ITP / SED Day 1
-
Upload
sami-niemelae -
Category
Education
-
view
125 -
download
0
description
Transcript of ITP / SED Day 1
![Page 1: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/1.jpg)
— www.nordkapp.fi— @Nordkapp
Strategy & Experience Design
ITP 2011Aalto University School of Economics
Sami NiemeläCreative Director, Nordkapp
[email protected]@samin
01Tuesday, June 7, 2011
![Page 2: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/2.jpg)
ABOUT ME/
Hello!
Tuesday, June 7, 2011
![Page 3: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/3.jpg)
— Introductions— About SED— What is Design?— Case Studies
TODAY
Tuesday, June 7, 2011
![Page 4: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/4.jpg)
/ABOUT ME
1996 TAMK
1998-2002 BA (Interactive Design) at TTVO
1998 IOM
1999-2002 Poko Rekords
97… 98 99 ’00 ’01 ’02 ’03 ’04 ’05 ’06 ’07 ’08 ’09 ’10
2000-02 Alma Media
1997+ Freelance
2003 Luxus2004-05Nine Yards Design
2005-07 Nokia Design FI/UK
Nordkapp
’11 +
2004 - Lecturing Strategy and Experience Design at Aalto University Business School 2010
UX-LxLisbon
2011 Cognitive Cities Berlin
Current workPast work
StudiesTalks / Teaching
2011 PLAYFUL ’11 London
Tuesday, June 7, 2011
![Page 5: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/5.jpg)
HELLO,WE ARE NORDKAPP.
Tuesday, June 7, 2011
![Page 6: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/6.jpg)
Sensemaking
We make sense of your business challenges through design by finding the right questions.
Deliverables: Design thinking, system design, personas, strategic frameworks and business design.
OFFERING
Concept Design
We use human centric design to innovate meaningful and viable concepts that people will love to have and use.
Deliverables: Low-to-high fidelity concepts for products, services and platforms
Interface Design
We deliver visual design, interaction design and experience design for interfaces, services, interactive environments and physical objects.
Deliverables: Interfaces, graphics, prototypes and services for mobile, touch, web and urban informatics.
Tuesday, June 7, 2011
![Page 7: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/7.jpg)
TITLE TEXTOUR TYPICAL DESIGN PROJECT
Tuesday, June 7, 2011
![Page 8: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/8.jpg)
OUR DESIGN FRAMEWORK
I Analysis & Insight II Concept Design III Detailed Design IV Implementation
Tuesday, June 7, 2011
![Page 9: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/9.jpg)
HELSINKI
http://www.ixda.org/
Tuesday, June 7, 2011
![Page 10: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/10.jpg)
AboutSED
Tuesday, June 7, 2011
![Page 11: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/11.jpg)
In three weeks, you will learn how to design real products and services for real people.
GOALS
Tuesday, June 7, 2011
![Page 12: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/12.jpg)
RULES + HYGIENE
Tuesday, June 7, 2011
![Page 13: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/13.jpg)
— Participation is mandatory.
RULES + HYGIENE
Tuesday, June 7, 2011
![Page 14: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/14.jpg)
— Participation is mandatory. — Being here = passing the course
RULES + HYGIENE
Tuesday, June 7, 2011
![Page 15: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/15.jpg)
— Participation is mandatory. — Being here = passing the course— ALL group and individual assignments are required to pass.
RULES + HYGIENE
Tuesday, June 7, 2011
![Page 16: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/16.jpg)
— Participation is mandatory. — Being here = passing the course— ALL group and individual assignments are required to pass.
—Start at 9
RULES + HYGIENE
Tuesday, June 7, 2011
![Page 17: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/17.jpg)
— Participation is mandatory. — Being here = passing the course— ALL group and individual assignments are required to pass.
—Start at 9— break at 11
RULES + HYGIENE
Tuesday, June 7, 2011
![Page 18: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/18.jpg)
— Participation is mandatory. — Being here = passing the course— ALL group and individual assignments are required to pass.
—Start at 9— break at 11 — finish 12:30-ish.
