Web Redesign – That WorksRelais & Châteaux Jagdhof Glashütte

Web Redesign

A Hotel website needs to perform two separate and distinct

functions: comply with visitors’ search criteria so that the site can be found, and, once found, conform to hotel sales techniques

to drive online reservations.

We present here the complete redesign of the Jagdhof Glashütte

homepage.

An upscale design with integrated marketing strategies and innovative technology...

www.jagdhof-glashuette.de

a website that works!

… that our guests are satisfied with our new homepage. The feedback has been great and co-operation outstanding

“

” It has truly been a pleasure to work with you.“

”

Bookings through the website have increased significantly.

“”

Thank you very much for your invaluable support and for creating such an excellent

new website.

“

”

The website planning, the timeline, design and execution have all been outstanding

“

”Edmund DornhöferOwner & Direktor

At last we have a homepage where

emotion, technology and above all the

content management system dovetail

perfectly.

“

”

Project Goals

‣ Increase website traffic & visitor returns

‣ Increase brand recognition

‣ Boost and increase bookings & revenue

‣ Adopt an analytics strategy (ROI measurement)

‣ Reduce the management costs

Website Goals

‣ Impactful design to build branding & recognition

‣ An active online marketing and Sales tool

‣ Optimal Search Engine positioning

‣ Integrated E-mail Marketing strategy

‣ Optimally user-friendy Online Booking Process

‣ Integrated Social Marketing strategy

‣ Integrated reputation management strategy

‣ Easy Content Management (CMS - System)

Before

After

After

Web Design‣ Personalized Style to show the

Jagdhof tonality - Nature, luxury,

romance and “extras”

‣ Full-screen design & adaptable to monitor size, for maximum impact

‣ View & hide content for enhanced photo viewing

‣ Easy navigation & page layout to

facilitate finding information

www.jagdhof-glashuette.de

Content‣ New emotional photos

‣ Texts with clear and

search-engine friendly

messages based on a unique style

‣ “Call-to-action” text inviting guests to make

reservations or contact

Reputation Management‣ Innovative Integration

of guest comments

on the Rooms pages

‣ Integration of TripAdvisor®& HolidayCheck links

Social Marketing‣ Integration of

Facebook links‣ User-friendly website ‣ Website with sharing

functionality

Online Marketing‣ Integration of an e-mail

marketing strategy‣ Search-engine optimized

website

Booking‣ Fast and easy online

booking integrated in the website layout

‣ Special offers, easy navigation with Days & prices filter

‣ Vouchers for sale online

An extraordinary experience‣ The Jagdhof Princess underlines

the hotel’s spirit of romance and luxury

www.jagdhof-glashuette.deRelais & Châteaux Jagdhof Glashütte

www.positioner.comMarketing & Communication for Luxury Hotels

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