I’ve Got Three Important Business Strategies That with the Right Promotional Products Can Make You...

I’ve Got Three Important Business Strategies That with the Right Promotional

Products Can Make You More Effective:

New Product Launches, Sales Team Support, and Reactivating Old Accounts. At An Opportunity

Knocks, we’ve got the knowledge, and we’ve got the selection and style of promotional products

that are perfect for all three strategies.

An Opportunity Knocks:Sourcing and Product IdeasDave Burnett / [email protected]

When You Think about Launching a New Product or a New Service,

What’s the First Thing You Consider?

A grand opening! Grand openings call for attention-getting promotional products. You’ve got a wide range of balloons, stickers, magnets, and buttons that you can imprint and draw attention to your brand. And you see them used in so many different ways; and there’s a reason for that. They have great life; they draw attention; they help turn your grand opening event into something that people will talk about for a long time; and they’re easy on your budget.

Dave Burnett www.AnOpportunityKnocks.com

Another Great Application for Launching a New Product or Service Is by Enclosing a

Promotional Product Inside a Mailer.

What we’re thinking of here is sticky notes or Post It notes, or business cards‑—all items that are easy to imprint with your brand. You can create a memorable mailing with just these items. Consider the sheer amount of mail that people receive. You can send out a small-dimension mailer (regular postage) with a little added bulk to help it get noticed. And the promotional product you enclose will have a value of its own so that the recipients will hold on to it, and use it, and see your brand name on a regular basis.


And Don’t Forget Your Sales Team. They’re the Ones Going Face to Face

with Your Customers or Clients.

Your sales team is the voice of your company, so you want them carrying a great promotional product that they can use as a leave behind. You want it ‑to be a product with a high perceived value, something like a USB drive or a fancy note pad, something that the client will enjoy using. You will have the satisfaction of knowing that these great products will be broadcasting your message to the recipients long after your sales reps have gone.


Next, Let’s Talk about Using Promotional Products for Sales Support

and New Account Development.

The three primary ways of using promotional products in this application are as leave behinds, client gifts, and direct mail. As ‑I mentioned before, a leave behind could be a popular desk ‑item. Take a look at AOK’s website and browse the great selection of desk items. Consider, for example, a mouse for your client’s computer, a mouse pad, a charging station for electronic devices, or any one of many styles of pens. Another category you might consider would be apparel—golf shirts, sweatshirts, jackets, and the like. It all depends on your budget and who you’re targeting. Of course, the purpose for using any of these products is to put your brand in front of your customers in a way that they appreciate.


If Promotional Products for Your Client’s Work Space Don’t Seem Appropriate,

There Are Great Home-Based Products.

You can reward your clients with something less conspicuous but that will serve to keep your brand in their minds. There is a great selection of home products like salt and pepper shakers, for example, or wine sets, or oil and vinegar cruet sets. Or, there are some great items that you can personalize as gifts—a mug with their name; a little metal plaque or picture frame with their name. There are even USB drives and quality pens that you can emboss with their name. Something personalized like this creates a much greater likelihood that they will actually keep it. And it will be doubly valuable if you display your own logo near their name.


Basically, Any Kind of Useful Office Gift Offers a Cost-Effective Strategy for Spending Your Marketing Dollars.

Items like letter openers, magnifying glasses, and calendars will keep your logo in front of your clients or customers . And as they are making decisions about purchasing your products orusing your services, who are they going to think of first? Also, depending on the client, and the level of purchasing decisions

being made, you could go for higher-end promo products, like leather and crystal gifts that always carry a high perceived value. And don’t forget direct mail in your sales support and product development plans. You could add some 3D pop-up promotional products or, as I mentioned before, functional gifts such as Post It notes or ‑other small, compact items that don’t add significant postage or distribution costs.


The Third Strategy I Want to Touch on Briefly Today Applies to Account

Reactivations.

How do you bring old accounts back to life? One way is to offer a gift-with-purchase or a thank-you gift. At AnOpportunityKnocks.com you can surf through a literal sea of suitable gift-with-purchase possibilities—gloves or T-shirts, hats or water bottles, a tin of popcorn or custom M&Ms, a mug or a tumbler, a travel bag or a tote, golf tees or ball markers. The message is the same: “Thanks for coming back on board. We appreciate your renewed interest in our brand and look forward to a mutually beneficial relationship.”


Sixty-four categories and almost 200 subcategories of industry-leading products, including (but not limited to): Apparel, Awards, Business Cases, Calendars, Desk Items, Executive, Eco-Friendly, Golf, Health and Wellness , Key Chains, Luggage and Cases, Mugs and Tumblers, Pens, Pencils, and Highlighters, Post-It Notes, Safety, Tools, Travel, USB Drives, and Watches.

Get your name out there with amazing promotional products

from AnOpportunityKnocks.com, the number one promotional products

resource on the Internet.

An Opportunity Knocks:Sourcing and Product IdeasDave Burnett / [email protected]

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