IZAK Zenou Brand Book 2015
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Transcript of IZAK Zenou Brand Book 2015
Over the last two decades Izak has forged a reputation
as one of the globes most prolific fashion illustrators.
His love of women, fashion, and style icons such as
Audrey Hepburn and Ines de la Fressange inspire his
whimsical and enchanting view of life. Whether his
distinctive characters are meeting for cocktails with
girlfriends, taking a stroll through the park, or shopping
with their puppies in tow, each vignette boasts Izak’s
optimistic and confident vision of the world.
Izak has lent his colorful and fresh fashion authority to a
diverse range of advertising, promotional, and editorial
clients across the globe. Some of these illustrious clients
include: Sephora, who is going into the third season
with an IZAK capsule collection of branded cosmetics
bags and accessories; Celine, whom Izak worked
closely with to produce a series of scarves; Guerlain,
who created a limited edition Valentine’s fragrance
with Izak; and perhaps most notably, after 15 years of
collaboration, Izak continues to dazzle shoppers as the
face of Henri Bendel, New York’s premier source for
cutting edge style.
Izak started his career working for Chanel fragrances,
so it was with great pleasure for them to work together
again in 2012. Izak created an exciting instore
promotional campaign for Chanel beauty. Lancome
continues to see Izak as their illustration ambassador
featuring his work worldwide in their gift with purchase
and promotional programs.
Clients also include Bulfinch Press, Catherine
Malandrino, Coty, Crimson Books, Domino Magazine,
Harlequin Books, John Lobb, Laura Mercier, Lilly Pulitzer,
L’Oreal, Revlon, Rizzoli, Scholastic, Sephora, Target, The
Limited, Virginia Slims, WE Channel, Woolite and Vera
Wang. Izak has also worked with many of the worlds
leading fashion publications including: American
Vogue, French Vogue, Vogue Spoza, Vogue Bambini,
Australian Vogue, English Vogue, Vogue Nipon, German
Vogue, Cosmo Girl, Elle, Essence, Self, Brides, Gotham,
Marie Claire, InStyle, Fidget, Mme Figaro, New York
Times Magazine, New Yorker, Town and Country, Wall
Street Journal, Officiel, Ophrah, and Travel & Leisure.
His continuously growing catalog of books include
Billy Joel’s “A New York State of Mind” by Scholastic;
Bohemian Manifesto by Bullfinch Press; Cooking For
Mr. Latte, a Crimson Books series by Amanda Hesser;
Harlequin, a six book series by Carole Matthews; The
Nanny Diary series, Parachute Publishing; Princess
by Francesca Castagnoli, Broadway Books, Mommy
Needs a Time Out and Mommy Needs a Martini by
Julie Klappas, 2 Lilly Pulitzer books and calendars on
lifestyle and entertaining. Izak is the featured artist
in the just published, “How to Become a Fashion
Designer,” by Wiley & Sons.
The fashion world is excited about Izak’s forthcoming
coffee table book that is slated for publication in the
spring 2016.
Izak the Artist
For years IZAK’s witty, whimsical illustrations have taken fashion to new places. His work, long associated with
exclusive brands and high-end publications instantly conveys a breezy, fashionable style, and fresh enchanting
view of life. His women are attractive, optimistic, confident, charming, feminine, and modern – exactly how women
idealize themselves. IZAK’s colorful world is now a lifestyle of its own, lending a fun fashion authority wherever he
puts his brush. And just as we have come to trust IZAK’s work to direct us to what is trendy and of-the-moment in
other brands, we can now rely on Izak himself to do that with his own line of products.
Izak products are carried by Target, Sephora, Apple, At&t and Verizon stores, Macy’s, Dillards, and specialty gift stores
across the country.
Brand Positioning: Light hearted, fun ,and all about style. It is neither serious or self-important.
