ITU T ELECOM W ORLD 2006: Exhibitor ’ s Meeting Mr Fernando Lagraña, Executive Manager, ITU...

ITU TITU TELECOMELECOM W WORLDORLD 2006: 2006: Exhibitor’s MeetingExhibitor’s Meeting

Mr Fernando Lagraña,Executive Manager, ITU TELECOM

ITU TITU TELECOMELECOM W WORLDORLD 2006 2006

Welcome to you all

Today’s OutlineToday’s Outline

Host Country Programme Presentations detailing full range

of services available at the event Meetings with Service Providers

and ITU TELECOM Site Visits around AsiaWorld-Expo

Today’s AimsToday’s Aims

Meeting stakeholders from all sides

Exchanging pertinent information Clarifying where we are today Focusing our thoughts on the

road ahead

ITU TITU TELECOMELECOM W WORLDORLD 2006: 2006: An Overview An Overview

Theme of the event ‘Living the Digital World’

How ITU will ‘realize’ this theme Our Vision

Event themeEvent theme‘Living the Digital World’‘Living the Digital World’

Through this theme the whole event will explore:

Technologies Companies & Organizations Policies Challenges

How is ITU THow is ITU TELECOMELECOM helping to helping to realize ‘Living the Digital realize ‘Living the Digital

World?’World?’ We are bringing the world’s top ICT names

together and offering: An Exhibition, with numerous ways to take

part:

Showfloor TELECOM VILLAGE Turnkey Solution National Pavilions Advantage Packages


World’World’ We are bringing the world’s top ICT names

together and offering: A Forum: Focusing on 3 key areas

within the event theme: Digital lifestyles Digital Ecosystems Digital Society

The Forum will be realized in the Exhibition through the thematic Pavilion ‘Living the Digital World’


World?’World?’ We are bringing the world’s top ICT names

together and offering Many varied and interesting networking

events High profile visibility opportunities

We are helping people to make the right connections


World?’World?’

We are ensuring that attention is drawn to the event

High profile media campaign already underway; spanning key business and industry publications

Campaign intensifying as of June 2006

WWORLDORLD 2006 Advertising 2006 AdvertisingCampaignCampaign

Real Presence:Real Presence:Global Media PlanGlobal Media Plan

Promotion: Media PlacementsPromotion: Media Placements

Over 400 print ad placements in over 71 titles worldwide:

Major global titles Industry titles

Global Reach, Industry Depth

Online banners on major newsWebsites (BusinessWeek online)

Total reach: over 20M Circulation

Total Value of Placements: over 5M CHF

Direct Marketing ActivitiesDirect Marketing Activities

Posters

Brochures

Postcards

Visitor Information Leaflets

Forum Overview

300K+ event promotional e-mailings

Over 250K event promotional pieces printed

Direct MarketingDirect Marketing

Visitor

Leaflet

Forum

Overview


World?’World?’

We are ensuring that global media is focused on the event

Onsite Media Centre Interview rooms Press conference rooms Media List We are helping people to make the right connections


World?’World?’ Appointment of Service Providers

AsiaWorld-Expo: Show Services Questex: Daily Newspaper & Online News TELECOMTV: Onsite ITU TELECOM TV Services Pico: Technical & Show management services Schenker: Freight International Conference Consultants Ltd:

Hotels & Transport PC Tours& travel: Tours & Travel information A.WorldTech: meeting rooms Manpower: Temporary Staff

Expected Attendance at WORLD 2006Expected Attendance at WORLD 2006

Region

Industry Sector

Company Type

Job Function

Our Event VisionOur Event Vision

To provide a networking platform for the global ICT industry to come together, explore the technologies driving growth and debate and shape the world’s ICT future.

Thank youThank you

For more information, please see:

http://www.itu.int/WORLD2006/

ITU T ELECOM W ORLD 2006: Exhibitor ’ s Meeting Mr Fernando Lagraña, Executive Manager, ITU...

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