Jack's Shares

Strategy sessions to help attendees:

• Gain practical tools for achieving peak operational, clinical and financial performance

• Strengthen the hospital’s position through unique partnerships, networks, and strategic affiliations

• Recruit top clinical talent through stronger physician/hospital alignment and an enhanced organizational culture

• Understand what it means to be accountable for managing the health of your rural population

• Explore emerging strategies and technologies for improving care coordination and clinical integration

• Revitalize your leadership and improve board expertise and skills

Who should attend:• Rural Hospital CEOs, Administrators,

Senior Executives and System Leaders

• Board Members

• Nursing and Physician Executives

• Public Health and Community Leaders

• Executives of Rural Health Care Associations, Networks and Clinics

Rural Health CareLeadership Conference

2 8 T H A N N U A L

February 8–11, 2015 | Arizona Grand Resort and Spa | Phoenix, AZ

Reserve your spot by December 15 for the greatest savings with Early Bird tuition pricing!

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HOT TOPIC ROUNDTABLE DISCUSSIONSGrab lunch and join a roundtable discussion group for facilitated conversation on thorny issues and topics in rural health care. Share what is working well in your organization and gain others’ advice on challenges you face.

RECREATION AND REJUVENATIONTuesday, February 10th Back by popular demand! Join us for one of following activities.

Shopping Excursion, 3:30 – 7:00 pmParticipants will enjoy access to two of Arizona’s premier shopping destinations — Scottsdale’s Fashion Square and quaint Old Town Scottsdale. Buses will offer two drop-off locations in Scottsdale for guests. Fashion Square is Scottsdale’s largest mall, offering the very best in every category — from major department stores to elite and unique boutiques. Old Town Scottsdale is a Wild West-themed enclave filled with period buildings, covered sidewalks and shops showcasing Native American jewelry and Western art and clothing.

Bus transportation is included in the $10 fee.

Desert Nature Hike, 3:30 – 6:00 pmNature lovers and exercise enthusiasts will enjoy this scenic hike through the South Mountain Preserve — the largest municipal park in the United States. Knowledgeable guides will direct hikers and provide commentary on plant and animal life as well as the history of the area. Hikers will depart on foot directly from the resort. The hike is appropriate for all levels — participants will split up with guides based on preferred pace.

PLAN A RETREAT FOR YOUR LEADERSHIP TEAMThe conference offers an excellent opportunity for your team to meet in a customized retreat setting with select conference faculty or other facilitators. Retreats can be scheduled before, during or after the conference concludes. Contact Laura Woodburn at [email protected] for more information.

Rural health care leaders are actively transforming their organizations for a new world of accountable care marked

by changing payment models, heightened expectations for physician alignment, and a greater need for collaboration.They understand the imperative to compete on the value derived from high-quality and low-cost care delivery. Many rural hospitals are already improving outcomes, driving out inefficiencies, creating strategic alliances, and successfully managing the health of their rural populations.

The 2015 Rural Health Care Leadership Conference brings together top practitioners and thinkers to share strategies and resources for accelerating the shift to a more

integrated, high-performing, and sustainable rural health care system. We’ll examine the most significant operational, financial and environmental challenges on the table and

present innovative approaches that will enable you to transform your organization’s care delivery model and business practices. Senior executives, clinical leaders, and trustees will enhance their capacity to make the smart decisions that can lead to extraordinary outcomes.

Plan to arrive early to enjoy Phoenix and join us on Sunday to dive deeper into individual and organizational performance improvement topics through two pre-conference workshops. These

workshops afford substantial opportunities for interaction between participants and faculty, adding great value to your conference experience.

The Rural Health Care Leadership Conference offers a powerful focus on innovative ideas, thoughtful insights, and tested strategies for responding to an ever-changing world. We hope you’ll join us in Phoenix.

Benefits of Attending• Understand the impact of the changing

environment on the rural hospital and health system.

• Clarify the roles and responsibilities of trustees and gain tools for improving governance performance.

• Create a true culture of quality and patient safety that is grounded in system improvements.

• Develop the leadership skills needed to enhance performance, efficiency and effectiveness for sustained success.

