J. WVLTER THOMPSON COMPANY

NEWS VOLUME NO. XIX, NO. 38 FOR STAFF MEMBERS ONLY OCTOBER 23, 1964

SINCE YOU BOUCHT YOUR 1962 FORD...

TIME-TO-TRADE—Directed at owners of 27-month-old models, this mailing package pointed out how much the new '64 Ford had changed, presenting as well facts and figures on the value of trading at the time the mailing was made.

Direct Mail Helps to Power Ford Sales

SINCE YOU BOUGHT YOUR 1962 FORD...

NEW YORK-More than $2 billion was in­vested by American advertisers in direct mail during 1963. Contributing to this im­pressive total were the JWT-created cam­paigns and mailing pieces for such clients as RCA Victor Record Club, Singer, Dean Witter & Co., Reader's Digest, Phillips Pe­troleum, United States Lines and—leading the list in terms of sheer volume of units mailed—Ford Division.

It has been estimated that during the first quarter of the '64 model year, Ford copy and art going into direct mail activity

3 DMAA Awards Go fo Ford

NEW YORK-Three Ford entries have been chosen for honors in the 34th an­nual awards of the Direct Mail Adver­tising Assn., it was announced at the or­ganization's convention here last week.

Created and produced by JWT-NY, the efforts were the only entries made by Ford in the judging and comprised the best record ever compiled by any auto­motive advertiser in the contest.

The three winning campaigns are those described and illustrated in the accompanying article.

was the equivalent of what would have been required for some 350 full pages of maga­zine advertising. And, before 1964 runs its course, mailing pieces bearing the Ford Di­vision logo will total for the year well over 40 million individual units.

A staff of 17 direct mail specialists are involved in the operation that keeps Ford in the position of being the Motorists' No. 1 Pen Pal, since no other automobile manu­facturer matches the volume of individual contact with car owners and prospects that is made by Ford mailings.

But the true significance of all this bus­tling activity lies not in volume nearly so much as it does in results achieved for the client's sales picture. Three major efforts carried out through Ford mailings exem­plify this:

1. One element of success in the auto in­dustry is the repeat buyer. To insure con­t inued owner loyalty, JWT produces a long-range program that results in about a dozen individual contacts-by-mail with each buyer of a Ford car during his first three years of ownership.

First, within a few weeks of purchase, comes a letter of thanks; it is followed by regular reception of the Ford Owner News-

(Continued on page 6)

JWT Locates Program; Aluminium Back in TV

N E W YORK—JWT'S search for a television vehicle suitable to the public image of a specific client has come to a successful close with the announcement that Aluminuium Limited will sponsor the 26-week TV se­ries, "Profiles in Courage."

The full-hour program, to be aired Sun­days at 6:30 p.m. (EST) beginning Nov. 8, over the NBC-TV network, is based on the best selling book by the late John F. Ken­nedy.

Client Sells to Industry

Aluminium Limited, a Canadian-based company, is the world's largest producer of aluminum. It sells no product directly to the consumer, but instead ships the metal it produces to the manufacturers of many products that are made of aluminum. Its public image, therefore, is of a sound, well-based organization whose product, while not purchased directly by the average citi­zen, is nevertheless an important ingredi­ent of many of the items he buys.

Aluminium Limited made a marked im­pression on the American viewing public in the '50's with its continued sponsorship of "Omnibus," produced by Robert Saudek Associates for some 10 years. Since that program left the air, Thompson and Alcan have been waiting for the creation of a suitable vehicle that, for production values and story content, would maintain and ex­tend the client's corporate image.

JWT personnel found that vehicle in the new series, and recommended it to Alcan executives.

Series of Factual Dramas The new programs are produced by the

Saudek organization, too, and so mark a continuation of the client's association with that producer. The series will present fac­tual dramas about courageous Americans who risked their careers, and in some cases, their lives, to fight for principles they be­lieved to be right.

The premiere is "The Oscar W. Under­wood Story," starring Sidney Blackmer in the title role and Victor Jory as Charles Carlin, his campaign manager. Senator Underwood's open denunciation of the Ku Klux Klan at the 1924 Democratic conven­tion cost him the nomination for the Presi-

(Continued on page 3)

House Ad in This Issue The current JWT house advertisement,

featuring Purolator Products, Inc. and the famous "dirtiest girl" commercial, is reprinted on pages 4 & 5 of this issue.

