Kinnevik Rocket Capital Markets Day Berlin, May 22nd 2014

Disclaimer

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The information contained in this presentation is public information only, but it does not necessarily represent all information related to the issues discussed or presented herein, or all views of the company. The information has been researched by the company with due care and all and any evaluations or assessments stated herein represent the company’s opinions. We advise you that some of the available information has been independently verified and may be based on statements by third persons, but no representation or warranty, expressed or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of this information or opinions contained herein. Certain statements contained herein may be statements of future expectations and other forward-looking statements that are based on our current personal views and assumptions and involve known and unknown risks and uncertainties that may cause actual results, performance or events to differ materially from those expressed or implied in such statements. None of our team shall assume any liability whatsoever (in negligence or otherwise) for any loss or unrealized profit whatsoever arising from any use of this presentation or the statements contained herein as regards unverified third person statements, any statements of future expectations and other forward-looking statements, or the fairness, accuracy, completeness or correctness of statements contained in the presentation, or otherwise made in connection with this presentation. This presentation does not constitute an offer or invitation to purchase or subscribe for any investment and neither this presentation nor any part of it shall form the basis of or be relied upon in connection with the entering into any commitment or contract whatsoever, and is solely intended to communicate information regarding the company, its business track-records and team members. No one should base their investment decisions on this presentation but should form their personal opinions on the basis of further available information and evaluations and assumptions. In addition, any prospective investor should consult its own attorney and business advisor as to the legal, business, and tax and related matters concerning any investment decision.

Management Summary

• India is expected to become one of the largest e-commerce markets in the world

• Jabong presents a unique and comprehensive customer proposition

• Jabong has risen to a leading market position in a short span of time

• Best in class logistics and operations in a complex infrastructure environment

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Market Opportunity: Tier 2 and Tier 3 cities are being underserved by traditional retail

4

29%

15% 56% 30

11

2

41 25

8 28

26

14

Physical Retail Stores distribution

Lifestyle Pantaloons Shoppers Stop

37%

28%

35%

Jabong’s revenue distribution#

• Physical retail stores are not fully satisfying the real demand from the tier 2 and tier 3 cities

• E-tailers are poised to tap the pent up demand in these cities

• Jabong’s revenue-split matches the population-split better than traditional retailers

Source: Retailers website, Hindustan times report- Nov 2011 # Jabong’s revenue distribution in Q1 2014

Actual urban population distribution

Tier 2 Tier 3 Tier 1

480

245

120 102

583

279

~375

105

China USA India Japan

2012 Internet user base

2015F Internet user base

Source: Internet World Stats (2010); Business Monitor International; McKinney Analysis

Market  Opportunity:  India’s  Internet population reach ~375 mil by 2015 - the 2nd largest in the world

Internet users across major economies

Number of internet users (millions)

3x

5

Market Opportunity: E-commerce pie at $16bn by 2017

6

15X

Electronics 37%

Apparel & Accessories

38%

Coupons & Deals

3%

Books 3% Others

19%

15X

8X

Electronics 64%

Apparel & Accessories

20%

Coupons & Deals

3% Books

5% Others 8%

E-commerce market

Source: Google analysis

Total E-comm market $2bn

Fashion E-comm market $400mn

Total E-comm market $16bn

Fashion E-comm market $6bn

2012 2017

Value Proposition: An inspiring and engaging fashion destination

• Jabong aims to be the hub for all things fashion for Indian youth.

• Our target audience is young at heart, contemporary in mindset, aspirational, and fashion forward.

• Through a combination of top national, international, as well as own brands, we provide our customers latest in trends and fashion at great value.

• Our blog, magazine, and social media platform inspires the youth with the latest in trends, styles and looks

• In our communication, we exude youthfulness, energy, style and accessibility across all touch-points.

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Value Proposition: Jabong offers the comprehensive fashion catalog in India

8

34 54

22

55

14

28

Q1 2013 Q1 2014

Consignment

Marketplace

Outright

1.8x

2.5x

2.0x 1,155

1,744

Q1 2013 Q1 2014

+51%

No. of Styles (﴾in ‘000s)﴿ by Inventory type #

No of brands on Jabong #

18%

22%

20%

23%

6% 5% 4%

Men Apparel Men Footwear

Accessories Women Apparel

Women Footwear Kids

Others

Category revenue mix (Q1 2014)*

* Based on Revenue excluding tax (net of cancellations and returns ) # Quarter-end figures Q1 Accessories includes Bags, Sunglasses, Jewellery and watches

Fast rise: Strong growth in customer base and orders

15%

27% 36% 37%

43% 47% 51%

Q32012

Q42012

Q12013

Q22013

Q32013

Q42013

Q12014

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21.6 34.9 37.3 40.3

51.7

71.3 78.5

Q32012

Q42012

Q12013

Q22013

Q32013

Q42013

Q12014

Returning customers proportion Total customer base (﴾‘000)﴿*

Unique visitors (millions) Quarterly orders# (﴾‘000)﴿

488 749

1,049 1,386

1,800 2,340

2,887

Q32012

Q42012

Q12013

Q22013

Q32013

Q42013

Q12014

548 554 720 854 1,132

1,776 1,950

Q32012

Q42012

Q12013

Q22013

Q32013

Q42013

Q12014

* Total number of people who have transacted on the portal till the end of the period # Gross orders

Fast rise: Steady increase in loyalty and happiness

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# of customers transacting in the quarter Orders per customer

328,196

401,232

521,244

712,118

794,943

Q1 2013 Q2 2013 Q3 2013 Q4 2013 Q1 2014

1.39 1.38

1.43

1.58

1.63

Q1 2013 Q2 2013 Q3 2013 Q4 2013 Q1 2014

% of orders fulfilled

Metrics

99.3% 99.6%

Delivery TAT Service Level

88% 95%

Product Go live TAT

5.17 3.88

Returns processing TAT

5.25 4.67

% first call resolution

79% 81%

% Inbound calls per order

48% 46%

Q4 ‘13 Q1 ‘14

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Operations: Achieved best in class operations in a complex operating environment

• Total warehouse capacity of 215,000 sq ft • Delivery service to ~12,000+ pincodes across

the country • Jabong now reaches 630+ cities • 24*7 email operations

Key highlights

Innovative Service offering

Open Delivery

Cash on Delivery & Swipe

on Delivery

Partial return

CEO and Founder

Jabong Leadership: A highly motivated and driven management team

MD and co-Founder

Head Men’s Wear

Puneet Gupta

Head Women’s Wear

Manjula Tiwari

Head Market Place

Rukaiya Kanchwala

Head Technology

Harsh Kundra

Head Finance

Vinod Abrol

Head HR

Ashu Malhotra

Head Operations

(OF)

Pratik Gupta

Praveen Sinha Arun C Mohan