SOCIAL INTERACTION WITHIN 10 YEARS

IMPACT OF TECHNOLOGY ON SOCIAL INTERACTION

ADEDOLAPO T. ADEBAYO

DISCLAIMER

Any views or opinions presented in this presentation are solely those of the author and do not necessarily represent those of the referenced bodies. Although care has been taken to ensure the accuracy, completeness and reliability of the information provided, the author assumes no responsibility for the consequences of use of such information, nor for any infringement of third party intellectual property rights which may result from its use. All sources have been referenced where applicable.

SOCIAL INTERACTION

We moved from this…

…to THIS

There are technological solutions to just about every social need!

need a date?

SOCIAL MEDIA HISTORY & EVOLUTIONTHE HUMBLE BEGINNINGS OF SOCIAL MEDIA

1990 – 2.6million Internet users

1991 – World Wide Web goes public, first web page created

1994 – First blog “Justin’s Links”

1995 – First homepage service

1996 – ICQ, a free instant messaging software

1997 – Hotmail, AOL instant messenger

1998 – Google, a major internet search engine

2001 – Wikipedia, Apple iPods

2002 – Friendster

2003 – Linkedin, Myspace.com, Photobucket

2004 – Facebook for Harvard Students, Flickr

2005 – Facebook for high school students, Youtube

*WMAU – Worldwide Monthly Active Users

2006 – Twitter, Slideshare, 400million searches per day on Google

2007 – Tumblr

2008 – iPhone

2009 – 350million Facebook users, “unfriend” added to Oxford American Dictionary

2010 – Instagram, Pinterest, Bing 400million Facebook WMAU

2011 – Social media accessible virtually everywhere, 177million Twitter WMAU, 550million Facebook WMAU, Google+

2012 – 1billion Facebook MAU, 185 million Twitter WMAU, 269million Google+ WMAU, 2.4billion Internet users

2013 – 1.15billion Facebook WMAU, Google+ now second highest with 359million WMAU , 241million Twitter WMAU, “Selfie” is Oxford Dictionary word of the year

SOCIAL INTERACTION TODAY2014 - SOME NOT-SO-HUMBLE STATS

• Social media is now the top Internet activity – users spend more time on social media than on anything else on the Internet (yes, even pornography and email)

• About 60% of social media time is spent on mobile phones and tablets. Android tablets account for 62% of the global market share.

• Twitter have 255million active users

• There are more than 1.28billion monthly active users on Facebook

SOCIAL INTERACTION TODAY2014 - SOME NOT-SO-HUMBLE STATS

• More than 2 users sign up for a LinkedIn account every 2 seconds – 238million users

• With about 200million users, over 20billion photos have been uploaded on Instagram

• Females seem to be more interested in Pinterest than males are (80% of users are female)

• From pouts to duck faces, “selfies” have taken over the world – over 93million are taken each day!

• According to Google, we check our phones 100billion times a day!

SOCIAL MEDIA GROWTHPROJECTIONS BASED ON PAST GROWTH TRENDS

• Figures are in Millions• 2011 & 2014 figures are actual• Predictions are based on the Compound Annual Growth Rate (CAGR) formula over

a 4year period

2011 2014 2018 2022 20260

500

1000

1500

2000

2500

Worldwide Monthly Active Users

Facebook Google+ Twitter Instagram

SOCIAL INTERACTION IN 2025LESS TALK

Right now, over 50% of people talk to people more online than in person – by 2025, this is expected to have increased to about 85%.

With fewer and fewer interacting in person, we can expect to see some experimenting with hologram technology and more online video communication.

SOCIAL INTERACTION IN 2025SOCIAL MEDIA BECOMES THE NORM

Facebook, Google+, Twitter and Instagram have shown no signs of decline.

Assuming growth continues in line with trends, monthly active users would be 2183mn, 915mn, 362mn and 869mn respectively in 10years time (see previous slide).

It is expected that by 2025, everyone on earth would have access to the internet. Anyone with access via a smartphone, tablet or computer (currently 40% of the world’s population) will have an account on either/all of these social media platforms.

