Jackson Associates Research Competencies 2013

2013Jackson Associates Competencies

jacksonassociates.com

About UsYour Premier Marketing Research Field Service

Jackson Associates is the east coast's finest data collection agency, with offices in Atlanta and a partner facility in Boston. Our Atlanta focus facilities have been consistently "Top-Rated" by the Impulse Survey since 2001.

It is our attitude that sets us apart. We value our relationships and it shows in everything we do.

A Brief HistoryJackson Associates was opened in 1957 by Marilyn F. Jackson (hence the name) and was run out of the principal's home. In 1983, Margaret Hicks-Feit bought the company and expanded.

In 1999, Marisa Pope began running the company, and she purchased it in 2006. Since then she has doubled the business operation.

Today, Jackson Associates has Atlanta’s most prestigious facilities:

• Midtown AtlantaIn the heart of they city, offering primarily qualitative services

• North Atlanta25 minutes from the airport, offering both quantitative and qualitative services

Quality is to be expectedWhat we do matters

Education is keyKeep it simple

Our Beliefs

http://www.jacksonassociates.com/�

A CUT ABOVE THE RESTCompetencies


The Home TeamExceptional Service Starts With Exceptional Talent

The Jackson team is made up of research professionals with a combined total of more than 200 years of industry experience.

Limited employment turnover means that your projects are managed by industry experts at every level.

The company is well known for its outstanding training, which produces the highest quality recruitment and customer service.

Marisa Pope … 26 yearsPresident, CEO

Melisa Gipson … 20 yearsExecutive Vice President

Kelly Gray … 10 yearsResearch Director

Leslie Dyer … 30 yearsExecutive Vice President, Operations & Finance

Marcus Jones … 8 yearsClient Services Director

Bobbie Jo Salyers … 11 yearsAccount Manager

Rachel Knobloch … 4 yearsAccount Manager

Andrew Pope … 6 yearsDirector, AV and Facility

Richard Silver … 5 yearsDirector, Information Technology



The Diamond from the RoughLocation, Relationships , Solutions, Innovations

Jackson Associates is the east coast’s finest focus facility supplier, with two convenient locations in Midtown and North Atlanta and a partnership facility, AnswerQuest, in Boston.

Since 1957 our business has provided qualitative insights to researchers worldwide. One reason we are a trusted partner to over 400 research firms is our experience. Almost every manager and executive started at the ground level and worked (hard!) to make their way up.

We are never satisfied with the status quo. We are constantly working to ensure that our clients are better served, are more comfortable, and are able to gather the finest insights.

Our technological advances work to your advantage.

Our Client Portal allows clients to download digital and audio files, forms, menus, etc. in a secure environment.

Instant Update keeps clients and our call center informed of respondent arrivals in real time.

LoyaltyTeamwork

ExpectationsCommunity

Belief

Our Values



DatabaseNiche Audiences, National Reach, Online Pre-Screening Ability

• Expansive respondent database and market expertise

• Over 120,000 in Atlanta database• Over 30,000 in Boston database

• We understand our markets’ culturesand communities

• Specialized audiences within categorized databases

• Consumers• Medical• B2B

• Special sub-databases including:• Health conditions• New and expectant moms• Facility Managers / Office

Managers• Web capability streamlines operations

• Algorithms in advance• National verified panel partners• Targeted sample pulls• Dedicated resources for niche

audiences



Security and PrivacyQuality Assurance is Our Top Priority

• Separate quality assurance team:• Monitors recruiting agents• Validates respondent qualifications• Verifies appointments• Manages confirmations• Oversees product deliveries,

inventory, storage and shipments• All product stored in secured rooms

with keypad entry limited to authorized personnel

• ID requested before respondents admitted to facility

• Security cameras throughout facility with remote viewing access

• 24-hour security property oversight

Jackson Associates prides itself on maintaining the strictest security and destruction protocols.

In addition, we have invested countless hours into our contingency plans, so in the event of disaster, our corporation can still function.

We continually build our database by using verified means. We work festivals, events and expos, and we partner with our communities to find the most honest, dedicated and engaged participants available.

We do not “fish” the internet by publicly advertising respondent criteria. Call it old fashioned, but we like them to qualify on their own.

We do not “fish” the internet by

publicly advertising respondent criteria.



InnovationsChange Is Just Another Word for Growth

We believe in positive change. We don’t change just to shake things up. We work diligently on all levels to ensure that we never strop growing… and we all know that means change.

We pride ourselves on using the latest technology and considering various ways to use the tools we build, ensuring that our clients will find that their project challenges have already been solved.

Instant UpdateReal-time updates of respondent arrival delivered to clients in their focus suite. Because it’s web-based, it allows us to use it remotely among field partners as well as in-house.

MobileQuestA self-contained audio visual system that minimizes expense in remote field locations. It’s compact enough to take on ethnographies, onsite interviews and into shops.

C.O.M.P.Three years in the making, this centralized computer program links everyone together, ensuring that communications are instant and accurate.

