IWT INSIDER: BUYER & NON-BUYER SURVEY QUESTIONS

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IWT Insider: Blog & Email Checklists

VAULT FOUR: The Sales Vault

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IWT INSIDER: BLOG & EMAIL CHECKLISTS

VAULT FOUR: The Sales Vault

As your online business grows, quality control becomes increasingly important (and challenging) to maintain. Enter the humble checklist, the time-tested tool to ensure you get the little things right, each and every time.

Below we’ve included some checklists we use at IWT for blog posts, email marketing, and sales campaigns. Depending on the stage of your business, you might not need these yet, and that’s OK. But when you’re ready, feel free to take what we’ve provided below and add it to your own system.

Blog Post ChecklistDONE

1. DOES YOUR CONTENT HAVE A COMPELLING HOOK? Does the opening of the piece make you want to read more? For example,

“2015 is the year of MORE” or “How can you decommoditize yourself and stand out to hiring managers?”

2. IS YOUR CONTENT EMOTIONAL? Is the post funny, deep, insightful? Is there a narrative or are you just stating facts?

3. IS YOUR CONTENT ADDING VALUE? Can you describe how it helps readers in one sentence? For example,

“Negotiate your salary with the Briefcase Technique,” or “Use these scripts and waive your bank fees”

4. IS YOUR HEADLINE ENGAGING? Draft at least 5 different headlines. If the headline doesn’t engage, no one will read the copy

5. IS THE SUBJECT LINE FREE OF TYPOS?

6. IS THE CORRECT AUTHOR SELECTED FOR THE BLOG POST? Hover over the title and click “quick edit” to change the author. Make sure to click “Update”

7. DID YOU PASTE THE SUBJECT LINE INTO MS WORD AND RUN SPELL CHECK?

8. DID YOU PASTE THE BODY COPY INTO MS WORD AND RUN SPELL CHECK?

9. ARE YOU MISSING ANY COPY?

10. ARE YOU MISSING ANY IMAGES?

11. ARE THERE ANY IMAGE FORMATTING ISSUES?

12. ARE DATES CORRECT IN THE BODY COPY?

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IWT INSIDER: BLOG & EMAIL CHECKLISTS

VAULT FOUR: The Sales Vault

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13. GO THROUGH AND CLICK EACH LINK. DO THEY REDIRECT TO THE CORRECT

URL?

14. DOES THE LINK GO TO A YOUTUBE VIDEO? IF SO, IS THERE A DESCRIPTION

ENTERED BELOW THE VIDEO?

15. ARE IMAGES NON-CLICKABLE EXCEPT WHEN YOU WANT IT TO REDIRECT? For example: Instagram images that need to click through to Instagram

16. DOES THE WEBPAGE THE CLICKABLE IMAGE REDIRECTS TO MATCH THE

CAPTION BELOW THE IMAGE?

17. HAVE ALL IMAGES BEEN ANONYMIZED? If there are any email addresses, last names, social media profile pictures, or business names shown in any images, double check whether that should be removed

18. IS THE CALL TO ACTION CORRECT AND CLEAR?

19. ARE COMMENTS CLOSED IF THEY ARE SUPPOSED TO BE? For example: initial webinar announcements, sales posts

20. GO THROUGH THE OPT-IN PROCESS FOR ANY OPT-INS AVAILABLE. DO ALL OPT-INS WORK?

21. CAN YOU FOLLOW ALL ACTION ITEMS SUGGESTED ON THE CONFIRMATION

PAGE?

22. CAN YOU FOLLOW ALL ACTION ITEMS SUGGESTED IN THE WELCOME EMAIL?

23. IF THERE’S A SALE, IS THE SALES GUARANTEE COPY CLEAR AND CORRECT?

24. IS THE PRICE ON THE SALES PAGES CORRECT?

25. IS THE PRICE ON THE ORDER PAGE/SHOPPING CART CORRECT?

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IWT INSIDER: BLOG & EMAIL CHECKLISTS

VAULT FOUR: The Sales Vault

Email Marketing ChecklistDONE

1. DOES YOUR EMAIL CONTENT HAVE A COMPELLING HOOK? Does the opening of the email make you want to read more? For example,

“2015 is the year of MORE” or “How can you decommoditize yourself and stand out to hiring managers?”

2. IS YOUR CONTENT EMOTIONAL? Is the email funny, deep, insightful? Is there a narrative or are you just stating facts?

3. IS YOUR CONTENT ADDING VALUE? Can you describe how it helps readers in one sentence? For example,

“Negotiate your salary with the Briefcase Technique,” or “Use these scripts and waive your bank fees”

4. IS THE EMAIL SUBJECT LINE ENGAGING? Draft at least 5 different subject lines. If the subject line doesn’t engage, no one will read the email

5. DID YOU PASTE THE SUBJECT LINE INTO MS WORD AND RUN SPELL CHECK?

6. IS THE SUBJECT LINE 87 CHARACTERS OR LESS? (WITH SPACES) “Select” or “highlight” the subject line. Go to “Tools” --> “Word Count.” Look at “Selection” and “Characters with Spaces.” Should be 87 characters or less

7. IS YOUR “FROM” NAME CORRECT?

8. DID YOU PASTE THE BODY COPY INTO MS WORD AND RUN SPELL CHECK?

9. ARE THE DATES AND DAYS OF THE WEEK CORRECT IN THE BODY COPY?

10. GO THROUGH AND CLICK EACH LINK. DO THEY REDIRECT TO THE CORRECT URL?

11. ARE THERE ANY IMAGE FORMATTING ISSUES?

12. DO ALL IMAGES HAVE A CAPTION BELOW THEM? (CENTERED, IN SMALLER

TEXT BELOW THE IMAGE - ALWAYS VISIBLE.) For example: “Click ‘Display images’ to see the photo”

13. DOES THE WEBPAGE THE CLICKABLE IMAGE REDIRECTS TO MATCH THE CAPTION BELOW THE IMAGE?

14. IS THE CALL TO ACTION CORRECT AND CLEAR?

15. DO YOU HAVE THE PROPER SIGNATURE AT THE END?

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IWT INSIDER: BLOG & EMAIL CHECKLISTS

VAULT FOUR: The Sales Vault

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16. GO THROUGH THE OPT-IN PROCESS FOR ANY OPT-INS AVAILABLE. DO ALL OPT-INS WORK?

17. ADD YOURSELF TO THE CAMPAIGN TO TEST EACH STEP OF THE CAMPAIGN. DO YOU RECEIVE EVERY EMAIL?

18. CAN YOU FOLLOW ALL ACTION ITEMS SUGGESTED ON THE CONFIRMATION PAGE?

19. CAN YOU FOLLOW ALL ACTION ITEMS SUGGESTED IN THE WELCOME EMAIL?

20. IS EACH EMAIL BEING SENT IN THE CORRECT ORDER, ON THE CORRECT DATE?

21. DID YOU DOUBLE CHECK SEND DATES AND TIMES ON ALL DELAY TIMERS?

22. IF THERE’S A SALE, IS THE SALES GUARANTEE COPY CLEAR AND CORRECT?

23. IS THE PRICE ON THE SALES PAGES CORRECT?

24. IS THE PRICE ON THE ORDER PAGE/SHOPPING CART CORRECT?

25. IF THIS IS A CUSTOMER CAMPAIGN, DOES THE MODULE DRIP LINE UP WITH THE

EMAIL DELIVERY TIMING? For example, if your module drip counts “Day 1” as “Day 0,” then whatever is

“Day 8” in your emails will actually be “Day 7” in the module drip

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