RULES + HYGIENE
Tuesday, June 7, 2011
![Page 19: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/19.jpg)
Monday
Introduction
• You are here
Tuesday
Who are our customers? — Design deliverables— Personas
Thursday
What are we doing?
— Design Principles— Design Drivers
Friday
What’s the story we’re telling?
— Customer journey— Touchpoints— Scenarios
SCHEDULE WK 1
Tuesday, June 7, 2011
![Page 20: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/20.jpg)
SCHEDULE WK2
Monday
Graphic Design
— Typography— Visual Design 101
Tuesday
Interaction Design
— Information Architecture— UX Flows
Thursday
Design Review + workshop— per project group
Friday
Detailed Design
— content TBA— per project group
Tuesday, June 7, 2011
![Page 21: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/21.jpg)
SCHEDULE WK3
Monday
Design Review
Tuesday
Studio work:Iteration & Improvement
Thursday
Studio work:Iteration & Improvement
Friday
Final Presentation on Design
Tuesday, June 7, 2011
![Page 22: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/22.jpg)
The basics; human centric design, design research, making strategy tangible…
WEEK 1
Tuesday, June 7, 2011
![Page 23: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/23.jpg)
Getting more concrete; design as a craft, fleshing out the details…
WEEK 2
Tuesday, June 7, 2011
![Page 24: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/24.jpg)
90% hands-on, tackling design challenges and having daily design reviews.
WEEK 3
Tuesday, June 7, 2011
![Page 25: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/25.jpg)
(Probably) not what you’ve used to.
Tuesday, June 7, 2011
![Page 26: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/26.jpg)
Modern design as it should be done. Studio work, hands-on iteration, co-creation, reviews, assignments, and so forth.
Tuesday, June 7, 2011
![Page 27: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/27.jpg)
HOW?
Tuesday, June 7, 2011
![Page 28: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/28.jpg)
— Think out loud
HOW?
Tuesday, June 7, 2011
![Page 29: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/29.jpg)
— Think out loud— Post everything on the wall: on computer, it’s invisible
HOW?
Tuesday, June 7, 2011
![Page 30: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/30.jpg)
— Think out loud— Post everything on the wall: on computer, it’s invisible— Try out things and fail
HOW?
Tuesday, June 7, 2011
![Page 31: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/31.jpg)
— Think out loud— Post everything on the wall: on computer, it’s invisible— Try out things and fail— Have arguments of things
HOW?
Tuesday, June 7, 2011
![Page 32: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/32.jpg)
— Think out loud— Post everything on the wall: on computer, it’s invisible— Try out things and fail— Have arguments of things— Challenge yourself and others
HOW?
Tuesday, June 7, 2011
![Page 33: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/33.jpg)
— Think out loud— Post everything on the wall: on computer, it’s invisible— Try out things and fail— Have arguments of things— Challenge yourself and others— Don’t assume, prove
HOW?
Tuesday, June 7, 2011
![Page 34: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/34.jpg)
— Think out loud— Post everything on the wall: on computer, it’s invisible— Try out things and fail— Have arguments of things— Challenge yourself and others— Don’t assume, prove— Have fun, enjoy what you do
HOW?
Tuesday, June 7, 2011
![Page 35: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/35.jpg)
FURTHER READING
http://thisisservicedesignthinking.com
Preview @ issuu.com
Tuesday, June 7, 2011
![Page 36: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/36.jpg)
How about you? What brought you here?
Tuesday, June 7, 2011
![Page 37: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/37.jpg)
LECTURE
What is Design?
