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4G Services, Architecture and Networks:Speculation and Challenges
Copyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
Ravi Jain
January 24, 2003
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3/3/2003 2Ravi JainCopyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
Outline
• Introduction and Motivation
• What is 4G anyway?• Pet peeves
• Summary
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3/3/2003 3Ravi JainCopyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
Summary
• 4G should be defined in terms of applications and services
– Not purely by air interface protocol, backbone network or bandwidth
• Coming: Gazillions of gizmos
– Need for massive mobile data management
• Rapid service introduction and heterogeneous technologies (air
interface, terminal device, backbone)=> programmability and open APIs at all levels of the system
=> applications with market size of 1
• Maturing industry
=> attend to environmental impacts (Jain & Wullert, Mobicom 02) – Plateau of revenue in current markets
=> B24B
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3/3/2003 4Ravi JainCopyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
IntroductionMobile devices will dominate
Source:
Risto Perttunen,McKinsey, 9/00
PCs
TV households
Mobile phone
Subscribers worldwide
Millions
Wireline phone
0
200
400
600
800
1,000
1,200
1,400
1998 1999 2000 2001 2002 2003 2004 2005
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3/3/2003 5Ravi JainCopyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
Cellular vs Internet penetration
(Data from: ITU, 2001)
c = 1.51 i
R 2 = 0.44
0
10
20
30
40
50
60
70
80
90
100
0 20 40 60 80 100
Internet penetration
C e l l u l a r p e n e t r a t i o n
India
Brazil
Italy
Aus.
Ger.
UK
Fin. Neth. Sw.
Taiwan
China
Japan
S. Kor.
Den.
USA
Canada
Spain
Fr.
Malay.
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Strong growth in subscribers
44.050.0
55.3
69.2
86.0
100.0
0
20
40
60
80
100
120
Dec-96 Mid-97 Dec-97 Dec-98 Dec-99 Jul-00
M i l l i o n s o f S u b s c r i b e r s
Subscribers Double 97- 00
Source: CTIA, 2000
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Usage high … and rising in all countries
221
204
186 182
145137 132 132
123
0
50
100
150
200
250
U . S .
S w e d e n
U . K .
F r a n c e
E
u r o A v g .
S p a i n
I t a l y
F i n l a n d
G e r m a n y
A v e r a g e M O U P e
r M o n t h
Source: CTIA, 2000
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3/3/2003 8Ravi JainCopyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
Availability of wireless data devices
increasing
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
1998 1999 2000 2001 2002 2003 2004 2005
Wireless Internet (% of Population with capable devices)
Internet Penetration (% of Population)
Source: CTIA, 2000
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3/3/2003 9Ravi JainCopyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
BUT ….
$ / MoU Falling
$0.45
$0.53
$0.58 $0.57
$0.54
$0.43
$0.35
$0.28
$0.24$0.22
$0.20 $0.19 $0.18 $0.17
$0.56
$0.10
$0.20
$0.30
$0.40
$0.50
$0.60
1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
A v e r a g e P r i c e
P e r M i n u t e
Source: CTIA, 2000
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3/3/2003 10Ravi JainCopyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.Source: CTIA, 2000
44.0
50.055.3
69.2
86.0
100.0
0
20
40
60
80
100
120
Dec-96 Mid-97 Dec-97 Dec-98 Dec-99 Jul-00
M i l l i o
n s o f S u b s c r i b e r s $0.45
$0.53
$0.58 $0.57
$0.54
$0.43
$0.35
$0.28
$0.24$0.22
$0.20 $0.19$0.18
$0.17
$0.56
$0.10
$0.20
$0.30
$0.40
$0.50
$0.60
1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
A v e r a g e P r i c e P e r M i n u t e
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
1998 1999 2000 2001 2002 2003 2004 2005
Wireless Internet (% of Population with capable devices)
Internet Penetration (% of Population)
Subscribers Double 97- 00$ / MOU falling
221
204
186 182
145
137 132 132 123
0
50
100
150
200
250
U . S
.
S w e d e n
U . K
.
F r a n c e
E u r o A v g
.
