Ivey Marketing Summit 2014 Program

2014 CONFERENCE PROGRAM

IVEY MARKETING SUMMIT(PRESENTED BY:

The landscape for marketers is constantly evolving, and the hall-mark of todays top marketers is the ability to identify and adapt to the ever-changing world around them. For our delegates at the Ivey Marketing Summit, we hope that they take the opportunity to engage and discuss how these changes will affect them and how they can leverage this knowledge as aspiring marketers.

aWHOLE

NEWWORLD

HBA delegates and company representatives! Welcome to the 2nd Annual Ivey Marketing Summit (IMS) at the Richard Ivey School of Business. As the Ivey Marketing Club Executive team, we couldnt be more excited to have you join us in our new facility for what is sure to be an exciting, informative, and action-packed two days!

Now in its second year, IMS 2014 will build upon the success of the inaugural event and look to provide both our students and repre-sentatives with an unparalleled marketing experience. In designing this conference, we have aimed to provide the opportunity for you to meet new people and discover the many ways in which the marketing world is evolving, so we encourage you to jump at each and every one of the opportunities you have to make this a truly remarkable weekend.

Thank you to our speakers, supporters at Ivey, incredible company sponsors, and to our delegates for your continued commitment to IMS; without you we would not be here! So, without further ado, please enjoy the full schedule of networking, speakers, presenting, novel events, and good times; welcome to IMS 2014!

YOUR IVEY MARKETING CLUB EXECUTIVE COMMITTEE

Executive CommitteeLetter from thea

aalum jafferCO-PRESIDENT

julie gassVP ACADEMIC

brian neumannVP EVENTS

tyler rochwergVP PROMOTION

emily goldbergVP COMMUNICATION

julia cuttVP FINANCE

kristina burgenerVP SPONSORSHIP

abby leungCONFERENCE CHAIR

graeme barberEVENTS COORDINATOR

katrina latVP PROMOTION

alex marksCO-PRESIDENT

emily goldbergVP COMMUNICATION

sponsorsthe

6

Paris

Welcome to the Ivey Marketing Summit! We hope that over the next two days, youll get a sense of General Mills as a company, as well as our brands, distinctions, and culture.

Here are a few highlights from our resume:

Lead. Learn. Laugh.

GENERAL MILLS

BestWorkplacesCanada

2012

Global Perspective Top Tier Brands Recognition CultureGlobal Perspective Top Tier Brands Recognition

Best Place to Launch a Career

Top 20 Companies for Leadership

Talk with us and see for yourself!

#13 Best Workplaces in Canada

Top Companies for Diverse MBAs

and Managers

Culture

Toronto, Minneapolis,

Miami, Mexico City,

Caracas, Buenos Aires,

Sao Paolo, Madrid, Paris,

London, Gothenburg,

Hamburg, Lyon,

Athens, Tokyo,

Dubai, Mumbai,

Bangkok, Kuala Lumpur,

Johannesburg,

Hong Kong, Seoul,

Shanghai, Taipei,

Manila, Singapore,

Melbourne, Auckland

Toronto,

London

Dubai

IMS 2013 Sponsors

Target Corporation serves guests at more than 1,800 stores throughout

the U.S., Canada, and at Target.com. In 2013, the company launched its

first international expansion into Canada, with plans to open more than

100 stores across the country. Target is headquartered in Minneapolis,

Minnesota and offers a world of possibilities in an environment that will

encourage you to innovate and contribute ideas. Join a company thats

always moving forward to whats next. Be a part of a team that has rev-olutionized retail, championed design, and volunteered thousands of

hours giving back to their communities.

Who is Mondelez Canada Inc.? Well, you likely know us by our brands but our company itself is fairly new. Mondelez Canada Inc. is a snacks leader in Canada, manufacturing and marketing some of the countrys best-loved

brands. Mondelz Canada is the Canadian business operation of Mondelz International, a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages. The company comprises the global snacking and food brands of the former Kraft Foods Inc. following the spin-off of its North American grocery operations in October 2012. We are 100,000 colleagues around the world and a $35 Billion organization. With Mondelez Canada, its the best of both worlds were big enough to invest in great ideas. Small enough to still have them. Were a young, new, start-up company with the hearts of entrepreneurs and the strength of an established global footprint and world recognized brands. We are big enough to matter, and small enough to take big risks. And, our dream, is to create delicious moments of joy for all each and every day. So, why are we part of IMS? Well, to connect, network, snack, inform and share. We hope to make connections for future employment opportunities, to share with you some of our awesome and delicious products, and to get on each others radars!

Who We Are The TJX Companies, Inc. is the worlds leading off-price retailer, carrying a unique blend of apparel, accessories, home fashions, sporting goods, electronics and more. With over $26 billion in revenues in 2012, and more than 3,000 stores, we are an unconventional retailer with global potential growth. TJXs chains include Winners, HomeSense and Marshalls in Canada; T.J. Maxx, Marshalls, and HomeGoods in the U.S.; T.K. Maxx and HomeSense in Europe; and Sierra Trading Post, an off-price Internet retailer.

