IT´S NOT HOW

GOOD YOU ARE,

IT´S HOW GOODYOU WANT TO BE.

A tribute to PAUL ARDEN

Why should i spend three

hours with this book

Nearly all rich andpowerfull people are

not notably talented,

educated, charming

or good-looking.

They become rich

and powerful by

wanting to be rich

and powerful.

Your vision of where

or who you wantto be is the greatest

asset you have.

Without having agoal it´s difficult

to .

Why d

o we s

trive fo

r

excelle

nce?

� when mediocrityis required?

The truth is, i´m glad it´s this way

Paul Paul Paul Paul Arde

nArde

nArde

nArde

n

All creativepeople needsomething to rebel against...

I do it for me.

Sohow

good d

o

youwa

ntto

be?

Quite good Good Very good The best in your field

TheTheTheThe bestbestbestbest inininin thethethethe worldworldworldworld?!?!?!?!

Talent helps, but it

won´t take you as

far as ambition.

ThereThereThereThere isisisis no no no no instantinstantinstantinstant solutionsolutionsolutionsolution…………

The only way to

learn is through

experience and

mistakes.

YouYouYouYou cancancancan achieveachieveachieveachievethethethethe unachievableunachievableunachievableunachievable

““““I I I I wantwantwantwant to to to to bebebebe as as as as famousfamousfamousfamous asasasas

persilpersilpersilpersil automaticautomaticautomaticautomatic****””””

*one of the UK´s leading detergents

Have you noticed how the

cleverest people at school are

not those who make it in life?

What you learn at

school are facts.

facts.

Those who fail

at school are

not

interested

in facts.

The facts are

not put to

them in a way

they find

interesting.

ENERGY

It´s 75% of the job.

If you don´t have it � be nice.

ItItItIt´ssss allallallall mymymymy faultfaultfaultfault

If you are involved

in something that

goes wrong, never

blame others.

Blame no one but

YOURSELF

COMMONexcuses

1111

2222

3333

4444

5555

6666

ItItItIt waswaswaswas a a a a terribleterribleterribleterrible briefbriefbriefbrief

I I I I needneedneedneed a a a a betterbetterbetterbetter partnerpartnerpartnerpartner

ThereThereThereThere wasnwasnwasnwasn´tttt enoughenoughenoughenough moneymoneymoneymoney

I I I I waswaswaswas tootootootoo busybusybusybusy onononon otherotherotherother projectsprojectsprojectsprojects

I I I I wasnwasnwasnwasn´tttt givengivengivengiven enoughenoughenoughenough timetimetimetime

TheTheTheThe director director director director didndidndidndidn´tttt listenlistenlistenlisten to meto meto meto me

Most of these

grievances are

every day on

every job.

That won´t

CHANGE

DON´T LOOK FOR THENEXT OPPORTUNITY

TheTheTheThe oneoneoneone youyouyouyouhavehavehavehave inininin

handhandhandhand isisisis thethethetheOPPORTUN

ITYOPPORTUN

ITYOPPORTUN

ITYOPPORTUN

ITY

Accentuate the

POSITIVE

Eliminate the

NEGATIVE

Do Do Do Do notnotnotnot putputputputyouryouryouryour clevernessclevernessclevernessclevernessinininin frontfrontfrontfront ofofofof thethethethecommunicationcommunicationcommunicationcommunication

CREATIVE

people are

paid to be

CREATIVE.

In order to justifytheir salaries,they need to beseen to haveclever ideas.

SoSoSoSo…………

often produce work

wich on the surface

appears clever but

has little substance.

ButButButBut…………

A A A A cleverclevercleverclever ideaideaideaidea orororor a a a a l

ogicallogicallogicallogical thoughtthoughtthoughtthought

Don´tpromisewhat youcan´tdeliver

WouldWouldWouldWould youyouyouyou use use use use thisthisthisthisarchitectarchitectarchitectarchitect againagainagainagain????

WhatWhatWhatWhat do do do do youyouyouyou dodododowhenwhenwhenwhen youryouryouryour clientclientclientclientwonwonwonwon´tttt buybuybuybuy????

Do it

ThenThenThenThendo do do do itititit

youryouryouryourwaywaywayway!!!!

If you can´tsolve a problem,

it´s because you´replaying by the rules

The person who doesn´tmake mistakes is unlikely

to make anything

“There is nothing that is more certain

sign of insanity than to do the same

thing over and over and expect the

results to be different.”

AlbertAlbertAlbertAlbert EinsteinEinsteinEinsteinEinstein

DonDon´́tt bebe afraidofof sillysilly ideasideas

We all get mental

BLOCKS.

We need to get

UNBLOCKED.

““““HighHighHighHigh creativitycreativitycreativitycreativityisisisis respondingrespondingrespondingresponding to to to to situationssituationssituationssituations withoutwithoutwithoutwithoutcriticalcriticalcriticalcritical thoughtthoughtthoughtthought””””

John

John

John

John Cle

eseCleese

Cleese

Cleese

IfIfIfIf youyouyouyou are are are are deadlockdeadlockdeadlockdeadlock…………

1111 2222

Do the oppositeof what the solution requires

22221111

Look out of the window and whatever

catches your eye, make that the solution to your problem

SALE

YouYouYouYou wonwonwonwon´tttt rememberrememberrememberremember thisthisthisthis

PRE-FIRE

SALE

YouYouYouYou wonwonwonwon´tttt forgetforgetforgetforget thisthisthisthis

Don´t give a speech.

PUT ON A SHOW.

Even a financial director´s speech

doesn´t have to be boring

IfIfIfIf youyouyouyou getgetgetget stuckstuckstuckstuck, , , , drawdrawdrawdrawwithwithwithwith a a a a differentdifferentdifferentdifferent penpenpenpen

Change your tools,

It may free your

THINKING.

Different strokes for different folks

WellWellWellWell, , , , youyouyouyou´veveveve gotgotgotgot to to to to drawdrawdrawdraw thethethethe linelinelineline somewheresomewheresomewheresomewhere

P a u l oP a u l oP a u l oP a u l o

ferreiraPfThankThankThankThankyouyouyouyou!!!!