• Improve recruitment of skilled personnel by building an organization that engages leadership, effectively partners with physicians, and boasts a collaborative culture.

Join SLHQ Today and Attend the Rural Health Care Leadership Conference at a Discounted Rate!The Symposium for Leaders in Healthcare Quality is a community of quality and patient safety professionals focused on performance improvement. SLHQ provides leaders and practitioners with unparalleled access to cutting-edge research and education, innovative professional development opportunities and a robust peer-to-peer network to drive improvement. One such opportunity is at the Rural Health Care Leadership Conference, where SLHQ members can join with rural colleagues from across the country in sharing strategies for accelerating more integrated, sustainable and high performing care. To learn more about SLHQ and register for the conference at a discounted tuition rate, visit www.aha-slhq.org.

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7:00 – 8:00 amCONFERENCE REGISTRATION & CONTINENTAL BREAKFAST

8:00 – 8:15 amCONFERENCE WELCOMEPresentation of the 2014 AHA Section for Small or Rural Hospitals Shirley Ann Munroe Leadership Award

Agenda

2:00 – 4:00 pmWORKSHOP #1How Does Your Board Stack Up? The State of Governance with Insights from the 2014 National Governance SurveyJohn R. Combes, MD, President & COO, Center for Healthcare Governance and SVP, American Hospital Association, Chicago, IL and Debra Stock, Vice President, American Hospital Association, Chicago, IL

In the fall of 2014, the AHA’s Center for Healthcare Governance will release the results of the 2014 National Governance Survey, the most comprehensive, state-of-the-art picture of hospital and health system governance in the United States. The survey, which was sent to all

community hospital CEOs and board chairs, represents over 1,800 respondents. Participate in this workshop to learn how your board and governance practices compare with those of your peers in such

critical areas as board member selection, assessment, competencies, and culture, and discuss the implications of the data for board performance

in the evolving health care environment. Bring your toughest governance issues for discussion and deliberation. This session will be interactive, so come prepared to talk, to question assumptions and offer your own thoughts.

2:00 – 4:00 pmWORKSHOP #2The Relevance of Rural Hospitals in Strategic Affiliations for Enhancing Care Coordination and Clinical IntegrationJeanine Gentry, CEO, Pioneer Memorial Hospital and St. Charles Madras, St. Charles Health System, Prineville, OR; Brian Haapala, Managing Director, Stroudwater Associates, Portland, ME; and Michael Curtis, Vice President, The Neenan Company, Fort Collins, CO

Consolidation of health care can be a threat to the fierce independence which defines many rural providers. In light of this trend, we must consider the following: As rural hospitals join systems, is there a silver lining? What if affiliation is actually the silver bullet to transform rural healthcare rather than destroy it? Through system affiliation, with Bend, OR based St. Charles Health System, St. Charles Madras and St. Charles Prineville are enhancing and replacing their outdated facilities while keeping health care local in their rural Oregon communities. New facilities provide a solid foundation to capture formerly out-migrating patients, enable enhanced care coordination and prepare the newly aligned providers for a successful transition to population health in a state leading the nation in bundled payments. In this interactive workshop, participants will strategize ways to position themselves through affiliation, to improve facilities, capture market share, prepare for the transition to bundled payments and population health while improving efficiencies and lowering costs.

SUNDAY, FEBRUARY 8

1:00 – 5:00 pmCONFERENCE REGISTRATION

8:15 – 9:30 amGENERAL SESSIONDecide to ChangeNick Tasler, internationally acclaimed thought leader and author of Why Quitters Win & The Impulse Factor

How do you stay ahead of a world that won’t stop changing? The answer is surprisingly simple — one decision at a time. Decisions are the most fundamental building blocks of

change in our lives, our careers, our teams, and our societies. The faster and more strategically we stack those blocks, the faster and more successfully we see change and experience growth. In this dynamic talk, Nick Tasler blends the latest research in psychology with engaging stories that inspire you to become a decider who not only embraces change, but leads it. He then reveals a highly practical Know-Think-Do framework for deciding what to do and what NOT to do all day, every day to create the future you want to see.

