“IT’S A DEGUSTATION OF IDEAS, TRENDS AND CONNECTIONS … · 2017-12-22 · “it’s a...

POST SHOW REPORT20–23 SEPTEMBER 2015

SYDNEY SHOWGROUND, SYDNEY OLYMPIC PARK

finefoodaustralia.com.au

LEE GREENÀ LA CARTE DIRECTOR

“ IT’S A DEGUSTATION OF IDEAS, TRENDS AND CONNECTIONS IN ONE DELICIOUS EVENT”

19,682 VISITORS

2 | FINE FOOD AUSTRALIA 2015 POST SHOW REPORT finefoodaustralia.com.au

FINE FOOD AUSTRALIA 2015 OVERVIEW

VISITORS

* All visitor data is audited by the Audited Media Association of Australia Circulations Audit Board.

WHEN: SUNDAY 20 – WEDNESDAY 23 SEPTEMBER 2015

10AM – 5PM DAILY

WHERE: THE DOME & HALLS 2- 6, SYDNEY SHOWGROUND, SYDNEY OLYMPIC PARK

ATTENDANCE:19,682 VISITORS*

• 13,415 NSW BUYERS (80.44%)

• 2,445 INTERSTATE BUYERS (14.66%)• 822 OVERSEAS BUYERS FROM

49 COUNTRIES (4.9%)

6,169 EXHIBITOR STAFF


PLATINUM SPONSOR

SHOW PARTNERS

MEDIA PARTNERS

BAKINGBUS INE S S

SPONSORS & PARTNERS


VISITORS BY OCCUPATION

MANAGING DIRECTOR

SALES / MARKETING

OWNER / PROPRIETOR

MANAGER

CEO / COMPANY DIRECTOR

CHEF OR COOK

PURCHASING OR BUYING

OPERATIONS

CONSULTANT

GENERAL MANAGER

EXECUTIVE CHEF / HEAD CHEF

STUDENT

FOOD & BEVERAGE MANAGER

BAKER

CATERING MANAGER

BARISTA

PASTRY CHEF

APPRENTICE

SOUS CHEF / EXPEDITER / CHEF DE PARTIE

16.60%

14.20%

11.30%

11.00%

8.00%

6.70%

5.90%

4.70%

4.00%

3.80%

3.30%

2.60%

2.20%

1.90%

1.90%

1.60%

1.60%

1.30%

0.90%

VISITOR OVERVIEW

2015 VISITORFINE FOOD AUSTRALIA

“ IT’S GETTING BETTER EVERY TIME: GREAT RANGE OF FOOD AND LATEST PRODUCTS ON THE MARKET”


Manufacturer 10.7%

Food Importer / Exporter 7.7%

Wholesaler 7.5%

Other 6.6%

Foodservice Distributor 4.1%

Consultant 3.8%

Association / Government / Media / Agency 2.7%

Education & Training 1.6%

Food Safety & Handling 0.6%

Food Broker 0.4%

Restaurant 11.5%

Cafe / Coffee Shop / Tea Room 9.6%

Catering 8.7%

Club / Bar / Venue 4.9%

Fast Food / Quick Service 3.5%

Hotel & Accommodation 2.9%

Educational Facility / Canteen 1.9%

Health Care & Aged Care 1.6%

Pizzeria 1.3%

Independent Takeaway 0.8%

Sandwich Shop 0.3%

VISITORSBY INDUSTRY SEGMENT

OTHER

FOODSERVICE & HOSPITALITYIndependent Food Store / Specialist Food Store 4.2%

Supermarket 3.5%

Butcher / Deli / Gourmet Store 1.5%

Convenience Store 0.9%

RETAIL


78% of exhibitors were satisfied with the quality of visitors

51-100

67%

AVERAGE OF

OVERALL

sales leads were generated at the show on average

of visitors had buying power at the show

of exhibitors were satisfied with

Fine Food Australia

of exhibitors were satisfied with the

quantity of visitors

76% 70%

MOST EXHIBITORS MAIN PRIORITY WAS TO

GENERATE SALES LEADS

Visitors spent an average of 5.75

hours at the showof exhibitors made

more sales leads than expected

of exhibitors were satisfied with meeting their

show objectives

92%

78%

5.75

EVENT STATISTICS

of visitors discovered new products, services or suppliers

at Fine Food Australia

of visitors said attending Fine Food Australia is important

to their business

of visitors attended to see new products and

innovation

76%

91%

93%

4% INCREASE IN UNIQUE VISITORS

when compared to Fine Food Australia Sydney 2013


Every year, Fine Food Australia and Diversified Communications commits to bringing buyers and sellers together in a professional environment that celebrates innovation in food. New ideas are presented at Fine Food Australia that not only generate business, but also sets a benchmark for hospitality trade events.

