IVEY LEAGUE

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IVEY LEAGUE. Sonya Gilpin, Nick Leye, Matt Munro, Yesha Shah & Val Van Domelen. Background Synopsis Mission Statement Similar Successful Hollywood and Canadian Films Target Audience. Marketing and Advertising Distribution Government Funding Private Funding Budget Summary - PowerPoint PPT Presentation

Transcript of IVEY LEAGUE

  • IVEY LEAGUESonya Gilpin, Nick Leye, Matt Munro, Yesha Shah & Val Van Domelen

  • OverviewBackgroundSynopsisMission StatementSimilar Successful Hollywood and Canadian FilmsTarget Audience

    Marketing and AdvertisingDistributionGovernment FundingPrivate FundingBudget SummaryPledge to Canadian Content

  • Ivey BackgroundFounded in 1922, at University of Western Ontario

    Also the Exchange Tower (Toronto, ON), and the Hong Kong Convention and Exhibition Centre

    Over 20,000 degree alumni and 15,000 Executive Development alumni in over 80 countries

    Mission: "To develop business leaders who think globally, act strategically and contribute to the societies in which they operate.

  • Ivey BackgroundThe Ideal Applicant: 90%+ average in final year of secondary school

    a full course load over two years of university in any area of study, with a minimum average of 70%

    Completion of Westerns Business 2257 course or equivalent, with a minimum 70%

  • Ivey BackgroundTuitionDomestic: $20,265 (Year 1), $19,675 (Year 2) International: $25,570 (Year 1), $24,825 (Year 2) Additional Ancillary Fees: approx. $900 per year

    Course materials: $3,000 - $3,500 per year

    Required: notebook computer

  • Trailer

  • SynopsisThis documentary follows Ivey students L.A King, Lauren Waters and Randall Robinson III. Contrasting interviews from before and after their first year in the program, it explores both their preconceived notions of the institution and their insights into the true Ivey experience.

    Watch as these students recollect trying to fit in, stand out, work hard and party harder. Its a long way to the top but with one tiny slip, it can all come crashing down. Is this the future of business? No wonder we are in a recession!

  • Mission StatementIt is our goal not to undermine Iveys practices and achievements, but rather to demystify the elite status and reputation afforded to an American Ivy-league-style educational model.

  • Target AudienceOur targeted demographic: general audience (ages 15 - 25)Genre: Widening appeal of specific content through use of comedyTone: comedic enough that it wont be mistaken for fact, but dramatic enough to make a pointSubject matter: topical nature extending specific contentSource material: capitalizing off Iveys existing reputation, as well as the original campaign videos

  • In the Hollywood Contextmockumentary

    first came into use in the mid 1980s: Rob Reiner and rockumentaryUnofficially: Citizen Kane (Orson Welles, 1941)

    This Is Spinal Tap (Rob Reiner, 1984)The Blair Witch Project (Myrick and Sanchez, 1999)Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan (Larry Charles, 2006)

  • Supporting Canadian ContextA history of documentarystarted with propaganda (1940s) -Churchills Islandwon Oscars for: Neighbours (1953), If You Love This Planet (1982), Ryan (Chris Landreth, 2004)

    A history of experimentationStarting in 1948: NFB Studios A-FNFB 1989: an honorary Oscar in recognition of its fiftieth anniversary

  • Similar Successful Canadian FilmsTrailer Park Boys: The Movie (Mike Clattenburg, 2006)Its All Gone Pete Tong (Michael Dowse, 2004)Fubar (Michael Dowse, 2002)The National Scream (Robert Awad and David Verral, 1980)

  • Marketing and AdvertisingMain goal: local advertising to establish a cult following among students and alumniFilm Western previewsThe GazetteThe London Free Press UWO Radio 94.9 FMYoutubeFacebook

    Controversy is good: it gets press.

  • DistributionCanadian Filmmakers Distribution Centre (CFMDC)

    Their role: develop a distribution strategy act as a sales agent

    Their goal: to provide affordable services and make a product for the filmmakers

    Their network: local and internationalCurators, Educators, Broadcasters, Festival Programmers

  • DistributionNon-profit Canadian festivals:Canadian Filmmakers FestivalNiagara Indie FilmFestPrinceton Canadian Film and Video FestivalLondon Canadian Film Festival

    Our goal:establish a reputationbuild a buzzcreate a demand

  • Proposed BudgetResearch and Preproduction - $1000Shooting- $9300Postproduction - $13500Contingency (10%) - $2380Total - $26180

  • Private Funding AppealCanadian Independent Film and Video Fund (CIFVF): provides financial assistance to independent producers for the development and production of English and French language films or videos and interactive digital new media programs in a variety of subject areas using the formats of documentary, docu-drama, drama and animation to inform, educate and/or instruct.