Chicago Public Relations Men Take Over OT Man River for Two Clients CHICAGO—JWT's public relations depart­

ment has taken full advantage of the Mis­sissippi River to stage a pair of successful programs — a New Orleans-Chicago speed race for the National Restaurant Assn., and an overnight jaunt for pleasure craft on behalf of the Johnson Motors Division of Outboard Marine Corp.

The New Orleans-Chicago daylight-only speed run—arranged in conjunction with NRA—was organized to emphasize the de­pendability of Johnson outboards (the river was high and strewn with flood debris) and to attract attention to the NRA Convention which was being held in Chicago. The 22-foot fiberglass boat was outfitted with twin outboards, with experienced saltwater racer Howard Weiler behind the wheel and John Broz, owner of the Famous Restaurant in Lake Worth, Fla., as his navigator.

Jazz Band Bids Farewel l

They set off from New Orleans to the accompaniment of a jazz band on the dock and a fireboat spewing water 100 feet in the air. JWT's Roger Yost, who had driven the trip in reverse to arrange fuel stops at Pier 66 Marinas and to set up overnight functions with NRA members in major cities, preceded them by automobile along the Great River Road and shepherded the shoreside activities.

Ship-to-shore radio and mobile telephone kept him in communication with the boat­men and with press and civic groups up­stream. He was accompanied by Hal Foust of the Chicago Tribune, who filed daily dis­patches which were syndicated by the Tribune Press Service. UPI and AP each filed several stories, with pictures, and there were a total of 15 TV news clips and 10 dockside radio interviews from major-city stops. Eight cities met the boat crew with keys or assorted certificates; in St. Louis they were greeted by an old excursion boat's calliope playing "Hello, Dolly."

Upon their arrival in Chicago (via the Illinois Waterway) they were met by mem­bers of the cast of Beverly Hillbillies and by officials of the NRA. Leigh Atkinson of JWT-Chicago handled reception and pub­licity in Chicago and also assisted in setting

COMMUNICATIONS -keeps in touch with Orleans-Chicago speed Jack Broz look on.

Roger Yost, JWT-Chicago, editors covering the New run, as Howard Weiler and

FLOTILLA — A g r o u p of boats in the Miss iss ippi River Days event leave the locks near Bel le-vue , l a . Be low are a f e w of the press c l ipp ings g ree t ing the two r iver runs.

up the New Orleans departure ceremonies. "Mississippi River Days"—the country's

largest powerboat event —had by far the largest turnout in its successful three-year history—216 pleasure craft carrying 754 people. It was started by Thompson not only to publicize Johnson's boats and engines, but to attract traffic to Johnson dealer­ships. The results have been so good that a similar event near the World's Fair next summer is under consideration.

Leaves From Public Docks

The two-day outing left from the Savan­na (111.) Boat Club public docks through the locks near Bellevue (Ia.) to Dubuque in a convoy more than a mile long. A large sandbar was the scene of a Saturday night shrimp boil, dancing and games and movies for the children. One entire hotel and three motels were reserved for those who didn't sleep on board or camp out in the facilities provided. The fleet returned to Savanna on Sunday morning where 4,000 spectators as­sembled for a water carnival and ski show on the river.

Boatmen were attracted to the event primarily by publicity placed through Chi­cago media which sent them to any of 80 Johnson Sea Horse dealers for the registra­tion form. More than 30 Midwestern news­papers, Chicago and Moline TV and radio stations, and every boating magazine car­ried the story. The Chicago Tribune ran it as cover story in its Sunday magazine.

Expect to A r m ^ in Chicago Qce

I Monday ^y tc42-Hour Motorl

i£On Mississippi I tag. plac NEW YORK - Two business- Jol k in ien with boating avocations Ch

Tha aded their boat up the Mis- cot startea ippi River today with a two- T Mississ purpose: To,e<-' ^ r r % l a ' - ^ i n n i n g h e r e "morrow mnrninc

12 CHICAGO SUN-TIMES, 1

Claim Speed Set New Orl

Computers Increase Need for New Ideas

CHICAGO—In this age of automation and the computer, ideas are more important than ever before, Jean Simpson, JWT-Chi­cago copy group head, told an audience of her fellow craftsmen in Chicago last week.

