J. Richard Madaus, Ph.D. College Center for Library Automation Presentation to the South Dakota...
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J. Richard Madaus, Ph.D.
College Center for Library Automation
Presentation to the
South Dakota Library Network Advisory Council
Rapid City, South Dakota
September 20, 2006
Technology Popular Culture,Technology Popular Culture,
and Librariesand Libraries (or) (or)The “Hurrieder ” We Go, The “Behinder ”
We Get
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Before we start – Before we start – let’s mention the world of let’s mention the world of booksbooks
They are still here There will never be enough budget
to buy all the ones we need
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Book sales data from the Book Book sales data from the Book Industry Study Group (BISG)Industry Study Group (BISG)
1993 – 19 Billion Dollars
2002 - 34.8 Billion Dollars
2003 - 36.5 Billion Dollars
2004 - 38.4 Billion Dollars
2005 – 40+ Billion Dollars?
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Multiple foundations of Multiple foundations of information resources information resources supporting library servicessupporting library services
PrintPrint ProprietarProprietaryy
ElectronicElectronic
FreeFree WebWeb
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““We are not who we are by We are not who we are by the talents and abilities we the talents and abilities we
possess.possess.We are who we are by the We are who we are by the
choices we make.”choices we make.”
-- Albus Dumbledore
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Authentication and Rights Management
Automating Reference
Biometrics
Blogging
Broadband
Copyright
Customization and Personalization
Data Transmission
Death of MARC
E-Resource Management
Evaluation of Internet Sources
Game Technology
HandheldsHiring good Systems personnelHome Scholar
Human Factors
Infrared
Institutional Repositories
Integrated Online Library Systems
Interoperability
JPEG 2000 Metadata Harvesting
Metasearching/Federated Searching
OPACs and User Behavior
Open Access
Open Source
Open URL
PDAs/Portability of Data
Personal Information Management(PIM)
Personal Search Software
Policies and Technology
Preservation of New Media Formats
Privacy and Electronic Confidentiality Scanning vs. Reading
RFID RSS
Search Engines and Research
Security, Digital Rights Management
Self-PublishingSpam Filters
Storage/Organization of Data
Submerging Technologies
Trust Management
USA Patriot Act
User Centered Design
User Interface Design
Web Services
Web Usability
Wireless/ Wireless Security
XML
What’s important RIGHT NOW?
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How much do WE allow the new How much do WE allow the new technologies to change our technologies to change our services? services?
How much do we really know about the information seeking/using habits of the popular culture in the world around us?
How much of popular cultural behavior has real implications for library services?
And what actions do we take based on what we think we now know?
Let the adventure begin.............
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OCLC OCLC Marketplace Trends Marketplace Trends 20032003 tell us that… tell us that…
Information may now be viewed as being “good enough” by the user whether it is “THE” answer or not –
the user may no longer care about the level of authenticity, if the answer provided is “good enough” from their perspective.
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Marketplace Trends 2006Marketplace Trends 2006
The 2003 OCLC Environmental Scan is now a historical document
Oh, by the way, that means it’s old and in the past !
So what should we expect in the 2008 Environmental Scan?
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But wait But wait ―― there’s more!!!... there’s more!!!...
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The findings indicate that information consumers view libraries as places to borrow print books, but they are unaware of the rich electronic content they can access through libraries. Even though information consumers make limited use of these resources, they continue to trust libraries as reliable sources of information.
Perceptions of Libraries
and Information Resources (2005)
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Cultural trends versus library Cultural trends versus library realities…realities…
Let’s take a few moments to explore the speed of trends in consumer focused technologies and cultural behavior
How many of us are planning services for these users?
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Slide from a 2001 Slide from a 2001 presentation:presentation:
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Slide from 2004 presentationSlide from 2004 presentation
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And in September 2005 ...And in September 2005 ...
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Then one month later...Then one month later...
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The marketplace expands and The marketplace expands and converges at the same time...converges at the same time...
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Understanding the speed of Understanding the speed of technology trendstechnology trends
As the “gizmos” keep changing, entirely new markets and ways of doing things become commonplace almost overnight !
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An Interesting Experiment...
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Stop and think about this...Stop and think about this...
The 57,000,000 MARC records of OCLC WorldCat will fit in 24 Gigabytes of a 40 Gig Ipod with a lot of room left over (It’s actually been done according to
Gary Houk of OCLC) So what’s next?
