test: videos
"It is the answer for the wrong question"
"Now I can relate the videos to the
triangle from the 4th button"