"In advertising, the ideas we get had bet­ter be mighty good ones," she said. "People see some 10,000 TV commercials a year, some 1,600 ads or commercials a day. Thus, an advertisement needs more than just an ordinary idea behind it if it is going to be successful."

Mrs. Simpson, national Advertising Wo­man of the Year for 1964, made her com­ments in addressing a luncheon meeting of the Chicago Federated Advertising Club.

"Getting ideas is an art, a discipline," she asserted. "Getting ideas is based on good, hard work."

Explaining that ideas on what to say in an advertisement come from three sources— from the product itself, from people and what they want from the product, and from the market situation—she added that these ideas come not so much from where com­petition is strong, but where it is weak; not so much from what competition is offering, but from what competition fails to offer.

Research can be an idea-seeker's best friend—and frequently is, she noted. "You need help to get all the ideas that are to be had from the people who may buy your product," Mrs. Simpson said. "Research can give you this help in providing background information on what people look for from your kind of product, and in other ways, too.

"For instance, we have found it useful-after getting background information on a product—to work out a number of selling concepts for it. Then we learn what people think of these various selling concepts through research."

Thompson Locates TV Program for Aluminium Ltd. (Cont.) dency and his chance for re-election to the Senate.

A number of other Broadway and Holly­wood performers will have starring roles in the series. Among these are Martin Ga-bel (Daniel Webster), Walter Matthau (John M. Slaton), Wendy Hiller (Anne Hutchinson), Burgess Meredith (John Peter Altgeld), Rosemary Harris (Mary S. McDowell), Lee Tracy (Robert A. Taft), Peter Lawford (Alexander William Doni­phan), Brian Keith (Thomas Hart Ben­ton) and Bradford Dillman (Edmund G. Ross).

Among the top-ranking directors who will contribute to the program are Jose Quintero, Lamont Johnson and Cyril Ritch-ard. Allan Nevins, DeWitt Clinton Profes­sor of American History emeritus at Columbia University, is serving as his­torical consultant.

Writers who have adapted individual episodes for the TV series include Walter Bernstein, Philip Gordon, David Karp, Andy Lewis, Jonathan Miller and others, all of whom have long lists of screen play, drama or television credits.

TOUCH & SfW Special Zrsi-Za,; Mas (sine 11 lower price

s'riassr drop-in bobbin, atitonMtls rtss a

The Copenhagen

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• P N mam PHI DIVERSIFIED—Some of the many Singer products available to JWT personnel.

Singer Offers Special Prices to Ll. S. JWTers NEW YORK — Thompson staff members

throughout the United States are being of­fered a unique opportunity to celebrate "Christmas in October" next week through the good offices of a JWT client, the Singer Company.

From coast to coast, all Singer Center stores will offer special discounts and pur­chasing privileges to Thompson personnel from Oct. 26 through Oct. 31. The new "Touch and Sew" sewing machines, hand­some cabinets, vacuum cleaners, typewriters . . . in fact the full line of Singer products can be purchased at discounts ranging from 10% to 30% below regular retail prices.

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IB i' HONORED—Thomas DeMint (r.), an art director and television writer at JWT-Chicago, is shown receiv­ing the first St. Joseph's College Alumni Service A w a r d for outstanding service to his a lma mater from John McCann, president of the St. Joseph's College Alumni Assn. DeMint was cited for the de­velopment of direct mail fund appeals for the col­lege's Diamond Jubilee Capital Gifts campaign.

As part of this special arrangement, no payment is required until January for any purchase made during the special buying period next week.

All U.S. Thompson offices have been fur­nished with illustrated folders, showing the Singer product line, as well as cards an­nouncing the event and identification forms to be filled in by the JWT staff member and shown to the Singer Center sales person.

At JWT-NY, during all of next week, a display of Singer products will be on view in the 12th floor Conference Room. A Singer salesman will be on hand to demonstrate the various products and to take orders.

Sir John Rodgers Wins Reelection to Parliament

LONDON—Sir John Rodgers, one of four members of the JWT-London organization standing for election to Parliament, won by a 14,000 majority in last week's elections. Sir John, who is Deputy Chairman of Thompson here, was returned to office as the Conservative member from his con­stituency of Sevenoaks.

