IWA SEO Presentation - So Effin` Overwhelming
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Transcript of IWA SEO Presentation - So Effin` Overwhelming
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Fundamentalsof SEO
A Big Nose Marketing productionDirected and Narrated by Ryon McCamish
(who really has no idea what he’s doing)
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What is SEO?
SEO (Search Engine Optimization) is optimizing a website to be shown in a SERP (Search Engine Results Page) to a user for the relevant keyword or key phrase that is being searched for.
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What is SEO really?
An online marketing campaign or strategy that needs to be heavily tracked, researched, and adjusted at a moments notice that requires hair pulling outing, not understanding anything, and rocking back and forth in a corner crying when you realize what you’ve gotten yourself in to.
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or as I like to call it…
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SoEffin`Overwhelming
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Topics of the Hour• SEOing Factors• Internal & External
Factors• Your Website• Your Blog• Online Directories• Reviews
• Social Media• Backlinks (Link Juice) &
Co-Citations• Google Analytics• Google Algorithms• Spam• Spotting a Fake SEO Guru
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SEOing Factors
SEOing Factors
• Neuroscience• UX & Design• Keyword Research• Screen Responsiveness• PR• Social Media• Reviews• Backlinks• Website Copy• Blog Copy• Website Auditing
• Performance Tracking• Online Directories• Content Marketing• YouTube• Brand• Co-citations• Landing Pages• Email Marketing• Algorithm Knowledge• Site Speed• And much, much more…
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SEOing Factors
SEOing Factors
Or as Rand Fishkin from MOZ says:
“Anything that affects input directly or indirectly is SEO.”
http://moz.com/blog/does-seo-boil-down-to-site-crawlability-and-content-quality-whiteboard-friday
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SEO: Ranking Factors
SEOing Factors: Ranking Factors
There over 200 of them. If you print this infographic out, it would measure 11 in wide x 23 FEET long!
http://blog.hubspot.com/marketing/google-ranking-algorithm-infographic
http://moz.com/search-ranking-factorsRanking Factors Importance
Ranking Factors Description (Infographic source)
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Internal & External Factors
Internal & External Factors
Internal Factors: Website, Hosting Provider, Entire Online Marketing Strategy, Landing Pages, Site Performance
External Controllables: Backlinks, Online Directories, Social Media posts, Outbound Links
External Uncontrollables: Backlinks, Hosting Provider, Social Media engagement, Algorithm Updates
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Your Website
Your Website
Title Line
URL Path
Website
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Your Website and Google
Your Website and Google
Title Line
Page or Meta Description
– 512px long (~65 characters)
- ~160 characters
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Responsive Website
Your Website: Responsive Website
What is it?
A responsive website is a website that scales according to screen size. Not to be confused with a mobile site.
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Responsive Website
Your Website: Responsive Website
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Responsive Website
Your Website: Responsive Website
What makes them so special?
Loves Them!
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Your Blog
Your Blog
Is a content holding, thought sharing, lead generating powerhouse that Google eats up.
Your blog should have per post:• 1,500 words• SEO’d title line• SEO’d permalink• SEO’d blog title
• SEO’d page description• SEO’d content• Lead generation
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Online Directories
Online Directories
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Online Directories: NAP
Online Directories: NAP
Name
Address
Phone number
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Online Directories: NAP
Online Directories: NAP
The key to with Local SEO is consistency.
John’s Shop123 Johnson St.(651) 123-4567
St. Paul, MN 54321http://johnsshop.com
Johns Shop123 Johnson Street
651.123.4567Saint Paul, MN 54321www.johnsshop.com
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Reviews
Reviews
Man, am I EVER going to shut up??
I’m thinking the same thing, “What is this guy TALKING about?”
I really have no idea what I’m doing…
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Social Media
Social Media
There is: And then there is:
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Social Media and SEO
Social Media and SEO
Compelling Content
Creates Engagement
For More to See
WANT to Follow You
Gets Web Traffic
To Convert
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Backlinks & Co-Citations
Backlinks & Co-Citations
Backlink: A link to your site from another site
Co-Citation: A mention of your business on another site
QualityVs.
Quantity
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Google Analytics
Google Analytics
Nothing to see here.Just more mindless babble…
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Google Algorithms
Google Algorithms
Panda Penguin Hummingbird
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Spam
Spam
• Duplicate Content• Too Many Keywords• Full Screen Ads
• Duplicate Business Listings• Backlinks
• Too Many Errors(404)• Heavily SEO’d Landing Pages• If it feels wrong, it probably is
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The secret sauce recipe is…
Spam
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Spotting a Fake SEO Guru
Spotting a Fake SEO Guru
1. Promising Page 12. Talking Up Backlinks3. All about keywords
4. Get you on hundreds of directories5. Can’t/won’t explain tactics
6. All you need is SEO7. Can fix SEO for a flat rate
8. Don’t worry about algorithms9. “Hi, this is Google.”
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Fin