ITP Notes Oct10

8/8/2019 ITP Notes Oct10

1/4

What, Me Worry?

Can't Beat Em?

Then Join Em

The Bank Loan:

Mightier Than The Saw

Theyre Here ForThe Taking

No Change In Number

Of Donations

The Bureaucracy

Has Spoken

Grief Over Grievance

Settlements

and more...

October 2010 Volume 8 Issue 6

I n n o v a t I v e t e c h n o l o g I e s I n P r I n t

An InformationDistribution Company

In This Issue:

USEFUL INFORMATION

This edition ofITP Notes was produced on ITPs Indigo Digital Press.

AFFLUENT COUPON CLIPPERS

The rate of coupon clipping has

increased significantly during the recession.

Now, information is emergingregarding the changing demo-graphic trends in couponredemption. According toHarris Interactive,coupon clippers arebetter educated and more

affluent than traditional couponclippers. Specifically:

Sixty percent of adults with an annual household income exceeding $100,000 have

redeemed a coupon in the previous six months.

Adults with college degrees are almost twice as likely to have used coupons during theprevious six months as those who are not high school graduates, dispelling the perceivedlowbrow stigma of couponing.

Men are clipping, organizing, and using coupons at roughly the same rate as women. More than 75% of coupon users during the past six months live in metropolitan areas.

Does your organization handle consumer informa-tion for an organization involved in dispensing, orproposing to dispense, health care? It could be some-

thing as simple as a mailing list. During the pasttwelve months, personal information of about morethan five million Americans has been exposed.Penalties for violations of patient privacy include fines

of as much as $50,000 per violation. Recent viola-tions include theft of personal information from apersonal computer at Childrens Hospital of Philadel-phia. The reaction of federal officials: There isalmost no excuse for unencrypted data to be sittingon any computer at a hospital or any organization.

NO KIDDING AROUND: ENCRYPTION


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I t P n o t e s

WHAT, ME WORRY?

Many surveys are conducted regarding the views ofeconomists and C.F.O.s toward general economic conditions,but theres less information regarding the attitudes and per-ceptions of C.F.O.s toward challenges in their respective com-

panies. A poll by CFO magazine found the following concerns,in order of frequency:

1. Ability to maintain margins.

2. Ability to forecast results.

3. Maintaining company morale/productivity.

4. Cost of health care.

5. Management of working capital.

CANT BEAT EM? THEN JOIN EM.

Hacking is a pejorative term in our culture. However,Yahoo has been active in sponsorship of events to identify

hackers. In fact, Hackers and Open HackDays represent an important source

of new ideas and technologiesfor Yahoo, according to JimKinder, Yahoos senior vicepresident. A recent Open Hack

Day in Bangalore attracted 123hacks, the largest such event held

so far by Yahoo.

THE FAINT SOUND OF DISAPPEARINGCLICKS: CANNIBALISM 101

As e-mail has grown, the assumption has been that thegrowth has come at the expense of hard copy media. Thats nolonger the case. According to the MailerMailer Report, it hascome largely at the expense of e-mail during the past four

years. During 2009, the last full year for which statistics areavailable, click rates dropped about 38% and were led bydeclines in the entertainment, marketing, medical, and bank-

ing industries. In general, consumer inbox clutter, moresophisticated spam filters, and increased use of mobiledevices were the primary reasons most often cited for thedecline in the number ofe-mail opensand clicks.

THE BANK LOAN:MIGHTIER THAN THE SAW

Deforestation has been in rapid decline in the Brazilian rainforest during the past five years dropping from 28,000 squarekilometers to 7,500 square kilometers. Columbia University

geographer Ruth DeFries credits two economic programs asprimary causes:

bank loans to large agricultural producers have

been sharply reduced.

incentives have been put in place to increase

agricultural production on land already cleared,

thereby preserving virgin forest.

Professor DeFries is working to implement similar programs inthe Democratic Republic of the Congo, Peru, and Suriname.

THEYRE HERE FOR THE TAKING

This client newsletter had an article about the growth inconsumer coupons. It prompted questions regarding metricsused in the report. Here are figures for free-standing insertsduring the first six months of 2010 compared to the sameperiod of 2009, compiled and reported by Kantar Media.

