iWOPI - Wayra Brochure.pdf

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Transcript of iWOPI - Wayra Brochure.pdf

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Our vision iWOPI is a new global movement that connects people, business and social projects through a healthy lifestyle, valuing the personal effort.

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•  In Europe there are over 100 million runners. •  Adding LatAm & US we count over 200 million. •  In Europe, every big city has its own marathon and

there are more than 500. •  A third of all runners started running in the last 4

years. It’s a growing movement following today’s healthy lifestyle which has become a sociological trend.  

Physical movement is now part of global awareness

Datos:  h)p://www.everythingaboutrunning.asics.eu  

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What is iWOPI iWOPI is a sporty and charitable social network that connects people, business and social projects through healthy movement, donating kilometers/miles.

iWOPI is the bridge for building trust and real engagement between brands and people, a new communication medium for businesses.

iWOPI converts our personal effort into value

iWOPI generates real engagement between brands and people

iWOPI encourages funding for social projects

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How it works …

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How is iWOPI

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iWOPI aligns sport, health and solidarity. It makes us develop healthy lifestyle valuing our efforts and building a new 3D health context; physical health, mental health and social health. iWOPI in the first 3 months…

KM DONATED CAUSES COUNTRIES

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What brings iWOPI to people

iWOPI is the tangible contribution of brands to our quality of life. The ‘healthy’ person represents the new stereotype of success. And there is a global and universal awareness of sport as an active health risks prevention.

Graphic.  Global  Index  Meaningful  Brands  –  Havas  Media  2013  

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What brings iWOPI to companies

Sport is a vehicle for a business to develop its CSR, HR, Communications and Marketing. It is a safe value thanks to the many benefits ��it brings. Brand Sustainable Future – Havas Media •  CSR Reputational/Intangible, corporative, social action. •  HR Branding employer, corporative volunteering, health programs. •  COMMUNICATION Binding, loyalty, pride of belonging, global vision of the company. •  MARKETING Branding, healthy lifestyle, solidarity, social and sustainable.

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Our ‘LifeMotiv’

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Our iWOPI team

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www.iwopi.org

Join the iWOPI Community We are waiting for you!