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Another slide from a 2001 presentation:
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Moving beyond the simple I-Pod Moving beyond the simple I-Pod world...world...
Mobile devices are converging on and within the overall information marketplace
It isn’t just Apple computer that is in this business and there are already billions being made...
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A slide from a 2003 presentation
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Same Web site Same Web site − − 20062006
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Same Web site Same Web site − − 20062006
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Another I-Pod competitor...Another I-Pod competitor...
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Award winning I-Pod Award winning I-Pod competitor...competitor...
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The real move to portable The real move to portable media...media...
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THIS WEEK 2006 web siteTHIS WEEK 2006 web site
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TIVO jumps in...TIVO jumps in...
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DISH-TV won’t be left out...DISH-TV won’t be left out...
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More and more mobility...More and more mobility...
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Not to mention...Not to mention...
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Mobile computing from Sony...Mobile computing from Sony...
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Windows based portable Windows based portable media...media...
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Stop and think about thisStop and think about this
If WorldCat will fit in your pocket and everything is connected to everything else ― what are the implications for libraries ?
Is this a reality for the far future? Or only a few moments from yesterday!
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Now, a moment to ponder…Now, a moment to ponder…
We are not that far from a TERABYTE (1000 Gig) in the pocket! (probably within five years)
How soon can we start planning library service for PetaByte (1000 TeraBytes) resources in the pocket? (probably within ten years)
However, we probably don’t need to think about ExaBytes for a couple of years yet.
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Or, maybe ExaBytes will be here pretty Or, maybe ExaBytes will be here pretty quicklyquickly
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But wait But wait ― ― Let’s talk a little Let’s talk a little more about research…more about research…
Have you looked closely at your versions of Windows Office products?
Have you found the <RESEARCH> button in Word 2003?
Let’s take a quick peek…
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And if we are going to talk about And if we are going to talk about research…research…
We must mention the impact of
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Google's mission is to organize the world's
information and make itand make it universally accessible and
useful.
OCLC exists to further access to the world’s information and reduce library costs by offering services for libraries and their
users.
An interesting comparison...An interesting comparison...
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So… what’s next?????So… what’s next?????
The Successor(s) to Google? Faceted Searching Approaches? Clustered Searching Approaches? ???
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Big trends on the way... Big trends on the way...
User based meta-tagging Personalization moves to “steroid”
levels Social software ???
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Important trends for 2006 - Important trends for 2006 - Some core things that really do Some core things that really do mattermatter
Realizing that the very latest “gizmos” will continue to change every few months
Realizing that it’s not about the technology, it’s about the people! And the way they live
Beginning to take REAL action on the critical need to move past the illusion of site bound librarianship
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The Library place in all of The Library place in all of this…this…
We have a lot to offer, but we must be noticed first!
Can we move fast enough? And how do we do any of this with
no additional resources?
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OBTW -- Did you notice?
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OBTW – Another interesting thing
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OBTW – One more interesting thing
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The Library place in all of The Library place in all of this…this…
How much of the content of the three previous slides is already included in your online catalog?
Is the online catalog a RELEVANT place to put such access?
How much of the content of the three previous slides are you planning to present to your users in the next year?
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How many of your staff use this?How many of your staff use this?
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Catalogablog as a source of Catalogablog as a source of what’s going on out there....what’s going on out there....
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Catalogablog as a source of Catalogablog as a source of what’s going on out there....what’s going on out there....
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Another Library Blog...Another Library Blog...
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The Library place in all of The Library place in all of this…this…
Just how are we viewed within popular culture as an information resource?
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Table 5: Comparing online information searching to library use
Use internet more than library 73%
Use Internet and library about the same
16%
Use Internet less than library 9%
Don’t know 2%
Source: Pew Internet & American Life Project College Students Survey, n=1032. Margin of error is ±3.5%.
Jones, Steve. The Internet Goes to College: How students are living in the future with today’s technology. Pew Internet & American Life Project, Washington, D.C., 2002.
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Social
landscape
ARL Statistics
Total reference transactionsTotal reference transactions
Association of Research Librarieswww.arl.org
Note: M. Kyrillidou and M. Young. (2002).ARL Statistics 2000-01. Washington, DC: ARL, p.7.