The three other JWTers—Jeremy Arnold, Adrian Cohen and Timothy Joyce—failed in their election bids. Arnold and Joyce ran on the Liberal ticket; Cohen is a Labourite.

Six Million Instamatics Sold

In April, 1963, JWT introduced the In­stamatic camera for Eastman Kodak Co. Since that date, over six million of the car­tridge-loading cameras have been sold throughout the world.

High Income from EDP

N E W Y O R K - R C A ' S revenue from data processing during 1964 is expected to ex­ceed $100 million, company executives said recently.

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To the company that seeks, in its advertising, the same excitement it knows is in its product.

Finding the excitement in an oil filter

Look at one. Even at best, when it first comes out of the box, it resembles a new tin can. And then —when it comes out of an automobile 4,000 miles later, it looks and feels like something you'd rather not think about at all.

And that's not very exciting — unless we tell you, through advertising, why you should think about it; and why, in fact, you can't afford to forget it. "An oil filter this dirty could ruin your car's engine," is the message communicated in tele­vision commercials across the country. Those commercials go on to tell you that our client's filter is so well-designed, "it traps engine contaminants as small as 39,000,OOOths of an inch."

And maybe now you begin to think an oil filter's not so dull, after all. In the hands of that grease-smudged girl on TV, it may even be excit­ing enough to entertain you . . . and make you remember . . . and buy.

We've seen a lot of people become excited about oil filters lately. (Our client, for example,

has enjoyed a substantial increase in sales in the past quarter of this year.)

Outstanding results like this confirm a strong belief of ours. We're convinced that excitement exists in every product: it is the extra virtue that creates extra value in the mind of the consumer.

Our challenge is to search out that extra value ... then communicate it to people in a way which will excite them to buy our clients' products.

To reach this goal, we offer the finest organiza­tion of talents, services and facilities in an adver­tising agency today.

We welcome the company that seeks, in its advertis­ing, the same excitement it knows is in its product.

J.Walter Thompson Company 420 L E X I N G T O N AVENUE, N E W YORK, N. Y. 10017. Chicago, Detroit, San Francisco, Los Angeles,. Hollywood, Washington, D . C , Miami, Montreal, Toronto, Mexico City, San Juan, Buenos Aires, Caracas, Montevideo, Sao Paulo, Rio de Janeiro, Porto Alegre, Recife, Belo Horizonte, Santiago (Chile), Lima, London, Paris, Antwerp, Amsterdam, Frankfurt, Milan, Vienna, Johannesburg, Cape Town, Durban, Port Elizabeth, Salisbury (Southern Rhodesia), Bombay, Calcutta, New Delhi, Madras, Karachi, Colombo, Sydney, Melbourne, Tokyo, Osaka, Manila.

Actress Joan Anderson...and a worn-out oil filter...star in a series of commercials prepared for our client: Purolator Products, Inc.

Specialists Handle Ford Mailings (com.) letter, a multicolored publication t ha t brings to the owner information, service tips, touring data and news of Ford Divi­sion and its products. He receives this peri­odical on roughly a quarterly schedule.

At the end of his third year of ownership, every Ford owner receives a Time-to-Trade mailing. Specifically tailored to the kind of car he possesses—whether Galaxie, Falcon or Fairlane—the mailing consists of a letter explaining the advantages to be derived from trading in at that time, plus an illus­trated booklet about the latest Ford car line.

The results of this continued promotion last year were a measurable 5.3% increase in sales of new Ford cars to established Ford owners, as well as a 4.8% increase in loyalty, the latter measured against a con­trol group that did not receive the mailings in this campaign.

2. Along with the intensive newspaper, magazine and broadcast effort that marked the introduction of the 1964 Ford line (in September, 1963), some 6,470,000 pieces of

$200,000 IN PRIZE

tor SHOWROOM VISITORS!

mail were addressed to prospects in a three-phase introductory campaign aimed at bringing individual consumers into Ford dealers' showrooms not just once, but twice.

A phenomenal 3.5 million people re­sponded to an initial contest mailing in which eligibility to win a Thunderbird and a house-building kit required no more than personal registration at any Ford show­room. Of the total mailing, 1.35 million pieces went to Chevrolet and Plymouth own­ers and an additional 420,000 to women registered as car owners; copy in the mail­ing to each of these lists was specifically tailored to the recipients' particular situa­tion.

