IT’S ALL ABOUT MEMBERSHIP!!!

BARBARA RISHER WELCH, PDGRegional Rotary International

Membership Coordinator ZONE 24

“EACH ROTARIAN: REACH ONE, KEEP

ONE”

ROTARY MEMBERSHIP

RECRUITMENTRETENTIONORGANIZING NEW CLUBS (OVERLAP AREA IS MEMBERSHIP

GROWTH & DEVELOPMENT)

USA Membership Trend 1990 - 2009

340,000

350,000

360,000

370,000

380,000

390,000

400,000

410,000

420,000

430,000

@ 30 June

DISTRICT 5280 5 YEAR MEMBERSHIP TREND

5-year Membership Trend D5280

2050

2100

2150

2200

2250

2300

2350

2400

Jul 2004 Jul 2005 Jul 2006 Jul 2007 Jul 2008

# o

f m

emb

ers

Recent Membership Trend D5280

0

10

20

30

40

50

60

30 June 2008 01 July 2008 30 April 2009

# o

f C

lub

s

2,240

2,260

2,280

2,300

2,320

2,340

2,360

2,380

2,400

# o

f M

emb

ers

2009-2010 Membership Goals

Minimum of at Least Net One New Member Per Club

Minimum of 80% Retention

Rate at Club LevelMinimum of 1 or 2 New Clubs Per District

DISTRICT 5280 CLUB SIZE DISTRIBUTION

0 - 20 members (charter req.) 12

20 - 40 members (WW ave. = 37) 16

40 - 60 members 6

60 + members 12

* Largest club Los Angeles, CA approx. 415 members

Club Size Distribution

3 YEARS POSITIVE GROWTH

Clubs with 3+ years of positive growth in last 5 yearsDistrict 5280

Club Name Jan-05 Jan-09 Net Growth

Beverly Hills 142 157 15Del Amo (Torrance) 49 59 10El Segundo 42 55 13Manhattan Beach 66 97 31San Pedro 37 44 7Crenshaw-Watts (Los Angeles) 12 18 6Wilshire Rotary Club of Los Angeles 67 80 13

MOST RECENT CLUBS CHARTERED

New clubs chartered since 1 July 2004# Charter Meeting Meeting

Rotary Club Name Chartered Members Day Time Latinos Unidos de Culver City 14-Jun-05 20 Wednesday 19:00Playa Sunrise 30-Jun-05 20 Tuesday 07:15Historic Filipinotown (Los Angeles) 12-Feb-07 22 Thursday 19:00Los Angeles Cedars 14-May-07 20 Tuesday 19:15Thai Town, Los Angeles 29-Jun-07 28 Monday 19:00Los Angeles Colombo Americano 27-Aug-07 20 Tuesday 12:15

% WOMEN IN DISTRICT 5280

• % women worldwide =15.26%

• % women in D5280 = 28%

Why is Membership Growth Important?

DO WE NEED NEW MEMBERS?

More Members Means

Fresh ideas & new energyIncreased capacity for serviceGreater support for TRF Future of Rotary ensured

MEMBERSHIP GOALS

WHERE IS THE DISCONNECT

?

ROTAPHOBIA

THE FEAR OF ASKING SOMEONE TO ROTARY

Membership…..How important do we think it

is?

92% GOVERNORS

89% CLUB PRESIDENTS

10% MEMBERS

Less than 1 year 10%

1-2 years 14%3-5 years 17%6-10 years

19%10 years or more

40%

41% have been a Rotarian for less than 5 years!

Percent of Membership (Years in Rotary)

THE PERCEPTION OF ROTARY BY

NON-ROTARIANS

BUSINESS MENELITESECRETIVEWEALTHYLARGELY BASED ON FORMER RULESNOT “SEXY”NOT “TRENDY”INFLEXIBLENOT SURE THAT WOMEN ARE ALLOWED INASSOCIATED WITH FREE MASONS

THIS ISN’T YOUR GRANDFATHER’S ROTARY

CLUB

CHANGING THE FACE OF ROTARY

BE FLEXIBLE !!!!!!

WHAT LOSS RATE IS OK??

10% per year?

16% per year?

30% over 2 years?

LOSSES Out the Back Door

13Existing mbrs

terminated74

existing active

16 New mbrs inducted

14New mbrs

active

2New mbrs

term

7/0888

# members

7/07

87 mbrs

15% Attrition

Bring in 16 to grow 1

RETENTION – A GOOD SYMPTOM!

TOP 5 REASONS WHY ROTARIANS LEAVE ROTARY:

2. Business pressure 3. Health/Personal

4. Not Enough Value/Disinterest

5. Attendance Requirements

1. Moved/Business Transfer

HOW TO KEEP ‘EM!

STEP BACK,TAKE A GOOD HONEST LOOK AT YOUR CLUB

STRONG CLUBS…have

• Long-range goals• Annual goals• Assemblies• Communication

• Leadership continuity

• Engagement• Fellowship• Training

CATCH AND

DON’T RELEASE!

MEMBERSATISFACTIONQUESTIONNAIRE

SIX RETENTION IDEAS

• INFORM• INVITE• INDUCT• ORIENT• EDUCATE • INVOLVE

IS NETWORKING O.K. IN ROTARY?

On Networking………..

“ …if new or increased business comes as the natural result of friendship created in Rotary, it is the same normal development that takes place outside of Rotary as well as inside, so it is not an infringement on the ethics of Rotary membership.”Past RI President Cliff Dochterman, ABCs of Rotary, p.19-20

WHY SOCIAL NETWORKING?

C u @

RotaryC u @

Rotary

HOW CAN WE USE IT?• Facebook – fastest growing site – 55+• Twitter – average age 42• 90% Adults on-line• 73% have read blog• 45% started own blog• 39% subscribe to RSS Feed• 57% have joined social network• 83% have watched videos

How Pertinent to Rotary?

End Polio Now We're on Twitter! Follow us @endpolionow

Rotary Global History Fellowship (RGHF)

http://twitter.com/rotary

http://twitter.com/dcrotary

http://zones25-26membership.blogspot.com/

Change The Way We Recruit

Aging has changed (60 is the new 40)

“Age Down & Tech Up” Engage all ages in club activities,

including families Web site up to date Emphasis on networking Deemphasize attendance req.

Do Our Clubs ReflectDo Our Clubs ReflectOur Communities?Our Communities?

Profession (Classification Survey)

Diversity (Gender, Ethnicity)

Culture (New ideas and projects)

Age (Future of Rotary)

www.city-data.com

Generations

Aim for 20% - 50% Aim for 20% - 50% Membership Increase in 12 Membership Increase in 12

months!months!It Doesn’t Get Much

Easier Than This!

www.clubinaclub.com

We cannot do everything at once, but we can do something at once

- Calvin Coolidge -

Club Membership Recognition

• RI Membership Development and Extension Award (901) – due 5/15/10

• RI Recognition of Membership Development Initiatives (421 and 422)

- due 4/15/10 to DG• Recognition of Smaller Club Membership

Growth (416) New!- due 5/15/10

• Presidential Citation (900A) - due 3/31/10

JUST ASK…….

Barbara Risher Welch, PDGRegional Rotary Int’l

Membership CoordinatorZone 26

brisherwelch@aol.com