Google Confidential and Proprietary

Making Search Smarter Jack Menzel Product Management Director, Search

What is the perfect search engine?

Search should be accessible.

Search should be conversational.

Search should understand the world.

Search should get you the right answer.

Search should help you make better decisions.

Search should be truly universal.

The perfect search engine should understand exactly what you mean and give you back exactly what you want.

I don't really see science fiction as fiction. I can imagine colonies on Mars and everything. -Sigourney Weaver

Matching strings, not things

The ice hockey team?

The NBA team?

The TV show?

Goal: Map the universe of things, not just web pages

The Google Knowledge Graph: Over the past two years, we've created a database of structured knowledge.

500 million people, places and things 3.5 billion defining attributes and connections

Refine to "see results about" the exact thing you meant.

Click and Google understands the "thing" you're looking for

Refining results in autocomplete

Relevant information on the right hand side of the page for millions of search queries.

Summaries are dynamic and intelligent, reflecting the most relevant kinds of facts for a given topic.

Explore and dig into a topic of interest.

Explore the Knowledge Graph

Explore the connections between people and things

Knowledge about the world

The Evolution of Search

Universal Search: search everything from one box

Useful results from your inbox in a beautifully easy-to-read way on the results page

Search everywhere

The Future is Bright: As we continue to evolve the technology, we'll be able to help you answer harder and harder questions...

Where can I attend a Lady Gaga concert in warm outdoor weather?

Where can I find an amusement park with a vegetarian restaurant nearby?

How many governors were born in a different state than they govern?

What is the coldest lake in the world in July?

Google Confidential and Proprietary