The brand motto is “smile.” The smiley swoosh under the logo reinforces this positive spirit. The brand’s target
market is age 14-35 fashion oriented women with products targeted to mid-tier department stores and mass-
market retailers. As a lifestyle and accessories brand, IZAK focuses on product categories that appeal to its
young female fashion oriented demographic. The products stand out on their own, and also in harmony with
more existing neutral product designs already in the marketplace, giving a fun twist and color to life. While they
are affordable they embody good taste and design. Today IZAK products are sold in 15,000 retail doors in over
30 countries on 4 continents with over $20 million in retail sales.
Copyright Notice: This book and all of its contents/images is copyright of Izak Zenou © 2015. All rights
reserved. Any redistribution or reproduction of part or all of the contents in any form is prohibited and
punishable by law.
Izak the Brand
It should be no surprise that the areas Izak has developed through licensing are those he knows best, and those most intimately associated with an exciting, sociable, effervescent lifestyle. When women want to project a fresh, fashionable attitude – when they want to show that they get it – Izak is the one to help them do it.
Izak has collections in the following categories:
Custom Social Stationery…for the little notes and invitations that make life fun.
Accessories, including Totes, Handbags, Wallets and Cosmetics Bags…because everyone wants to look good and feel young.
Tech Accessories…to help us stay fashionably connected.
Bank Checks and Credit Cards…because, who wouldn’t want even the most mundane aspects of life to bring joy...
Back to School and Everyday Stationary...to turn the everyday into a charming adventure.
Izak is looking for licensees in the following categories to complement his existing range of products currently selling at retailers around the world:
Watches and Jewelry
Tabletop and Home Décor
Wallpaper
Bedding and Bath
Intimate Apparel
Footwear
Beach Accessories (Beach Totes, Towels, Umbrella, Beach Chair, etc.)
Pet Accessories
...and anything else you might imagine!
Gifts ... because everyone deserves one!
Licensing
Chic VoyageFor the Get Up and Go Girl!
Chic VoyageFor the Get Up and Go Girl!
Travel with Style!
Travel in Style!
Make Up!
iphone CasesTalk!
Passport Cases
Candle Collection
for him
for her
Bedding
Sleep Sleep Dream...
We are looking for abedding and bath partner
Pouches!
CosmeticsBags!
Travel Solutions!
Arigato Tokyo
I’m in a New York mood...
Fragrances for Peru!
Fragrances for Peru!
Perfume!
Izak @ Sephora
New products, new ideas. Fresh work for each. Customized to fit. This is what brings excitement to a concept and what makes the product succeed.
New products, new ideas. Fresh work for each. Customized to fit. This is what brings excitement to a concept and what makes the product succeed.
Happy Pattern
Happy Pattern
Life is a celebration!
Totes, totes and more totes...
NEW YORK DELI CANVAS TOTESIZE: 13.25”w X 15.25”h X 3”d
NEW YORK DELI CANVAS 15” LAPTOP BAGSIZE: 16”w X 13”h X 2.5”d
NEW YORK DELI CANVAS SHOULDER BAG
SIZE: 9.5”w X 10”h X 2”d
ROCKER CHIC PRINTED NYLON WALLET
SIZE: 8”w X 4.5”h X1”d
ROCKER CHIC PRINTED NYLON WALLET
SIZE: 8”w X 4.5”h X1”d
ROCKER CHIC PRINTED NYLON BACKPACKSIZE: 12”w X16”h X5”d
ROCKER CHIC PRINTED NYLON LARGE TOTE
SIZE: 16”w X 17”h X 4.5”d
ROCKER CHIC PRINTED NYLON SHOULDERBAG
SIZE: 9”w X 7.5”h X 4.25”d
ROCKER CHIC PRINTED NYLON iPAD COVER
SIZE: 8”w X10”h X1.25”d
ROCKER CHIC PRINTED NYLON HOBO
SIZE: 14.25”w X 12”h X 6”d
Credit Cards!
Mugs and more...