Usability LabsWe built two in-house usability labs, complete with internal scan converters and dual external monitors. This leaves our clients in control of the split on the screen.

PortalsWe offer clients the opportunity to connect instantly with their project or project manager using their private, secured login on our client portal.

Housed on its own server, this portal allows clients to upload, download, email, review, respond and communicate with our entire team instantly. And they can even check the weather for their upcoming visit to our locations.


LOCATIONSCompetencies


Midtown AtlantaHip & Trendy Facility in the Heart of Atlanta’s Art Scene

• 3 focus suites with fabulous lounges• Minutes from airport• Contemporary feel• Instant Update – real-time updates of

respondent arrival• Near art & theatre district, museums,

botanical garden, shopping, top restaurants, Piedmont Park

• Highest ratings in Impulse Guide 2011 and 2012

Our Midtown facility was built with sophistication in mind.

From the moment you exit our private elevator you are transported to another world, where service is expected and making your day is our goal.

From our most intimate to most spacious suite, natural light floods this space and allows an unusual peace to pervade the facility. Even in the middle of checking in groups, making last-minute changes to guides and the ever-present urgency of finding that perfect nugget, everyone at Midtown is relaxed, centered, focused.

Is this why clients love it, or is it because it’s in the center of the city’s hottest sections? We may never know.



North Atlanta (Perimeter)Our Largest and Most Flexible Facility

• 4 focus suites with luxurious lounges• 1,200 sq. ft. auditorium, viewing for 24

• Theater seating for 100• Classroom seating for 75• Direct access from parking lot

• Commercial Kitchen• Residential Kitchen

Sensory Lab seats up to 20• Instant Update – real-time updates of

respondent arrival• Free parking• Internal and external security

surveillance and staff• Impulse Honor Roll 2012

Jackson Associates North Atlanta, near the infamous Perimeter Mall, is the most unique space in Atlanta. Able to house automobiles and the largest displays, this facility offers clients a comfortable alternative to hotels.

In addition, our call center and administrative team are onsite, so there is never a lack of attention. When you’re at Perimeter, it’s like you’re home.



Boston

• Focus suite• Multipurpose room seats 40• Dual viewing (traditional and remote)• Prep Kitchen• Ground floor access and loading dock• Local recruiting and quality assurance• Free parking• Instant Update – real-time updates of

respondent arrival• 10 miles from downtown Boston

Where Quali-Quant is Managed With Ease

Boston is a tough town, and not just because it’s in the north. In Boston, the feeling is you have to be downtown to conduct successful qualitative projects. We have proven that isn’t true.

Medical and professional respondents love avoiding the downtown traffic and delays. Consumer respondents find the ease of getting to and from this location a relief. Clients find the facility to be fun, flirty and just what they need after traveling across the country. With a large focus room and tiered viewing room capable of seating 12, remote viewing into the spacious and versatile CLT lab and test kitchen, this facility offers clients more than just a place to relax. It’s a place they know and trust, and that’s what really counts.

our Boston research partner


AFFILIATIONSCompetencies


Industry PartnershipsThe Best Field Coordinators in the Country

Our field partners are some of the finest in the United States. They aren’t always the best known, or the largest, but they are committed, overachieve, and do quality work.

Our field coordinators are well-versed in the challenges inherent in domestic field management, and can coordinate even complex projects seamlessly. And they work whenever necessary to link our country with the world.

If we don’t have a partner in the market you want, we find one. Since we’re not part of a chain or affiliated with a network, we can use whomever we want… so we always get the best, and so do you.

ATLANTA

ORLANDO

MIAMI

HOUSTON

DALLAS

PHOENIXSAN DIEGO

LOS ANGELES

SAN FRANCISCO

SEATTLE

CHICAGO

ST. LOUIS

WASHINGTON, DC

PHILADELPHIA

NEW YORK CITY

BOSTON



Industry AffiliationsKeeping Our Finger on the Pulse

We can’t take credit for every idea that pushes us forward. We are aligned with the strongest in the marketing research profession… and outside of it. Our affiliations strengthen our core, not just our services, and that’s one of the most important things that sets us apart.

Jackson has established strategic partnerships with consultants, technology providers, field agencies, and full service research agencies to help our clients find the best research solutions.

Jackson supports the marketing and research industries through membership and volunteerism in:

MRA - Marketing Research Association

PMRG - Pharmaceutical Marketing Research Association

AMA - American Marketing Association

ESOMAR – European Society of Marketing and Research

CRF - Creative Research Foundation

CPSI – Creative Problem Solving Institute

Strategic partners include• AnswerQuest, LLC• Strategic Marketing, Inc.• SiMT - Southern Institute of Manufacturing Technology


MARISA L. POPEPRESIDENT

Thank you for the opportunity.

[email protected]

Jackson Associates Research, Inc.1140 Hammond Drive, Suite H-8100

Atlanta, GA 30328

770-394-8700, ext. 202jacksonassociates.com

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Jackson Associates Research Competencies 2013

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