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Social
landscape
ARL Statistics
Total reference transactionsTotal reference transactions
Association of Research Librarieswww.arl.org
Note: M. Kyrillidou and M. Young. (2002).ARL Statistics 2000-01. Washington, DC: ARL, p.7.
www Google
Napster
Yahoo! Amazon
Digital Camera iPod
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Social
landscape
ARL Statistics
Association of Research Librarieswww.arl.org
Note: M. Kyrillidou and M. Young. (2002).ARL Statistics 2000-01. Washington, DC: ARL, p.7.
Total circulation transactionsTotal circulation transactions
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Social
landscape
ARL Statistics
Association of Research Librarieswww.arl.org
Note: M. Kyrillidou and M. Young. (2002).ARL Statistics 2000-01. Washington, DC: ARL, p.7.
Total circulation transactionsTotal circulation transactions
wwwYahoo!
Napster
Amazon
Digital Camera iPod
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Yet, at the same time public Yet, at the same time public library use is going through the library use is going through the roofroof
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E-Resource use vs. CIRC use − E-Resource use vs. CIRC use − Florida Community CollegesFlorida Community Colleges
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1993
/199
4
2005
/200
6
0
5
10
15
20
25
Millions
21,007,0442,444,519Electronic
Resources
1,442,403
2003/2004
1,330,906Circulation
1993/1994
Florida Community Colleges
Total Total GoogleGoogle Searches Searches
by students, facultyby students, faculty
and librariansand librarians
Ten Years of Activity:Ten Years of Activity:Print vs. ElectronicPrint vs. Electronic
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Taking a closer look at the Taking a closer look at the users in the overall users in the overall InfomarketInfomarket
How can we best serve users that seek information through Google as a starting point?
How many of us start with Google? Where do we fit? Where CAN we fit?
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Generations approach Generations approach technologytechnology
When digital immigrants (that’s us folks) use a PC, the main focus is e-mail, word processing, and a bit of Web searching
When digital natives (the“Millennials”) use internet capable devices (PC’s, Cell phones, PDA’s etc) they are “connected to the world” – it is a lifestyle
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Traditional library roles in the Traditional library roles in the Infomarket still remainInfomarket still remain
Access (proprietary and free) Assistance (off-site and in-person) Instruction Collection Building (print and
electronic)
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New implications demanding New implications demanding our attentionour attention
Information is no longer site bound Information support services (like
libraries) have been traditionally site bound
The more that becomes available electronically, the more that is expected to be available already
The library role in the overall information marketplace is increasingly less secure
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New implications demanding New implications demanding our attentionour attention
Why do we think that our users want information in the containers we provide?
We need to understand that information “foraging” is a valid lifestyle practiced by most of our culture?
When people think of the Internet as a lifestyle, do they still think of the library as a place?
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Points for libraries to consider Points for libraries to consider in the changing Infomarket in the changing Infomarket
Providing service to users you may never see
Thinking in terms of “market share” Collaboration being the long term
key for library survival
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Points for libraries to consider Points for libraries to consider in the changing Infomarket in the changing Infomarket
Providing service to users you might occasionally see
Packaging content in multiple integrated ways (the world is now one of “and’s” not “or’s”)
Providing service to users you never see The “window of opportunity” to move
libraries into a “webby lifestyle” may be a small one
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Points for libraries to consider Points for libraries to consider in the changing Infomarket in the changing Infomarket
Collaborating for digitization projects Collaborating for online reference services Collaborating to create large scale online
collections of e-content Collaborating for harvesting and meta-
tagging projects Collaborating to train for the future Collaborating for all the reasons that
libraries have always been the models of cooperation
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A challenge from youth?A challenge from youth?
Current teen-age slang term: “TMI” Meaning “Too Much Information” –
you are telling me more than I want to know. Please stop.
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-- Charles Darwin
““It is not the strongest of the species that survives,It is not the strongest of the species that survives,nor is it the most intelligent, nor is it the most intelligent,
but those who are most responsive to change.”but those who are most responsive to change.”
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-- Cathy De RosaJanuary 26, 2005January 26, 2005
““Change Change is is
just just plain plain
exhausting!”exhausting!”
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thank you thank you
for your interest for your interest
and attention.and attention.
Now it’s up to you to do the really hard Now it’s up to you to do the really hard work – work – thinking and planning for our thinking and planning for our
future...future...