Checks in the Mail!
Hanging Charm Strap Watches
Working Girl Ceramic Watch
Double Layer Strap Watch
Ciao Bella Roma My ParisPlastic Watches
Watch Out!
Large Cuff Watches
Floral Cuff Watch
Lola
Tablets & Reader
Laptop & Notebooks
Mobile Phones & Media Players
http://www.decalgirl.com/artwork/1/20/178/0/0/0
Decal Girl
Mobile Phones & Media Players
Get Uncommon !
Wrap it up
Wrap it up
Izak t-shirts
Izak t-shirts
Macy’s New York
Discerning customers know that the most indulgent accessory of all is a handwritten note sent to a girl’s best friends, just because. Izak custom stationery is available through Expres-sionary.com.
We are still seeking a licensing partner where Izak’s world willcome to life with enchanting notecards, gift wrap and desk sets.
Social Stationery
Back to School
Gift Bags Paper Products
EveryDay!
Paper Products
Licensing Images for 2016
Brand Design Guidelines
IZAK signature must always be used in its full form. (fig. 1)
All illustrations must have Izak signature.
IZAK logo must be used on all licensing products. (fig. 2)
Logo must be black, with minor exceptions.
IZAK hang tag must be used on all licensing products. (fig. 3)
Any alterations to illustrations must be approved by Izak.
Brand Fonts:
Trade Gothic Light
Trade Gothic MediumTrade Gothic Bold No. 2
Use Izak handwriting and hand drawn elements to enhance layout.
Such as for use on headlines and tag lines.
Izak’s Handwriting and alphabet will be provided for custom use.
Use handwritten copyright text when appropriate.
pg. 1 Front pg. 1 Back
pg. 2 Front pg. 2 Back
Size
1.6 x 3.3
Gotham LightGotham BookGotham Medium
Fig. 1
Fig. 2
Fig. 3
Hangtag - 2 options
Izak Charm and Button must be used as a round flat shape
with either Izak Signature or Izak Brand Logo (fig. 4)
All licensing products must use circular shape motif of the
Izak Signature and Brand Logo when appropriate (fig. 5)
Fig. 4
Incorrect use of shape
Correct use of shape
Correct use of shape
Fig. 5
Runaway Runway Los Angeles, CA
Marie Claire Japan
Ann Taylor
Assouline
Bath & Body Works
Bravo TV
Brides
Bulfinch Press
Carlyle Hotel
Catherine Malandrino
Celine
Chanel
Clairol
Clarins
Council of Fashion
Designers
Crimson Books
Elle Magazine
Guerlain
Henri Bendel
Instyle
John Lobb
Frenchway Travel
Harlequin Publishing
Harper Collins
Lancome
Lilly Pulitzer
Marie Claire
New York Times Magazine
Oprah Magazine
Parachute Publishing
Paul Smith
Penguin Books
Rizzoli
Scholastic Press
Target
Travel & Leisure
Virginia Slims
Vogue Sposa
W.W. Norton & Co
Woolite
Vendome Press
and many more...
Commercial Work
Diary
Henri Bendel
Notebook
Henri Bendel
have it all!
have it all!
Lancome 2009-2014
Henri BendelAdvertising, print promotions, in-store branding and product licensing 1997-2013
is your special someone a bendel girl?
treat her to the ultimate indulgence:a private party at henri bendel.