To measure the success of each show and to assess the quality of the audience generated by promotional campaigns, Diversified Communications conducts a survey of visitors and exhibitors post show and the results are presented in this report. All visitor data is analysed by the Circulations Audit Board (CAB).

EVENT HIGHLIGHTS

19, 617 TOTAL VISITOR ENTRIES

822OVERSEAS VISITORS

5,607INTERSTATE VISITORS

28,500M2

OF EXHIBITION SPACE

938EXHIBITORS

6,169EXHIBITOR STAFF

2015 VISITORFINE FOOD AUSTRALIA

“ IF YOU ARE IN THE HOSPITALITY INDUSTRY FINE FOOD AUSTRALIA IS A MUST VISIT IN YOUR YEARLY DIARY.”


2015 SHOWCASE

AUSTRALIAN CULINARY CHALLENGEChefs of the highest calibre and skill competed to showcase their talents in a series of competitions.

Fonterra Foodservice Battle of the Pacific Winners:

CHAMPION TEAM: WESTERN AUSTRALIA - GWYN ELLIS, IARI PRASSI & SOPHIE CORNES

SECOND PLACE: NEW SOUTH WALES – MATT WELLER, MATT BREIS & YOUNG HAK HO

THIRD PLACE: OTAGO – KEN O’CONNELL, COREY HUME & BLAIKE HAINES

BAKE SKILLS AUSTRALIAApprentice bakers from each state competed in a live bakery challenge across 26 different product categories.

CHAMPION TEAM: MIKAYLA BRIGHTLING & ALEX IVANOFF (NSW - REGIONAL) AND JOHN BAKER (MGR)

BULLA PASTRY STAGENew to Sydney, the Bulla Pastry Stage featured Kirsten Tibballs, the Queen of Chocolate, along with Marike Van Beurden and Anna Polyviou, demonstrating in a series of inspiring masterclasses on chocolates, desserts and more.

96% OF VISITORS TO THE BULLA PASTRY STAGE RATED THEIR EXPERIENCE AS ‘EXCELLENT’!

NEW PRODUCT & EXPORT READY SHOWCASEThis was the place to find all things new from the last 12 months in foodservice, catering, retail and bakery. From the latest in ready to drink innovation to crusty bread makers, a total of 145 products featured in this showcase highlighting the best of what’s new and export ready.

BULLA FAMILY DAIRY STANDThis year our platinum sponsor Bulla Family Dairy launched its much anticipated ’Gastronorm’. Developed in conjunction with some of Australia’s leading chefs with efficiency in the kitchen its No.1 objective. This latest in food storage innovation, Gastonorm, was revealed on the Bulla Family Dairy stand with the help of chef Dario D’agostino, who was also seen whipping up some mouth-watering Bulla Dairy delights!

LIVE BAKERYThe Live Bakery was home to the highly experienced EOI team showcasing new recipes, holding cooking demonstrations, sharing tips and offering expert advice to bakers. Gourmet sausage rolls took centre stage, and delicious new flavours of cream filling left tongues wagging.

The Free ‘Spin and Win’ Wheel was another reason to visit the Live Bakery with EOI customers getting the chance to take away and array of mouth-watering prizes.


ASK THE EXPERT ADVISORY CENTREOver 4 days, Comet Line Consulting, Discover Hospitality, Foodservice Consultants Society International (FCSI) & the NSW Business Chamber hosted interactive talks covering trending topics in the hospitality industry. From upskilling opportunities to maximising profits, audiences walked away with great insight to combat a purse pinching economy.

TALKING FOOD STAGE (NEW IN 2015)

A rookie to Fine Food Australia 2015, the ‘Talking Food Stage’ quickly earned its expert status as it boasted a line-up of industry influencers sharing their most welcomed insights and experience. Covering thought provoking topics from the future of food to surpassing your competition, the Talking Food Stage is sure to take centre stage again in 2016.

WOMEN IN FOODSERVICE CHARITY EVENT

MC Joanna Savill joined fellow guest speakers Anna Polyviou and Laura Neville to share their inspiring foodie success stories. Over 100 guests attended the networking event whilst mingling over a gourmet chef’s plated breakfast served with sparkling wine and a take home goodie bag.

OSCAR HOSPITALITY TRICKS OF THE TRADE SEMINARA one day ticketed seminar program focusing on providing valuable education in Aged Care Hospitality. Topics covered included food intolerance and allergies, managing tight budgets and maintaining quality.

