ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 20111

ITU-AIBD-ABU REGIONAL WORKSHOPSTRENGTHENING DIGITAL BROADCASTING EXPERIENCE

22 - 23 MAY 2011, HANOI, VIETNAM

Next Generation Television

Pham Nhu Hai

Head, Broadcasting Services Division

Radiocommunication Bureau

ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011

Agenda

Which screen? Content Distribution Future Technology Concluding Remarks

2

ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011

Which Screen?

Do advertisers prefer the PC screen or the television screen?

Do content providers prefer the PC screen or the television screen?

If I am Oliver Stone, do I want people to watch my movie on a PC screen or on a television screen?

When I come home from work, do I want to race right back to my PC?

3

ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011

The winner?

TV screen is the screen of choice Remote control is the input device There is no computer screen or

keyboard in the equation.

Mitch Berman ZillionTV (2009)

4

ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011

Three Screens?

5

ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011

Distribution - in the home

6

MHEG-5MHP 1.3HbbTVYouView

ATSCDVBISDBDMB-T

TVSTBPC

Samsung – SmartTVSony – BraviaPanasonic – Viera castLG – SmartTVPhilips – NetTVToshiba

GoogleTVYahooTVAppleTVMicrosoft

ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011

YouView

IPTV in the UK (BBC, ITV4, BT Channel4 and Talk Talk)

Also knownCanvasFreeView Mark II Holy Grail” for Public Broadcasting

(Head of BBC)

Previous life - Kangaroo

7

ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011

Aim - YouView

Single standard to bring new services to home

Kick start the demand for television over the broadband internet

Open platform allowing other broadcasters to join

Web firms to offer applications

8

ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011

How does it work - YouView

9

ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011

Google TV

A platform, ecosystem It's software.

Hardware makers will need to step up to use it in their d

Like Android on HTC phones

10

ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011

How to watch Google TV?

a set top box by Logitech Sony televisions (and one Blu-ray

player) DISH box.

11

ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011

Hardware specifications

All containsAn Atom (or better) processorDiscrete GPUHDMI-outBluetoothIR (with a transmitting "blaster")Wi-Fi, and Etherneta keyboard and a pointing device

12

ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011

Google Search!

13

ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011

Combine Web with TV

Amazon's streaming service =>. You'll be taken to Amazon's webpage through Chrome, where the video will stream.

View multiple sources of information in multiple panes

Random websites might look crumby on your television (Google to release full SDKs available in 2011 so sites can optimize for Google TV).

14

ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011

Combine TV with Phone!

Load a webpage on your Android phone and beam it to your TV

Use your Android phone's voice recognition, effectively making it possible to change channels or search for shows just by talking.

15

ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011

Run Apps!

Access to the Android App Store Most any app may run fine on the

platform, though those designed with cellphone-specific hardware in mind might not work with 1:1 compatibility.

Google TV-specific apps the SDK is available in 2011.

16

ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011

What does the Next Generation TV look like?

17

ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011

Thank you for your attention!