Tuesday, June 7, 2011
![Page 38: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/38.jpg)
Tuesday, June 7, 2011
![Page 39: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/39.jpg)
Tuesday, June 7, 2011
![Page 40: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/40.jpg)
Tuesday, June 7, 2011
![Page 41: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/41.jpg)
Tuesday, June 7, 2011
![Page 42: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/42.jpg)
Tuesday, June 7, 2011
![Page 43: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/43.jpg)
TITLE TEXTA TYPICAL DESIGN PROJECT
Tuesday, June 7, 2011
![Page 44: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/44.jpg)
Cognitive Science
image credit http://www.flickr.com/photos/findingfaces/4956018364
Tuesday, June 7, 2011
![Page 45: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/45.jpg)
Design Research
Tuesday, June 7, 2011
![Page 46: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/46.jpg)
Apps,Products,Services,etc
shadow cities http://shadowcities.com
Tuesday, June 7, 2011
![Page 47: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/47.jpg)
photo credit or URL here, strtch to leftcellphone coverage project Sha Hwang @ Stamen
Data
Tuesday, June 7, 2011
![Page 48: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/48.jpg)
A Look Back
Tuesday, June 7, 2011
![Page 49: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/49.jpg)
1995
Tuesday, June 7, 2011
![Page 50: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/50.jpg)
1998
Tuesday, June 7, 2011
![Page 51: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/51.jpg)
1999
screenshots http://www.flickr.com/photos/lanceosborne/
Tuesday, June 7, 2011
![Page 52: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/52.jpg)
2000
screenshots http://www.flickr.com/photos/lanceosborne/
Tuesday, June 7, 2011
![Page 53: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/53.jpg)
2000
Tuesday, June 7, 2011
![Page 54: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/54.jpg)
2002
Tuesday, June 7, 2011
![Page 55: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/55.jpg)
2004
Tuesday, June 7, 2011
![Page 56: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/56.jpg)
http://www.leoburnett.ca/FLASH/index.htm
Tuesday, June 7, 2011
![Page 57: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/57.jpg)
2006
Tuesday, June 7, 2011
![Page 58: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/58.jpg)
square http://squareup.com
Tuesday, June 7, 2011
![Page 59: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/59.jpg)
Tuesday, June 7, 2011
![Page 60: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/60.jpg)
2010
Tuesday, June 7, 2011
![Page 61: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/61.jpg)
windows phone 7
Tuesday, June 7, 2011
![Page 62: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/62.jpg)
responsive web design dConstruct 2020 / Clearleft UK
Tuesday, June 7, 2011
![Page 63: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/63.jpg)
Tuesday, June 7, 2011
![Page 64: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/64.jpg)
2010 End of Control
Tuesday, June 7, 2011
![Page 65: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/65.jpg)
http://punchcut.com/perspectives/expanding-universe-toolset-managing-screen-resolutions
Tuesday, June 7, 2011
![Page 66: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/66.jpg)
http
://pu
nchc
ut.c
om/p
ersp
ectiv
es/e
xpan
ding
-uni
vers
e-to
olse
t-m
anag
ing-
scre
en-r
esol
utio
ns
Tuesday, June 7, 2011
![Page 67: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/67.jpg)
2011
Tuesday, June 7, 2011
![Page 68: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/68.jpg)
Web = 99% typography
Tuesday, June 7, 2011
![Page 69: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/69.jpg)
musiikkituottajat ry http://ifpi.fi
Tuesday, June 7, 2011
![Page 70: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/70.jpg)
typekit http://www.typekit.com
Tuesday, June 7, 2011
![Page 71: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/71.jpg)
Browseras Canvas
unfold http://www.unfold.no
Tuesday, June 7, 2011
![Page 72: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/72.jpg)
nike better world http://www.nikebetteworld.com
http://www.nikebetteworld.com
Tuesday, June 7, 2011
![Page 73: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/73.jpg)
“Post Digital __”
Tuesday, June 7, 2011
![Page 74: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/74.jpg)
Tuesday, June 7, 2011
![Page 75: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/75.jpg)
nappula Forum Virium / Helsingin Kaupunki
Tuesday, June 7, 2011
