ITS America INFO Forum – Session #17 Consumer Road Weather Applications 4 June 07.

ITS America INFO Forum – Session #17Consumer Road Weather Applications

4 June 07

2XM Proprietary & Confidential

The Dissemination Challenge…

Fixed Base Users

Transportation Professionals

Consumers (home/office)

Mobile Users

Real-time service tousers in vehicles andvia hand-held devices

Sources of Detailed Graphical Road Weather Information

(Similarly: Sources of Detailed Graphical Traffic Information)

Internet,TV, etc. ?


Cost-Effective, Mass-Market Dissemination• The most successful consumer data services are built on top

of mass-adoption entertainment/communication platforms– Data services on Cellular Phones– High speed internet via Cable TV

• Satellite Radio is the fastest growing mobile entertainment platform– Over 15 million subscribers today– Strong adoption by the automotive industry (both OEM and Aftermarket)– Proven capability for data services

• “XM is committed to the automotive industry, to the ITS industry, and to playing a strong role in the development and delivery of breakthrough mobile data services”– XM Chairman, Gary Parsons, in keynote at ITS America Annual Meeting 2006


Who We Are…

XM is an Entertainment & Information Brand… …built on a unique national network & receiver technology platform


XM Satellite #1

XMRepeater

XM Satellite #2

XMRepeater

XM Network

• Un-matched CONUS coverage in both urban and rural environments

• Flexible, all-digital platform with simultaneous Audio + Data

• Low cost, low power, mobile receivers with small antenna

• Broadcast format achieves low cost, national data delivery

• Long-term technology stability, security, backwards compatibility


The XM Experience…in Your Car

• XM Platform is uniquely suited to the in-vehicle environment– Seamless coast-to-coast, urban/rural coverage– 170+ channels of audio entertainment & information– Driver-oriented data: XM NavTraffic + NavWeather

services– Future services: Parking, Video and More


Growth of XM OEM Installations

02,000,0004,000,0006,000,0008,000,000

10,000,00012,000,00014,000,00016,000,00018,000,000

2002 2003 2004 2005 2006 2007 2008 2009 2010

Total Industry Volume (TIV) XM OEM Partner Volume XM OEM Installs

New vehicle TIV remains flat through 2010 (16-17M vehicle sales per year)

OEM partner share ~60% (GM, Toyota, Nissan, Honda, Hyundai, Porsche, etc.)

XM ~50% penetration of OEM partner sales by 2010 (which equates to ~30% penetration of all new vehicle sales)


Continuously updated traffic data enables GPS navigation systems to provide personalized traffic information for each driver’s individual needs

The best available traffic information, aggregated from multiple government and commercial sources

Widely adopted by leading OEMs and aftermarket navigation systems providers

NavTraffic platform scaled for future growth- increased coverage/flow availability- evolving data gathering technology- intra-urban signal availability

XM NavTraffic


XM System Architecture for Traffic

Gathering Traffic Content Delivery (Pipe to the Vehicle)

Incident Data

Flow Data

(Multiple Government & Commercial Sources)

(Multiple Government & Commercial Sources)

Traffic Aggregator

TMC Alert C message format

Traffic information displayed on

navigation system map

XM provides a flexible platform for real-time delivery of the best available traffic data to the vehicle.The platform is scalable for the anticipated growth in traffic data and coverage.


XM WX Satellite Weather

XM WX has been widely adopted by leading avionics

and navigation system manufacturers

as the new industry standard

for Aviation, Marine and Emergency Response

Flying Magazine Editors’ Choice Award 2005

XM WX is now factory-specified on over 80% of all new GA aircraft


XM NavWeather (In Development)

• New approach to weather for the automobile, optimized for vehicle navigation systems (OEM & a/market)

• Consolidated, interpreted, geo-referenced weather information derived from advanced meteorological analysis

• Focused on driver needs:– Adverse road & atmospheric

conditions– Warnings & Advisories– Current conditions & forecasts

• 1st application will be Bushnell ONIX-400– Handheld GPS device for outdoorsman– Previewed at CES, available Mid 07

• OEM implementations in development


XM System Architecture for Road Weather Application

Gathering Weather Data Delivery (Pipe to the Vehicle)

Weather Data(Multiple Government & Commercial Sources)

WeatherPartner Weather information

displayed on vehicle or handheld GPS

navigation system map

XM provides a flexible platform for real-time deliver of the best available weather data directlyto consumers (for both in vehicle and handheld portable applications).

The platform will accommodate ongoing improvement in the available source weather data,providing a continually improving service for the end user.

Baron


Summary

• New developments in data collection promise significantly enhanced road weather information

• Effective, mass-market dissemination of this information, directly to vehicles on the road, will maximize the potential benefits to road users

• XM provides a proven platform for delivery of comprehensive, real-time traffic and weather data to vehicles, with strong adoption by leading vehicle manufacturers

Roderick MacKenzieVP, Advanced Applications & [email protected]

202-380-4160

ITS America INFO Forum – Session #17 Consumer Road Weather Applications 4 June 07.

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Transcript of ITS America INFO Forum – Session #17 Consumer Road Weather Applications 4 June 07.