DTV Quarterly Activity Station Report http://fjallfoss.fcc.gov/cdbs/cdbs_docs/388_1 0 l.cfm?printform=Y &...

I Federal Communications CommissionWashington, D.C. 20554

Approved by OMS 1[f0R FCC USE ONLY3060-1 I 15 (March 2008) ]1

I1 FOR COMMISSION USE ONLYJ FILE NO. -200901 08AKZ

FCC 388DTV Quarterly Activity Station Report

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Icall Sign 11Facility Id j Previous Call Sign (if

1 WBRZ-T~ _ _ _ __ _ __ _ 18616_ _ _ __ _ _ _ _ applicable) _

ICommunity of License

IllCity

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_ JI~tat~ JICounty IIZip Code

__ It~A __ lIEAST ~ATO~ R9UGE ------l170802- _

INielsen DMABATON ROUGE

1

World Wide Web Home Page Address Licensee Renewal ExpirationWWW.WBRZ.COM Date (mrnlddlyyyy)

06/0112013

IIChannel __Num~e~jChec~th~C~n~lliu~!:>.~r:(SEo ~hi~ t~~s !?rm_ap~lie~)

I~ An~log_ !I~ JI,II~ Digi~1 11~3 _I _IReport reflec~s ~nformation for: q~rter ending: _~2/3y2008 _ __ __ _ _ _ _ _ __ ____Have you opted to comply with Option One, Two, or Three (once elected, this choice may not change)?(" Option One (A and D) r. Option Two (B and D) (" Option Three (C and D)_ _ - - - - _ _ _ _ _ _ _ _ __ _ _ _ =---=-__---=-='----==-- __ -=_----'''-----=-1]Ov~r the past quarter, have you fully complied with the requirements of this jl r. Yes ('" Nooption?

1---- ----- - ----- -- -----

ISimulca~ing: _ _ _ _ _ _ __ _ _ __ ~---~~~"---=-~~-]Are you simulcasting on your Analog channel and your primary Digitalstream? II

\+ Yes (" No

Application ~uryose: _ -- -- - -- - - - -- - - -

I_G' I?TV E~ucation Report-- - - - - J[

Ir- Amend~nt- - - - - - - IIFile Num~r =-- - - - --

If an amendment, include a comment explaining the reason and the portions of the pending application that areI being revised.

Section B (For broadcasters electing Option Two)

On its analog channel, and its primary digital stream, a station must run an average of 16 transition-related PSAsand 16 transition-related crawls, snipes, and/or tickers per week in each quarter, all between the hours of 5 a.m.and 1 a.m. It must also run one 30 minute DTV-related informational program once, and one 100-Day Countdownpiece per day for the 100 days prior to the conclusion of the transition. Comment boxes MUST be used to describethese compliant activities (See rules for additional details).

Total Number of Eligible DTV Transition-Related PSAs and Crawls, Snipes, and/or Tickers (CSTs) Run --Last Quarter

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DTV Quarterly Activity Station Report http://fj allfoss.fee.gov/cdbs/cdbs_docs/388_101. cfm?printfonn= Y&...

I

How many DTV PSAs and CSTs did your station run between 5:00 a.m. and 1:00 a.m. last quarter?I

Total 5:00 a.m. to 1:00 a.m. I481IPSAs

Total 5:00 a.m. to 1:00 a.m. ,405ICSTs

For informational purposes only, how many DTV PSAs and CSTs did your station run in the last quarter fromI6:00 a.m. to 9:00 a.m.?

Total 6:00 a.m. to 9:00 a.m. 43IPSAs

Total 6:00 a.m. to 9:00 a.m. 12CSTs

For stations located in the Eastern or Pacific Time Zone, how many DTV PSAs and CSTs did your station run inthe last quarter from 6:00 p.m. to 11:35 p.m. (must average at least 4 per week)?Total 6:00 p.m. to 11:35 p.m

PSAsTotal 6:00 p.m. to 11 :35 p.~1 I

CSTsI

For stations located in the Central or Mountain Time Zone, how many DTV PSAs and CSTs did your station runin the last quarter from 5:00 p.m. to 10:35 p.m.(must average at least 4 per week)?Total 5:00 p.m. to 10:35 p.m' 163 I

PSAs I

Total 5:00 p.m. to 10:35 p.m: 79CSTsComments:WBRZ IS DEDICATED TO OUR SERVICE IN THE PUBLIC INTEREST. ALTHOUGH NOT REQUIRED,LOUISIANA TELEVISION BROADCASTING HAS SUPPLEMENTED OUR MANDATEDREQUIREMENTS BY AIRING AN ADDITIONAL 566, THIRTY SECOND ANNOUNCEMENTS ONWBTR-CHANNEL 41, OUR LOW POWER STATION. WE ARE ALSO INCLUDING VARIOUSANNOUNCEMENTS ON OUR WEATHER CHANNEL WBRZ-DT 2.3/COX CABLE 18.