S p a i n
I t a l
y
F i n l a n d
G e r m a n
y
A v e r a g e M O U P e
r M o n t h
Usage high . . . And rising
Data Services Exploding
Strong Growth in Subscribers, Minutes, Data BUTFalling $/MOU
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3/3/2003 11Ravi JainCopyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
DoCoMo ARPU DoCoMo ARPU
(voice and i (voice and i --mode)mode)
108009270
(8620)
(120)
(7770)
(880)
(6940)
(1540)
0
2000
4000
6000
8000
10000
12000
3/98 3/99 3/2000 3/2001 3/2002
i-mode
Voice
86508740
(JY)
8480
Source: NTT DoCoMo Website, www.nttdocomo.com Investor Relations
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3/3/2003 12Ravi JainCopyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
Mobile Multimedia ( i Mobile Multimedia ( i - - mode Access Breakdownmode Access Breakdown*1*1 ) )
i-mode Accessesii--mode Accessesmode Accesses iMenu Site Breakdown by Category *2iMenuiMenu Site Breakdown by CategorySite Breakdown by Category *2*2
34%34%
20%20%21%21%
14%14%
5%5%6%6%
21%21%
5%5%5%5%
20%20%
3/023/023/02
3/013/013/01
37%37%
12%12%
iMenu sites
i-mode compatible sites
Other entertainment
Ring tone / Screens
Games / Horoscope
Database
Information
Transaction
50%50%
23%23%
27%27%
39%39%
31%31%
30%30%
*1 The numbers represent the percentage to the total accesses made as March 2001 and March 2002.*2 % of each category out of total number of hits to iMenu sites as provided by content providers in March and March 2002
Source: NTT DoCoMo website
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3/3/2003 13Ravi JainCopyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
1 billion gizmos by 200x
(Choose x = 4, 5, ...)• Gizmos and technology originally developed for one
purpose will be used in new and innovative ways for other
purposes – e.g. Bluetooth was primarily designed as a cable replacement but
can be used as a location technology
• Two parallel, contradictory (or complementary) gizmotrends leading to different location needs and capabilities – Integration:
• cell phone as pager, organizer, e-wallet, radio, media player ...
– Specialization:• different functionality, form factors, power requirements, connectivity,
processing and storage, fashion niches
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3/3/2003 14Ravi JainCopyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
Example: integration
• DoCoMo 3G FOMA phone
• Download 684 kbps, Upload 64 kbps
(nominal)• Still and video digital camera
– Add text and frames to pictures orsplit into a jigsaw puzzle
– Send as email
– Share video while talking
• Remote video monitoring using a
second phone• i-motion service for multimedia
content download (music, movie clipsetc)
Source: NTT DoCoMo website
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3/3/2003 15Ravi JainCopyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
3G Woes
• 3G in Europe – Too little, too late, too pricey?
– Sonera/Telefonica cancellation
• 3G in USA – Sprint PCS
– AT&T rollout
• 3G in Japan – FOMA: first out the gate
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3/3/2003 16Ravi JainCopyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
WLAN: Threat or Opportunity
Source: Pyramid research
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3/3/2003 17Ravi JainCopyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
Interaction characteristics
• Human-Human:
– voice, text, multimedia conversation and messaging – 3D video
• Human-Machine:
– web access, remote operation
– virtual reality
• Machine-Machine: – telemetering, sensor/actuator networks
– ubiquitous computing
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3/3/2003 18Ravi JainCopyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
Traffic characteristics
Voice
Multimedia
50 %
50 %
70 – 80 %
20 – 30 %
2000 2010 2005
R e l a t i v e T
r a f f i c
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3/3/2003 19Ravi JainCopyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
Outline
• Introduction and Motivation
• What is 4G anyway? – Ways of defining 4G
– My view: 4G Imperatives
– Database issues in 4G
• Pet peeves
• Summary
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3/3/2003 20Ravi JainCopyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
Ways of defining 4G
• Historically wireless generations have been defined interms of air interface technology, focusing on rawbandwidth
• As 3G demonstrates, good wireless access technologyand high raw bandwidth is no longer sufficient for
business success
• Thus for 4G it seems more appropriate to use othercriteria
– Technology view
– Network operator view
– User view
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3/3/2003 21Ravi JainCopyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
Technology view: Bandwidth
100 M
1985
10 K
100 K
1 M
10 M
1990 2000
PDCGSM
TDMAcdmaOne
GPRS
cdma20001X
WCDMA
cdmaOne1X EV-DC, 3X
EDGE
20102G 2.5G 3G 3.5G 4G1G
AMPS
802.11
802.11b5.5/11 Mb
802.11PBCC
BT
H2
Speed bps
BT = BluetoothH2 = Hiperlan 2
PDC = Personal Digital Cellular
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3/3/2003 22Ravi JainCopyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
Alternative ways of classifying generations:Other technology views
• Layer 1 and Layer 2 wireless interface protocols
– Analog -> Digital -> WCDMA
• Cell sizes or types – Cells -> Microcells -> Picocells … Hotspots
• Network (Layer 3) wireless layer protocol
– Layer 1&2 specific -> (proposed) Wireless ATM -> (proposed)Wireless IP
• System architecture
– Loosely connected wireless islands -> Tightly integrated with PSTN ->
Tightly integrated with Internet
• But this is really a bottom-up view …
• Where’s the money?
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3/3/2003 23Ravi JainCopyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
Alternative ways of classifying generations:Network operator view
• Cost: Spectral efficiency – bps/Hz
– bps/Hz per cell• Cost: System efficiency
– $ per bps/Hz
– $ / (bps/Hz) m2
• Revenue – ARPU
– $ / MoU
– $ / packet
– $ / bit• Market share:
– Penetration
– ARPU*penetration
• But where’s the user in all this …?
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3/3/2003 24Ravi JainCopyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
Wireless generations: User’s view(1 of 2)
1 weekuseLowLowVery LowBattery life
Many,
app- specific
Good for
voice, poor
for data
Reasonable
for voice,
poor for
data
Clunky,
heavy
Handset
Instant;
DIY
InstantQuick or
instant
InconvenientInstallationFlexibleAffordableHighVery highPer-min
FlexibleLowLowHighInitial
Cost
4G 3G2G1GAttribute
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3/3/2003 25Ravi JainCopyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
Tradeoff
security/QoS
for price.
Low
EnvironmentImpact
Security:
w-spam,
privacy, etc
Decreasing
$/MoU but
Increasing
total $/month
Other user
issues
Convenient LimitedPoorN/AWWW
Many LimitedLimitedNoneData
Many; DIY ReasonableBasic telephonyFewVoiceservices
Seamless
for all apps
Good for voiceReasonableNone or
Inconvenient
Roaming
Excellent GoodReasonablePoorCoverage
Excellent GoodReasonablePoorVoice quality
4G 3G2G1GAttribute
Wireless generations: User’s view
(2 of 2)
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3/3/2003 27Ravi JainCopyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
ITU-R view
Peak Useful Data Rate (Mb/s)
IMT-2000
Mobility
Low
High
1 10 100 1000
NewMobileAccess
New Nomadic / LocalArea Wireless Access
Enhanced
IMT-2000
Enhancement.
Source: ITU-RWP8F Vision
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3/3/2003 29Ravi JainCopyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
Another view:
4G Imperatives (1 of 4)• Innovative applications, not voice, will be the
key revenue generator ⇒Programmability and Open APIs
while maintaining security, QoS, and bill-ability
⇒Foster a 3rd
-party app developer communityBuild on work centered on fixed networks (Parlay, JAIN,
OSA)
⇒The search for the killer app should never end
Any static portfolio of applications and services willeventually become a commodity
⇒Radical personalization and niche applications
Applications with a market size of 1
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3/3/2003 30Ravi JainCopyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
Another view:
4G Imperatives (2 of 4)• True convergence with the Internet is critical
⇒
IP must be supported efficiently⇒Remove discontinuities at the wired/wireless
interface and the data/voice interface
⇒The Internet must also evolve to support wirelessmobility and ubiquity efficiently
Example: Fundamental addressing issues dictate IPv6
Example: Fundamental inefficiencies in supporting mobilitymust be removed
Example: Use of proxies vs the end-to-end argument mustbe investigated critically
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3/3/2003 31Ravi JainCopyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
Another view:
4G Imperatives (3 of 4)• Spectrum will remain the vital resource
– Integrate with unlicensed spectrum• Allow creative technology and business models for
seamless inclusion of hotspots and multihop WLAN andother technologies
– Operator-owned and 3rd-party owned WLAN elements – Aggregator and community access models
– Manage licensed spectrum efficiently
• Consider dynamic and market-based mechanisms for on-demand spectrum allocation
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3/3/2003 32Ravi JainCopyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
Another view:
4G Imperatives (4 of 4)• Allow rapid organic, bottom-up technology introduction
• Flexibly integrate multiple air interface technologiesthat coexist and provide synergy
• Flexibly support multiple devices that coexist andprovide synergy
• Usability and User Interfaces will remain key – New UI and devices will extend the application space (C.f. Palm PDA)
Needed: The Sony Walkman of 4G (with Tactile,Speech, & other UI)
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3/3/2003 33Ravi JainCopyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
4G: An evolvable, programmable, multi-tier
multi-device network
Bluetooth,
Infrared
CellularSatellite WirelessLAN, Home
RF, etc
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3/3/2003 34Ravi JainCopyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
4G:
The Basic Model
NativeApplications
IP-Based Core Network
3G /NativeAccess
3rd-partyApplications
Voice
3G / 3rd-party
Access
Native
WLAN
Hotspot
3rd-party
WLAN
Hotspot
4G AccessNetwork
Emerging
Access
OPEN API
OPEN API
PAN,CAN,AANetc.
OPEN API
Middleware
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3/3/2003 35Ravi JainCopyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
Evolution towards 4G• 3.5G: An All-IP network (i.e., with Wireless IP)
integrating all our current favorite IETF protocols (MIP,
FMIP, HMIP, CARD, PANA, etc )
• 4G: A programmable, flexible, application-orientedWeb-based architecture suitable for fundamentally
supporting
– mobility
– WWW
– ubiquitous computing
– semantics-aware applications
– …
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3/3/2003 36Ravi JainCopyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
Database issues in 4G:Evolution of database network architectures
• Centralized
• Distributed
• Mobile wireless database access
– Database access using a gizmo
• Ad-hoc database networks
– Database on the gizmo
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3/3/2003 38Ravi JainCopyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
Information management:
Location, location, location• The easiest way to add context to the user experience
• Also maybe the easiest way to add value
• Total location information management in a comprehensive multi-tier wireless network with seamless connectivity
• Location estimation• Location (i.e. “next-cell”) prediction
• Location privacy
Bluetooth,
InfraredCellularSatellite
Wireless
LAN, Home
RF, etc
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3/3/2003 39Ravi JainCopyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
Location management:
It’s not just for gizmos anymore!• Mobile software will become an increasingly important aspect of
next generation networks and applications
– Mobile agents, active networks, mobile code, programmable networks,etc.
• Mobile software to serve a (mobile) user – A user agent for personalized information retrieval, shopping, etc
– Makes particular sense for information access over a wireless link – Jain and Anjum, IEEE WCNC, 2000
• Mobile software to serve the network provider – Mobile software in the network to decrease the cost of personalized
information delivery to (mobile) users – Shah, Jain, Rajagopalan, Anjum, 2001
• Managing the itineraries and location of mobile software moduleswill be a major challenge
– Security, cost, and efficiency implications
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3/3/2003 40Ravi JainCopyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
Database needs:
gizmos as blessing (and curse ...)• Where is my gizmo?
– Databases for managing the location and mobility of distributedcommunicating devices
• Where is the user (or object) who has my (or this) gizmo? – Databases for using devices and connectivity to identify,
authenticate, and locate users -- as well as other devices
• What can my gizmo do for me today? – Databases for dynamic service discovery, download, and
activation
• Why can’t my one gizmo do everything? – Integrating database facilities with other horizontal & vertical
applications• Why can’t I have a special gizmo to do this one thing I need?
– Application-specific micro-databases and database micro-clients
• Why can’t my gizmo and your gizmo figure things out
together? – Database transactions across ad-hoc networks
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3/3/2003 41Ravi JainCopyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
Outline
• Introduction and Motivation
• What is 4G anyway?• Pet peeves
• Summary
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3/3/2003 42Ravi JainCopyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
A maturing industry
$0.45
$0.53
$0.58 $0.57
$0.54
$0.43
$0.35
$0.28
$0.24
$0.22 $0.20 $0.19 $0.18 $0.17
$0.56
$0.10
$0.20
$0.30
$0.40
$0.50
$0.60
1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
A v e
r a g e P r i c e P e r M i n u t e
New Challenges Require Creative Thinking
CTIA, 2000
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3/3/2003 43Ravi JainCopyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
B24B
Provide useful, affordable Information
Technology services to the 4 billion people onthe planet earning less than $2000 per yr
• A Grand Challengeif there ever was one
– Kalil, 2002
– Prahalad & Hammond,HBR, 2002 2B
1B
4B
> $20K
$2 - $20K
< $2K
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3/3/2003 44Ravi JainCopyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
Why?
Enlightened Self-Interest (1 of 2)• New markets are the key to growth
– Penetration and ARPU is saturating in the developed world
– The economies of less developed countries are growing fasterthan the developed world
• Hence less headroom for ARPU
– The population of less developed countries is growing faster
– The penetration of IT in less developed countries is miniscule
• although increasing rapidly at the top of the local pyramid
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3/3/2003 45Ravi JainCopyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
Why?
Enlightened Self-Interest (2 of 2)
• “we renew our commitment to the principle of inclusion: everyone,
everywhere should be enabled to participate in and no one shouldbe excluded from the benefits of the global information society.”
– Okinawa Charter on the Global Informaton Society, G8 Summit inOkinawa, Japan, 2000
• In the long run, stability and prosperity everywhere isinterconnected
– “There will be no stability and prosperity in the world in the 21stCentury unless the problems of Africa are resolved.”
• Japanese PM Y. Mori, Jan 2001
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3/3/2003 46Ravi JainCopyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
Frequently Raised Objections (FRO)
• The poor don’t need PCs and broadband, they needfood, water, power … – True, but only partially
– We are not proposing PC and broadband, but IT that can helpthem procure their basic needs
• Example: Price discovery for agricultural produce
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3/3/2003 47Ravi JainCopyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
FRO:
The poor don’t have money to buy IT• “The poor” are not a homogeneous mass: vast
differences between urban and rural
– Dharavi, a shantytown in Mumbai (Bombay, India)• Buying a house or access to indoor running water is unrealistic
• Penetration of TV: 85%, Pressure cooker: 75%, Mixer: 75%, Gasstove: 56%
• Large amount of aggregate purchasing power – Grameen Telecom village phone model
– A single entrepreneur’s cell phone is used by the entire village
– Mean ARPU = $90 (~ twice of US)
– Max ARPU = $1000
– Consumers willing to spend 7% of their income on phone
service
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3/3/2003 48Ravi JainCopyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
FRO:
Goods must be cheap so no room for profit• True, but only partly
• The Poverty Premium – Dharavi (shantytown) vs Warden Rd (upper-class suburb)
• Water: 37X, Diarrhea medication: 10x, Rice: 1.2x
• Phone call: 1.8x
• Cost of delivering goods to urban poor can be low – Most live in densely populated cities
– Roughly half of the Bottom of the Pyramid lives in 1300 cities
– Many of the slums of these cities have a thriving, commercial,entrepreneur-driven micro-economy
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3/3/2003 49Ravi JainCopyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
FRO:
The poor cannot use advanced technology• All new technology requires consumer awareness and
education – Building this, at least for the urban poor, can be less costly
than in developed countries
– A much softer sell is necessary: the technology is obviously
needed
• Grameen Telecom: Poor rural women in Bangladesh
easily learn to use GSM phones although may havenever made a phone call in their life
• In Kenya, poor teenagers are successfully trained as
Web developers
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3/3/2003 50Ravi JainCopyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
Success metrics
• Individual
– Number of people with access to connectivity within walking distance
– Cost equal to a cup of coffee a day
• Societal
– Number of people who cross the poverty line
– Improved health (education, telemedicine, etc)
– Better preparation and response to disasters
– Free flow of information
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3/3/2003 51Ravi JainCopyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
Technical Challenges (1 of 2)
• User interfaces – Multi-lingual
– Cross-cultural
– Simpler and more intuitive
• Less reliance on infrastructure
– Ad-hoc and multi-hop networks
– Better power usage and alternative power sources
• Better support for resource and device sharing
– Privacy and security – Immediate and itemized charging, billing, and payment
– Personalization
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3/3/2003 52Ravi JainCopyright © 2003 DoCoMo Communications Laboratories USA, Inc. All Rights Reserved.
Technical Challenges (2 of 2)
• Modular, streamlined products – Remove the unnecessary bells and whistles
– Allow incremental upgrade and pay-only-for-what-you-use
– Better software and system design
• Biometric and non-linguistic security
• Be open to Reverse Flow of Innovation
– Incorporate diverse feedback loops into the product process
– Examples: handcrank radios, MiniGSM
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Summary
• 4G should be defined in terms of applications and services
– Not purely by air interface protocol, backbone network or bandwidth
• Coming: Gazillions of gizmos – Need for massive mobile data management
• Rapid service introduction and heterogeneous technologies (airinterface, terminal device, backbone)
=> programmability and open APIs at all levels of the system
=> applications with market size of 1
• Maturing industry
=> attend to environmental impacts (Jain & Wullert, Mobicom 02) – Plateau of revenue in current markets
=> B24B