9:30 – 9:45 amREFRESHMENT BREAK

9:45 – 11:00 amGENERAL SESSIONReinventing Rural Health CareIan Morrison, PhD, author, consultant and futurist, Menlo Park, CA

Health care is rapidly transforming as public and private purchasers demand greater value and as the impact of the ACA reverberates through the system. Rural health care is a critical part of the social, economic and community fabric of rural America. As the broader health care system continues to change from volume to value, and into larger and more integrated regional systems, rural health care is being challenged to transform. This presentation will review the key driving forces creating change and provide some options for how rural health care can reinvent itself.


11:15 am – 12:30 pmSTRATEGY SESSIONS#1 This Little Tweener Went to MarketJill Fuller, President and CEO, Prairie Lakes Healthcare System, Watertown, SD

Learn how a rural hospital reinvented itself to claim the regional market targeted by large health systems through improved access to services, competitive pricing, clinical performance, and collaborative arrangements. Prairie Lakes Healthcare System transformed from a community hospital serving as a major referral source for larger health systems into a sustainable, independent, rural regional medical center through an ambitious market strategy to develop medical and surgical specialty breadth and depth. Physicians were recruited to start new services by emphasizing innovative call arrangements, autonomy in leading clinical programs, and a work-life balance not found elsewhere. Learn about the culture that supported innovation and growth, understand how to evaluate strategies to sustain profitable growth and independence, and be able to relate strategic and operational decisions to expand market to success in value-based purchasing models.

MONDAY, FEBRUARY 9

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#2 Lead in Patient Safety: Implementing a Multiteam System to Decrease Fall RiskKatherine Jones, PT, PhD, Associate Professor, University of Nebraska Medical Center, Omaha, NE and Carol Kampschneider, RN, MSN, Vice President of Clinical and Regulatory Services, St. Francis Memorial Hospital, West Point, NE

This session will summarize findings from Collaboration and Proactive Teamwork Used to Reduce (CAPTURE) Falls. The presenters will explore the use of interprofessional multiteam systems to implement and evaluate patient safety and quality objectives with a focus on fall risk-reduction as an organizational quality goal. By implementing a coordinating team to be accountable for fall risk-reduction structures and processes, St. Francis Memorial decreased their total fall rate by 44% and their injurious fall rate by 75% from 2012 to 2013. Learn about the key changes implemented by the coordinating team and compare and contrast the structures, processes, and outcomes of St. Francis Memorial Hospital’s multiteam system approach to fall risk-reduction to your current system.

#3 Designing and Implementing the Rural Health System of the FutureKeith Mueller, PhD, Professor and Department Head, Department of Health Management and Policy, University of Iowa, Iowa City, IA

Rural hospitals should be the vanguard for change in their communities to move from delivery models focused on volume to models focused on value of services delivered to address population health. And yet, while there may be widespread consensus on the need to evolve into a sustainable, high performing system, the specific pathways for doing so have not been clearly articulated in a rural context in which small hospitals are expected to be lead players in implementing changes. This session will review the work of the Health Panel of the Rural Policy Research Institute to describe models to achieve the objectives of a high performance rural health delivery system. Policy facilitators and inhibitors will be presented that can be taken forward in advocacy work.

#4 Sleeping Well at Night: A “Best Practices” Primer on Effective Board Compliance OversightMonte Dube, Partner, Proskauer, Chicago, IL

Hospital and health system boards exercise their governance responsibilities in an extraordinarily highly regulated and complex environment with the press reporting seemingly daily on the next hospital that has paid a multimillion dollar penalty for having violated esoteric health care fraud and abuse, Anti-Kickback, Stark, and false billing/coding laws and regulations. This highly interactive session will explore the “hot areas” of potential exposure and describe the key components of an effective corporate compliance program including the tangible steps boards and senior

Critical Access Hospital Network created a robust health information technology architecture that includes a disease registry mapped to their electronic health records. The real-time population health tools provide analytics for diabetes mellitus, cardiovascular disease, congestive heart failure and prevention screening among others. One day, the data will secure value-based payments but, today, it supports meaningful use and NCQA Patient-Centered Medical Home recognition. Attendees will learn how an innovative technology solution can be used to meet complex requirements for cost containment and to achieve better patient outcomes in today’s rural communities.