![Page 76: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/76.jpg)
sitra / low2no project, jätkänsaari, helsinki http://www.low2no.org/
Tuesday, June 7, 2011
![Page 77: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/77.jpg)
2012+
Tuesday, June 7, 2011
![Page 78: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/78.jpg)
Tuesday, June 7, 2011
![Page 79: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/79.jpg)
Tuesday, June 7, 2011
![Page 80: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/80.jpg)
Title Text
spotify radio Jordi Parra, http://zenona.com/
Tuesday, June 7, 2011
![Page 81: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/81.jpg)
mutewatch http://mutewatch.com
Tuesday, June 7, 2011
![Page 82: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/82.jpg)
http://designmind.frogdesign.com/blog/envisioning-your-future-in-2020.html
Tuesday, June 7, 2011
![Page 83: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/83.jpg)
Tuesday, June 7, 2011
![Page 84: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/84.jpg)
Tuesday, June 7, 2011
![Page 85: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/85.jpg)
Tuesday, June 7, 2011
![Page 86: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/86.jpg)
photo credit or URL here, strtch to left
Tuesday, June 7, 2011
![Page 87: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/87.jpg)
Tuesday, June 7, 2011
![Page 88: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/88.jpg)
w
ord
of
m
outh
br
and
m
anag
emen
t
se
arch
eng
ine
st
rate
gy
resp
onse
tim
e
bro
wser
compa
tibility
stan
dard
complian
ce
WCAG-2 / section 508
compliance
colorscheme and contrast media use
graphic elements
placement
of elements
naming and
categorization
tone of voice
typography navigation
intuitiveness
structure
appropriate for
purpose
expected
information
no unexpected errors
conformity consistency
verifyability
satis
faction d
ifferen
tiatio
n
un
iquen
ess
content / presentation
separation
na
min
g
m
arke
ting
expected functionality
launch
implem
entation
graphic design
interaction design information architecture
content a
nd funct
iona
lity
use
r req
uire
men
ts
str
ategic foundation
phase
phase
phas
e
phas
e
production
development
conceptu
al
st
rate
gic
cust
omer
provider
experi
ence
user
VALUE
findability accessability desirability usability
cr
edib
ility
u
sefu
lnes
s
Tuesday, June 7, 2011
![Page 89: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/89.jpg)
“What about XYZ?”
Tuesday, June 7, 2011
![Page 90: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/90.jpg)
User Experience
Tuesday, June 7, 2011
![Page 91: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/91.jpg)
“UX is an acronym for "user experience." It's a term used to describe the overall experience and satisfaction a user has when using a product or system.…[…] …UX is the sum of a series of interactions. ”
http://www.fatdux.com/blog/2009/01/10/a-definition-of-user-experience/
— Eric Reiss / FatDUX
Tuesday, June 7, 2011
![Page 92: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/92.jpg)
1. user interface design2. a step in the process3. about technology4. just about usability5. just about the user6. expensive7. easy8. the role of one person or department9. a single discipline10. a choice
UX IS NOT
http://mashable.com/2009/01/09/user-experience-design/?cp=2
Tuesday, June 7, 2011
![Page 93: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/93.jpg)
ServiceDesign
Tuesday, June 7, 2011
![Page 94: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/94.jpg)
“Service design addresses the functionality and form of services from the perspective of clients. It aims to ensure that service interfaces are useful, usable, and desirable from the client’s point of view and effective, efficient, and distinctive from the supplier’s point of view”
—Birgit Mager, Köln University
Tuesday, June 7, 2011
![Page 95: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/95.jpg)
http://kipworks.com/upmc_holisticbook.pdf
Tuesday, June 7, 2011
![Page 96: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/96.jpg)
TOUCHPOINTS
http://kipworks.com/upmc_holisticbook.pdf
Tuesday, June 7, 2011
![Page 97: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/97.jpg)
http://www.servicedesigntools.org/repository
Tuesday, June 7, 2011
![Page 98: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/98.jpg)
Tuesday, June 7, 2011
![Page 99: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/99.jpg)
Interaction Design
Tuesday, June 7, 2011
![Page 100: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/100.jpg)
“Interaction Design is the creation of a dialogue between a person and a product, service or system.”