The 3.5 million people who visited show­rooms and entered the contest soon received a second prize contest mailing, directed at effecting a return visit. This time some 35% —about 1.2 million people—responded, drop­ping in at a Ford dealer to inspect the new car line once again.

An imprinted piece was then made avail­able to dealers, offering recipients a new Ford for a free 24-hour test drive. The piece was enthusiastically accepted by the dealers, and over 90% of them made use of it, mailing it to their prospect lists.

3. Thunderbird for 1964 became the sub-

CONTEST - Opportu­nity to win prizes was offered to 1,350,000 Chevrolet and Plym­outh owners in this mailing.

ject of an entirely different kind of mailing effort. A handsomely designed full-color, oversize booklet was produced and mailed to 720,00'0 individuals. Included in this list were 600,000 registered owners of Thunder­bird, Cadillac, Lincoln and Mercury, and 120,000 names of prospects furnished by Thunderbird owners.

The completely remodeled Thunderbird was subjected to high ar t treatment and copy that literally put the recipient "in the driver's seat." The emotional values, excite­ment, space-age exhilaration and unusual qualities of the Thunderbird were dramat­ically illustrated and described in this hand­some mailing piece which virtually made the reader see and feel the car in fluid motion.

This 1964 Thunderbird announcement piece is one of which the Ford Direct Mail group at Thompson is exceptionally proud . . . because it was written and laid out virtually overnight. Another unit was ready for the presses when the client, evaluating new research data, recognized that the new car's greatest appeal lay in its interior styl­ing and cockpit arrangement. The earlier version was scrapped and the new piece turned out in little more than 24 hours.

JWT's Ford Direct Mail group, taking its lead from the client's products, has demonstrated its ability to provide total performance.

Consumers Welcome Mailings, Nielsen DMAA Study Reveals

NEW YORK—One out of three consumers enjoys receiving direct mail, according to a Nielsen study made on behalf of the Direct Mail Advertising Assn., and only 15% dis­like it. Three households out of four open advertising mail.

Among the 1,460 household polled for the study, direct mail accounted for 6.5 pieces of an average 15.3 pieces of mail received during the seven days preceding the inter­view.

Direct mail was then broken down into categories for further study. Advertising and selling pieces are liked by 22% of re­spondents, 11% like some pieces, 28% do not like to receive and over a third are in­different. But advertising mail is opened in 75% of households and read thoroughly in 30%.

The term "junk mail" was volunteered by only 3% of respondents.

Ford Division Direct Mail Group Group Head Senior Writer Copywriters

Art Directors

Asst. Art Directors

Production Manager Asst. Prod., Manager Media (Detroit) Assistant (Detroit)

(Detroit) (Detroit)

Representative (Detroit) Assoc. Rep. (Detroit)

Bert Metter Tom Owens John McNamara Harvey Janes Tim Colvin Herschel Shohan Ed Swan John Santaniello George Gorycki Jim Bilellis Bob Morgan Tom Pride Bennett Wright Arnold Geller Jim Schaffer Bob Saffell

Your Ford Dealer invites you to take a test fl ight in the 1964 Thunderbird.

SPECIAL PLEASURE—"Thunderbird is so different it can make a dif­ference in the way you feel , " reads the copy in this handsomely

illustrated multicolored spread that climaxed last year's introduc­tion mailing brochure.

Direct Mail Makes a Writer Toe the Mark, Group Head Avers

NEW YORK—Because direct mail is so ac­curately measured a medium, it disciplines a writer. So says Bert Metter, group head here for Ford Division direct mail and newspaper advertising.

"When you're faced with the choice be­tween being clever and being effective," he points out, "direct mail dictates that it's really no choice at all. The factual results will be in shortly, and the writer has no option but to try his best to be effective."

Bert has a solid background in the med­ium, developed through four years at News-

Bert Metter

week, where he served as copy chief for circulation advertising. It was from this magazine that he came to Thompson some four and a half years ago as a direct mail copywriter, moving inexorably on to direct mail group head and now to his current post.

"Ford," he says, "is well ahead of its major competitors in using the mail, be­cause of the vast amount of research that is continually carried out. Responses are relatively rapid, and it is possible for us to learn quickly from our own work on behalf of the client and to apply these lessons to our further efforts."

