Jamba Juice North Miami 33181

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Jamba Juice North Miami 33181 MARKETING OBJECTIVES Sell More Food Items Get More Afternoon Business Sell More Gift Items and Gift Cards Increase Weekday Traffic The Student Newspaper of Miami Beach Senior High for 82 Years The Beachcomber is the voice of the Miami Beach Senior High Community. . . 2000 strong.

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“ The Beachcomber is the voice of the Miami Beach Senior High Community. . . 2000 strong ” . Jamba Juice North Miami 33181 . The Student Newspaper of Miami Beach Senior High for 82 Years. MARKETING OBJECTIVES Sell More Food Items Get More Afternoon Business - PowerPoint PPT Presentation

Transcript of Jamba Juice North Miami 33181

Page 1: Jamba Juice North Miami 33181

Jamba JuiceNorth Miami 33181

M A R K E T I N G O B J E C T I V E S 

• Sell More Food Items• Get More Afternoon Business

• Sell More Gift Items and Gift Cards• Increase Weekday Traffic

The Student Newspaper of Miami Beach Senior High for 82 Years

“The Beachcomber is the voice of the Miami Beach Senior High

Community. . . 2000 strong”.

Page 2: Jamba Juice North Miami 33181

The Beachcomber MISSION STATEMENT

The Beachcomber is the student newspaper of Miami Beach Senior High, dedicated to informing the student body, facul ty and the Miami Beach community. The Beachcomber upholds the highest journal is t ic , academic, and community standards.

The Beachcomber was established in 1926. It distributes 5,000 full-color copies of 4-8 issues to a student body of 2,000.

“The Beachcomber is the voice of the Miami Beach Senior High

Community. . . 2000 strong”. The Student Newspaper of Miami Beach Senior High for 82 Years

Page 3: Jamba Juice North Miami 33181

Established in 1926Distributes 5,000 full-color copies of 4-6 issuesStudent body of 1,936

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ALL ABOUT JAMBA JUICE How long in business? [ How long have present managers been on Miami Beach? [ Type of product and specialty of the business? [Healthy fruit smoothies

and food] Average price for product items sold? [ Special services offered? [Catering, JambaCards] Where are they located in relation to the school? [Biscayne

Boulevard, North Miami] Special features of the business? [

“The Beachcomber is the voice of the Miami Beach Senior High

Community. . . 2000 strong”. The Student Newspaper of Miami Beach Senior High for 82 Years

Page 5: Jamba Juice North Miami 33181

The Beachcomber Reader

“The Beachcomber is the voice of the Miami Beach Senior High

Community. . . 2000 strong”. The Student Newspaper of Miami Beach Senior High for 82 Years

1. The Beachcomber is the student run newspaper for Miami Beach Senior High’s 2,000 students and faculty.

2. Editorial includes: news, features, opinion, art and entertainment, and sports.

3. Students pass along The Beachcomber to parents, teachers and peers.

4. Students stay in one school for 4 years. . .4 years of customers living in your marketing area.

5. Students generally shop with friends.

6. Students are the ideal demographic: 14-18 years of age.

7. Students interact daily and pass the word on.

8. Students/readers tend to have a high disposable income, and parents are well networked into the diverse fabric of the Miami Beach Business world.

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DISTANCE FROM YOU TO US

[??%] of Miami Beach Senior High students drive daily or car pool.

The Student Newspaper of Miami Beach Senior High for 82 Years

“The Beachcomber is the voice of the Miami Beach Senior High

Community. . . 2000 strong”.

9.9 miles, or about 23 minutes by car

Jamba Juice

Miami Beach Senior High

Page 7: Jamba Juice North Miami 33181

WHERE MIAMI BEACH SENIOR HIGH STUDENTS LIVE:

“The Beachcomber is the voice of the Miami Beach Senior High

Community. . . 2000 strong”. The Student Newspaper of Miami Beach Senior High for 82 Years

7%

25%

43%

18%

7%

33139331403314133154Other

Zip Codes

Page 8: Jamba Juice North Miami 33181

18% OF MIAMI BEACH SENIOR HIGH STUDENTS LIVE WITHIN ZIP CODE 33154

“The Beachcomber is the voice of the Miami Beach Senior High

Community. . . 2000 strong”. The Student Newspaper of Miami Beach Senior High for 82 Years

18% 33139

331403314133154Other

2 miles away

Page 9: Jamba Juice North Miami 33181

• 98% spend each week on personal things.• 91% spend $10.00 or more weekly.• 68% spend $20.00 or more weekly.• 74% learn about a business through advertising or a

coupon.• 49% of students generally travel as a group.

(Average group size is 3 friends)• 81% are likely to spend at a business if their friends

recommend it.

“The Beachcomber is the voice of the Miami Beach Senior High

Community. . . 2000 strong”. The Student Newspaper of Miami Beach Senior High for 82 Years

THE BENEFITS OF ADVERTISING WITH THE Beachcomber

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WHAT The Beachcomber READERSHIP HAS TO SAY

What Our Readers Say: “The Beachcomber’s information is always reliable. I know I can trust it. If The Beachcomber says that a business is a cool place, then I believe it.”  -Noah Sobel, sophomore

What Our Readers Say: “I am always looking to The Beachcomber for advice on what to buy. If the newspaper advertised a business, I would definitely try it out.”  - Mark Zavala, junior

“The Beachcomber is the voice of the Miami Beach Senior High

Community. . . 2000 strong”. The Student Newspaper of Miami Beach Senior High for 82 Years

Page 11: Jamba Juice North Miami 33181

“The Beachcomber is the voice of the Miami Beach Senior High

Community. . . 2000 strong”.The Student Newspaper of Miami Beach Senior High for 82 Years

A Previous Successful Ad Campaign

How it was successful…

Page 12: Jamba Juice North Miami 33181

HOW WILL YOUR AD LOOK?

FULL PAGE

(10” x 16”): $300

QUARTER PAGE

(5” x 8”): $90

EIGHTH PAGE

(4” x 5”): $45

HALF PAGE

(8” x 11”): $150

The Student Newspaper of Miami Beach Senior High for 82 Years

“The Beachcomber is the voice of the Miami Beach Senior High

Community. . . 2000 strong”.

Page 13: Jamba Juice North Miami 33181

RETURN ON ADVERTISING INVESTMENT

Average cost of items: ~

Average cost of ad in The Beachcomber: ~ $67.50(1/4 page x 8 issues less 25%)

 Number of items needed to be sold to recoup cost of ad: ~

The Beachcomber Circulation and Distribution 5,000 copies per issue 4-8 issues a school year

“The Beachcomber is the voice of the Miami Beach Senior High

Community. . . 2000 strong”. The Student Newspaper of Miami Beach Senior High for 82 Years

Page 14: Jamba Juice North Miami 33181

TO CONTACT THE BEACHCOMBER

CALL: 305-532-4515 and ask for Andy Weiss

Email: [email protected]

We are also online at: www.beachcomberonline.ning.com

“The Beachcomber is the voice of the Miami Beach Senior High

Community. . . 2000 strong”. The Student Newspaper of Miami Beach Senior High for 82 Years