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DTV Quarterly Activity Station Report http://fjallfoss.fcc.gov/cdbs/cdbs_docs/388_101.cfm?printfonn=Y&...

30 Minute Educational Programs - Last Quarter

[-- --

How many 30 minute, DTV -related informational programs did your station run during the quarter? At least onesuch program must be run between the hours of 8:00 a.m. and 11:35 p.m., prior to February 17,2009.

Total number of 30 Minute Informational Programs"6Comments:

WBRZ/ LOUSIANA TELEVISION BROADCASTING HAS ALSO RUN AN ADDITIONAL l3 THIRTYMINUTE PROGRAMS, ON OUR LOW POWER STATIONWBTR-411COX CABLE 19.

- - - --- -- - - -~

lOO-Day Countdown Eligible Pieces - Last Quarter

II Beginning on November 10, 2008, all stations participating in Option Two will engage in special 100-Day"Countdown to DTV" activities. Stations must execute a minimum of one "Countdown to DTV" on-air activityper day during the 100 days leading up to February 17,2009. During the last quarter, how many of each eligible100-Day "Countdown to DTV" pieces did your station run?

-- - - -- --- - - - -- -- - - --

I 52 --11 Graphic Displays-- - - - - - -

II 52 ~I~nimated Graphics---

I 0 ~19raphic and Audi~isplays- - - -- --- - --

I 0 IILonger Form Reminders- - - - - -- - - - - - - -

Comments:ABC HAS COMMITTED TO AIR DAILY COUNTDOWN GRAPHICS AS PART OF THEIR EFFORTS TOHELP SUPPLEMENT OUR DTV CONSUMER EDUCA nON CAMPAIGN. IT WILL AIR IN GOOD

I MORNING AMERICA MONDAY - SUNDAY AS A LOWER THIRD ELEMENT THAT WILL PROMOTETHE TOLL-FREE PHONE NUMBER AND WEBSITE ON ALTERNATE DAYS. WBRZ HAS ADDITIONAl-'COUNTDOWN REMINDERS AIRING DAILY AS SNIPES IN OTHER DAYPARTS BETWEEN 5A-1A.THEY ALSO HAVE PHONE NUMBER AND WEBSITE INFO ATTACHED.

- - - -- -- -- - - - - -

Section D (For all broadcasters)

I Comments:WBRZ'S NEWS DEPARTMENT AIRED A STORY NOVEMBER 11TH IN THE 6PM NEWS CASTREGARDING CONFUSION ON THE PART OF SOME CONSUMERS AS TO WHAT KIND OF ANTENNATHEY WILL NEED WHEN THE BIG SWITCH OCCURS. SOME THINK THEY WILL NEED AN EXTRAPOWERFUL ANTENNA FOR THE DIGITAL SIGNAL. OUR LOCAL REPORTER GOT THE FACTS FRmvrA DIGITAL TV EXPERT. WBRZ'S NEWS AND ENGINEERING DEPARTMENT'S CONDUCTED 3ADDITIONAL SOFT TEST ON SUNDAY 12/14 AT 10:07PM (IN THE lOP NEWS), MONDAY 12/15 AT4:21P ( IN THE 4PM NEWS) AND ON 12/16 AT 8:25AM IN GOOD MORNING AMERICA. A NEWSANCHOR WOULD INFORM VIEWERS THAT A TEST WAS ABOUT TO TAKE PLACE. THERE WOULIBE A COUNTDOWN AFTER WHICH ENGINEERING ALTERED THE ANALOG VIDEO ONLY, BYPUTTING UP A GRAPHIC THAT DISPLAYED THE DTV WEBSITE INFO AND GAVE THE TOLL FREENUMBER FOR DTV2009, SO THAT VIEWERS COULD SEE IF THEIR PICTURE CHANGED. IF NOT

I TH_~1'iTHEY WERE INFORMED THAT THEY ARE REA1~Y A~D ~EED TO pO N~THING~ _ _ _ 1

rIA_d_d~it_io_n_a_I_D=T=v_o_n_-_al_'r_I_n_it_ia_t_iv_e_s_-~~~a=st~Q~~~a_r_te_r ~ ~ll J1

Did your station run additional on-air initiatives (such as news reports, town hall I r. Yes c No :,meetings, etc.) during the quarter? The comment box may be used to describe theseinitiatives. l _ l

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DTV Quarterly Activity Station Report http://fjaUfoss.fcc.gov/cdbs/cdbs_docs/388_101.cfin?printform=Y&...

This comment box may be used to include other comments or information about your station's DTVactivity over the last quarter.