HEB41760_01a 5/3/06 10:33 PM Page 1
IZAK for Henri BendelHampton Jitney Summer 2012
WoolitePrint &TV Campaign 2003
Frenchway TravelAdvertising, promotions, website 2004-2012
“Cooking for Mr. Latte”by Amanda HesserW.W. Norton & Co 2004-2006
Princess: You Know Who You AreBroadway Books 2004
ClairolAd Campaign 2004
Bohemian ManifestoBulfinch Press 2005
The New Beauty SecretsLaura MercierAtria Publishers, 2009
Guerlain Fragrance 2009
2 Lilly Pulitzer books and calendars on lifestyle and entertaining Harper Collins 2004-2006
A New York State of MindCollaboration with Billy JoelByron Preiss and Scholastic Press 2005
Chanel Allure Eau de ParfunIllustration Edition 1997
Vera Wang Princess Interactive Website2007-2009
The Fashion ShowBravo, 2009-2010
The Carlyle Hotel 2010
French Tourist Board 1998
Destin Commons 2009-2011
Bass Pro Shops • Belk • Rave Motion Picturesabercrombie • Abercrombie & Fitch • Ann Taylor Loft • Banana Republic* • Blue Point Fish Club • Brighton Collectibles�
Brookstone • Build-A-Bear Workshop • Caché • Carlyle & Co. • Chico’s • Hard Rock Cafe • Hollister Co.Learning Express Toys • Lucky Brand Jeans* • Maui Nix Surf Shop • Panera Bread • Sigrid Olsen • Starbucks Coffee • Talbots
Talbots Petites* • Tony’s Ristorante • Victoria’s Secret • White House/Black Market • Williams-Sonoma� • And Over 80 Other Stores*Opening Soon � New Stores
Where Destin Comes Alive!
Corner of Mid-Bay Bridge and Highway 98, Destin, Florida 850.337.8700 www.DestinCommons.com
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Bass Pro Shops • Belk • Rave Motion Picturesabercrombie • Abercrombie & Fitch • Ann Taylor Loft • Banana Republic* • Blue Point Fish Club • Brighton Collectibles�
Brookstone • Build-A-Bear Workshop • Caché • Carlyle & Co. • Chico’s • Hard Rock Cafe • Hollister Co.Learning Express Toys • Lucky Brand Jeans* • Maui Nix Surf Shop • Panera Bread • Sigrid Olsen • Starbucks Coffee • Talbots
Talbots Petites* • Tony’s Ristorante • Victoria’s Secret • White House/Black Market • Williams-Sonoma� • And Over 80 Other Stores*Opening Soon � New Stores
Where Destin Comes Alive!
Corner of Mid-Bay Bridge and Highway 98, Destin, Florida 850.337.8700 www.DestinCommons.com
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Shopping • Dining • Entertainment • Office
80 STORES | 6 RESTAURANTS | 14-SCREEN THEATER | POP JET FOUNTAINS | CHILDREN’S PLAYGROUNDCORNER OF MID-BAY BRIDGE & HWY 98, DESTIN | 850.337.8700 | DESTINCOMMONS.COM
Bass Pro Shops • Belk • Rave Motion Pictures
Abercrombie & Fitch • American Eagle Outfitters • Ann Taylor Loft • Banana Republic • bebe • Bluepoint Fish Club • Books A MillionBrighton Collectibles • Buckle • Build-A-Bear Workshop • Caché • Carlyle & Co. • Chico’s • Francesca’s Collections* • Fresh Produce
Godiva Chocolatier • Hard Rock Cafe • Hollister Co. • Lucky Brand Jeans • Maui Nix Surf Shop • Michael Stars • Red Brick Pizza*Soma Intimates • Starbucks Coffee • Talbots • Talbots Petites • Victoria’s Secret • White House|Black Market • Williams-Sonoma • The Zoo Gallery
*Coming Soon New Stores
Lancome 2009-2013
Zitomer Catalog 2009
Vogues 2013
Ricola 2013
Zitomer Catalog 2009
MATRIX PACKAGING 2015
Julie R. NewmanPresidentJewel Branding & Licensing1117 Antioch Dr. NEAtlanta, GA 30319
Tel: (404) 303-1872Email: [email protected]
To see Izak’s work online go to www.izakzenou.comwww.shopizak.comwww.traffic-nyc.com
Follow Izak on Facebook, Pinterest, TwitterInstagram—LeZenou and Izaksmuse
Contact: