JAGUAR LAND ROVER & THE INVICTUS GAMES

More than just a Sports Sponsorship...

Mark Cameron

Managing Director

Jaguar Land Rover Australia

INVICTUS GAMES SPONSORSHIP

BACKGROUND

Jaguar Land Rover is proud to have been Presenting Partner

for The Invictus Games since its inception in London 2014.

We provide financial backing for the Games and a

commitment to furthering the legacy of support to the armed

forces by helping former military personnel transition into

civilian careers through job opportunities.

The huge difference the Games has made to rehabilitation

continues to inspire and encourage injured, wounded and ill

servicemen and women.

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“Jaguar Land Rover has been integral to the

Invictus Games since its beginning, using its

brand to help give the Games the recognition

and awareness it deserves.”

JJ CHALMERS

INVICTUS GAMES 2014 COMPETITOR,

BROADCASTER

JAGUAR LAND ROVER & THE INVICTUS GAMES

We believe there are many synergies between Invictus Games and our own brand values.

We have a number of motivations for the partnership beyond traditional sponsorship ROI.

Ex-service personnel

employmentEmployee pride &

motivationCompeting employee

supportFuture mobility

innovation

EX-SERVICE PERSONNEL RECRUITMENT

• Jaguar Land Rover has recruited more than 1000 ex-service men and women since it

pledged its support to the 2014 Invictus Games.

• Since 2015 more than 30 service personnel have participated in the ‘Inspiring Tomorrow’s

Workforce’ and ‘Wounded, Injured and Sick’ (WIS) programmes with 75 per cent of these

finding roles at Jaguar Land Rover. Many others have gone on to find jobs in our supply

chain and wider industry.

• In 2017 a new programme to train and recruit up to 180 veterans across the company’s

North American and Canadian retail network was launched.

• In 2018 JLR Australia started a partnership with Ironside, a veteran recruitment provider.

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“Since Invictus, I have managed to get my life back on track. I now have a job I love at JLR as a

certification engineer in which I certify CO2 emissions and road load data. I have also met my partner at

JLR who has been a fantastic support. I can’t wait to get out to Sydney in which my parents and partner will

join. They will see me compete which I hope will be hugely rewarding for them as a thank you for all their

support over the past eight years.”

“Invictus is not all about medals for me. This is my last go at Invictus so want to go out on a high and really

enjoy the experience with the team.”

Michael Matthews

JLR EMPLOYEES COMPETING

• We have encouraged those employees eligible for the Games to compete over the years

• We have proudly supported eight employees directly on their Invictus Games journey,

with three competing at the Invictus Games Sydney 2018

EMPLOYEE PRIDE & MOIVATION

• The Pledge video was first created to support Jaguar Land Rover’s sponsorship

of the Invictus Games Orlando 2016

• The video features JLR employees (some of which are ex- services) pledging

their support to the competitors of the Games

• JLR updated the Pledge for the Sydney 2018 Games to further show our support

to those competing

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FUTURE MOBILITY & INNOVATION

• We used Invictus Games Sydney 2018 to lead and inform the debate on future mobility, and how its future technology

could help peoples’ lives.

• Past & present competitors tested our level 4 autonomous SUV on public roads

• Part of the UK Autodrive Consortium to address technical challenges posed by urban environments including pedestrians,

cyclists, security and infrastructure.

• This feedback, along with others that are part of the research programme will help Jaguar Land Rover understand how

autonomous technology could improve the lives of millions of people living with limited mobility

• Removing mobility barriers that exist today could enable extraordinary people to achieve extraordinary things –

embodying the spirit of the Invictus Games.

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SYDNEY 2018 CAMPAIGN

TOGETHER WE ARE…

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INVICTUS GAMES SYDNEY 2018

The commercial results…

MEDIA - OTS

Experiential

Social & Video (OEP)

Brand Uplift #

AMPLIFICATION

Spectators

105K

Experience

Participants

4.5K

Reach

1.8MInteractions

239KVideo Views

15.6K

£

Familiarity

+X%Appeal

+X%Consideration

+X%

Media Value Cost

Hospitality

Guests

405

ROI

7 : 1

INVICTUS GAMES SYDNEY 2018

Summary RoI

ENGAGEMENT

Employee Engagement

3k employee click thrus

on e-newsletter items

THANK YOU!

Mark Cameron

Managing Director

Jaguar Land Rover Australia