5:30 – 7:00 pmNETWORKING RECEPTION

TUESDAY, FEBRUARY 10

6:45 – 8:00 amCONTINENTAL BREAKFAST

7:00 – 8:00 amSUNRISE SESSIONS

#1 From Cardboard to Concrete and Beyond — Medical Home Sweet HomeEmily Cooper, MD, Medical Director, Carolinas Primary Care Anson, Carolinas Healthcare System Anson, Wadesboro, NC and Gary A. Henderson, MBA, LNHA, Assistant Vice President, Carolinas HealthCare System Anson, Wadesboro, NC

This session will focus on how Carolinas HealthCare System utilized a study of the community’s health needs and designed a system of care targeted at improving the overall health status of the residents of Anson County. The focus will be on how the replacement hospital was conceptualized and designed, the use of the medical home concept and how Carolinas HealthCare System utilized a care coordination model that fully integrated partnerships within the community. Attendees will gain an understanding of how to utilize health risk assessments to perform a gap of population health needs and learn how community relationships can be used as part of a coordinated care team.

#2 The Rural Hospital Road to Value: Results from the 2011–2014 National Summit MeetingsTerry Hill, Senior Advisor, National Rural Health Resource Center, Duluth, MN and Geoffrey Kaufmann, Regional CEO, American Red Cross, North Central Blood Services, St. Paul, MN

The American health care system is shifting its reimbursement models from pay for volume to pay for value as it pursues the Triple Aim of better quality, better population health and lower cost. CAHs are still in a cost-based reimbursement system, but they will soon be compelled to participate in the value-based health models such as ACOs and Community

management can take to ensure that your commitment to operating in a compliant and ethical manner is communicated to and embraced by your entire workforce — from your billing and coding department to your independent medical staff members.

12:30 – 2:00 pmNETWORKING LUNCH WITH HOT TOPIC ROUNDTABLE DISCUSSIONS

Meaningful Use Stage 2 TodayBrian Doerr, SVP, Information Technology/Security Officer, Community Hospital Corporation, Plano, TX

Strategies for Identifying and Engaging Physician LeadersBill Donatelli, Vice President, Western Operations, QHR, Brentwood, TN and Chris Thomas, CEO, Community Hospital, Grand Junction, CO

2:00 – 3:15 pmGENERAL SESSIONThe Future of Rural Communities: Health Care and the Rural EconomyIan Morrison, PhD, author, consultant and futurist, Menlo Park, CA, and Robert B. Engel, Chief Executive Officer, CoBank, ACB, Greenwood Village, CO

Rural America is key to the national and global economy. It is no secret that American farmers feed the world, but rural America increasingly provides the fiber and fuel for everyday living. American agriculture is one of the great productivity stories of the last two centuries with enormous gains in yield by a small number of farmers using highly sophisticated technology and equipment and leveraging modern infrastructure. As a consequence, much of rural America has seen aging and declining populations increased migrant populations, and encroachment of suburban and exurban growth. All of these changes in the rural economy create new infrastructure challenges, especially for the health care sector. This panel will feature leading representatives from rural health care and employers and purchasers who have a keen interest in the viability of the rural health sector.

3:15 – 3:30 pmREFRESHMENT BREAK

3:30 – 4:45 pmSTRATEGY SESSIONS REPEATED WITH NEW SESSION #4

#4 Applying Health Information Technology to Impact Rural Population HealthSue Deitz, Executive Director, Critical Access Hospital Network of Eastern Washington, Sandpoint, ID

This presentation provides a live, real-time demonstration of an electronic population management tool utilized by a rural hospital network in eastern Washington. With support of HRSA’s Rural Health Information Technology Network Development Grant Program, the

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Care and Coordinated Care programs. This session will examine the key critical success factors identified by Summit participants including: leadership; strategic planning; patients, partners and communities; data collection, analysis and knowledge transfer; staff and culture; processes and operations; and outcomes and impact.

8:15 – 9:30 amGENERAL SESSIONEffective Governance of Transformed Care SystemsPamela R. Knecht, President and CEO, ACCORD LIMITED, Chicago, IL

Hospitals across the country are transforming themselves into care systems that are capable of providing integrated, accountable care for an entire population across the continuum of care. Boards that are attempting to oversee these complex systems are finding that they need to change their own structures and practices to provide effective governance. This session will describe approaches and practices utilized by forward-thinking boards such as: creating aligned board and committee structures; clarifying roles and authority; selecting trustees based on needed competencies; using appropriate methods for involving physicians in governance; and ensuring engaged and informed board members.