Ford mailings are specifically tailored to and addressed to owners of other cars, not only by make but by model year as well—a typical Ford Division mail appeal will dis­cuss some of the mechanical or technical features of the recipient's own car, compar­ing them with advances in the latest Ford model. "We know," Bert points out, "that some 15 out of every 18 efforts are highly profitable. There is no need to use intuition, or to guess at the appeal the consumer might respond to; bulk mail is easy to research."

After acquiring a B.A. at Brooklyn Col­lege and a Master's in American Literature at Columbia, Bert Metter found himself a job in a small agency specializing in adver­tising for the fur trade. "I did everything," he notes. "It was a great school for me." Everything included finding a prospect, sell­

ing him on doing some advertising, selling him on the agency, "running back to the shop to make the layout, write the copy and handle the production," and, all too often, chasing after the new client to collect the billing.

Four years at the Daily Mirror in retail advertising promotion followed this intro­duction to the trade, after which came the Newsweek affiliation.

At home in Merrick, Long Island, Bert has developed into a handyman, keeping his home in tip-top shape for his wife, himself and his three young sons. One is seven years old, another six, and the latest addition is barely a month older than the '65 Ford line.

AWARD—R. I. Roberge, Ford Division advertising department, accepts an award for a direct mail campaign from Harold van der Osten, West Virginia Paper & Pulp Co., chairman of the awards commit­tee, at last week's DMAA Convention in N e w York. Jim Schaffer and Tom Owens hold plagues, too.

Mr. Bailey, ain't you ever coming home?

HURRAH FOR SHOO-FLY PIE! —Depart ing from the usual Pan A m s t y l e t h i s a d makes a nostalgic ap­p e a l t o A m e r i c a n s living in Europe to fly h o m e f o r t h e h o l i ­days, via Pan A m , of course. It wil l run this m o n t h in t h e P a r i s Herald Tribune, the European edition of the New York Times and the Rome Daily American. It was con­ceived and written by Alan Gillies, who in­sists there is no Sally Biddelford.

Hurrah for the red, white and blue! Football! Pumpkins! Hold that tiger! Your mother-in-law! The Rockettes! Hayrides! The Lexington Ave. subway! Shoo-fly pie! The Guggenheim! Sally Biddelford, your childhood sweetheart! Candied yams! Wouldn't it be swell to be back in the States? Fly to any section of the U.S.A., nonstop or straight through from Europe, on Pan Am Jets. Pan Am's the airline that flies you wherever you want to go, whenever you want to go there. Faster than you can riffle through your old memories. So come home with us. With the good feeling

you've chosen the very best there is: the world's most experienced airline. The Monongahela! Sally Biddelford! Pan Am! Apple pie! Republicans and Democrats! Be there tonight. New York! Boston!

Philadelphia! Baltimore! Washington, D . C ! ^mm***. Atlanta! New Orleans! Dallas! Houston! Chicago! Detroit! Seattle/Tacoma! Portland! , San Francisco! Los Angeles! Miami! See your Pan Am travel agent or us. We're at Via Bissolati #46 in Rome. Tel. 474 841.

J. WALTER THOMPSON" COMPANY

NEWS New York News October 23, 1964

MEMBERS 0 \ ' U

New Arrivals

Carl Caldas

has joined Marketing-Merchandising as a representative on all L i g g e t t & M y e r s brands. He comes to JWT from This Week where he was director of grocery market­ing, and editor and publisher of the Bien­nial Grocery Studies. Previous to that he held a similar position at the Saturday Eve­ning Post. His responsibilities there in­cluded the development of the NARGUS-Satevepost Food Store Spectacular, the big­gest media promotion in the food industry. Carl lives with his wife and 5 children, ages 1 through 17, in Lynbrook. X2972.

Ginny Carries

I a writer on the local division of the Singer account, came to New York from Atlanta just a month ago. Last June she graduated from the University of North Carolina with a major in journalism. X3415.

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Guy Le Roux

h a s rejoined the Ed­itorial Department as a writer on Eastman Kodak. He spent six ms^mm mm- — years at Thompson - 1956-62 - as a writer, Primarily on Kodak, in the Industrial-professional area. Between Thompson »"nts he moved with his family to the West

°a»t where he worked most recently as a writer for Lennen & Newell in San Fran­c o . X2475.