SOCIAL INTERACTION IN 2025THE WORLD IN YOUR HANDS

Using “hashtags” and “likes”, technology has become a way to bring people from all over the world into yours.

By 2025, the world would be even ‘closer’ than it already is. Innovations in technology will continue to create new ways for people to connect.

SOCIAL INTERACTION IN 2025IMAGE CENTRIC COMMUNICATION

With fewer people reading, there would be a movement towards real time video sharing such as Vine and Instagram.

Innovation is therefore key for text based platforms such as Facebook and Twitter to keep up with video and image based social networks.

Commercial content will have to be either very entertaining or highly educational to keep the audience interested.

SOCIAL INTERACTION IN 2025POWER TO THE PEOPLE

Social media will be used to meet practically every need including governance and politics.

The power of social media currently lies in the hands of the mass of its users – the people. Top government officials round the world now attempt to connect with the population through social media.

Government surveillance – Governments worldwide seek more online power and will strive to maintain security and political control, which will lead to more blocking and filtering of Internet content. Regulations promoting openness however may be introduced to counter this as such control would trump innovation.

SOCIAL INTERACTION IN 2025THE FUTURE OF BUSINESS

Social media has quickly become a pillar in business collaborations, business-consumer interactions and brand marketing. In 2025, we will see new developments such as senior citizens being able to work from home using social media.

There will also be a higher level of corporate surveillance, as employers already monitor employees via social media activity. Online consumer activity will continue to be exploited for profit.

SOCIAL INTERACTION IN 2025EDUCATION

All higher institutions would offer online courses with student-lecturer interaction being 100% online

No more paper text books!

Online home-schools for parents who prefer to educate their children from home.

More Social Media Marketing and Digital Business Management graduates from higher institutions as such professionals will be highly sought.

SOCIAL INTERACTION IN 2025SOCIAL PRIVACY AND SECURITY

Did u know that data viewed on your Facebook page is tailored specifically to you, based on your “likes”? Enjoy the little bit of privacy you have left because by 2025, it may not exist.

People sometimes download malicious software along with apps on their mobile devices. Some of these malicious software are designed destroy user data, reveal private information or even impersonate users.

Social media giants Facebook, Google, Pinterest, LinkedIn and Tumblr have all been victims of hacking. By 2025, we can expect to see a higher percentage of online crime.

SOCIAL INTERACTION IN 2025GOODBYE TO CHILDHOOD AS WE KNOW IT

Children under10years are going to use digital technology more than any generation before them.

From math to languages to stories, there are numerous children applications for parents to choose from.

SOCIAL INTERACTION IN 2025GOODBYE TO CHILDHOOD AS WE KNOW IT

From as little as age 2, children become tech-savvy and 60% of parents do not supervise their child’s technology usage. There is debate as to whether such exposure is positive or not.

Whatever the case, we can expect to meet children that don’t know what a ‘playground’ or ‘colouring book’ is by 2025.

TECHNOLOGY & SOCIAL INTERACTION

Social media has evolved to become a “need”

74% of 16-24 year olds claim that they need their mobile devices and cannot function without them. By 2025, this will be the normal way to socialise.

What was once considered a trend or luxury has become an addiction.

Admit it or not, investment in social media and technology has become a necessity. It is fast becoming a pillar in research, business marketing and social experiments – about 90% of the world’s data was created within the last 2 years all thanks to social media.

TECHNOLOGY & SOCIAL INTERACTIONGOOD OR BAD?

With constant innovations from the tech giants such as Google, Apple and Microsoft, we can expect to see social interaction platforms move along with technological changes.

At this point in time, we cant tell if this change is positive or not, but social media has taken over conventional social interaction and is changing the world.

TECHNOLOGY & SOCIAL INTERACTION

Good or Bad? You decide

SOURCES

• Phandroid

• outmarket.com

• mediabistro.com

• digitalbuzzblog.com

• webdesignerdepot.com

• Can Stock Photo,

• Google

• Business Insider

• New York Times

• Twitter.com

• Statista

• Brandwatch

• thinkprogress.org