9:45 – 11:00 amGENERAL SESSIONThe Rural Hospital Federal UpdateSarah Macchiarola, Senior Associate Director, American Hospital Association, Washington, DC and Priya Bathija, Senior Associate Director, Policy, American Hospital Association, Washington, DC

This session will provide a federal regulatory update on recent regulations impacting Critical Access Hospitals and rural PPS hospitals. Learn what policies Congress is considering and what they mean for rural community hospitals.

11:15 am – 12:30 pmSTRATEGY SESSIONS#1 Collaborating for Success in Rural CommunitiesJohn Solheim, CEO, Cuyuna Regional Medical Center, Crosby, MN

The session will focus on the benefits of a collaboration between two independent critical access hospitals that were former competitors and are thriving today. Beginning with a joint community survey that identified the out-migration of services in both communities, the facilities developed a joint medical staff development plan and then solicited interested specialty groups to provide regional clinics, therefore retaining more patients in the area. The collaboration also resulted in the joint recruitment of surgeons that could not be retained independently, the support of a

unique general surgeon fellowship and joint ventures for key service lines. Because the medical community uses many of the same quality indicators and standardized practices, consistency of care between both places is ensured. Learn about the factors critical to successful collaborations and explore future consolidations planned in the areas of information services, business office, and medical records.

#2 Strategies and Solutions for Financially Troubled Rural Hospitals: Preserving Hospital Services in the Rural CommunityRichard Cooper, Esq., Chair, National Healthcare Practice and Co-Chair, National Healthcare Restructuring Practice, McDonald Hopkins LLC, Cleveland, OH and Shawn Riley, Esq., Co-chair, National Healthcare Restructuring Practice and Co-Chair, Business Restructuring and Bankruptcy Department, McDonald Hopkins LLC, Cleveland, OH

This discussion will address the unique role of hospitals in the rural community and how this impacts the course of action; the political and practical issues faced by rural hospital management and boards; and the challenges faced by rural hospitals, including reimbursement, physician recruitment, and competition encroachment by large systems. Hear about the market factors that are financial stressors affecting the viability of rural hospitals — current and projected. Understand the red flags of financial distress and the role and responsibilities of manage-ment and the board when faced with financial distress. Gain a process for assessing the degree of financial distress, the time frame in which a solution must be implemented and the best strategic solutions to rectify the situation.

#3 Transformation of a Rural CAH on the Mexican Border: From Burned Out to Inspired and EngagedDebra Knapheide, MSN, COO/CNO, Site Administrator, Carondelet Holy Cross Hospital, Nogales, AZ; Roy Farrell, MD, Chief Medical Officer, Carondelet Holy Cross Hospital, Nogales, AZ; and Wendy M. Perrell, EdD, Founder and CEO, SynchroDestiny Coaching, LLC, Charleston, SC

The rural hospital’s ED serves as the first interaction between the hospital and its patients. Holy Cross Hospital struggled with poor ED performance, which affected its reputation and contributed to stagnant ED volume levels. Through an innovative and collaborative process, Holy Cross renewed the emergency patient experience from arrival to discharge as well as perception of teamwork, physician and nurse communication, and overall quality of care throughout the facility. Learn how improving ED operational efficiency allowed one rural hospital to accommodate higher volumes while improving the quality of care and satisfaction of the ED and inpatients without additional resources, space, or staffing. Discover how to use evidence-based practices to drive change while creating leader, physician, and staff alignment and engagement.

#4 A New Model for Transforming and Engaging Board MeetingsLuanne Stout, MHA, VP/Chief Governance Officer, Texas Health Resources, Arlington, TX

As health systems and hospitals face new models of health care delivery, population health, and care coordination along the continuum, most current board meeting structures will not serve us well in the future. This very practical session presents a new model that will transform board meetings into engaging, highly effective events focused on prospective discussions of topics that advance the organization, rather than the retrospectively focused model most boards utilize today.