Rolando Sainz

and space '* a time °»yer in t h e i n t e ' rna-"0"al department. His inr-l n t a s s i g n m e n t s -olato F o r d ' L & M ' S t a n d a r d B r a n d s > P u r " jni r and Kellogg's. He was previously in g^rnational media at McCann-Erickson.

* h eC a m e t 0 t h e U ' S - i n 1 9 6 0 f r o m C u b a

a _ ^ e " e had been a copywriter for a local sX&Ut?" ^ e *s a black-belt l^ao expert.

REPRESENTATIVE-Two works from the Silvermine exhibit on the 11th floor. (Above) Morris' "Youth"; (right) McCullough's "Two Figures".

Classified 22-YEAR-OLD COLONIAL HOUSE for sale, New

Rochelle. Very good condition—3 bedrooms, large living room with fireplace, 1M; baths, finished base­ment, eat-in kitchen. Oil heat, brass plumbing. Small lovely yard, fine neighbors, near schools and trans­portation. Taxes $780. Owners moving. $27,000-firm. 914-NE 3-7991 after 4.

FORTY-MINUTE COMMUTE !-ArdsIey, N.Y. Four bedrooms—two baths (fourth bedroom now used as large study). White Cape Cod, on 100x175 ft. l o t -spacious, well landscaped back yard . . . plenty of privacy. Cement patio with barbecue p i t . . . full basement and garage. On "second highest hill in Westchester County." Asking $26,500. E3063.

APT. FOR RENT-Excit ing midtown Manhattan liv­ing in The Townhouse, a brick elev. bldg. renovated with exceptional charm. Excellent 4 rms ideal for 3 or 4 persons: Southern terrace, air cond., 9 ft. ceilings, closets galore. $285. 210 E. 53 St. PL 3-5752 or X3261.

Like to Sing?

Join the JWT Chorus. You'll find con­ductor Bob O'Malley and the other so­pranos, altos, tenors and basses in the 10th floor Conference Room Mondays at 12:30, next week through Christmas. All who like to sing are welcome—no audi­tions. Those with good voices who don't like to sing are welcome, too.

Also Welcome to: Marilyn Sundal (Cost Accounting); Helga Poje (Industrial & Professional).

Art Exhibits • World Gallery, 11th floor, Oct. 19-Nov.

6—more work, in varied media, from the Silvermine Guild of Artists.

• Corridor Gallery, 10th floor, Oct. 23-30.—Photography by Adger W. Cowans. His work is included in the circulating interna­tional exhibition sponsored by the George Eastman House and has appeared in Harp­er's Bazaar, the Herald Tribune, the New York Times and Theater magazine. He re­ceived the John Hay Whitney Fellowship in creative photography in 1963. He shares the corridor gallery with the work of Charles Saxon.

• First Gallery, 10th floor, Oct. 23-30-photography by Lee Kraft.

JW^T Forum • Eyes on Thompson — This series debuts with the story of Bubbly Lux, a proposed soap for children, as presented to a Review Board by one of last year ' s workshop groups under the di rect ion^ Jim Kleid and Webb Elkins. Members of the original work­shop will discuss the development of the product and advertising strategy and will present print ads, a TV commercial and a demonstration film. (Thursday, 1 p.m., 10th floor Conference Room.)

Good Guys Beat Gals, 213-158...

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PEERLESS LEADERS — N a n c y Stephenson (thermometer i>

mouth) a n d Phil M y g a t t ral l ied their teams behind them h

showing up at the 11th f loor Red Cross Blood Bank station

EXAMPLE SETTERS—Above, Phil Mygatt convinces nurse that he doesn't have malar ia , while, at right, Nancy Stephenson examines her donor card.

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JWT AUTHOR—John Minahan's novel, A Sudden Silence, has been reprinted as a Bantam pocketbook and is available now in the many paperback outlets ringing the Graybar Bldg. John is a writer on Pan Am. The hard-cover version has already been pub­lished in eight countries.

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IMPRESSIVE —This board is covered wi th part of a large collection of press clippings, tele­

vision credits and congratulatory letters garnered by significant articles in recent issues of

Reader's Digest. The exhibit is in 14NE.

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