Our Culture Our core values are the key to our business, and our associates success. Everyone at TJX is committed to creating and maintaining a family-like environment that values differences between people and encourages expression. Our associates get involved in many of our internal committees including Go Green, Charity, Diversity, Values, and Associate Recognition. We want to channel your passion to help make our organization a responsible, charitable, sustainable, and equitable place to work.

Your Career with Us At TJX, we offer a structured career path with continuous training opportunities, and the potential for unlimited growth in Planning & Allocation, Merchandising, and ultimately in Executive Management. Starting as an Allocation Analyst we will provide you with the best learning experience possible, to help you grow and achieve personal success. At TJX Canada, we do everything we can to help you achieve your full potential. But we cant do it all ourselves. Youll need to bring the ambition, the motivation, and the drive.

Kraft Canada will definitely be cooking up some excitement at this years Ivey Market ing Summit. Kraft Canada is one of Canadas largest CPG companies and has an unrivaled portfolio of brands people love. The portfolio includes iconic brands across 17 great cat-egories, with 13 at #1 share and four at #2 share. With 98% household penetration, Kraft is taking their powerhouse of iconic brands like Cracker Barrel, Philadelphia, Kraft Peanut Butter, Maxwell House and Kraft Dinner to new heights and creating cutting edge new brands with innovations like MiO and TASSIMO.

Kraft prides itself on being a company of makers. Since 1903, Kraft has been making North Americas favorite foods and beverages, and now they are looking for you to join them. If you have ever had an inspiring vision, an odd little idea that might be huge, then Kraft is the place for you.

Title

IMS 2014

Gold

POWERPOINT KARAOKE

CASE COMPETITION SPONSORS

SPONSORS

FAB DOLANMarketing Manager

KEYNOTE SPEAKERS

Silver Bronze

ANTHONY ATTARDVP, Integrated Sports Sales

DAVE BIGIONIVP Marketing

ogy-enabled marketing and was his training ground for his latest adventure as a Product Mar-keting Manager at Google Canada. Fab spends his days working to educate North American ad-vertisers on how best to enter the digital age. Fab is able to pursue passions like university recruiting largely because of the support and love he re-ceives from his wife, Lindsay, and his Newfound-land puppy, Zoe.

FAB DOLANPRODUCT MARKETING MANAGER, GOOGLE CANADA

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Marketing has always been linked with technology. Until recently, this fact has been largely ignored by marketing leaders. In the last decade, communications technology has under-gone rapid changes at increasingly expo-nential rates, forcing a complete rewrite of marketing playbooks. Fab represents a new generation of marketers: a fusion of core marketing principles with a love for data and technology.

After graduating from the Richard Ivey School of Business with an HBA, Fab started his career at General Mills Inc. managing iconic brands like Cheerios and Green Giant. His tenure as Digital Marketing Manager introduced him to a world of technol-

Anthony Attard, Vice President, Integrated Sports Sales for Rogers Media, oversees the creation

and execution of platform-agnostic solutions and is accountable for attracting and de-veloping top sales talent within the sports group. Attard is the single point of con-tact for sports sales for Rogers Media and provides clients with innovative in-tegrated sales solutions that leverage Rogers Medias unparalleled portfolio of category-leading assets. Prior to joining Rogers Media, Attard was

with Maple Leaf Sports & Entertainment Ltd. for 12 years as Senior Director of Media

and Music Partnerships, where he led sales, servicing, and trafficking for three MLSE owned

and operated television stations (Leafs TV, NBA TV Canada and GOL TV Canada), as well as the NBA broadcast assets in Canada and a multitude of digital assets, including mobile, social, and team websites. A seasoned sales professional with more than 17 years of experience, Attard has worked with a diverse roster of media sponsors in a variety of industries including alcohol, entertainment, automo-tive and financial. He has a proven track record in driving towards revenue targets and cultivating win-ning teams.

ANTHONY ATTARDVICE PRESIDENT, INTEGRATED SPORTS SALES, ROGERS MEDIA

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collaborate across disciplines and functions.

David started his career with Unilever and has held a variety of Marketing, Sales and Agency roles up to and including Vice President, Market Development at Venture Communications, an in-dependent Canadian advertising agency. David joined Molson Coors Canada in 2008.

Born in Toronto, David has completed a BBA, Marketing at Wilfrid Laurier University. He lives in the Toronto area and is married with two children.

DAVID BIGIONIVICE PRESIDENT MARKETING, MOLSON COORS CANADA

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As Vice President Marketing, David oversees the Molson and Coors brands in Canada as well as the Media, Social, Digital & Loyalty Marketing teams for Molson Coors Canada. David is a senior business leader with over 18 years of proven experience leading teams, building brands and delivering business results. With a passion for brands and an entrepreneurial approach to busi-ness, David is able to convey a vision for the future that inspires others and builds commitment.

David is a natural collaborator, who be-lieves in building teams that reward and recognize innovative ideas, where individuals are able to speak their mind and encouraged to

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Ivey Marketing Summit 2014 Program

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