12:30 – 1:30 pmNETWORKING LUNCH

1:30 – 2:45 pmSTRATEGY SESSIONS REPEATED WITH NEW SESSION #4

#4 Health Information Exchanges on the FrontierMark Belanger, Director of Advisory Services, Massachusetts eHealth Collaborative, Waltham, MA

Health information exchange services (HIEs) offer a lot of promise to rural health care providers. Through improved communication and patient record sharing, rural islands may be connected to one another, to labs and radiology facilities, and to intensive care and specialty trading partners. With an HIE foundation in place, opportunities arise for better case management, advanced quality reporting and improvement programs, and a shift to risk-sharing payment arrangements. This session is for rural providers who are considering HIE technology to help them meet immediate care coordination needs and to lay the foundation for population health, quality improvement and a shift to accountable care payment models. Attendees will hear practical information from emerging rural HIEs and gain a road map for planning, launching, and sustaining HIEs.

Create a true culture of quality and patient safety that is grounded in

system improvements.

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3:00 – 4:00 pmBUSINESS BRIEFINGStrategic Planning for Successful Collaboration and Financing: A Case Study for Rural Community HospitalsAlan P. Richman, President & CEO, InnoVative Capital LLC, Springfield, PA and Ralph A. Castillo, CEO, Morgan Memorial Hospital, Madison, GA

Political and economic conditions have strained the health care industry, forcing hospitals to adapt and restructure to better serve their communities. While Community Health Needs Assessments provide market data, strategic planning can deliver operational and financial success. This presentation will address the applications of the strategic planning process under the ACA for physician recruitment, health system collaboration, tax support and capital financing. Learn how one rural hospital turned its organization around through the execution of its strategic plan, leading to its successful multiparty collaboration.

3:30 pm and onOPTIONAL RECREATIONAL ACTIVITIESStretch your legs with a hike across the desert or explore the best of the West through art, food and shopping.

WEDNESDAY, FEBRUARY 11

7:00 – 8:45 amCONTINENTAL BREAKFAST

7:30 – 8:45 amSTRATEGY SESSIONS

#1 Intentionally Designing Your Processes to Power Efficiency and Effectiveness in Rural HealthSusan Lauer, Principal, Aspire Consulting, Hyde Park, NY and Laurie Cohn, Principal, Aspire Consulting, Hyde Park, NY

This session will examine the benefits of a proven, rapid-process improvement to both the bottom line (efficiency) and clinical outcomes (effectiveness). Process improvement gives

organizations the ability to keep up with the changing demographics and needs of the rural population by integrating dynamic, innovative approaches to services that improve quality and significantly reduce costs. At the same time, implementation of a rapid improvement process has been shown to begin a process of culture change through improvements in both employee morale and engagement, and community and patient loyalty. Hear how the model of rapid-process improvement has been successful with a rural hospital, the step-by-step process of identifying high-value areas for improvement, and gain a practical, systematic process.

#2 From Volume to Value: Toward the Second Curve by Way of a Network Affiliation that Preserves IndependenceTodd Linden, President & CEO, Grinnell Regional Medical Center, Grinnell, IA and Dave Hickman, Vice President, Mercy Health Network, Des Moines, IA

As the transformation of the nation’s health system begins to take shape, the focus on greater accountability for patient outcomes, patient experience, cost of care, and population health may present a particular challenge for independent rural hospitals. Learn how Grinnell Regional Medical Center, working through its affiliation with Mercy Health Network and the University of Iowa Health Alliance established a Clinically Integrated Network for moving to population health. With the CIN focused on the care locally and in a structure that will allow connection into the larger statewide system, the strategy is to ease into value-based care over the next 12–24 months. With a manageable number of clinical professionals in a smaller market area, GRMC can work directly with its providers to determine what it needs to improve outcomes and make more effective decisions about the care being provided to at-risk patients. Explore how the initial focus on GRMC’s own 1,000-member self-funded health plan has proven to be successful.

