NOVEMBER 2019

Influencer Pricing Data

IZEA INSIGHTS

Influencer Marketing Costs

$0

$200

$400

$600

$800

$1,000

$1,200

$1,400

$1,600

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

$7.39 $9.22 $9.67 $5.27 $3.60 $5.33 $11.78$35.72

$407.46

$580.48

$726.14

$1,112.20

$1,403.06$1,442.27

USD 2006-2019 Average Cost Paid Per Blog Post

Unaudited platform data.

Influencer Marketing Costs

$0

$225

$450

$675

$900

$1,125

$1,350

$1,575

$1,800

2014 2015 2016 2017 2018 2019

$134.04

$381.16

$862.96

$1,169.67 $1,143.61

$1,642.77

USD 2014-2019 Average Cost Paid Per Instagram Photo

Unaudited platform data.

Influencer Marketing Costs

$0

$1,000

$2,000

$3,000

$4,000

$5,000

$6,000

$7,000

$8,000

Twitter Status Facebook Status Blog Post Instagram Photo YouTube Video

$6,700

$1,643$1,442

$395$422

$4,085

$1,144

$1,403

$254$311

$7,954

$1,170$1,112

$298

$48

$6,150

$863$726

$357

$47

$833

$381$580

$85$34

$420

$134

$407

$8$29

2014 2015 2016 2017 2018 2019

2014-2019 Average Cost Paid Per Post Per Platform (USD)

Unaudited platform data.