Jan. 1 to June 30, 2010

2010 Pct. Change

Dollars Circulated $234 billion 17.8%

Coupons Dropped $155 billion 10.1%

Pages Distributed $113 billion 6.5%

Average Face Value/Coupon $1.51 7.1%

NO CHANGE IN NUMBER OF DONATIONS

An interesting study of not-for-profit donations has beencompleted by Russ Reid. The feedback from about two-thousand participants revealed some interesting data, includ-ing the fact that not-for-profit donors in the 18-to-24 demo-graphic group make about the same number of donations asthose over the age of seventy. The primary difference is thesize of the donations. Also, the younger cohort favors directmail despite the conventional wisdom that it heavily favors

social media.


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Quic

Notes


FAMOUS LAST WORDSI said I prefer blueberry.

Michigans Senator Carl Levin after apple pie wa

squashed in his face by Tif fany Kelley, an employee Peppers Caf and Deli in Big Rapids, MI during

question-and-answer session in which she disagreewith his position on foreign polic

LONGEVITYThe shelf life of a CMO (Chief Marketing Officer) aa large company is precarious. Last year, longeviaveraged only 34.7 months, according to executivsearch firm Spencer Stuart. This compares witseven to ten years for chief executive officers.

ITS REALLY SO SIMPLEI know from my own experience that with all the tim

we spend on the analytical aspects of our campaignlike quality scores, click-though rates, cost per clic

and match types, it is very easy to lose sight of th simple truth: what your ads communicate is muc

more important than the metrics you use to tracthem.

Mark Van England in SEARCH ENGINE LAN

AT LEAST IT NOW HAS A NAME

It has a name but nobody knows exactly what it isFlash crash is the noun describing the suddetrillion-dollar swing in stock pricing first detected oMay 6th. Since then, flash crashes have occurred several nations.

MAGAZINE BUSINESS REMAINS ROBUST

Despite the business literature proclaiming the immnent erosion of the magazine business, July 2010 sea recent record for new publications. More nemagazines appeared on the nations newsstands July 2010, sixty-eight of which are intended to publis

at least four issues a year.

REVENGE

In the case of twenty-six-year-old Mark Zuckerberga cottage industry has been created based oviolating his privacy. Zuckerberg is listed by FORBEas the 212th richest man in America. Hes the deveoper of Facebook and seems not to care if hprivacy is violated, considering it a small price to pafor his wealth.

THE BUREAUCRACY HAS SPOKEN

The U.S. Postal Service reported anunaudited net loss of $764 millionfor the month of July 2010, bringingthe ten-month fiscal year net loss to

more than $865 million. During themonth, the number of work hourswas reduced five percent comparedto July 2009. When asked about thefigures, Greg Frey, the agencys repre-sentative at the Postal Service,declined comment, stating thatmonthly numbers provided by thePostal Regulatory Commission areunaudited and that the Postal Serviceonly comments on annual and

quarterly numbers.

QUICK NOTESQUICK NOTES

GRIEF OVER GRIEVANCE SETTLEMENTS

Put it in writing. The most recent report to Congress by the PostalServices Office of the Inspector General dealt with grievance settle-ments and unauthorized disbursements. The report concludes thatgrievance payments were often not supported by adequate docu-mentation and, as a result, we identified at least $27.8 million inunsupported questioned costs. We also found that oversight of thegrievance settlement process was not consistent among the districts

and that union representatives received grievance payments towhich they may not have been entitled. We reviewed six-hundredrandomly selected grievances and found that 234 (or 39%) werenot adequately supported by required documentation.

A FREE RIDE ON THE FREE RIDE

A rural delivery carrier has spentthe last five or six years enjoyinglife. Shes traveled the world,bought a boat named Free Ride,became certified as a scuba diver,and took up bungee jumping, hik-ing, dancing, and horseback rid-ing. Free Ride is an appropriatename for her boat: all of her activi-ties since 2005 have occurredsince she filed a disability claimagainst the Postal Service, collect-ing $193,000. She was sentencedto repay the $193,000 and eighteenmonths in prison.

$865Million


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HI-HO SILVER,BUT NOT HERE

The so-called color revolutionhasnt yet hit North America, accord-ing to the annual DuPont Global

Automotive Color Popularity Report.Of all the automobiles sold in North

America in 2009 last year, 17.8%were white. Black ranked secondwith 17.0%, an increase of six fullpoints since 2005. Silver rankedthird in North America but is theinternational favorite with 16.7%of total sales.

Speaking of color, here are Americans 2009preferences regarding wine:

Useful Informationand more! See inside


Red47% White

40%Ros

13%

ITP Notes Oct10

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