#3 Creating and Sustaining a Culture of Caring and EngagementBrenda Tiefenthaler, RN, BSN, MSN/MHA, VP, Patient Care Services & Informatics, Spencer Hospital, Spencer, IA and Jill Golde, MS, Partner, Language of Caring LLC, Clayton, MO

Caring and engagement are central to the health care mission and affect the patient experience as measured by HCAHPS, employee and physician satisfaction, patient safety, and patient outcomes. This session will explore the nuts and bolts of a powerful, ongoing transformation process that resulted in breakthroughs on HCAHPS and a sustainable culture of caring and engagement. The presenters will describe the strategy and tactics employed to engage leaders and align leadership practices, accountability, communication, measurement, recognition and incentives critical to ensuring

that these practices would expedite transformation and ensure sustainability. Learn how to communicate a clear focus and business case to drive transformation.

#4 Physician Alignment and Compensation Strategies for Small HospitalsDaniel Stech, Principal, Pinnacle Healthcare Consulting, Centennial, CO

Productive and supportive physician relationships are critical to the success and sustainability of the small hospital. This session will address practical, workable strategies to help align physicians with the goals of the organization and needs of their community. Learn about common alignment models ranging from service line co-management to professional service agreements to direct employment and how to adapt them in the rural hospital while understanding the costly mistakes, obstacles and other land mines that can inhibit alignment success. Explore proven compensation formulas that promote physician engagement and achievement of production, quality and financial objectives, and review regulatory and compliance requirements affecting physician compensation.


9:00 – 10:15 amSTRATEGY SESSIONS REPEATED


10:30 am – 11:45 amGENERAL SESSIONDo it Well. Make it Fun. The Key to Success in Health Care LeadershipRon Culberson, MSW, CSP, Author, Speaker, Humorist, Herndon, VA

Effective health care leadership comes from seeking excellence while making the work environment more enjoyable. In this presentation, leaders will learn how to change the organizational culture to create a less stressful work environment so that staff are more productive and more content, and patient care is enhanced. The presentation will teach attendees to communicate more effectively and to improve work processes through three areas of focus: enhancing success through self-improvement by changing your perspective, improving relationships with others through empathy and clarity, and analyzing the processes in life and work to make them more effective.

11:45 amCONFERENCE CONCLUDES

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Scholarships: A limited number of partial tuition scholarships is available. Please email Laura Woodburn at [email protected] for more information on how to apply.

Hotel Accommodations: The Arizona Grand Resort & Spa is an AAA Four Diamond all-suite resort ideally situated on the doorstep of 17,000 acres of South Mountain Preserve. It features a challenging 18-hole golf course, expansive athletic club, luxury spa and salon, and six unique dining venues, creating the complete resort experience.

Arizona Grand Resort & Spa8000 S. Arizona Grand ParkwayPhoenix, AZ 85044www.arizonagrandresort.com

The special conference attendee rate is $195 for a single/double and includes complimentary daily in-room Internet.

To make a reservation

Online: Visit www.healthforum-edu.com/rural for a link to online reservations at the conference rate.

By phone: Call (877) 800-4888 — let them know that you are attending the Rural Health Care Leadership Conference to receive the discounted rate.

The cut-off date to receive this rate is January 16, 2015. We recommend reserving your room early to ensure availability. Please note that a percentage of the room rate underwrites a portion of the conference.

TransportationAirline: For information on airline discounts visit www.healthforum-edu.com/rural.

Rental Car: Special rates from Hertz are available. Call (800) 654-2240 and provide the meeting number CV#03AB0011.

Ground Transportation: The Arizona Grand Resort & Spa is located approximately six miles from the Phoenix Sky Harbor International Airport. Taxis are recommended and typically cost around $20.

Special AccommodationsIn you need any of the auxiliary aids and services identified in the Americans with Disabilities Act, contact Connie Lang at [email protected] with a written description of your needs.

Substitutions/CancellationsIf you cannot attend the conference, you can send a substitute, even at the last minute. If you must cancel entirely, your request for a refund — minus a $250 processing fee — must be made in writing to [email protected] no later than January 19, 2015. Refunds will be processed within two weeks of the request. Cancellations made after January 19 are not eligible for a refund. In the unlikely event of a cancellation of the program, Health Forum is not responsible for nonrefundable items.

