Jack's Frozen Pizza

Jennifer Dineen

Taylor Harvey

Gemma Wilson

Insightful Integrated Multimedia Messaging

Consumer-centric

Relevant, Respectful and Timely

Print. Digital. TV. Social Media. Radio. Streetcorner.

Jennifer Dineen

Runner. Cheesecake connoisseur. Occasional Guitar Hero rockstar. Foursquare mayor of Chipotle.

Aspiring account planner. Dream account: Oreo. Favorite campaign: Oreo "Daily Twist" by DraftFCB.

Specializations: Planning and strategy.

Taylor Harvey

I’m a New Jersey transplant who is developing a severe cheese curd dependency here in Wisconsin’s capitol city. An aspiring journalist, I spent the past four years in The Daily Cardinal’s newsroom, and I’m now an intern for Isthmus & a desk editor at The Madison Commons. I love a good book, The New York Times, South Africa & the beach.

Gemma WilsonSpecialties: • Digital design • Web marketing • Social media • Event planning

UW School of Journalism & Mass Communication - JBA Strategic Communication certificate in Digital Studies

Account Manager/ Creative DirectorSmall/Mid-sized firm

Recovering couch potato

Mani/Pedi-phile

Animal lover OBSESSED!!!

"All the world is a stage."

Jack's Frozen Pizza Néstlé

• Icon of the Midwest

• 1960 - Little Chute, Wisconsin

o Still made in WI

• Real Wisconsin cheese

• Family Favorite

o Strong loyalty

Jack's Original

Jack's Naturally Rising

Jack's Half and Half

Key Insights

- Percentage of households consuming frozen brands increased from 62 to 66% between 2007-2009, but decreased 2.9% between 2010-2011

- A market analysis ranked Jack's Original 6th out of 10 frozen pizza brands in terms of sales in 2012

- Frozen pizza industry is projected to grow as demand for convenient meals increases

- Jack's is at least $2 cheaper than most competitors

- Jack's 100% real Wisconsin cheese sets it apart from many competitors

S.W.O.T.Strengths

- High levels of brand devotion- Low-cost- Strong Midwest following- Until recently, indicated "best" of cheap pizzas

Weaknesses - Steadying economy = lower frozen pizza

sales - Simpler, lower-quality ingredients than most competitors - Recent issues with quality control

Opportunities- Low cost and bulk packaging- Simplicity

Threats- Palermo's Pizza offering similar bulk purchasing deals- Trend towards gourmet pizzas

Print Advertisements

"Grab Jack's"

Snack for One

Dinner for Four

Pizza PartyFor More!

Billboards and Installations

"Follow the Good Stuff"

Billboard

Grocery Store Installation

(message on freezer case)

Online Banner Advertisements

"Catch the Savings"

Engagement with the brand's Facebook

Opportunities for continuance.

Radio Advertisements

"Jack's Pizza is a Classic"

Jackety Jack's AUDIO FILE To the tune of Yakety Yak by The

Coasters:

Jack’s Frozen Pizza is the best.We taste much better than the restMade with cheese that will impressCuz we come straight from the

Midwest.

Jackety Jack’sIs the Best.

You're comin home real late at night,and you're searchin for a bite,you know Jack’s Pizza is the bestready in 10 minutes or less

Jackety Jack’sIs the Best.

Do You Love Meat? AUDIO FILE

To the tune of "Do You Love Me?" by The Contours:

Do you love meat? (on your frozen pizza)Do you love cheese? (real Wisconsin cheese-ah)Do you love pizza? (Do you love it?)

Why don’t you buy Jack’s (Jack’s) (Jack’s)Jack’s Frozen Pizza!

(The Works, The Works)Try ‘em all baby(Supreme’s a dream)When I run out, they go crazy(Half & Half)Why don’t you run and go get some

Jack’s.

Jack's Pepperoni AUDIO FILE To the tune of Larry William's "Bony

Maronie":

My favorite pizza is Jack’s Pepperoni,Stacked with meat, this pizza’s no

phoney,20 minutes 'til it's ready once the

oven turns on,I better make another 'cause it's

already gone

If you love meat, and you love cheese,

You’re in luck - Jack’s has these,Now family dinners are a breeze

Television Advertisements "Protect Your Home From Hunger"

Severe Hunger Alert

Breaking News: Wife/mother explodes, could have been prevented with Jack's Pizza purchase

The Fight Against Husband Hunger