OFFICIAL GREAT AUSSIE PIE & SAUSAGE ROLL COMPETITION

The annual competition is the original and biggest nationally recognised pie competition in Australia and attracts over 1,000 entries each year. This year the competition also welcomed Mark Berreta and Peter Wilkins as guest judges.

PLAIN PIE WINNERS: FOUR SEASONS PATISSERIE, WA

GOURMET PIE WINNERS: MOUNTAIN HIGH PIES, NSW

SAUSAGE ROLL WINNERS: GOLDSTEINS, QLD

2015 SHOWCASE


2015 SHOWCASE

ROYAL AGRICULTURAL SOCIETY OF NSW (NEW IN 2015)

The RAS NSW hosted a trio of events over four days including Bee-Zeebo Demonstrations, Talk & Taste Sessions, and Judges Tutorials for Wine, Beer & Cider.

UPSKILL & IGNITE YOUR CAREER (NEW IN 2015)

Speaking to the next Michelin stars or industry influencers, the Upskill and Ignite Your Career was a new, thoughtful and encouraging event. It joined the dots for career progression and linked training and apprenticeships with recruitment.

NESTLÉ GOLDEN CHEF’S HAT AWARDS NATIONAL FINALS (NEW IN 2015)

This live cook off extravaganza decided the winner of Australia’s longest running culinary competition. The Nestlé Golden Chef’s Hat Awards National Finals were a first for Fine Food Australia which saw the highest number of registrations ever.

WINNERS:ACT TEAM: AMANDA POLSEN & GEORGIA HARRISON


BEST NEW AUSTRALIAN MADE PRODUCTPRESENTED BY AUSTRALIAN MADE CAMPAIGN LTD

WINNER: COFFEE MACHINE TECHNOLOGIES VIPER

FINALIST: PREPARATION BOARD PREPARATION BOARD

FINALIST: PLATE2FARM TRACKER KIALLA PURE FOODS

BEST NEW BAKERY PRODUCT PRESENTED BY BAKING BUSINESS

WINNER: PASTRY PRESS W&P REEDY

FINALIST: ECO PARCHMENT BAKING TRAYS CONFOIL CONTAINERS

FINALIST: TRADITIONAL CHRISTMAS FIGGY PUDDING OUR FESTIVE PUDS

BEST NEW FOODSERVICE PRODUCT PRESENTED BY OPEN HOUSE

WINNER: MILKLAB FREEDOM FOODS

FINALIST: LFD – 100% LIQUID FOOD DIGESTER WRIGHTWAY PRODUCTS

FINALIST: PLATE2FARM TRACKER KIALLA PURE FOODS

BEST NEW HOSPITALITY EQUIPMENT PRODUCT PRESENTED BY HOSPITALITY MAGAZINE

WINNER: WINTERHALTER PT CLIMATE PLUS WINTERHALTER

FINALIST: WMF ESPRESSO AUSTRALIAN BEVERAGE CORPORATIONFINALIST: WIRELESS TEMPERATURE LOGGERS ONSOLUTION

BEST NEW RETAIL PRODUCT PRESENTED BY RETAIL WORLD

WINNER: OLD FASHIONED LEMONADE SODA SYRUP THE SODA PRESS CO

FINALIST: HOT SAUCES CULLEY’S

FINALIST: GOAT MASALA INDIAS BEST

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AWARDS 2015

WINNER

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BEST

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WINNER

AWARDS 2015

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WINNER

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ORGANISED BY DIVERSIFIED COMMUNICATIONS AUSTRALIA

LEVEL 5, 636 ST KILDA ROAD MELBOURNE, VIC 3004

T: 03 9261 4500F: 03 9261 4545

E: [email protected]

UPCOMING EVENTS

AUSTRALIA

GROUP EVENT DIRECTOR: JON PERRYEVENT DIRECTOR: MINNIE CONSTANEVENT COORDINATOR: SKYE BOAGSALES COORDINATOR: MICHELE PEARCEEVENT SALES EXECUTIVES: JACQUI SUMMERHILL, JOESPH MAIVA, ALEXANDRA SCHMIDLI

MARKETING MANAGER: ADRIAN MOORE MARKETING EXECUTIVE: JOANNE MAOPERATIONS MANAGER: PEDRO GALLO

FINE FOOD QUEENSLAND10–12 APRIL 2016

BRISBANE CONVENTION & EXHIBITION CENTRE

FINE FOOD AUSTRALIA12–15 SEPTEMBER 2016

MELBOURNE CONVENTION & EXHIBITION CENTRE

THE FINE FOOD TEAM

“IT’S A DEGUSTATION OF IDEAS, TRENDS AND CONNECTIONS … · 2017-12-22 · “it’s a...

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