Continuing Education CreditAmerican College of Healthcare Executives: Health Forum is authorized to award 18 hours of pre-approved ACHE Qualified Education credit (non-ACHE) for this program toward advancement, or recertification in the American College of Healthcare Executives. Participants in this program wishing to have the continuing education hours applied toward ACHE Qualified Education credit should indicate their attendance when submitting your application to the American College of Healthcare Executives for advancement or recertification.

California Board of Registered Nursing: Health Forum is provider-approved by the California Board of Registered Nursing, Provider Number 12650 for 18 contact hours. Check with your state provider for reciprocity.

College of Healthcare Information Management Executives: Health Forum is approved to provide 18 qualifying Continuing Education Units for this conference by the College of Healthcare Information Management Executives Certified Healthcare CIO Program.

Nursing Home Administrators: This conference may satisfy continuing education requirements for nursing home administrators, which vary from state to state. Check with your state agency to determine eligibility.

Visit www.healthforum-edu.com/rural for additional information on the conference and for easy online registration.

28th Annual Rural Health CareLeadership Conference

February 8–11, 2015 | Arizona Grand Resort and Spa, Phoenix, AZ

HOW TO REGISTER FOR INFORMATION

Mail Health Forum 75 Remittance Drive, Suite 6876 Chicago, IL 60675-6876

Online www.healthforum-edu.com/rural

Phone (312) 893-6897

Email [email protected]

Please print or type participant information exactly as you would like it to appear on your badge.

Name (include credentials if desired)

Nickname for badge

Title

Organization

Address

City, State, ZIP

Telephone Fax

E-mail

Payment Methods (registration form must accompany payment)

Check or Money Order: Payable to Health Forum; please mail with this form to the address above.

Credit Card: To pay with a credit card, please register online at www.healthforum-edu.com/Rural

Use of Registration Information: Your registration information will be used to send you conference updates and included on the attendee roster. It may also be used to deliver information to you about other relevant health care management conferences or products and services offered by the AHA, Health Forum and our corporate partners.

Check here if you would rather not receive this information.

Fee Schedule Early Bird by December 15

Regular Rate after December 15

American Hospital Association institutional members and Center for Healthcare Governance members

$600 $650

Nonmembers $725 $775

Fourth Team Member — FREE Send three people from your organization and the fourth attends FREE. To qualify, a form is needed for each registrant. Forms must be submitted at the same time.

Symposium for Leaders in Healthcare Quality (SLHQ) Members

Join SLHQ and receive a special code to register at the discounted conference tuition rate of $500. Visit www.aha-slhq.org

Pre-Conference Workshops, Sunday, February 8, 2:00 – 4:00 pmCheck below if you would like to register for one of the complimentary workshops.

Workshop #1 — How Does Your Board Stack Up? The State of Governance with Insights from the 2014 National Governance Survey

Workshop #2 — The Relevance of Rural Hospitals in Strategic Affiliations for Enhancing Care Coordination and Clinical Integration

Recreational Activities, Tuesday, February 10Check below if you would like to register for one of the recreational activities. Attendees may also register one guest to participate.

Desert Nature Hike, 3:30 – 6:00 pm One Desert Nature Hike Guest Registration

Scottsdale Shopping Excursion, 3:30 – 7:00 pm One Scottsdale Shopping Excursion Guest Registration

Complimentary

$10 each

Complimentary

$10 each

Total $ $


2 8 T H A N N U A L

Reserve your spot by December 15 for the greatest savings with Early Bird tuition pricing!

Health ForumAttn: Tanisha-Woodson-Shelby155 North Wacker Drive4th FloorChicago, IL 60606-1725

The sessions were all very topical and well-done. All provided

excellent information and the presenters did an excellent job.Laura Fielding, Administrative Director, Holy Family Memorial, Manitowoc, WI

I appreciated having the time to learn from my colleagues and become updated regarding the

most current trends in rural health care. The fact that

everything offered is specific to rural health care is wonderful!

Marty Fattig, MHA, CEO, Nemaha County Hospital, Auburn, NE

The sessions were meaningful and shared many visions of how CAHs and rural health care are surviving — and even thriving —

in tumultuous times.MJ Marx, Manager, HH/H/PI,

Glendive Medical Center, Glendive, MT



2 8 T H A N N U A L

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