  • Government FundingTelefilms Canadian Feature Film Fund: Low Budget Independent Feature Film Assistance Programnon-interest bearing advance, up to 65% of the total project budgetCanadian Film or Video Production Tax Credit (Federal Content Credit)refund for 25% of the qualified labour expenditures Ontario Film and Television Tax Creditrefund for 40% of the eligible labour expenditures (enhanced 10% because were a first-time production)

  • Guaranteed Canadian ContentContent too narrow to represent a nation?Canada is built on democracy and the rights of the individualIssue too specific to hold mass appeal?Represents the demystification of American ideologies that have permeated Canadian cultureNFB only turns down the duds?we are confident that your proposal holds significant commercial appeal and will yield a substantial box-office return.If you need a concrete reason:CAVCO-certified, the industry standard for defining Canadian status for film products

  • Thank you for your support.

    *(Sonya)*(Sonya)*(Yesha)Richard Ivey School of BusinessFounded in 192277 Full-time staffOver 20,000 degree alumni and 15,000 Executive Development alumni in over 80 countrieslocated at The University of Western OntarioAdditional locations include the Exchange Tower (Toronto, ON), and the Hong Kong Convention and Exhibition CentreMission: "To develop business leaders who think globally, act strategically and contribute to the societies in which they operate.*Just to give you an idea of how fully integrated the educational-professional network is: they recently instituted Cross-Enterprise Leadership, a radical and highly unconventional curriculum shift, as a direct result of recommendation by their alumni and stakeholders on their specific needs and evolving needs.*(Yesha)The Ideal Applicant: 90%+ average in final year of secondary schoolCompletion of a mathematics coursea full course load over two years of university in any area of study, with a minimum average of 70% *although most entrants will have 80%+Completion of Westerns Business 2257 course or equivalent, with a minimum 70%well-rounded, interested and involved people who have demonstrated leadership in extracurricular activities, community involvement, and work experience*All in all, this is indicative of a very elite group of hard-working, accomplished students.*(Yesha)Tuition-Domestic: $20,265 (Year 1), $19,675 (Year 2) -International: $25,570 (Year 1), $24,825 (Year 2)*If you cant afford to pay this exorbitant amount all at once in August, you can pay a $50 deferral fee to break it into two installments, but even then you still have to pay 70% right awayAdditional Ancillary Fees: approx. $900 per yearCourse materials: $3,000 - $3,500 per yearRequired: notebook computer *these standards are indicative of a presumably wealthy student body

    (Nick)*(Nick)

    *(Nick)It is our goal not to undermine Iveys practices and achievements, but rather to demystify the elite status and reputation afforded to an American Ivy-league-style educational model.*we are interested in dismantling the larger ideological system, rather than the school itself*unlike many other films in this tradition, our objective is to use this specific institution as a platform to identify a larger socially-constructed issue, rather than to blame the institution itself (ie. opposite of Michael Moore beating on the NRA and the government)*(Nick)Genre: Widening appeal of specific content through use of comedy*mockumentary allows us to promote the film as more of a comedy, providing us access to a larger target audience than simply those with an interest in, or afflliation with, Ivey*Best in Show, which would have been a never seen film if it were a documentary. Tone: comedic enough that it wont be mistaken for fact, but dramatic enough to make a point*Our intention is not to slander Iveys hard-earned reputation, but to demythologize the elite reputations associated with Ivy-League-style business programs and the stereotypes that surround them. *We must maintain a comedic tone so the subject matter is absurd enough to be construed as fictional, but dramatic enough that the audience recognized a basis of realistic issues.Subject matter: topical nature extending specific content *Topical films always seem to capture more audiences (ie. Michael Moores Fahrenheit 9/11 and Bowling for Columbine). *Thus, given the current economic recession, the resulting suspicion and anxiety currently directed towards business and financial leaders, as well our films explicitly comedic and satirical nature, our film resonates with a large and diverse audience.Source material: capitalizing off Iveys existing reputation, as well as the original campaign videos *If a film is based on a real event, a best-selling novel, a cartoon or other source material, an audience may already exist.*The film is entirely based on a real campaign for Ivey student council president. Thus, there is already has a very large existing audience for a film about the school as well as the campaign (current students, alumni, current Western students and its alumni who have/have had to interact with the Ivey student