Ii

Station We~site Additional Activity Related to the DTV Transition - Last Quart~r :1 IIEoes ~ur station ha~ a ~e~sit~ __ _ _ _ ~ __ __ _ J-_ {!Yes (" No __ :

If YES,. did your stat.ion provide additional DTV related information or activities on that I C! Yes (" NoWebsite? The comment box may be used to describe what was posted on the station's I

Website. . . _ I IComments: IWBRZ.COM EXPLAINS ON A DEDICATED HDTV PAGE, THE MOVE TO DIGITAL TRANSITION IN ASTRAGHT FORWARD, EASY TO UNDERSTAND MANNER. IT ALSO EXPLAINS THE OPTIONSAVAILABLE TO VIEWERS OF "GET READY" FOR DTV. WE HAVE ALSO INCLUDED LINKS TO IWWW.DTV2009.GOV, WWW.DTVANSWERS.COM AND SUPPLIED THE TOLL FREE NUMBER TOAPPLY FOR CONVERTER BOX COUPONS. THERE IS ALSO A LINK TO THE" DIGITAL TELEVISIONTRANSITION AND PUBLIC SAFETY ACT OF 2005" FROM THE NTIA-NATIONAL ITELECOMMUNICATIONS AND INFORMATION ADMINISTRATION. YOU CAN ALSO SEE ACTUALVIDEO ANNOUNCEMENTS REGARDING THE CHANGE, AND ACCESS PAST DOCUMENT #388 IREPORTS FILED WITH THE FCC.~ - - - - - --~ - -- - - -- -

[Add!!!onal DTy O~reac~ Effor.!!..::-La~ Qu~ter _ __ _ ICheck all of the DTV related activities listed below that your station engaged in over the 1---------':11

last quarter. The comment box may be use.d to de~crib~ .!his act~vity. __._ _ I _ .

r Speaking Engagements I

Comments:

r Community Events

Comments:

P' Other (describe)

Comments:WBRZ PARTICIPATED IN A NATIONWIDE 5 MINUTE SOFT TEST CONDUCTED 12/17 AT APPROX I7:30P. SEVERAL KEY KNOWLEDGEABLE STATION PERSONNEL HAS RECEIVED AND RESPONDEI~TO PHONE CALLS AND E-MAILS FROM OUR CONCERNED PUBLIC.

Comments: iANNOUNCEMENTS REGARDING THE FILING OF THE FCC#388 REPORTS AND THEIR LOCATION INOUR STATION'S PUBLIC FILE RAN A TOTAL OF 7 TIMES THIS QUARTER. SUPPORTIVEDOCUMENTATION SUCH AS ANNOUNCEMENT PLACEMENTS ARE ATTACHED TO THIS PRINTEDREPORT AND PUT IN THE STATION'S PUBLIC FILE.

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DTV Quarterly Activity Station Report http://fjallfoss.fcc.gov/cdbs/cdbs _docs/388 _10 l.cfm?printform=Y &...

SignatureROBERT K BERNARD

Typed or Printed Title of Person SigningTRAFFIC MANAGERDate (mmldd/yyyy)01/08/2009

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DTV Quarterly Activity Station Report http://fjallfoss.fcc.gov/cdbs/cdbs_docs/388_10 1.cfrn?printform=Y&...

WILLFUL FALSE STATEMENTS ON THIS FORM ARE PUNISHABLE BY FINEAND/OR IMPRISONMENT (U.S. CODE, TITLE 18, SECTION 1001), AND/ORREVOCATION OF ANY STATION LICENSE OR CONSTRUCTION PERMIT

(U.S. CODE, TITLE 47, SECTION 312(a)(1», AND/OR FORFEITURE (U.S. CODE,TITLE 47, SECTION 503).

FCC NOTICE REQUIRED BY THE PAPERWORK REDUCTION ACT

We have estimated that each response to this collection of information will take 3hours. Our estimate includes the time to read the instructions, look through existingrecords, gather and maintain required data, and actually complete and review the formor response. If you have any comments on this estimate, or on how we can improvethe collection and reduce the burden it causes you, please write the FederalCommunications Commission, AMD-PERM, Paperwork Reduction Project(3060-1115), Washington, D.C. 20554. We will also accept your comments via theInternet if you send them to pra@fcc.gov. Remember - you are not required to respondto a collection of information sponsored by the Federal government, and thegovernment may not conduct or sponsor this collection, unless it displays a currentlyvalid OMB control number or if we fail to provide you with this notice. Thiscollection has been assigned an OMB control number of 3060-1115.

THE FOREGOING NOTICE IS REQUIRED BY THE PAPERWORKREDUCTION ACT OF 1995, P.L. 104-13, OCTOBER 1, 1995,44 u.s.c. 3507.

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