—Jon Kolko in Thoughts on Interaction Design
Tuesday, June 7, 2011
![Page 101: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/101.jpg)
—Bryan Zmijewski, ZURBhttp://www.zurb.com/article/135/is-will-and-should
Tuesday, June 7, 2011
![Page 102: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/102.jpg)
—David Armano, Logic + Emotionhttp://darmano.typepad.com/logic_emotion/2006/04/interaction_des.html
Tuesday, June 7, 2011
![Page 103: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/103.jpg)
Tuesday, June 7, 2011
![Page 104: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/104.jpg)
Tuesday, June 7, 2011
![Page 105: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/105.jpg)
Design Thinking
Tuesday, June 7, 2011
![Page 106: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/106.jpg)
“Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”
—Tim Brown, IDEO
Tuesday, June 7, 2011
![Page 107: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/107.jpg)
Tuesday, June 7, 2011
![Page 108: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/108.jpg)
ideo Keep the Change, 2006
Tuesday, June 7, 2011
![Page 109: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/109.jpg)
bruce nussbaum
“Design Thinking has given the design profession and society at large all the benefits it has to offer and is beginning to ossify and actually do harm.”
http://www.fastcodesign.com/1663558/beyond-design-thinking
—Bruce Nussbaum @ fastcodesign
Tuesday, June 7, 2011
![Page 110: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/110.jpg)
Information Architecture, Content Strategy, Design Fiction, Sketching Transmedia, Prototyping, etc etc ad nauseum
Tuesday, June 7, 2011
![Page 111: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/111.jpg)
CaseStudies
Tuesday, June 7, 2011
![Page 112: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/112.jpg)
Säästöpankki Oman talouden tuokio
CASE
Tuesday, June 7, 2011
![Page 113: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/113.jpg)
“The bank wants to stand out as more human, and closer to our customers. We’ve identified an opportunity in our private customer products — please help us to synthesize this and make it happen.”
BRIEF
Tuesday, June 7, 2011
![Page 114: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/114.jpg)
RESEARCH AND ANALYSIS
Tuesday, June 7, 2011
![Page 115: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/115.jpg)
PERSONAS
Tuesday, June 7, 2011
![Page 116: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/116.jpg)
CONCEPT
Tuesday, June 7, 2011
![Page 117: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/117.jpg)
CONCEPT
Tuesday, June 7, 2011
![Page 118: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/118.jpg)
Vuoden Huiput 2011 Hopeahuippu Palvelumuotoilussa
CONCEPT
Tuesday, June 7, 2011
![Page 119: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/119.jpg)
— a clear increase in sales—Almost all the competitors have—copied the idea
— Silver in Best of year / Service Design!
RESULTS
Tuesday, June 7, 2011
![Page 120: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/120.jpg)
SuomiTVTap the TV - TV concept for multitouch tablets
CASE
Tuesday, June 7, 2011
![Page 121: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/121.jpg)
“What is the Future of TV, and how do is watching TV changing because of multitouch tablets?”
BRIEF
Tuesday, June 7, 2011
![Page 122: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/122.jpg)
BENCHMARKING
Tuesday, June 7, 2011
![Page 123: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/123.jpg)
CONTEXTUAL INQUIRY / INTERVIEWS
Tuesday, June 7, 2011
![Page 124: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/124.jpg)
SYNTHESIS
Tuesday, June 7, 2011
![Page 125: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/125.jpg)
CO-CREATION, PROTOTYPING
Tuesday, June 7, 2011
![Page 126: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/126.jpg)
CONCEPT
Tuesday, June 7, 2011
![Page 127: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/127.jpg)
UI SCENARIOS
Tuesday, June 7, 2011
![Page 128: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/128.jpg)
INTERFACE VISUAL DESIGN
Tuesday, June 7, 2011
![Page 129: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/129.jpg)
FINAL GRAPHICS
Tuesday, June 7, 2011
![Page 130: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/130.jpg)
Tuesday, June 7, 2011
![Page 131: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/131.jpg)
Tuesday, June 7, 2011
![Page 132: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/132.jpg)
Q&A time!
Tuesday, June 7, 2011
![Page 133: ITP / SED Day 1](https://reader034.fdocuments.net/reader034/viewer/2022050816/54c836ad4a7959a26d8b466a/html5/thumbnails/133.jpg)
The End.See you tomorrow!
Tuesday, June 7, 2011