IVEY LEAGUE

Sonya Gilpin, Nick Leye, Matt Munro, Yesha Shah & Val Van Domelen

Overview• Background• Synopsis• Mission Statement• Similar Successful

Hollywood and Canadian Films

• Target Audience

• Marketing and Advertising

• Distribution• Government Funding• Private Funding• Budget Summary• Pledge to Canadian

Content

Ivey Background• Founded in 1922, at University of

Western Ontario

• Also the Exchange Tower (Toronto, ON), and the Hong Kong Convention and Exhibition Centre

• Over 20,000 degree alumni and 15,000 Executive Development alumni in over 80 countries

• Mission: "To develop business leaders who think globally, act strategically and contribute to the societies in which they operate.”

Ivey Background• The Ideal Applicant:

– 90%+ average in final year of secondary school

– a full course load over two years of university in any area of study, with a minimum average of 70%

– Completion of Western’s Business 2257 course or equivalent, with a minimum 70%

Ivey Background

• Tuition

– Domestic: $20,265 (Year 1), $19,675 (Year 2)

– International: $25,570 (Year 1),$24,825 (Year 2)

• Additional Ancillary Fees: approx. $900 per year

• Course materials: $3,000 - $3,500 per year

• Required: notebook computer

Trailer

Synopsis• This documentary follows Ivey students L.A King,

Lauren Waters and Randall Robinson III. Contrasting interviews from before and after their first year in the program, it explores both their preconceived notions of the institution and their insights into the true Ivey experience. Watch as these students recollect trying to fit in, stand out, work hard and party harder. It’s a long way to the top but with one tiny slip, it can all come crashing down. Is this the future of business? No wonder we are in a recession!

Mission Statement

• It is our goal not to undermine Ivey’s practices and achievements, but rather to demystify the elite status and reputation afforded to an American Ivy-league-style educational model.

Target Audience

• Our targeted demographic: general audience (ages 15 - 25)

• Genre: Widening appeal of specific content through use of comedy

• Tone: comedic enough that it won’t be mistaken for fact, but dramatic enough to make a point

• Subject matter: topical nature extending specific content

• Source material: capitalizing off Ivey’s existing reputation, as well as the original campaign videos

In the Hollywood Context• “mockumentary”

• first came into use in the mid 1980s: Rob Reiner and “rockumentary”

• Unofficially: Citizen Kane (Orson Welles, 1941)

• This Is Spinal Tap (Rob Reiner, 1984)

• The Blair Witch Project (Myrick and Sanchez, 1999)

• Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan (Larry Charles, 2006)

Supporting Canadian Context

• A history of documentary– started with propaganda

(1940s) -Churchill’s Island– won Oscars for: Neighbours

(1953), If You Love This Planet (1982), Ryan (Chris Landreth, 2004)

• A history of experimentation– Starting in 1948: NFB

Studios A-F– NFB 1989: an honorary

Oscar in recognition of its fiftieth anniversary

Similar Successful Canadian Films

• Trailer Park Boys: The Movie (Mike Clattenburg, 2006)• It’s All Gone Pete Tong (Michael Dowse, 2004)• Fubar (Michael Dowse, 2002)• The National Scream (Robert Awad and David Verral,

1980)

Marketing and Advertising

• Main goal: local advertising to establish a cult following among students and alumni– Film Western previews– The Gazette– The London Free Press – UWO Radio 94.9 FM– Youtube– Facebook

• Controversy is good: it gets press.

Distribution

• Canadian Filmmakers Distribution Centre (CFMDC)

• Their role: develop a distribution strategy act as a sales agent

• Their goal: to provide affordable services and make a product for the filmmakers

• Their network: local and international– Curators, Educators,

Broadcasters, Festival Programmers

Distribution

• Non-profit Canadian festivals:– Canadian Filmmakers Festival– Niagara Indie FilmFest– Princeton Canadian Film and

Video Festival– London Canadian Film

Festival

• Our goal:– establish a reputation– build a buzz– create a demand

Proposed Budget

 • Research and Preproduction - $1000• Shooting- $9300• Postproduction - $13500• Contingency (10%) - $2380• Total - $26180

Private Funding Appeal• Canadian Independent Film

and Video Fund (CIFVF): – “provides financial assistance

to independent producers for the development and production of English and French language films or videos and interactive digital new media programs in a variety of subject areas using the formats of documentary, docu-drama, drama and animation to inform, educate and/or instruct.”

Government Funding• Telefilm’s Canadian Feature Film

Fund: Low Budget Independent Feature Film Assistance Program– non-interest bearing advance,

up to 65% of the total project budget

• Canadian Film or Video Production Tax Credit (Federal Content Credit)– refund for 25% of the

qualified labour expenditures • Ontario Film and Television Tax

Credit– refund for 40% of the eligible

labour expenditures (enhanced 10% because we’re a first-time production)

Guaranteed Canadian Content

• Content too narrow to represent a nation?– Canada is built on democracy and the

rights of the individual• Issue too specific to hold mass appeal?

– Represents the demystification of American ideologies that have permeated Canadian culture

• NFB only turns down the duds?– “we are confident that your proposal

holds significant commercial appeal and will yield a substantial box-office return.”

• If you need a concrete reason:– CAVCO-certified, the industry standard for

defining Canadian status for film products

Thank you for your support.